Property Deals Insight

What Property Deals Insight does

Property Deals Insight (PDI) is a UK-focused PropTech data and AI platform founded in 2019 by Nitin Aggarwal. The company aggregates and reconciles 30M+ UK addresses and 40M+ property records drawn from HM Land Registry, the Valuation Office Agency, the Office for National Statistics, Ofcom, the Environment Agency, HMRC and other public and market sources under a UPRN-led identity layer, and exposes this data through consumer-facing tools, B2B SaaS, APIs and white-label outputs. Core products include Property Deal Finder, Property Intelligence Reports, Digital Property Packs (aligned to BASPI v5 and PDTF v3.5.0), Sourcing & Prospecting, Property Heat Maps, and the recently launched Alex AI Assistant for natural language property analysis.

The platform serves seven primary customer segments: estate and letting agents, individual investors and sourcers, lenders and financial services, PropTech platforms and CRMs, conveyancers, developers/BTR operators, and enterprise data and API partners. GTM combines self-serve SaaS with a free trial, freemium tools (Property Heat Maps), a 20% affiliate programme, an API/developer portal with sandbox access, and a direct enterprise sales motion for data licensing, white-label and bespoke workflow engagements. Pricing is tiered monthly SaaS (Investor Gold £299/mo; Agent Basic £999/mo, Gold £1,499/mo, Premium £1,999/mo) supplemented by usage-based API, licensing and managed-service revenue.

PDI is founder-led, operates with 1-10 employees from a registered office in Harrow, and is backed by Second Century Ventures (the investment arm of the US National Association of Realtors) following its 2022 REACH UK cohort selection. The company has secured recognition including Best UK PropTech Firm 2020, REACH UK 2022, and selection for the PwC Scale PropTech 2026 cohort, and has formalised its positioning in UK property data standards through OPDA membership and participation in the government-funded DPMSG Smart Property Data Trust Framework sandbox.

Name

Property Deals Insight

Legal name

Property Deals Insight Ltd

Website

https://propertydealsinsight.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Property Deals Insight is a UK PropTech data and AI platform that reconciles 30M+ UK addresses and 40M+ property records into APIs, SaaS tools and AI-assisted analytics for agents, investors, lenders, PropTech platforms, conveyancers and enterprise data teams.

Ownership category

akta.pro rank

Product category

PropTech Data Platform

NAICS

Offices of Real Estate Appraisers (53132), Title Abstract and Settlement Offices (541191), Other Activities Related to Real Estate (531390)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

akta.pro secondary industries

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK)

Keywords

• Property data analytics
• Automated valuation models
• Real estate APIs
• Property intelligence platform
• PropTech data services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Subscription-based access to the PDI platform with tiered plans for individual investors, agents and businesses. Self-serve, B2B and enterprise subscription routes available.
2. API Usage: API access and usage-based consumption for property data, valuations, digital property packs and market intelligence feeds.
3. Data Licensing: Bulk data licensing for internal platforms and products of larger organisations requiring property datasets.
4. White-Label Outputs: Branded reports, embedded tools and white-labelled outputs for platforms, CRMs, lenders and enterprise partners.
5. Enterprise Bespoke Workflows: Custom data workflows, portfolio intelligence and strategic data partnerships for larger organisations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Property Deals Insight is a UK property data and AI intelligence platform that aggregates and reconciles 40M+ property records across 30M+ UK addresses into a UPRN-led data layer. It sells self-serve SaaS subscriptions, APIs, white-label property packs, and an AVM-powered property intelligence product to estate agents, property investors, lenders, PropTech platforms, conveyancers and enterprise data teams. Revenue is generated through tiered SaaS subscriptions, usage-based API access, data licensing, and white-label/embedded outputs.

Product overview

Property Deals Insight is a UK property data and AI intelligence platform that operates as a unified platform-plus-modules architecture. The platform connects and standardises over 40 million UK property records from multiple sources into decision-ready intelligence. Core products include Property Deal Finder for investment opportunity discovery with yield and cashflow analysis, Property Intelligence Reports for branded valuation and appraisal outputs, and Digital Property Packs for structured upfront property data aligned with BASPI v5 and PDTF v3.5.0. The AI layer includes Alex AI Assistant for natural language property analysis and AI Prospecting Alerts for automated opportunity surfacing. Enterprise offerings span APIs (Property Data API, AVM & Valuation API, Market Intelligence Feeds), Portfolio Intelligence for financial institutions, and white-label outputs. Products serve estate agents, investors and sourcers, lenders, PropTech platforms, conveyancers, and enterprise data teams.

Differentiator

Problem solved

Functional benefit

Brands

• Alex AI: PDI's AI agent and platform intelligence layer for property search, analysis and workflows.
• Digital Property Packs
• Property Intelligence Reports

