Super-Sod
Super-Sod (Patten Seed Holdings) is a vertically integrated southeastern U.S. turfgrass and lawn-care supplier operating 10+ farms and 25+ retail stores across six states. It sells farm-fresh sod, grass seed, proprietary Soil³ compost, and lawn care products to homeowners and professional landscapers via e-commerce and PRO Connect.
- Company typePrivate
- Founded1954
- HeadquartersCartersville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Super-Sod does
Super-Sod, operating under the legal entity Patten Seed Holdings, LLC, is a vertically integrated provider of turfgrass, grass seed, soil, and complementary lawn care products serving the southeastern United States. Founded in 1954 and headquartered in Cartersville, Georgia, the company controls the full value chain from its own farms (10+) through 25+ retail stores in Alabama, Georgia, North Carolina, South Carolina, Tennessee, and Texas, plus a direct-to-consumer e-commerce platform at supersod.com. The product portfolio centers on farm-fresh sod across multiple proprietary or licensed varieties (notably TifTuf Bermuda with Smart Drop Certified drought tolerance, Zenith Zoysia, Zeon Zoysia, TifBlair Centipede, St. Augustine, Elite Tall Fescue, and Tifway 419 Bermuda), complemented by branded grass seed, the proprietary Soil³ organic compost line (OMRI-listed, in BigYellowBag, Mini Cube, and Micro Cube formats), and a full suite of fertilizers, herbicides, fungicides, and insecticides used on the company's own farms.
Revenue mechanics are predominantly transactional (one-time purchases of sod by the roll/pallet/truckload at roughly $1.00–$1.50 per square foot, plus one-off lawn care, compost, tool, and hardscape sales) layered with a recurring subscription product, Lawn Coach, priced at $22/month (Essential) or $50/month (Champ) that delivers scheduled fertilizer and chemicals, soil testing, and VIP turf-expert access. A secondary revenue stream, PRO Connect, matches homeowners with up to three local landscapers for installation services and generates referral economics from the landscaper network, supported by a dedicated PRO account portal with volume pricing. Edge Right (COR-TEN steel edging, fire pits, planters) and bundled Bad Spot Eraser packages extend the brand into adjacent outdoor-living categories.
The customer base is split between individual homeowners and professional landscapers across the six-state southeastern service area, with no disclosed enterprise concentration. Ownership is currently held by Kainos Capital, a Dallas-based private equity firm, following its June 2026 acquisition from Heartwood Partners III, which had owned the company since 2018 and executed five add-on acquisitions across Tennessee, Alabama, Georgia, and Texas. Prior to that, the company completed a $10 million funding round in August 2021. The company employs 101–250 people and operates with an average 4.7/5 Google rating across its retail footprint.
Super-Sod firmographics
Firmographics- Name
- Super-Sod
- Legal name
- Patten Seed Co.
- Website
- https://supersod.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Super-Sod (Patten Seed Holdings) is a vertically integrated southeastern U.S. turfgrass and lawn-care supplier operating 10+ farms and 25+ retail stores across six states. It sells farm-fresh sod, grass seed, proprietary Soil³ compost, and lawn care products to homeowners and professional landscapers via e-commerce and PRO Connect.
- Ownership category
- akta.pro rank
Super-Sod industry classification
Industry- Product category
- Turfgrass & Lawn Care Products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)
Keywords
Where Super-Sod is headquartered
LocationHeadquarters
- HQ city
- Cartersville
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
Super-Sod business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Sod Sales: One-time product sales of sod varieties including TifTuf Bermuda, St. Augustine, Zeon Zoysia, Zenith Zoysia, TifBlair Centipede, Elite Tall Fescue, and Tifway 419 Bermuda. Sold by roll, pallet, or truckload with delivery or pickup.
- Lawn Care Products: Sales of fertilizers, herbicides, fungicides, insecticides, and lawn care tools. Products include 16-4-8+Iron, 5-10-30+Iron, and professional-grade fungicides.
- Soil³ Compost Products: Sales of premium compost products including bulk BigYellowBag delivery, Mini Cubes, and Micro Cubes in Compost, Veggie Mix, and Level Mix formulations.
