What CBX Software does

CBX Software, operating under the TradeBeyond brand, is a Hong Kong-headquartered B2B SaaS provider of end-to-end supply chain management software founded in 1994. The company serves global retailers, brands, and importers managing complex cross-border sourcing and production operations, with claimed reach across 112 countries and a base of 50,000+ retailers and vendors on the platform. The TradeBeyond platform unifies seven supply chain functions—design, PLM, sourcing, purchasing, production, compliance, and logistics—into a single digital workflow, replacing manual workarounds and disconnected systems with connected operations. Named enterprise customers include BSL, DFI Retail Group, Pets at Home, Otto International, Quiksilver/Boardriders (formerly Quiksilver Asia Sourcing), Intersport Development, ICA Global Sourcing, Wünsche Group, Eurogroup, Newtimes Group, and CFL HK.

The platform is delivered as modular SaaS products—Supplier Management, Supplier Compliance, PLM, Costing, Order Management, Inspection, Shipment ASN, and Traceability—each addressing a distinct workflow stage. These modules are powered by the TradeBeyond AI engine, which provides optimization, process automation, and supplier recommendations. The platform integrates with established compliance and sustainability standards bodies including WRAP, Worldly Higg Index, Kharon, and Amfori BSCI, embedding itself within the broader ESG and supply chain risk ecosystem. Underlying technology spans text and structured data modalities, supporting AI-ready data pipelines across the platform.

CBX operates a sales-led, enterprise-focused go-to-market with 'Book a Demo' and 'Talk to an Expert' CTAs, quote-based pricing tailored to customer requirements, and case study-driven marketing. Revenue is generated through SaaS platform subscriptions, likely tiered by module usage, seats, or transaction volume. Marketing channels include content marketing (blog, case studies, whitepapers, ROI calculator), events and webinars, email newsletters, and LinkedIn/YouTube social presence. The company secured a $10 million Series A funding round in May 2022 led by Baring Private Equity Asia (BPEA EQT), with proceeds earmarked for strategic acquisitions, geographic expansion, and product development. Michael Hung serves as Founder and CEO.

Name

CBX Software

Legal name

CBX Software

Website

https://cbxsoftware.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

CBX Software (operating as TradeBeyond) is a Hong Kong-based B2B SaaS provider of an end-to-end supply chain management platform serving global retailers, brands, and importers across 112 countries, unifying sourcing, PLM, compliance, production, and logistics workflows with TradeBeyond AI.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Supply chain management
• Sourcing automation platform
• Supplier compliance software
• Product lifecycle management
• Trade management platform

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Enterprise software platform delivered as subscription service, likely tiered by module usage, user seats, or transaction volume. Platforms serving retailers and brands for supply chain management typically operate on annual subscription basis.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CBX Software, operating as TradeBeyond, provides an intelligent end-to-end SaaS platform that unifies design, product lifecycle management (PLM), sourcing, purchasing, production, compliance, and logistics for global retailers and brands. The platform bundles modules for Supplier Management, Supplier Compliance, PLM, Costing, Order Management, Inspection, Shipment ASN, and Traceability, all powered by TradeBeyond AI for smarter decisions, real-time visibility, and ESG insights across the supply chain.

Product overview

TradeBeyond (formerly CBX Software) offers an intelligent end-to-end supply chain platform comprising multiple integrated modules: Supplier Management, Supplier Compliance, PLM (Product Lifecycle Management), Costing, Order Management, Inspection, Shipment ASN, and Traceability. These modules connect seven critical functions—design, sourcing, purchasing, production, compliance, and logistics—into a unified digital workflow. The platform is powered by TradeBeyond AI, which enables smarter decisions, stronger compliance, and seamless collaboration across the entire supply chain ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• TradeBeyond Platform Intelligent end-to-end supply chain SaaS platform that unifies people, data, and processes across design, sourcing, purchasing, production, compliance, and logistics for global retailers and brands. Delivered as an annual subscription with quote-based enterprise pricing and supported globally across 112 countries.
• TradeBeyond AI AI-powered engine embedded in the TradeBeyond Platform that delivers smarter decisions, stronger compliance, and seamless collaboration. Provides optimization, process automation, and supplier recommendation capabilities that protect margins, reduce risk, and produce AI-ready data across the supply chain.

Quantifiable outcome

• Significant increase in inspection efficiency for BSL after digitizing inspection process
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• WRAP (Worldwide Responsible Accredited Production)coreTechnology or IntegrationIntegration partnership for compliance tracking and certification verification within the TradeBeyond platform
• Worldly Higg IndexcoreTechnology or IntegrationIntegration for sustainability and environmental impact measurement using Higg Index standards
• KharoncoreTechnology or IntegrationIntegration for supply chain risk screening and compliance verification
• Amfori BSCIcoreTechnology or IntegrationIntegration for social compliance monitoring and BSCI (Business Social Compliance Initiative) audit tracking

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• E2open: End-to-end supply chain network platform combining procurement, logistics, trade compliance, and channel data. Direct competitor on end-to-end supply chain integration thesis targeting large global enterprises.
• Kinaxis: Concurrent supply chain planning platform serving manufacturers and retailers globally. Compares on supply chain orchestration and end-to-end visibility; both target large enterprise retail and consumer goods customers.
• Bamboo Rose: Retail-focused PLM, sourcing, and supply chain platform serving global brands and retailers. Most direct head-to-head competitor for apparel/consumer goods PLM and sourcing workflows.

Broad incumbents

• SAP Ariba: SAP's procurement and supply chain suite serves large enterprises including retailers for sourcing, supplier management, and contract lifecycle management. Overlaps with TradeBeyond's sourcing, order management, and supplier compliance modules but as part of SAP's broader ERP ecosystem.
• Blue Yonder (formerly JDA Software): Panasonic-owned supply chain planning and execution platform widely deployed in retail, manufacturing, and logistics. Comparable to TradeBeyond on planning, sourcing, and execution workflows but operates at much larger scale with deeper retailer relationships.
• Oracle SCM Cloud: Oracle's cloud supply chain management suite covers procurement, planning, order management, and logistics. Competes for the same enterprise retail customers but bundles tightly with Oracle ERP and database installed base.
• Coupa Software: Thoma Bravo-owned business spend management (BSM) platform with strong procurement, supplier management, and invoicing capabilities. Overlaps with TradeBeyond's order management, costing, and supplier compliance, primarily serving mid-market and enterprise.

Emerging players

• o9 Solutions: AI-powered integrated business planning platform for supply chain, demand, and S&OP. Competes for retail/CPG enterprise planning budgets and increasingly adds procurement workflow capabilities adjacent to TradeBeyond.
• Aptos: Retail technology provider offering merchandising, planning, and supply chain solutions. Overlaps with TradeBeyond on retail supply chain and PLM functions serving specialty and apparel retailers.

Regional players

• Lectra: France-based PLM and supply chain platform specialized in fashion, apparel, and furniture. Comparable on PLM and product development workflows for global fashion brands — the same core vertical as TradeBeyond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TradeBeyondSolutions
• LinkedInlinkedin.com/company/core-solutions
• Xx.com/cbxsoftware
• Facebookfacebook.com/CBXsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBX Software