Hygglo

What Hygglo does

Hygglo AB is a Stockholm-based peer-to-peer rental marketplace that enables individuals to rent personal items — tools, construction equipment, vehicles, camping gear, and party equipment — to other individuals for short-term use. Founded in 2016 and operating across Sweden, Denmark, Finland, Norway, the United Kingdom, Canada, and the United States, the platform serves a two-sided consumer market of occasional renters (homeowners, DIY users, small professionals) and asset owners monetizing underutilized belongings. As of the available data, Hygglo has facilitated over one million lifetime rentals and holds a 4.97 out of 5.0 average user rating.

The platform's core technology stack centers on a web and mobile (iOS/Android) marketplace with BankID identity verification, integrated payment processing, and included insurance coverage (no deductible for renters, plus roadside assistance). Listings are discovered via proximity search, category browsing, and category-specific landing pages spanning roughly fifteen verticals from hedge trimmers (~120 SEK/day) to mini-excavators (~6,450 SEK/week). Hygglo monetizes through a transaction commission on each completed rental, with pricing set by individual lenders and varying by category and duration.

Hygglo's growth has been driven primarily through geographic expansion and inorganic moves — notably the 2019 acquisition of Norway-based Leieting.no and the 2022 acquisition of UK/US-based Fat Llama for $41.5M. Disclosed venture funding totals approximately $1.27M across two 2017 rounds led by Schibsted Growth, Norrsken VC, and Rävberget Venture Capital. Leadership consists of CEO Ola Degerfors, co-founders Axel Hellström (Head of Customer Success) and Henrik Fräsén (Head of Product & Growth), CFO Emma Norborg, and CTO Victor Larsson. The company operates with a lean team of 1-10 employees despite its seven-country footprint.

Name

Hygglo

Legal name

Hygglo AB

Website

https://hygglo.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hygglo is a Stockholm-based peer-to-peer rental marketplace operating in seven countries, connecting individual owners of tools, vehicles, and equipment with renters via a BankID-verified, insured platform that takes a commission on each transaction.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction Commission: Hygglo acts as the intermediary between renters and owners, processing payments and earning a commission on each completed rental transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hygglo is a Swedish peer-to-peer rental marketplace that enables individuals to rent out personal belongings such as tools, equipment, vehicles, camping gear, and party items to other individuals nearby. The platform handles listings, bookings, and payments, and provides integrated insurance coverage with BankID-verified users across seven countries.

Product overview

Hygglo is a Swedish peer-to-peer (P2P) rental marketplace that enables individuals to rent out their personal belongings and rent items from others. The platform operates as a single unified marketplace product with accompanying mobile apps for iOS and Android. Users can list items across diverse categories including construction equipment (scaffolding, demolition hammers, plate compactors), vehicles (light trucks, trailers, boat trailers, horse trailers), outdoor gear (roof tents, camping equipment), and party/entertainment items (jump castles, speakers). The platform handles payments, provides insurance coverage for all rentals, and verifies users through BankID. Hygglo also operates sister sites in Denmark (hygglo.dk), Finland (hygglo.fi), and Norway (hygglo.no).

Differentiator

Problem solved

Functional benefit

Products and services

• Hygglo Marketplace
• Hygglo Mobile App

Quantifiable outcome

• 60% cheaper than traditional rental companies
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fat Llama: UK-based peer-to-peer rental marketplace for cameras, tools, drones, and general gear - the closest direct competitor, which Hygglo acquired in 2022; serves overlapping customers with a near-identical transaction model.
• Myne: Berlin-based P2P rental marketplace enabling users to monetise underutilised items (cameras, tools, bikes, electronics); same business model, category breadth, and target audience as Hygglo, but operating in Germany/Europe.
• GoMore: Nordic P2P car-sharing and mobility marketplace headquartered in Denmark; directly overlaps with Hygglo's vehicle/trailer rental categories and serves Nordic consumers, making it a key regional competitor.
• SnappCar: European peer-to-peer car-sharing platform operating across the Netherlands, Germany, Denmark, and Sweden; directly competes for Hygglo's vehicle listing inventory and renter demand.
• Turo: Largest peer-to-peer car-sharing marketplace in North America; while focused purely on vehicles vs. Hygglo's multi-category model, it is the leading reference for P2P marketplace monetisation, insurance design, and trust systems.
• Getaround: Peer-to-peer car-sharing marketplace operating in Europe and the US; overlaps with Hygglo's vehicle categories and tests similar trust/insurance, instant-booking, and keyless-handover mechanics.
• Outdoorsy: Peer-to-peer marketplace for RVs, campervans, and outdoor adventure gear; overlaps with Hygglo's outdoor/camping/trailer categories and demonstrates the playbook for verticalising P2P rental.
• Grover: Berlin-based consumer electronics and appliances rental subscription platform; although B2C rather than P2P, it directly competes for short-term access to high-value items such as cameras, laptops, and tools in the German market.

Emerging players

• Hurr: UK-based peer-to-peer fashion and accessories rental marketplace; shares the P2P marketplace architecture, lender onboarding, and trust-via-insurance model with Hygglo, but is verticalised to fashion.
• Neighbourly: P2P neighbourhood rental platform in the UK, with category breadth similar to Hygglo (tools, garden equipment, leisure items); useful reference point for geographic-adjacent expansion from the Nordics into the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearehygglo
• Instagraminstagram.com/we_are_hygglo
• Xx.com/Hygglo_se
• LinkedInlinkedin.com/company/hygglo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygglo