Propiedades
Propiedades.com is Mexico's largest online real estate marketplace, enabling free property listings, search, and transactions. The platform serves individual buyers, sellers, and renters through its web portal alongside integrated valuation, mortgage pre-approval, and direct-purchase services.
- Company typePrivate
- Founded2013
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Propiedades does
Propiedades.com, legally organized as Propiedades Habi and operating under parent company Habi, is the largest online real estate marketplace in Mexico. The platform connects individual property buyers, sellers, renters, and real estate agents through a web-based portal covering all major Mexican metropolitan areas, including CDMX, Estado de México, Yucatán, Quintana Roo, Nuevo León, Jalisco, Querétaro, and Puebla. Self-described listings exceed 68,827 department-for-sale units in DF/CDMX alone, with hundreds of thousands of listings aggregated nationwide across residential, commercial, and industrial property types.
The platform is built around a freemium core portal augmented by a suite of integrated value-added modules: Avalúo Online Gratis (a free property valuation simulator estimating market values via comparable-sales logic), Micrositios (branded portfolio microsites for agents), Catastro (a cadastral price and statistics map for CDMX), Valores (national property-characteristic statistics), Habicredit (instant mortgage pre-approval), and Compramos tu Casa (a direct property-purchase service via Tuhabi). Authentication is supported via Google and Facebook social login, and the platform publishes an active real estate blog covering Infonavit processes, housing law, market projections, and architecture. Operations are headquartered in Mexico City with coverage extending to Colombia under parent Habi.
The business model is primarily freemium — property listings are free for sellers — with monetization concentrated in two transaction-based streams: commission on broker-assisted sales and economic participation in Tuhabi direct purchases. The go-to-market combines product-led growth (self-serve, SEO-driven organic traffic) with a broker/advisor network and channel partnerships. Customer segments are horizontal and consumer-oriented: individual buyers/sellers (primary), professional agents (secondary), and Infonavit mortgage borrowers (secondary). No revenue, headcount, or external funding figures are publicly disclosed.
Propiedades firmographics
Firmographics- Name
- Propiedades
- Legal name
- Propiedades Habi
- Website
- https://propiedades.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Propiedades.com is Mexico's largest online real estate marketplace, enabling free property listings, search, and transactions. The platform serves individual buyers, sellers, and renters through its web portal alongside integrated valuation, mortgage pre-approval, and direct-purchase services.
- Ownership category
- akta.pro rank
Propiedades industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Multifamily Brokerage (BPAJABAD)
Keywords
Where Propiedades is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Propiedades business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Free Property Listings: Property owners can publish listings at no cost, accessing thousands of daily interested buyers and renters. This free listing model drives inventory and traffic to the platform.
- Broker/Advisor Commission: When sellers opt for broker-assisted sale service, commissions are charged at deal closing. Real estate professionals handle promotion, negotiation and closing process for a fee.
- Direct Purchase Program: Through the Tuhabi alliance (Compramos tu casa), qualifying properties can be bought directly. The company participates in transaction economics of these direct purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free listing for all property sellers |
| Transaction based/ take rate | Pay-as-you-go | Broker-assisted sale service |
| Transaction based/ take rate | Pay-as-you-go | Direct property purchase (Compramos tu casa) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Propiedades product offering
Product offeringCore offering
Propiedades.com operates Mexico's largest online real estate portal, allowing individuals, owners, and agents to publish property listings for sale and rent free of charge and to search a nationwide inventory of residential properties. The platform complements listings with integrated tools for property valuation (Avalúo), cadastral reference (Catastro), market statistics (Valores), agent microsites (Micrositios), and mortgage pre-approval (Habicredit), and facilitates transactions either through its broker network or via a direct purchase program in alliance with Tuhabi.
Product overview
Propiedades.com operates as a unified real estate portal platform complemented by multiple integrated service modules. The core platform is the main property search and listing portal where users can buy, sell, and rent properties across Mexico. Surrounding the core portal are value-added services including Avalúo Online Gratis for free property valuations, Micrositios for agent portfolio websites, Catastro for cadastral data in CDMX, Valores for market statistics, Habicredit for mortgage pre-approval, and the Compramos tu Casa direct purchase service. The platform also includes a Blog Immobiliario for real estate education. The ecosystem is powered by Habi, as indicated by the footer 'Powered by Habi'. The platform serves the Mexican real estate market with operations also extending to Colombia.
Differentiator
Problem solved
Functional benefit
Brands
- Habicredit: Mortgage credit pre-approval service integrated with the platform.
