Mowgli Street Food

What Mowgli Street Food does

Mowgli Street Food is a UK-based Indian street food restaurant chain operating 27 wholly-owned locations across England, Scotland, and Wales. Founded in Liverpool in 2014 by former barrister Nisha Katona (MBE, 2019), the chain positions itself around authentic Indian home-cooking recipes served in a casual, tapas-style format with over 50% of the menu plant-based and no beef. The business generates revenue primarily through dine-in restaurant sales at price points ranging from £3 street plates to £16 main curries, with supplementary revenue from an exclusive Uber Eats delivery partnership launched September 2025, gift cards (£10-£200), private events and venue hire (£25-£55 per person), branded merchandise, and cookbooks authored by the founder.

The technology footprint is operational rather than product-defining: table booking via website and app, a stamp-based Mowgli Club Rewards loyalty programme with Apple/Google Wallet integration, carbon footprint labelling on menus via Klimato, Harri.com for HR, and WorldPay for payment processing. There is no proprietary platform, mobile app beyond loyalty, or third-party delivery infrastructure outside the Uber Eats exclusive arrangement. Brand equity is anchored in Nisha Katona's media presence (BBC, ITV, Channel 4), five published cookbooks, an MBE, and The Mowgli Trust (registered charity 1173842) which raises over £500k annually via a £1-per-bill discretionary donation model.

The business is founder-owned with no disclosed institutional equity beyond the 2017 Foresight Group round (~$4.4M) and a 2026 OakNorth debt facility for expansion. The chain targets individual diners, families, corporate event bookers, and dietary-specific consumers (vegan, non-gluten, calorie-counted) across 27 UK cities, with private dining, graduation menus, and seasonal supper clubs forming an occasion-based revenue layer.

Name

Mowgli Street Food

Legal name

Mowgli Street Food Limited

Website

http://www.mowglistreetfood.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mowgli Street Food is a UK-based Indian street food restaurant chain operating 27 wholly-owned locations across England, Scotland, and Wales, serving plant-forward home-cooking-style dishes to casual diners, families, and corporate event bookers.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue is generated primarily from customers dining in at Mowgli's 27+ UK restaurant locations. The menu features Indian street food tapas-style dishes across multiple price points from street plates to curries, alongside alcoholic and non-alcoholic beverages.
2. Delivery via Uber Eats: Exclusive delivery partnership with Uber Eats, launched in September 2025, marking the first time in Mowgli's ten-year history offering delivery. Revenue flows through Uber Eats' transaction model with customers ordering via the Uber Eats platform.
3. Retail Merchandise and Cookbook Sales: Mowgli operates an online shop selling branded merchandise (T-shirts, tote bags, aprons), cookbooks, and food products (The Spice Tree spice mix, Pimp My Rice, Bold sauce) ranging from £3 to £30.
4. Gift Cards: Sale of physical and e-gift cards ranging from £10 to £200, generating upfront revenue that is redeemed upon restaurant visits.
5. Private Events and Venue Hire: Revenue from hosting private dining, semi-private hire, full venue takeovers, and meeting room bookings across designated event-ready restaurants. Food packages range from £25 to £55 per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mowgli Street Food operates a chain of 27 company-owned Indian street food restaurants across the UK, serving freshly prepared Indian home-cooking style dishes in a casual tapas-style format. The company also offers an exclusive delivery partnership with Uber Eats (launched September 2025), private event hire and catering, a loyalty app (Mowgli Club Rewards), gift cards, branded merchandise, and cookbooks through its own online shop.