- Lawn Coach Subscription: Recurring subscription service delivering lawn care products on a customized schedule with annual soil testing, VIP turf expert access, and member discounts. Available in Essential ($22/month) and Champ ($50/month) tiers.
- PRO Connect Installation Matching: Service matching customers with up to three local landscapers for professional sod installation, generating referral/lead fees from partnered landscapers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sod varieties priced per square foot |
| Unit Pricing | Pay-as-you-go | Super Bad Spot Eraser package deal |
| Unit Pricing | Pay-as-you-go | Mini Bad Spot Eraser package deal |
| Unit Pricing | Pay-as-you-go | Soil³ Compost products |
| Subscription | Monthly | Lawn Coach subscription plans |
| Unit Pricing | Pay-as-you-go | Fertilizers and lawn care products |
| Unit Pricing | Pay-as-you-go | Grass seed products |
| Unit Pricing | Pay-as-you-go | Tools and accessories |
| Unit Pricing | Pay-as-you-go | River rock landscaping stone |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Super-Sod product offering
Product offeringCore offering
Super-Sod is a vertically integrated turfgrass grower, retailer, and direct-to-consumer e-commerce seller of farm-fresh sod, grass seed, Soil³ premium compost, and lawn care products (fertilizers, herbicides, fungicides, insecticides) on its own farms across the southeastern United States. The company distributes through 25+ company-owned retail stores and a direct-delivery supply chain serving homeowners and professional landscapers, and complements core products with the Lawn Coach subscription program, Bad Spot Erasers package deals, PRO Connect installation matching, and the Edge Right line of COR-TEN steel edging and fire pits.
Product overview
Super-Sod is a vertically integrated provider of sod, grass seed, soil, and landscaping solutions operating across the southern United States. The company operates over 10 farms and 25+ retail stores with an e-commerce platform, offering a comprehensive product portfolio organized around four core offerings: Fresh Sod (with 8+ grass varieties including TifTuf Bermuda, Zenith Zoysia, Zeon Zoysia, Elite Tall Fescue, TifBlair Centipede, St. Augustine, and specialty options), Grass Seed (Zenith Zoysia, TifBlair Centipede, Elite Tall Fescue grown on Super-Sod's own farms), Soil³ Products (OMRI-listed compost, Veggie Mix, and Level Mix in BigYellowBag bulk or Mini Cube formats), and Lawn Care Products (fertilizers, herbicides, fungicides, and insecticides). The portfolio extends through branded sub-categories including Bad Spot Erasers package deals (bundled sod + compost + tools + delivery), Lawn Coach subscription service (scheduled product delivery with expert access), PRO Connect installation matching service, and Edge Right landscape products (COR-TEN steel edging, fire pits, planters). Supporting digital tools include a Yard Area Calculator with Google Maps integration and Grass Finder quiz. The company recently expanded into Texas through the acquisition of Tri-Tex Grass in February 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Soil³: Premium compost brand sold under the Soil³ name, including BigYellowBag bulk compost, Veggie Mix, Level Mix, Mini Cubes, and Micro Cubes.
- Edge Right
- Lawn Coach
- Bad Spot Erasers
Products and services
- Fresh Sod Farm-fresh sod grown and harvested on Super-Sod's own farms, delivered direct or available for pickup at 25+ locations. Varieties include warm-season grasses (TifTuf Bermuda, Zenith Zoysia, Zeon Zoysia, TifBlair Centipede, St. Augustine, Palisades Zoysia, Tifway 419 Bermuda) and cool-season grasses (Elite Tall Fescue), priced per square foot.
- Grass Seed Grass seed grown, harvested, and packaged on Super-Sod's own farms, including Zenith Zoysia, TifBlair Centipede, and Elite Tall Fescue. Elite Tall Fescue seed is offered through a partnership with Pennington.
- Soil³ Compost Products Premium compost products made on Super-Sod's own farms. Includes Soil³ Humus Compost (OMRI Listed), Veggie Mix, and Level Mix, available in bulk BigYellowBag delivery, Mini Cubes, and Micro Cubes for residential and professional customers.
