TradeWindow
TradeWindow is an NZX-listed New Zealand trade technology company providing a blockchain-based platform for export documentation, freight management, Certificate of Origin issuance, and supply chain traceability, serving exporters, importers, freight forwarders, and customs brokers primarily across Australasia.
- Company typePublic
- Founded2018
- HeadquartersTakapuna, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TradeWindow does
TradeWindow is a New Zealand-headquartered, NZX-listed trade technology company that operates a digital platform for automating trade documentation, freight management, certification, and supply chain visibility. The platform is built on blockchain-based infrastructure that creates a single, immutable source of trade data accessible across governance, logistics, financial, importer, and exporter participants through one login. Core products include TradeWindow Cube (data connectivity), TradeWindow Origin (Certificate of Origin issuance, JAS-ANZ accredited in New Zealand), TradeWindow Prodoc (export documentation), TradeWindow Freight and FreightLegend (freight management), TradeWindow Assure+ (traceability and ESG verification), SpeEDI Cargo and SpeEDI Accord (express freight documentation), and a Tariff Tool integrated with World Customs Organization data. The company is developing Freight.AI, an AI-powered freight optimization product targeted for September 2027.
TradeWindow generates revenue primarily through recurring subscription fees tiered by client classification (Standard, Premium, Enterprise), supplemented by transaction-based charges for high-volume usage (document lodgement, customs declarations, API calls), hosting and support fees on Microsoft Azure, integration fees (approximately NZD 3,000 per new interface), and professional services for training and development work. The go-to-market combines direct enterprise field sales (demo-driven conversion via 'Book a Demo'), a channel partner and agent network (including IFCBAA in Australia for Certificate of Origin), and self-serve cloud access for mid-market customers. The customer base spans exporters, importers, freight forwarders, and customs brokers across verticals including meat (ANZCO, Alliance Group), manufacturing (Dulux), and logistics (Wallace International, Scales Logistics, Vision International Logistics).
In FY 2026 (year ended March 31, 2026), TradeWindow reported revenue of NZD 9.6 million (up 20% year-over-year), annual recurring revenue of NZD 10.1 million, gross margin of 60%, and EBITDA loss of NZD 1.2 million (narrowing 19%). Australia now accounts for 43% of group revenue at NZD 4.1 million (up 34%), and customer retention stands at 89%. The company has 51-100 employees, is led by founder and CEO AJ Smith alongside CSO Andrew Balgarnie, CFO Deidre Campbell, and COO Dewald Janse van Rensburg, and acquired Rfider Limited in 2022 for up to NZD 10 million to extend into food traceability and ESG verification markets.
TradeWindow firmographics
Firmographics- Name
- TradeWindow
- Legal name
- Trade Window Limited
- Website
- https://tradewindow.io
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TradeWindow is an NZX-listed New Zealand trade technology company providing a blockchain-based platform for export documentation, freight management, Certificate of Origin issuance, and supply chain traceability, serving exporters, importers, freight forwarders, and customs brokers primarily across Australasia.
- Ownership category
- akta.pro rank
TradeWindow industry classification
Industry- Product category
- Trade Technology / Supply Chain Software
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- akta.pro primary industry
- Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA)
- akta.pro secondary industries
- Customs Brokerage Workflow & Case Management Software (TLAEAOAH), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)
Keywords
Where TradeWindow is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
TradeWindow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Fees: Recurring subscription fees for software access charged quarterly in advance. Fees are determined by Client Classification (Standard, Premium, Enterprise) and cover access to the software platform. Installation fees are charged upfront before implementation.
- Transaction-Based Charges: Additional charges for high-volume use of services including document lodgement, customs declarations, digital certificates, and API calls triggered by transactional activity. Applicable to Enterprise and eCommerce Package clients, invoiced monthly in arrears.
- Hosting, Maintenance & Support Fees: Fees for cloud hosting services (using Microsoft Azure), maintenance, and technical support. Charged quarterly in advance along with subscription fees. Additional storage fees apply for exceeding baseline data storage and outbound transfer limits.
- SpeEDI Transaction Fees: Usage-based transaction fees for SpeEDI Cargo (invoiced monthly based on usage) and SpeEDI Accord (auto-debited from credit card monthly based on transaction usage).
- Related Services and Development Work: Charges for additional training, data migration, custom configuration, troubleshooting, technical assistance, and development work requested by clients. Charged at hourly rates specified in Sales Order Confirmation.
- Integration Fees: One-time fees for integration with third-party systems including customs platforms, accounting software, shipping APIs, or logistics tools. Typically around $3,000 for new interfaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Package - Basic freight documentation and trade solutions |
| Subscription | Annual | Premium Package - Enhanced features with SLA guarantees |
| Subscription | Annual | Enterprise/eCommerce Package - Full-featured with dedicated infrastructure |
| Subscription | Monthly | TradeWindow Origin - Certificate of Origin services |
| Usage-based | Pay-as-you-go | SpeEDI Cargo - Usage-based freight documentation |
| Usage-based | Monthly | SpeEDI Accord - Credit card auto-debit transaction model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TradeWindow product offering
Product offeringCore offering
TradeWindow sells a cloud-based global trade platform that automates export documentation, freight management, Certificate of Origin issuance, customs compliance research, and supply chain visibility/ESG traceability for exporters, importers, freight forwarders and customs brokers. The platform uses a blockchain-backed single source of trade data shared across logistics, financial, governance and trade partners under one login, and is delivered via tiered subscriptions, transaction-based fees and implementation/integration services.