Product overview

Mowgli Street Food is an Indian street food restaurant chain founded in Liverpool in 2014, operating 27 UK locations. Its core offering is a dine-in restaurant experience serving freshly prepared Indian home-cooking style dishes across multiple themed menu categories (Food, Calorie, Drinks, Sharing, Graduation, Kids, Lite Tiffin, Non-Gluten, Supper Club, Sweet, Vegan, and Feasting menus), supported by a table reservation booking system. The company has recently expanded into delivery via an exclusive Uber Eats partnership launched September 2025. Adjacent products include a loyalty programme (Mowgli Club Rewards app with stamp-based rewards), private event hire and catering services, an online shop selling gift cards, cookbooks, and branded merchandise, plus The Mowgli Trust charitable initiative and a sustainability programme. The business enriches its restaurant operations with digital tools including Apple/Google wallet-integrated loyalty and WorldPay payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Mowgli Restaurant Dining (Dine-In) Mowgli's core dine-in restaurant offering across 27 UK locations, serving freshly prepared Indian street food and home-cooked dishes with table service and a reservation booking system. Targets individual diners, families, and groups seeking casual Indian dining.
• Mowgli Delivery (via Uber Eats)

Quantifiable outcome

• Over 50% plant-based menu without beef or significant dairy
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ Distributor · 22 September 2025Mowgli entered an exclusive delivery partnership with Uber Eats in September 2025. This marked the first time in Mowgli's ten-year history that customers could order food for delivery. The service launched across numerous UK cities including London, Birmingham, Manchester, Bristol, Edinburgh, and Glasgow. The partnership reinforces Uber Eats' position as the UK's leading food delivery platform.
• Chester Zoo (Sustainability Captains)coreStrategic or Co-development PartnerChester Zoo serves as Mowgli's Sustainability Captains, guiding and advising the company's network of in-restaurant Sustainability Champions. The partnership supports the shared vision to address survival challenges facing endangered species and commitment to wildlife recovery and thriving ecosystems.
• Plan InternationalcoreStrategic or Co-development PartnerMowgli has partnered with international charity Plan International to support education projects globally, as part of The Mowgli Trust's charitable mission.
• Liverpool One Church / Compassion UKcoreStrategic or Co-development PartnerMowgli has partnered with Liverpool One Church and Compassion UK as international charity partners to support education and promote good health and wellbeing projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dishoom: London-founded Indian restaurant group with multiple UK sites and a strong brand narrative around Bombay comfort food. Directly comparable as an upscale UK Indian casual-dining chain with a storytelling-led brand and dine-in focus.
• Turtle Bay: UK Caribbean street-food restaurant chain with around 50+ sites. Directly comparable to Mowgli as a multi-site UK casual-dining chain positioned around a specific ethnic-cuisine street-food proposition.
• Honest Burgers: Independent UK casual-dining chain with multiple sites, sustainability positioning, and a strong founder-led brand. Comparable to Mowgli as a UK independent casual-dining chain of similar scale emphasising provenance and ESG values.
• Wahaca: UK market-leader in Mexican street food with multiple UK locations, founded by Thomasina Miers. Closely comparable to Mowgli as a UK restaurant chain based on the street-food concept, casual-dining format, and founder-led brand storytelling.
• Franco Manca: UK sourdough-pizza casual-dining chain with ~50 sites, founder-led brand and artisanal positioning. Comparable as a UK independent casual-dining chain emphasising craft food and a strong identity, of broadly similar size to Mowgli.
• Las Iguanas: UK Latin American casual-dining chain with multiple sites and a vibrant, street-food-inspired brand. Comparable as a UK multi-site casual-dining chain built around an ethnic-cuisine street-food concept.

Broad incumbents

• Wagamama: Established UK pan-Asian bench-restaurant chain with national coverage. Comparable as a large UK casual-dining chain operating in the Asian food category, though broader in scope than Mowgli's Indian street-food focus.
• Côte Brasserie: UK-wide French-inspired casual-dining chain with around 80+ sites. Comparable as a UK casual-dining group of substantially larger scale than Mowgli, with both dine-in and broader hospitality offerings.
• Nando's: Large UK and international peri-peri chicken casual-dining chain. Comparable as a UK mass-market ethnic-cuisine casual-dining brand at much greater scale, useful for unit-economics and category benchmarks.
• Pizza Express: Long-established UK casual-dining chain with broad menu and gift-card/merchandise retail operations. Comparable as a UK casual-dining incumbent that also runs adjacent retail, gift, and loyalty revenue streams parallel to Mowgli's non-restaurant offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mowglistfood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mowgli Street Food