The Digital Property Group
The Digital Property Group is described as a UK-based group that operated four property portals — primelocation.com, findaproperty.com, findanewhome.com, and globrix.com — targeting UK home seekers and estate agents; the corporate domain is currently parked.
- Company typePrivate
- Founded2008
- HeadquartersHawthorn, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Digital Property Group firmographics
Firmographics- Name
- The Digital Property Group
- Website
- https://digitalpropertygroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Digital Property Group is described as a UK-based group that operated four property portals — primelocation.com, findaproperty.com, findanewhome.com, and globrix.com — targeting UK home seekers and estate agents; the corporate domain is currently parked.
- Ownership category
- akta.pro rank
The Digital Property Group industry classification
Industry- Product category
- Online Property Portals
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where The Digital Property Group is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Digital Property Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
The Digital Property Group product offering
Product offeringCore offering
The Digital Property Group was a UK-based company that operated a network of four online property portals — PrimeLocation, FindAProperty, FindANewHome, and Globrix — aggregating listings of homes for sale and to let for consumer property searchers. The portals connected residential property seekers with agent-listed inventory. The group's web domain is currently parked, indicating the consolidated portal network is no longer actively operated as a single entity.
Differentiator
Problem solved
Functional benefit
Products and services
- PrimeLocation Online UK property portal offering listings of homes for sale and to let, aggregating inventory for residential property seekers.
- FindAProperty Online UK property portal providing residential property search listings aggregated for consumer home seekers.
- FindANewHome Online UK property portal focused on new-build homes and developments, aggregating listings for residential property seekers.
- Globrix Online property portal operated within The Digital Property Group's network, providing residential property listings to consumer searchers.
Companies that use The Digital Property Group
Customer profileIdeal customer profiles1 record
The Digital Property Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Digital Property Group competitors and assessment
Company assessmentDirect peers
- OnTheMarket: UK agent-backed property portal competing in the same vertical search and listings subscription category as The Digital Property Group's portals.
- Rightmove: UK's largest property portal, directly comparable to The Digital Property Group's primelocation/findaproperty portals in consumer property search and agent listing subscriptions.
- Zoopla: Major UK property portal providing vertical search, valuation and agent lead generation; historically acquired The Digital Property Group's predecessor assets, making it the closest direct comparability benchmark.
Broad incumbents
- Zillow: US-based global property portal incumbent operating consumer search, listings and adjacent services; broader portfolio than The Digital Property Group but same vertical property portal category.
Emerging players
- Purplebricks: Hybrid online estate agency with portal-like consumer property destination; comparable business model overlap with the group's mix of portals and transactional services.
- Property Finder: Leading MENA property portal operating vertical property search and agent subscription model comparable to The Digital Property Group's portals, with similar listings-led monetization.
Regional players
- Idealista: Southern European (Spain/Portugal/Italy) vertical property portal with consumer search and agent subscription model; comparable product offering though operating in different regional markets.
- Domain Holdings: Australian residential property portal and related services business, comparable in vertical property search and listings subscription model and tied to the Australian headquarters signal in the firmographics.
- REA Group: Leading Australian property portal operator (realestate.com.au), relevant given The Digital Property Group's listed Australian headquarters and shared vertical property portal business model.
- Immobilienscout24: Germany's leading property portal providing consumer search and agent listing subscriptions; directly comparable product category though serving a different European geography.
Market position
Customer concentration
The Digital Property Group social profiles
Digital presenceThe Digital Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Digital Property Group leadership team
Management profileNumber of profiles
The Digital Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Digital Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Digital Property Group
What does The Digital Property Group do?
The Digital Property Group was a UK-based company that operated a network of four online property portals — PrimeLocation, FindAProperty, FindANewHome, and Globrix — aggregating listings of homes for sale and to let for consumer property searchers. The portals connected residential property seekers with agent-listed inventory. The group's web domain is currently parked, indicating the consolidated portal network is no longer actively operated as a single entity.
Is The Digital Property Group a public or private company?
The Digital Property Group is a private company. It is classified as unknown and is currently operating.
When was The Digital Property Group founded?
The Digital Property Group was founded in 2008. It employs 11 to 50 people.
Where is The Digital Property Group based?
The Digital Property Group is headquartered in Hawthorn, Australia, in the Oceania region.
Who are The Digital Property Group's main competitors?
Direct peers on record are OnTheMarket, Rightmove and Zoopla. Zillow is listed as a broad incumbent. Emerging players are Purplebricks and Property Finder. Regional players are Idealista, Domain Holdings, REA Group and Immobilienscout24.
Does The Digital Property Group have an API?
No public API is recorded for The Digital Property Group.
What industry is The Digital Property Group in?
The Digital Property Group's product category is Online Property Portals. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 53121 and its SIC code is 6531.