Product overview
TradeWindow is a global trade platform providing a unified suite of solutions for exporters, importers, freight forwarders, customs brokers, and other supply chain participants. The platform operates on a platform-plus-modules architecture centered around TradeWindow Cube (connectivity), TradeWindow Origin (certification), TradeWindow Assure+ (visibility/traceability), TradeWindow Prodoc (documentation), and TradeWindow Freight (logistics). Additional offerings include SpeEDI Software for express freight, FreightLegend for advanced freight management, and the Tariff Tool for compliance. The company also offers TradeWindow Academy for training and is developing Freight.AI for AI-powered freight optimization.
Differentiator
Problem solved
Functional benefit
Brands
- TradeWindow Prodoc: Export documentation management software
- TradeWindow Freight
- TradeWindow Origin
- TradeWindow Cube
- TradeWindow Assure+
- TradeWindow SpeEDI
- SpeEDI Cargo
- SpeEDI Accord
- TradeWindow FreightLegend
- TradeWindow Tariff
- TradeWindow Academy
Products and services
- TradeWindow Cube A data connectivity and integration platform that enables seamless data exchange between trade participants and systems, allowing multiple users with various permission levels to access single-entry trade data through one platform login.
- TradeWindow Origin Certificate of Origin issuance and provenance platform. Provides creation, submission, review, approval, certification and self-certification of Certificates of Origin for exporters; TradeWindow is authorized to issue Certificates of Origin in New Zealand under JAS-ANZ accreditation.
- TradeWindow Assure+ A supply chain visibility and traceability solution that tracks and traces each component of products from suppliers through manufacturing to the final consumer, supporting ESG reporting, sustainability and brand transparency requirements.
- TradeWindow Prodoc Export documentation management software that streamlines trade document creation and processing, with workflow automation and document management capabilities for exporters and trade documentation teams.
- TradeWindow Freight Freight management solution enabling shipment bookings, tracking and logistics management for freight forwarders and exporters.
- TradeWindow FreightLegend Advanced freight management solution with warehousing support capabilities for logistics operations.
- SpeEDI Cargo Internet service within the SpeEDI suite for cargo documentation, invoiced monthly based on transaction usage for express freight documentation.
- SpeEDI Accord Transaction allocation application for freight forwarding within the SpeEDI suite, with payment auto-debited monthly from a pre-approved Mastercard or Visa based on transaction usage.
- TradeWindow Tariff Tool Online research tool for shippers, freight forwarders and customs brokers to check border compliance using WCO Data and Australian Tariff Data, including Harmonized System 2022 Nomenclature, Explanatory Notes, Classification Opinions and Alphabetical Index.
- TradeWindow Developer Portal APIs Developer Portal APIs that enable connectivity and integration with third-party systems including customs platforms, accounting software, shipping APIs and logistics tools, for document lodgement, customs declarations, digital certificates and API calls.
Quantifiable outcome
- 80% improvement in export documentation workflow productivity
- +4 more outcomes
Companies that use TradeWindow
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
TradeWindow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
TradeWindow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Rfider LimitedcoreTradeWindow acquired Rfider Limited, an Auckland-based software company developer of supply chain data interfaces, for up to NZD 10 million. The acquisition aimed to strengthen TradeWindow's provenance solutions, extend reach into primary industry supply chains, and enhance ESG reporting capabilities. Rfider's team and assets served customers across multiple continents.
- Microsoft AzurecoreMicrosoft Azure is the primary hosting provider for TradeWindow's software solutions. All software is hosted exclusively on Azure. Hosting services are integral to the service delivery with Service Level Agreements for Premium and Enterprise packages. Azure's SLA governs uptime and availability for hosting-related issues.
- World Customs Organization (WCO)coreWCO provides Licensed Content including Harmonized System 2022 Nomenclature, Explanatory Notes, Classification Opinions, Alphabetical Index, and future updates used in the TradeWindow Tariff Tool. WCO retains ownership of all intellectual property rights to the Licensed Content.
- International Forwarders & Customs Brokers Association of Australia (IFCBAA)minorIFCBAA is an appointed agent of TradeWindow in Australia. Customers transferring from IFCBAA to TradeWindow consent to TradeWindow obtaining their data from IFCBAA, including personal information.
- JAS-ANZ (Joint Accreditation System of Australia and New Zealand)coreJAS-ANZ is the accreditation body for TradeWindow Origin's Certificate of Origin certification services. JAS-ANZ assessors are entitled to attend audits to witness the application of accredited body procedures by verifiers and conduct validation visits if challenged.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
TradeWindow competitors and assessment
Company assessmentBroad incumbents
- WiseTech Global: Australian-headquartered, ASX-listed global trade and logistics SaaS provider operating the CargoWise platform for customs, freight forwarding, and compliance. Directly comparable as an APAC-origin trade-tech platform serving freight forwarders and customs brokers, but at vastly larger scale and broader geographic reach.
