FreshX
FreshX is a Chicago-based digital marketplace for booking temperature-controlled (reefer) less-than-truckload freight in the United States, connecting shippers of perishables with a curated network of 120+ refrigerated LTL carriers via real-time rate quoting and direct booking.
- Company typePrivate
- Founded2024
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FreshX does
FreshX is a Chicago-based digital freight marketplace that focuses exclusively on temperature-controlled (reefer) less-than-truckload (LTL) shipping in the United States. The platform connects shippers transporting perishable goods — including produce, dairy, and pharmaceuticals — with a curated FreshX Refrigerated Carrier Network (RCN) of 120+ dedicated reefer LTL carriers, alongside access to 100+ warehouses and cross-dock facilities. Its stated value proposition is reducing the operational friction of sourcing reefer capacity; a customer testimonial indicates that a 'Top 50 Freight Brokerage' previously had to turn down reefer loads daily before adopting FreshX.
The platform is delivered as a self-serve web application with real-time rate quoting, carrier and service-level comparison, and direct booking, supplemented by an enterprise sales motion ('Book a Demo') targeting freight brokers and large shippers. FreshX monetizes through transaction fees on booked freight loads; no public pricing tiers are disclosed. The technology layer centers on a marketplace and rate-aggregation interface rather than disclosed AI/ML, telemetry, or routing optimization — the platform's differentiator is curation of the carrier network and booking UX rather than algorithmic capabilities.
Founded in 2023 (firmographic record) / 2024 (company-history record) and operating with 1–10 employees, FreshX has raised approximately $1.4M cumulatively across a Techstars-led 2023 seed, a May 2024 follow-on tranche, and a $1M first-place NVC 2024 award. Capital backers include Valor Siren Ventures, Caruso Ventures, OCA Ventures, Origin Ventures, Techstars, Long Jump VC, and the University of Chicago. The company is venture-backed, privately held, and serves a horizontal customer base across freight brokers and shippers of perishables.
FreshX firmographics
Firmographics- Name
- FreshX
- Legal name
- FreshX
- Website
- https://freshxlogistics.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FreshX is a Chicago-based digital marketplace for booking temperature-controlled (reefer) less-than-truckload freight in the United States, connecting shippers of perishables with a curated network of 120+ refrigerated LTL carriers via real-time rate quoting and direct booking.
- Ownership category
- akta.pro rank
FreshX industry classification
Industry- Product category
- Refrigerated Freight Logistics Software
- NAICS
- General Warehousing and Storage (493110), Refrigerated Warehousing and Storage (493120), Couriers and Express Delivery Services (492110)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
- akta.pro secondary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where FreshX is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FreshX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Freight Transaction Fees: FreshX operates a marketplace platform connecting shippers with refrigerated LTL carriers. The platform earns revenue through transaction fees on booked freight loads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based platform pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FreshX product offering
Product offeringCore offering
FreshX operates a digital marketplace platform that enables freight brokers and shippers to find, price, and book temperature-controlled (reefer) less-than-truckload (LTL) freight across the United States in seconds. The platform connects users to a network of 120+ refrigerated LTL carriers via the FreshX Refrigerated Carrier Network (RCN), offering instant real-time rates, transparent comparison of carrier pricing, insurance, and service levels, and access to 100+ warehouses and cross-dock facilities nationwide.
Product overview
FreshX is a single unified platform for booking temperature-controlled (reefer) LTL freight. The core FreshX Platform enables instant rate access, nationwide carrier comparison, and transparent booking. The FreshX Refrigerated Carrier Network (RCN) underpins the platform by providing access to 120+ dedicated reefer LTL carriers and cross-dock facilities nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- FreshX Refrigerated Carrier Network (RCN): The company's carrier network providing instant pricing on nationwide temperature-controlled freight coverage with over 120 trusted refrigerated LTL carriers.
