Semasio
- Company typePrivate
- Founded2010
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Semasio firmographics
Firmographics- Name
- Semasio
- Legal name
- Semasio GmbH
- Website
- https://semasio.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Semasio industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Media Buying Agencies (541830), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- SEO/SEM & Performance Marketing Tools (BPAMALAM), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
Keywords
Where Semasio is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Semasio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Data Platform Licensing: Licensing of the Semasio Platform for creating audience segments and contextual segments for targeted advertising. Clients with self-service access can process personal data through dashboard tools and transfer audience segments to authorized third-party marketing platforms for activation.
- Audience Segment Sales: Semasio creates and sells audience segments to clients and makes datasets available to other advertisers or agencies for purchase via third-party platforms. This includes syndicated taxonomy of audience segments for targeted advertising.
- Media Strategy & Activation Services: Managed services including media planning and buying that supports brands and agencies of all sizes. Drive performance through omnichannel strategies.
- Factory Services: Onboarding, modeling, and distribution services for data. Includes the ability to ingest seed data regardless of primary identifier used, and effortless distribution solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform access with custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Semasio product offering
Product offeringCore offering
Semasio sells a privacy-first programmatic advertising technology platform that uses natural language processing and semantic analysis to build audience segments and contextual targeting for brands, agencies, and publishers. Its offering combines a self-service audience targeting platform with managed media strategy, activation, and data onboarding/distribution services, including a private marketplace for long-tail inventory (Hypertail PMP). The platform operates on an ID-agnostic basis, supporting multi-ID resolution and cookieless activation across programmatic channels.
Product overview
Semasio is a data and advertising technology platform built around semantic targeting technology. The offering is a platform-plus-modules architecture consisting of core targeting products (Audience Targeting, Audience Extension, Contextual Targeting, ContextualPLUS Targeting, Brand Fit) that leverage NLP-based semantic analysis to understand content meaning and consumer behavior. Supporting services include Media Strategy & Activation for omnichannel media planning, Hypertail PMP for private marketplace access to long-tail inventory, Factory for data onboarding/modeling/distribution, and Interactive Screens for digital display personalization. The platform operates on an ID-agnostic approach supporting multiple identifier formats for a privacy-first world.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Targeting Leverages pre-built and custom audiences for targeted advertising with speed and flexibility, enabling advertisers to deploy always-on segments and accelerate speed-to-market through Semasio's semantic targeting platform.
- Audience Extension Finds more customers like an advertiser's best customers by leveraging first-party data to identify semantic twins of desired consumers, combining accuracy with reach through lookalike modeling.
- Contextual Targeting Targets pages rather than people with effective, privacy-safe targeting without cookies, providing reach and relevance while personalizing messaging without sacrificing reach.
- ContextualPLUS Targeting Predicts where an ideal customer is most likely to be by combining the accuracy of audiences with the reach of privacy-friendly contextual targeting.
- Brand Fit Aligns a brand with appropriate contexts and helps avoid conflicts, expanding reach without increasing risk through safety and scale features for brand-safe contextual targeting.
- Media Strategy & Activation Drives performance through omnichannel strategies, providing top-tier media planning and buying that supports brands and agencies of all sizes.
- Hypertail PMP Private marketplace for reaching ideal consumers in long-tail media spaces, engaging target audiences without waste through efficiency and reach.
- Factory Provides data onboarding, modeling, and distribution services: ingests seed data regardless of primary identifier, delivers instant cookieless targeting, and enables simplified distribution for platform activation.
- Interactive Screens Creates personalized and interactive customer journeys across digital displays for advertising and engagement use cases.
Quantifiable outcome
- Up to 20% lift in reach
- +3 more outcomes
Companies that use Semasio
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Semasio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Semasio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IAB Europe Transparency & Consent Framework (TCF)coreSemasio participates in the IAB's global privacy platform designed to transmit consumer choice signals between sites, apps and adtech providers. Semasio's identification number within the IAB's Transparency & Consent Framework is #84. The framework helps comply with GDPR and ePrivacy regulations.
- Network Advertising Initiative (NAI)coreSemasio is a member of the Network Advertising Initiative through its parent company Samba TV, adhering to its Principles & Code of Conduct for advertising technology companies.
- ePrivacy GmbHcoreSemasio is inspected and certified by ePrivacy GmbH and adheres to the Principles of the EDAA Online Behavioural Advertising (OBA) Framework, demonstrating compliance with European privacy standards.