- Descartes Systems Group: Canadian-headquartered global provider of logistics technology, customs, and trade compliance software serving freight forwarders, customs brokers, and importers/exporters. Comparable in product scope (customs, trade compliance, freight visibility) but operating at much larger scale with a global customer base.
- Blue Yonder (formerly BlueJay Solutions): Global supply chain and logistics software provider (now owned by Panasonic) offering customs, trade compliance, and transportation management. Broader portfolio but overlapping capability set with TradeWindow's connectivity (Cube) and trade documentation modules.
Direct peers
- Magaya Software: US-based provider of freight forwarding software, customs brokerage, and warehouse management solutions targeting small-to-mid freight forwarders. Directly comparable to TradeWindow Freight, Prodoc, and Tariff Tool offerings for the freight forwarding and customs broker segments.
- CargoWise (WiseTech product): Flagship customs and freight forwarding platform from WiseTech Global used by thousands of logistics providers worldwide. Most direct functional peer to TradeWindow's freight, customs declaration, and documentation modules in the mid-market forwarding segment.
- AEB (International Forwarders Association): Germany-headquartered provider of customs management, trade compliance, and logistics software with global deployment. Comparable as a customs declaration, export controls, and trade compliance SaaS platform targeting freight forwarders and customs brokers similar to TradeWindow.
- MIC Customs Solutions: Austrian-headquartered customs and trade compliance software provider specializing in customs declarations, tariff classification, and origin management. Highly comparable product overlap with TradeWindow Origin, Tariff Tool, and customs declaration capabilities.
- Integration Point: US-based provider of trade compliance, customs, and global trade management software for importers, exporters, and customs brokers. Comparable to TradeWindow Assure+ and Tariff Tool in addressing trade compliance and supply chain visibility for enterprise customers.
Emerging players
- EFI Optitex / Clarifruit / Trust Trace (supply chain traceability): Emerging traceability and ESG verification platforms targeting food and consumer goods supply chains. Comparable to TradeWindow Assure+ and the Rfider-acquired capability around provenance tracking and ESG reporting for primary industry supply chains.
- Blockchain Letter of Credit / TradeIX (now part of Marco Polo Network): Blockchain-based trade finance and supply chain platforms that, like TradeWindow, leverage distributed ledger technology to create immutable trade records and improve cross-border documentation. Comparable technology architecture for trade process digitization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
TradeWindow social profiles
Digital presenceTradeWindow compliance and trust
Trust signalCompliance4 records
TradeWindow financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeWindow leadership team
Management profileNumber of profiles
Profiles4 records
TradeWindow subsidiaries and ownership
Company hierarchySubsidiaries1 record
TradeWindow funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeWindow M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeWindow
What does TradeWindow do?
TradeWindow sells a cloud-based global trade platform that automates export documentation, freight management, Certificate of Origin issuance, customs compliance research, and supply chain visibility/ESG traceability for exporters, importers, freight forwarders and customs brokers. The platform uses a blockchain-backed single source of trade data shared across logistics, financial, governance and trade partners under one login, and is delivered via tiered subscriptions, transaction-based fees and implementation/integration services.
Is TradeWindow a public or private company?
TradeWindow is a public company. It is classified as public and is currently operating.
When was TradeWindow founded?
TradeWindow was founded in 2018. It employs 51 to 100 people.
Where is TradeWindow based?
TradeWindow is headquartered in Takapuna, New Zealand, in the Oceania region.
How does TradeWindow make money?
Six revenue lines are on record. Subscription Fees are the primary driver. The others are transaction-Based Charges, hosting, Maintenance & Support Fees, speEDI Transaction Fees, related Services and Development Work and integration Fees.
Who are TradeWindow's main competitors?
Broad incumbents on record are WiseTech Global, Descartes Systems Group and Blue Yonder (formerly BlueJay Solutions). Direct peers are Magaya Software, CargoWise (WiseTech product), AEB (International Forwarders Association), MIC Customs Solutions and Integration Point. Emerging players are EFI Optitex / Clarifruit / Trust Trace (supply chain traceability) and Blockchain Letter of Credit / TradeIX (now part of Marco Polo Network).
Does TradeWindow have an API?
Yes. TradeWindow offers a Developer Portal with APIs that enables connectivity for customs platforms, accounting software, shipping APIs, and logistics tools. The API allows integration with third-party systems for document lodgement, customs declarations, digital certificates, and API calls. Developer documentation is at developer.tradewindow.io/devportal/apis.
What industry is TradeWindow in?
TradeWindow's product category is Trade Technology / Supply Chain Software. Its primary akta.pro industry code is TLAEAOAA, Customs Declaration & Filing (Import/Export Entry) Platforms, with a secondary code of TLAEAOAH, Customs Brokerage Workflow & Case Management Software. Its NAICS code is 42512.