- Micrositios
- Avalúo online gratis
Products and services
- Portal Propiedades.com
Companies that use Propiedades
Customer profileSegments4 records
Ideal customer profiles3 records
Propiedades technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Propiedades partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TuhabicoreStrategic alliance between Propiedades.com and Tuhabi to offer direct property purchase services. Under the 'Compramos tu casa' program, qualifying properties receive direct cash offers from Tuhabi with guaranteed purchase and payment completion in approximately one month. The partnership enables three selling options: direct purchase, broker-assisted sale, or self-service listing. The alliance positions Propiedades.com as a comprehensive real estate solution provider beyond just listing services.
- HabicreditminorHabicredit is a mortgage pre-approval partner integrated into the Propiedades.com platform. It enables property buyers to receive instant pre-approval for home loans, facilitating the purchase process and driving qualified buyers to the platform's listings.
- HabiminorParent company or technology provider referenced as 'Powered by Habi' in the footer. The relationship appears to be technology or infrastructure support for the Propiedades.com platform operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Propiedades competitors and assessment
Company assessmentBroad incumbents
- Realtor.com: US-focused real estate portal operated by Move, Inc. Provides comparable property search, broker services, and valuation tools, offering a benchmark for portal monetization and audience scale in a different geography.
- Rightmove: UK's largest property portal providing listings, valuation tools, and agent services. Offers a comparable vertical-specialist portal model at scale, useful as a benchmark for long-term monetization and audience defensibility.
- Mercado Libre: Dominant Latin American general marketplace whose real estate vertical (Vivanuncios) competes for property listing traffic and audience. Operates broader e-commerce platform that overshadows pure-play real estate portals.
- Zillow: Largest US-based real estate portal offering property search, valuation (Zestimate), and agent connections. Provides a global benchmark for portal business models, valuation tools, and broker-assisted monetization at scale.
Direct peers
- Lamudi: Emerging markets real estate portal with established Mexico presence. Competes directly in property listings and broker-assisted services across major Mexican cities with similar SEO-driven acquisition strategy.
- Properati: Latin American real estate portal operating in Mexico, connecting buyers, sellers, and brokers through aggregated listings. Comparable in vertical marketplace model and regional overlap with Propiedades.com.
- Casafari: Real estate data and marketplace platform operating across Europe. Comparable in providing aggregated listings, market analytics, and valuation tooling to agents, brokers, and investors in adjacent markets.
- Vivanuncios: One of Mexico's largest real estate classifieds portals, owned by MercadoLibre. Directly competes with Propiedades.com on property listings, search functionality, and broker connections across Mexico with comparable free-listing monetization.
- Inmuebles24: Major Latin American real estate portal with strong Mexico presence, offering comprehensive property listings and broker services. Directly comparable in product offering, target market, and monetization model to Propiedades.com.
Emerging players
- Tuhabi: Mexican proptech focused on direct property purchases (iBuying) that also operates its own marketplace. Strategic partner of Propiedades.com but represents both collaboration and partial competitive overlap in property transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Propiedades social profiles
Digital presencePropiedades financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propiedades leadership team
Management profileNumber of profiles
Profiles1 record
Propiedades subsidiaries and ownership
Company hierarchySubsidiaries1 record
Propiedades funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propiedades M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propiedades
What does Propiedades do?
Propiedades.com operates Mexico's largest online real estate portal, allowing individuals, owners, and agents to publish property listings for sale and rent free of charge and to search a nationwide inventory of residential properties. The platform complements listings with integrated tools for property valuation (Avalúo), cadastral reference (Catastro), market statistics (Valores), agent microsites (Micrositios), and mortgage pre-approval (Habicredit), and facilitates transactions either through its broker network or via a direct purchase program in alliance with Tuhabi.
Is Propiedades a public or private company?
Propiedades is a private company. It is classified as corporate owned and is currently operating.
When was Propiedades founded?
Propiedades was founded in 2013. It employs 11 to 50 people.
Where is Propiedades based?
Propiedades is headquartered in Mexico City, Mexico, in the Latin America region.
How does Propiedades make money?
Three revenue lines are on record. Free Property Listings are the primary driver. The others are broker/Advisor Commission and direct Purchase Program.
Who are Propiedades's main competitors?
Broad incumbents on record are Realtor.com, Rightmove, Mercado Libre and Zillow. Direct peers are Lamudi, Properati, Casafari, Vivanuncios and Inmuebles24. Tuhabi is listed as an emerging player.
Does Propiedades have an API?
No public API is recorded for Propiedades.
What industry is Propiedades in?
Propiedades's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.