- PubMaticcoreIntegration with PubMatic's platform enabling Semasio's novel approach to provide media buyers flexibility and precision required for highly-effective campaigns in cookieless environments.
- NeticminorIT infrastructure and technology services provider located in Aalborg, Denmark (Alfred Nobels Vej 25, 9220 Aalborg, Denmark).
- Amazon Web Services (AWS)minorCloud infrastructure services provider (Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855 Luxembourg) used for data center operations.
- DataCamp / DataCamp LimitedminorData analytics services provider (207 Regent Street, London, W1B 3HH, United Kingdom) for data processing and analytics infrastructure.
- RackspaceminorCloud infrastructure and hosting services provider (Rackspace US, Inc., 1 Fanatical Place, City of Windcrest, San Antonio, Texas 78218, USA).
- ReklaimminorSurvey vendor for collecting survey data from participants in North America as part of Semasio's data collection and modeling process.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Semasio competitors and assessment
Company assessmentBroad incumbents
- Integral Ad Science (IAS): Public ad verification, viewability, and contextual targeting company. Comparable to Semasio's contextual and brand-suitability products, though IAS is much larger and more diversified across verification and measurement.
- Oracle Advertising (formerly Grapeshot): Oracle's contextual intelligence and audience targeting suite within its broader adtech/AdMoat stack. Comparable to Semasio's semantic/contextual targeting capabilities, but operates at much larger scale as part of Oracle's enterprise platform.
- DoubleVerify: Public ad verification and brand safety company that has expanded into targeting and contextual categories. Overlaps with Semasio's Brand Fit and ContextualPLUS offerings around contextual classification and suitability.
- LiveRamp: Leading data connectivity and identity resolution platform. Comparable to Semasio's Multi-ID Resolution capability, with overlapping audiences in identity-agnostic targeting and audience activation, though at significantly larger scale.
Direct peers
- Lotame: Independent data management platform and audience data provider. Directly comparable to Semasio's audience targeting, segmentation, and data licensing offerings for brands, agencies, and publishers.
- Adsquare: European-headquartered audience and location data platform for programmatic advertising. Closely comparable to Semasio in terms of geographic focus (EU base), audience segmentation, and DMP-style data onboarding services.
- Peer39: Provider of contextual targeting and brand safety for programmatic advertising. Directly comparable to Semasio's Contextual Targeting and ContextualPLUS products, both focusing on semantic/page-level analysis for cookieless ad targeting.
Regional players
- AudienceProject: European audience measurement and targeting platform. Comparable to Semasio in regional footprint and audience-targeting offering for European advertisers and agencies.
Emerging players
- Permutive: Privacy-first audience data and targeting platform primarily serving publishers. Comparable to Semasio's cookieless, ID-agnostic targeting approach, though Permutive is more publisher-anchored.
- Crimtan: Programmatic audience targeting and retargeting provider with focus on cookieless solutions. Comparable to Semasio's cookieless targeting and multi-ID resolution capabilities for mid-market advertisers and agencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Semasio social profiles
Digital presenceSemasio compliance and trust
Trust signalCompliance7 records
Semasio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semasio leadership team
Management profileNumber of profiles
Profiles4 records
Semasio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semasio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semasio
What does Semasio do?
Semasio sells a privacy-first programmatic advertising technology platform that uses natural language processing and semantic analysis to build audience segments and contextual targeting for brands, agencies, and publishers. Its offering combines a self-service audience targeting platform with managed media strategy, activation, and data onboarding/distribution services, including a private marketplace for long-tail inventory (Hypertail PMP). The platform operates on an ID-agnostic basis, supporting multi-ID resolution and cookieless activation across programmatic channels.
Is Semasio a public or private company?
Semasio is a private company. It is classified as corporate owned and is currently operating.
When was Semasio founded?
Semasio was founded in 2010. It employs 11 to 50 people.
Where is Semasio based?
Semasio is headquartered in Hamburg, Germany, in the Europe region.
How does Semasio make money?
Four revenue lines are on record. Data Platform Licensing is the primary driver. The others are audience Segment Sales, media Strategy & Activation Services and factory Services.
Who are Semasio's main competitors?
Broad incumbents on record are Integral Ad Science (IAS), Oracle Advertising (formerly Grapeshot), DoubleVerify and LiveRamp. Direct peers are Lotame, Adsquare and Peer39. AudienceProject is listed as a regional player. Emerging players are Permutive and Crimtan.
Does Semasio have an API?
No public API is recorded for Semasio.
What industry is Semasio in?
Semasio's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 541830 and its SIC code is 7310.