MONTY'S GOOD BURGER

What MONTY'S GOOD BURGER does

Monty's Good Burger is a privately held, 100% plant-based quick-service restaurant chain operating two locations in Los Angeles, California — Echo Park (1533 W Sunset Blvd) and Koreatown (516 S Western Ave). The company offers a menu of plant-based burgers, chicken sandwiches, tenders, fries, salads, craft sodas, shakes, soft serve, and cookies, built on Impossible Foods patties as its core ingredient, and markets a specialized Monty's Meal kids' offering positioned as a plant-based alternative to McDonald's Happy Meal. Customer-facing channels include dine-in, takeout, the CardFree mobile ordering app with a loyalty program, and an online merchandise storefront shipped from an Anaheim warehouse. The company has cultivated brand awareness through celebrity community associations (Travis Barker, Billie Eilish, AFI referenced in its 'Dog Blog') and a partnership with the nonprofit Support and Feed, targeting vegan and plant-based consumers as well as families with children seeking healthier fast-food alternatives.

Name

MONTY'S GOOD BURGER

Legal name

Monty's Good Burger

Website

https://montysgoodburger.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Monty's Good Burger is a privately held, 100% plant-based quick-service restaurant chain operating two Los Angeles storefronts (Echo Park and Koreatown), serving Impossible Foods burgers, sandwiches, shakes, and a kids' meal to vegan consumers and families with children.

Ownership category

akta.pro rank

Product category

Plant-based quick-service restaurant

NAICS

Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Burger Fast Casual (THAFABAA), Burger QSR (THAFAAAA)

Keywords

• Plant-based fast food
• Vegan burger restaurant
• Quick service dining
• Plant-based alternatives
• Fast casual restaurant

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: Revenue from selling plant-based burgers, chicken sandwiches, sides, beverages, shakes, and desserts at two physical restaurant locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Monty's Good Burger is a 100% plant-based vegan quick-service restaurant chain operating two physical locations in Los Angeles (Echo Park and Koreatown). The menu centers on burgers, chicken sandwiches, sides, shakes, soft serve, and cookies made with Impossible Foods plant-based patties and proteins, with a specialized kids' meal offering. The chain also sells branded merchandise through an online store.

Product overview

Monty's Good Burger is a 100% plant-based vegan fast-food restaurant chain operating two locations in Los Angeles (Echo Park and Koreatown). The company operates as a single-location focused restaurant with a unified menu of plant-based food products. All menu items are made with Impossible plant-based ingredients, offering plant-based alternatives to traditional fast-food items including burgers, chicken sandwiches, tenders, fries, salads, beverages, shakes, and desserts. The company also offers merchandise and a specialized kids' meal called Monty's Meal as an alternative to traditional fast-food kids' meals.

Differentiator

Problem solved

Functional benefit

Products and services

• IMPOSSIBLE Patty Burger Plant-based burger made with an Impossible Patty, served with cheddar cheese, house spread, lettuce, tomato, house pickles and grilled onions on a brioche bun; available as single or double. Targeted at quick-service diners seeking a vegan burger option.
• Charlie's Chicken Sandwich (Original or Nashville Hot) Plant-based chicken sandwich with crispy Impossible Chicken, Vegenaise and house pickles on a brioche bun; available as Original or Nashville Hot with grilled option and a choice of dipping sauce.
• Chicken Tenders Plant-based chicken tenders served with dipping sauces; aimed at quick-service customers seeking vegan alternatives to traditional chicken tenders.
• Fries, Tots, or 50/50 Side options of fries, tater tots, or a 50/50 combination, served with dipping sauces; standard quick-service side for burger and sandwich meals.
• Chopped Kale Caesar Salad Kale Caesar salad with optional plant-based chicken add-on; positioned as a lighter plant-based menu option.
• Organic Cane Sugar Craft Sodas Organic cane sugar craft sodas in Cola, Rico's Root Beer, Dr. Monty's, Orange, and Cherry Bomb flavors, offered as beverage options alongside lemonade and iced tea.
• Shakes Hand-spun shakes in Vanilla, Strawberry, Chocolate, Oreo, Coffee, and Travis' Oat Matcha Latte flavors; positioned as a plant-based alternative to traditional fast-food shakes.
• Soft Serve and Floats Soft serve ice cream with optional sprinkles and toppings, and floats made by combining a craft soda with house vanilla soft serve.
• Cookies Assorted cookies including Middle of the Brownie, Rico's Sugar Cookie, and Max's Chocolate Chip; sold as plant-based dessert items.
• Monty's Meal Kids' Meal Specialized plant-based kids' meal offering designed as an alternative to traditional fast-food kids' meals like the McDonald's Happy Meal, targeting families with children.
• Monty's Good Burger Merchandise Branded Monty's Good Burger merchandise (apparel and accessories) sold directly to consumers through the company's online store and shipped from the Anaheim warehouse.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Impossible FoodscoreTechnology or IntegrationMonty's Good Burger uses Impossible Foods plant-based patties exclusively in their burgers and chicken alternatives. The website prominently features 'Made from Plants! By IMPOSSIBLE' branding.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• PLNT Burger: Plant-based burger concept with locations in select East Coast cities. Comparable to Monty's as a small, brand-led, fully plant-based burger concept in the same QSR category.
• Next Level Burger: Plant-based burger-focused fast-casual chain with multiple locations. Comparable to Monty's for plant-based-exclusive menu, burger-led positioning, and family-friendly quick-service format.
• Veggie Grill: Plant-based fast-casual chain serving burgers, sandwiches, and bowls across multiple U.S. states. Directly comparable to Monty's as a 100% plant-based quick-service concept with similar menu architecture and target consumer.
• Mr. Charlie's: Plant-based fast-food concept modeled after McDonald's with similar burger-and-chicken menu positioning. Closely comparable to Monty's as a deliberately playful, brand-driven plant-based QSR targeting families and younger consumers.
• Plant Power Fast Food: 100% plant-based quick-service restaurant chain with drive-thru locations. Highly comparable to Monty's as a fully vegan QSR with a drive-thru/dine-in model targeting the same plant-based fast-food consumer.

Broad incumbents

• Shake Shack: Large-scale premium burger QSR with vegetarian/plant-based options and a strong shakes/desserts lineup overlapping Monty's menu. Comparable as a broader incumbent burger QSR rather than a plant-based specialist.
• BurgerFi: Public better-burger chain offering natural Angus and plant-based options (Beyond Burger). Comparable as a multi-unit better-burger QSR with plant-based menu extensions overlapping Monty's category.
• Sweetgreen: Large fast-casual chain with plant-forward menu and tech-enabled ordering. Comparable to Monty's as a multi-unit fast-casual operator targeting health/plant-forward urban consumers, though Sweetgreen is salads-led rather than burger-led.

Others

• Beyond Meat: Plant-based protein manufacturer supplying burger and chicken-style products to QSRs. Comparable to Monty's as the upstream ecosystem enabler—Impossible's primary competitor—and a useful proxy for category economics.
• Impossible Foods: Plant-based protein manufacturer and Monty's exclusive supplier (referenced explicitly on Monty's website and packaging). Comparable as a key ecosystem partner whose roadmap, pricing, and brand directly drive Monty's menu and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/montysgoodburger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONTY'S GOOD BURGER