100 Ladrillos

Name

100 Ladrillos

Legal name

Plataforma Inmobiliaria Cien Ladrillos, S.A.P.I. de C.V., Institución de Financiamiento Colectivo

Website

https://100ladrillos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Administration Commission: Charges 3% to 10% commission on collected rental income generated by properties. Applied only when rents are effectively collected — if investors don't earn, 100 Ladrillos doesn't charge. This is the primary revenue stream aligned with investor success.
2. Secondary Market Resale Commission: Charges 3% to 5% commission on the final sale price when investors sell their Ladrillos on the Mercado de Reventa. Only charged when the Ladrillo is actually sold.
3. Collective Funding Stage (Crowdfunding): Revenue generated during the initial funding stage when properties are offered on the platform. Revenue accrues implicitly through the spread between acquisition cost and offering price of Ladrillos during the presale period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

100 Ladrillos operates a CNBV-regulated digital crowdfunding platform that enables individual investors to acquire fractional ownership of commercial and residential real estate through digital participation units called 'Ladrillos.' The platform curates AAA commercial properties, holds them in bank-administered fiduciary trusts (fideicomisos), and offers three product structures—Patrimoniales, Búmeran, and Pool de Plusvalía—plus a pre-sale market and a peer-to-peer secondary market (Mercado de Reventa) for liquidity. Investors receive monthly rental income and long-term appreciation while the company handles tenant sourcing, rent collection, maintenance, and legal administration, earning commissions only when investors earn.

Product overview

100 Ladrillos is a digital real estate investment platform offering three distinct Ladrillo products: Ladrillos Patrimoniales (long-term heritage investments with monthly rents and appreciation), Ladrillos Búmeran (mid-term investments with guaranteed rents and pre-established exit), and Ladrillos Pool de Plusvalía (pre-sale investments focused on appreciation from property sale). The platform operates two markets: Mercado de Preventa (pre-sale properties at discounted prices) and Mercado de Reventa (secondary market for trading Ladrillos between investors). The ecosystem includes a flexible payment plan feature and is supported by a network of 20+ specialized real estate advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Ladrillos Patrimoniales: Long-term real estate co-ownership investments focused on building hereditary wealth through monthly rents and variable appreciation.
• Ladrillos Búmeran
• Ladrillos Pool de Plusvalía

Products and services

• Ladrillos Patrimoniales Long-term fractional real estate investment product providing monthly rental income plus property appreciation. The only inheritable Ladrillo type, designed for generational wealth building through commercial and residential real estate ownership.
• Ladrillos Búmeran Medium-term fractional real estate investment product with guaranteed monthly rents, a pre-set exit price, and a pre-set exit timeline established at the start. Designed to deliver predictable risk-adjusted returns that exceed CETES rates.
• Ladrillos Pool de Plusvalía Pre-sale fractional real estate investment product that acquires properties directly from developers at discounted pre-sale prices and targets capital appreciation at the final sale of the property rather than monthly rental income.
• Mercado de Preventa Pre-sale market within the 100 Ladrillos platform offering properties in construction or near completion at developer-discounted prices. Investors access pre-sale discounts and volume discounts, with higher long-term profitability potential from early entry.
• Mercado de Reventa Internal peer-to-peer secondary market where 100 Ladrillos investors can buy and sell Ladrillos among themselves to rebalance portfolios, obtain liquidity, or reinvest in other properties. Listings consist of stabilized properties already generating rental income, with prices discovered via supply and demand after a stabilization period. 100 Ladrillos charges a 3-5% commission on the final sale price when a Ladrillo is sold.

Quantifiable outcome

• 93% average occupancy rate across 44 properties in portfolio
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AFICOminorGTM or Marketing PartnerAFICO (Asociación de Profesionales Inmobiliarios) is listed as a partner alliance organization, likely providing referral pipeline of real estate professionals and investors to 100 Ladrillos platform.
• TYAminorGTM or Marketing PartnerTYA is listed among 100 Ladrillos' alliance partners, suggesting a referral or co-marketing relationship in the real estate investment space.
• KF VenturesminorGTM or Marketing PartnerKF Ventures appears as a partner alliance, potentially contributing venture/investment community referrals or co-investment opportunities to 100 Ladrillos.
• GRITECHminorGTM or Marketing PartnerGRITECH is listed among 100 Ladrillos alliance partners, potentially in the technology or innovation-driven real estate investment ecosystem.
• InvestominorGTM or Marketing PartnerInvesto is listed as an alliance partner, likely a real estate investment community or platform referring investors to 100 Ladrillos.
• INMOBILIAREminorGTM or Marketing PartnerINMOBILIARE is listed among 100 Ladrillos' alliance partners, likely providing real estate professional referrals and investor pipeline to the platform.
• 4S-REFminorGTM or Marketing Partner4S-REF appears as a partner in the 100 Ladrillos alliance network, potentially serving as a real estate referral or investment advisory partner.
• Banorte (fiduciary bank partner)coreOthersBanorte is referenced as the banking institution associated with the fideicomiso (bank trust) structure, where investor assets are held and protected. Banorte acts as the fiduciary trustee in the bank-administered trust structure that separates investor assets from 100 Ladrillos.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Fundrise: US-based pioneer in fractional real estate crowdfunding offering individual investors access to commercial and residential portfolios. Closest direct comparable to 100 Ladrillos' core model of digital fractional property investment with retail investor focus.
• RealtyMogul: US-based real estate crowdfunding platform serving individual and accredited investors with commercial property offerings. Direct comparable in business model and target market, with similar revenue mechanics (commissions on investments plus management fees).
• CrowdStreet: US-based commercial real estate investment marketplace connecting individual investors with sponsors and properties. Direct peer in commercial real estate crowdfunding with overlapping tenant-quality and investor outcomes narrative.
• Bricksave: US/Mexico-focused fractional real estate investment platform enabling individual investors to own fractions of US rental properties. Direct peer with explicit Latin America presence and a comparable fractional ownership model via regulated structures.

Regional players

• Habi: Colombian proptech simplifying residential real estate transactions with technology-enabled buying/selling. Regional peer in Latin American proptech, though focused on homeowner liquidity rather than fractional investment — adjacent in theme.
• Flat.mx: Mexican proptech offering instant home-buying services to homeowners wanting fast liquidity. Mexican regional peer with technology-driven real estate focus, though in a different vertical (home buying rather than fractional investment).
• Reental: Spain/LATAM-based tokenized real estate investment platform enabling fractional ownership of rental properties. Regional peer using digital tokens for fractional real estate, with emerging LATAM operations that could compete in Mexican markets over time.
• Urbanitae: Spanish real estate crowdfunding platform connecting individual investors with property developers. Regional peer serving Spanish-speaking markets with similar fractional property investment model, though primarily focused on Spain and regulated under EU frameworks.
• Wecity: Spanish real estate crowdfunding platform regulated under EU rules, offering property investment opportunities to retail and accredited investors. Regional peer with comparable fractional property investment offerings, though primarily focused on the Spanish market.

Broad incumbents

• Propiedades.com: Mexican real estate marketplace for listing and discovering properties across Mexico. Broad incumbent in Mexican real estate digital space with an adjacent platform, though not directly competing in fractional investment or crowdfunding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/100ladrillos
• YouTubeyoutube.com/@100Ladrillos
• Facebookfacebook.com/100Ladrillos
• LinkedInlinkedin.com/company/100ladrillos
• Instagraminstagram.com/100ladrillos
• TikToktiktok.com/@100_Ladrillos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 Ladrillos