Products and services

• Property Deal Finder On-market and off-market investment opportunity discovery tool for property investors and sourcers, providing yield, cashflow and ROI analysis with pre-packaged strategies (BRR, Auction, HMOs, Rent-to-Rent, off-market).
• Property Intelligence Reports Interactive and branded PDF reports for estate agents and investors delivering property valuations, comparables, EPC data, council tax, planning history, flood risk, broadband speed and investment analysis for appraisals and client sharing.
• Digital Property Packs Structured upfront property data packs aligned with BASPI v5 and PDTF v3.5.0 covering 12 data domains per property across 30M+ UK addresses, delivered via API, embed or white-labelled PDF for conveyancers, agents and home-movers.
• Alex AI Assistant AI-powered property analyst embedded in the PDI platform that enables natural-language search, analysis and action across PDI workflows for property prospecting, valuation and investment decisions.
• Sourcing & Prospecting Standalone product for finding motivated vendors, off-market opportunities and direct-to-vendor campaign targets using PDI's UK residential property data signals.
• Lead Magnet Website-integrated lead generation widget for estate and letting agencies that converts visitors into valuation and vendor leads using PDI property intelligence.
• Direct Mail Automation Targeted letter and postcard automation product that uses PDI property intelligence to run direct-to-vendor outreach campaigns for agents and investors.
• Property Heat Maps Data-driven geographic visualisation tool that identifies yield hotspots, growth areas and investment opportunities across the UK with local market benchmarks; available free to all users.
• Sold Prices & Cashflow Standalone analysis tool for examining sold prices, calculating rental yields and evaluating investment returns across UK properties.
• Property Data API REST API providing reconciled UK property data across key datasets including address, UPRN, valuation, EPC, tenure, council tax, flood risk, planning and comparables for embedding in third-party platforms.
• AVM & Valuation API API integration providing automated valuation model outputs including property valuations, confidence bands and comparable evidence, designed to be embedded into platforms and workflows.
• Market Intelligence Feeds Enterprise data feeds providing market, listing and local intelligence for integration into enterprise workflows and platforms.
• Portfolio Intelligence Enterprise-grade monitoring solution for tracking property value, risk, EPC ratings, compliance and opportunity signals across portfolios, targeted at banks and financial institutions.

Quantifiable outcome

• 6x more leads for clients
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Open Property Data Association (OPDA)coreStrategic or Co-development Partner · 12 June 2026Participated in hackathons hosted by OPDA and Digital Property Market Steering Group (DPMSG) to test property data sharing across the home-moving process using the Smart Property Data Trust Framework sandbox. Successfully demonstrated end-to-end data flows, retrieving and integrating property pack data across platforms.
• Digital Property Market Steering Group (DPMSG)coreStrategic or Co-development Partner · 12 June 2026Partnered in hackathons to test property data sharing using the Smart Property Data Trust Framework sandbox. The initiative was funded by a £742,700 government award and delivered by the Council for Licensed Conveyancers.
• Open Property Data Association (OPDA)coreStrategic or Co-development Partner · 11 February 2026Property Deals Insight joined OPDA as a member, formalising alignment with the association's mission to improve how property data is shared across the UK market. PDI aligns its APIs and property packs to BASPI v5, PDTF v3.5.0 and the SPDTF governance model. OPDA counts major mortgage lenders including NatWest, HSBC, Nationwide, and Lloyds among its existing members.
• HM Land RegistryminorOthersGovernment data source providing property ownership, sale prices and title information integrated into PDI's unified data foundation.
• Valuation Office AgencyminorOthersGovernment data source providing council tax and property valuation data integrated into PDI's data platform.
• Office for National StatisticsminorOthersGovernment data source providing demographic and statistical data integrated into PDI's property intelligence.
• OfcomminorOthersRegulator providing broadband and communications data integrated into PDI's property reports.
• Environment AgencyminorOthersGovernment body providing flood risk data integrated into PDI's property risk assessments.
• HMRCminorOthersGovernment department providing tax-related property data integrated into PDI's platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sprift: UK residential property data and AVM provider offering comparable valuation and analytics tooling to agents, lenders and investors; explicit partner alongside PDI in the OPDA/DPMSG Smart Property Data Trust Framework sandbox.
• Landmark Information Group: UK property data, valuation and environmental risk information provider serving lenders, conveyancers and surveyors with AVMs, title data and risk analytics that directly overlap PDI's data and valuation stack.
• Smoove: UK PropTech platform serving estate agents with CRM, websites and property workflow tools; participates alongside PDI in OPDA hackathons targeting unified property data flows across the home-moving process.
• ViewMyChain: UK property chain management and transaction-tracking platform that overlapped with PDI in OPDA/DPMSG property-data-sharing hackathons; addresses adjacent workflow stages in the same UK home-moving process.
• Pricehubble: European B2B property analytics and AVM platform serving banks, investors and asset managers with comparable valuation, market insight and portfolio analytics products; similar enterprise go-to-market motion.
• PropXchain: UK PropTech firm working on property data infrastructure and blockchain-enabled property transactions; partners alongside PDI in OPDA/DPMSG sandbox testing for interoperable property data exchange.

Broad incumbents

• CoreLogic: Global property data and analytics giant (including UK operations) supplying AVMs, property records and risk data to lenders and PropTech platforms; competes with PDI in the lender-facing API and bulk data licensing market.
• Rightmove: Dominant UK property portal increasingly bundling valuation, market data and agent tools; competes with PDI as a destination for property intelligence and as a potential channel for embedded valuations.
• Zoopla (incl. Hometrack): UK's leading property portal whose owned Hometrack business is a long-established AVM and property analytics provider to UK lenders; competes with PDI in AVM/valuation intelligence, embedded property data and agent tooling.

Regional players

• RentCast: US-focused property analytics and AVM platform for investors and agents offering comparable valuation, rental yield and cashflow products; structurally similar product, different geography (US vs PDI's UK-only footprint).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PropertyDealsI1
• YouTubeyoutube.com/channel/UCTAIjb7uP9odXZcCo7TPiKQ
• Facebookfacebook.com/propertydealsinsight
• LinkedInlinkedin.com/company/propertydealsinsight
• Instagraminstagram.com/propertydealsinsight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Deals Insight