Products and services
- FreshX Platform
Quantifiable outcome
- Freight brokers who previously had to turn down reefer LTL loads daily now handle them easily, gaining competitive edge
Companies that use FreshX
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
FreshX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FreshX partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
FreshX competitors and assessment
Company assessmentDirect peers
- Echo Global Logistics: Chicago-based digital freight brokerage offering LTL, truckload, and managed transportation services. Like FreshX, Echo built a tech-enabled platform to streamline carrier booking and rate transparency, and is headquartered in the same Chicago market where FreshX operates.
- Loadsmart: Digital freight brokerage platform automating truckload and intermodal booking with instant pricing and carrier matching. Directly comparable to FreshX in operating a marketplace connecting shippers with carriers through a self-serve digital product.
- Transfix: Digital freight marketplace connecting shippers with truckload carriers via a software platform. Comparable business model to FreshX as a two-sided freight marketplace, though focused on dry truckload rather than refrigerated LTL.
Broad incumbents
- Uber Freight: Large digital freight brokerage operated by Uber, offering full truckload, intermodal, and managed transportation across North America. A broader incumbent that could expand into temperature-controlled freight and compete with FreshX if it decides to prioritize the reefer vertical.
- C.H. Robinson: One of the largest North American third-party logistics providers, offering LTL, truckload, intermodal, and cold chain capabilities through its Navisphere platform. Operates a much broader portfolio than FreshX but competes for the same shipper and broker wallet share.
- RXO: Digital brokerage spun off from XPO Logistics, providing truckload, LTL, and last-mile services via a technology-enabled platform. A scaled incumbent that overlaps with FreshX on LTL digital brokerage, particularly for shippers seeking technology-driven booking experiences.
- Flexport: Digital freight forwarder offering ocean, air, trucking, and customs services with a software-led platform. Comparable in providing a tech-enabled freight marketplace, though primarily focused on international forwarding rather than domestic reefer LTL.
- Lineage Logistics: World's largest temperature-controlled warehousing and logistics company with extensive cold-chain transportation services. A broad cold-chain incumbent that competes for reefer freight customers and represents both a potential partner and a vertically integrated competitor to FreshX.
- AmeriCold Logistics: Major temperature-controlled warehousing and transportation provider serving food producers, distributors, and retailers. A scaled cold-chain incumbent that overlaps with FreshX in serving shippers of perishable goods requiring reefer capacity.
Emerging players
- project44: Supply chain visibility platform providing real-time shipment tracking across modes and carriers. An emerging player in the broader supply chain software ecosystem adjacent to FreshX, with potential to integrate or compete on the visibility layer of reefer freight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FreshX social profiles
Digital presenceFreshX financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshX leadership team
Management profileNumber of profiles
FreshX funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshX
What does FreshX do?
FreshX operates a digital marketplace platform that enables freight brokers and shippers to find, price, and book temperature-controlled (reefer) less-than-truckload (LTL) freight across the United States in seconds. The platform connects users to a network of 120+ refrigerated LTL carriers via the FreshX Refrigerated Carrier Network (RCN), offering instant real-time rates, transparent comparison of carrier pricing, insurance, and service levels, and access to 100+ warehouses and cross-dock facilities nationwide.
Is FreshX a public or private company?
FreshX is a private company. It is classified as venture growth investor backed and is currently operating.
When was FreshX founded?
FreshX was founded in 2024. It employs 1 to 10 people.
Where is FreshX based?
FreshX is headquartered in Chicago, United States, in the North America region.
How does FreshX make money?
One revenue line is on record: freight Transaction Fees.
Who are FreshX's main competitors?
Direct peers on record are Echo Global Logistics, Loadsmart and Transfix. Broad incumbents are Uber Freight, C.H. Robinson, RXO, Flexport, Lineage Logistics and AmeriCold Logistics. project44 is listed as an emerging player.
Does FreshX have an API?
No public API is recorded for FreshX.
What industry is FreshX in?
FreshX's product category is Refrigerated Freight Logistics Software. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms, with a secondary code of TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 493110 and its SIC code is 7350.