- Lawn Care Products Fertilizers, weed control (pre-emergent and post-emergent herbicides), disease control (fungicides), and insect control (insecticides) sold to homeowners and professional landscapers. Includes Super-Sod formulations such as 16-4-8+Iron, 5-10-30+Iron, 18-24-12 Starter, and the 0-0-7 Pre-Emergent.
- Edge Right Landscape Products Premium COR-TEN steel landscape edging, fire pits, raised bed kits, tree ring kits, and planter boxes sold under the Edge Right sub-brand, shipped free to the contiguous US.
- Lawn Care Tools & Accessories Lawn care installation and maintenance tools including the Super-Sod Commercial Grade Broadcast Spreader, Sod Cutting Machete, Sod Staples, and the Hand Held Spreader.
- River Rock Landscaping Stone Natural river rock for decorative hardscaping, pathways, groundcover, drainage, and erosion control, sold in three sizes (Small 2"-5", Medium 4"-7", Large 6"-12") at approximately $283 per pallet (~1 ton), with free in-store pickup available.
- Bad Spot Erasers Bundle Packages Package bundles that combine sod, Soil³ compost, delivery, and cutting tools to repair bare spots in residential lawns. Available as Super Bad Spot Eraser (500 sq ft sod pallet + BigYellowBag compost + machete + delivery) and Mini Bad Spot Eraser (120-250 sq ft sod + 4-9 Mini Cubes compost + delivery within 30 miles).
- Lawn Coach Subscription Program Recurring subscription service delivering Super-Sod fertilizers, herbicides, fungicides, and insecticides on a customized schedule, with an annual soil test, VIP turf expert access, virtual consultations, and member discounts. Sold at two tiers: Essential ($22/month) and Champ ($50/month).
- PRO Connect Installation Matching Service matching residential customers with up to three local professional landscapers for turn-key sod installation, with optional grading and irrigation referrals and a virtual measurement tool for property estimation. Generates referral/lead fees from partnered PRO landscapers.
Quantifiable outcome
- 4.7/5 average Google rating from customer reviews
- +2 more outcomes
Companies that use Super-Sod
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Super-Sod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Super-Sod partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Tri-Tex GrasscoreTexas-based producer and supplier of turfgrass acquired by Super-Sod in February 2025. This acquisition expanded Super-Sod's geographic presence into the Texas market and enhanced their footprint in the southeastern U.S.
- PenningtonminorPartnership with Pennington for access to Elite Tall Fescu grass seed products. Through this partnership, Super-Sod offers first-rate Elite Tall Fescue seeds, offering customers the freshest selection available in the Southeast.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Super-Sod competitors and assessment
Company assessmentBroad incumbents
- Ewing Irrigation & Landscape Supply: Major U.S. wholesale distributor of irrigation, landscape, and turf products serving contractors and the green industry. Comparable broad-line landscape supplier competing for professional landscaper spend across the Southwest and Southeast.
- Pennington Seed: Major consumer grass seed and lawn care brand (owned by Central Garden & Pet) and an existing Elite Tall Fescue partner of Super-Sod. Comparable in residential grass seed and lawn care; could expand into direct competition in seed.
- Barenbrug USA: International turfgrass breeding and seed company with a U.S. footprint focused on professional turf (golf, sports fields, lawn). Comparable in turfgrass variety development, breeding programs, and B2B seed distribution.
- Lebanon Turf: Professional-grade turf and ornamental products manufacturer (fertilizers, seed, control products) supplying golf courses, sports fields, and lawn care operators. Comparable in the professional lawn care product category sold alongside Super-Sod's PRO assortment.
- Central Garden & Pet: Public parent company of Pennington Seed and multiple garden/pet brands with broad distribution across mass and specialty retail. Comparable as a diversified lawn and garden consumer products company that competes for shelf space and consumer mindshare.
- SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies including irrigation, hardscape, and nursery/landscape products, serving professional contractors. Comparable as a scaled B2B landscape supply channel competing with Super-Sod's PRO business.
Direct peers
- Jonathan Green: Family-owned grass seed and lawn care products company selling direct to homeowners and professionals. Comparable in branded residential lawn care assortment, including Black Beauty tall fescue seed lines.
- NG Turf: Georgia-based sod producer growing multiple turfgrass varieties on company-owned farms and selling to homeowners and landscapers in the Southeast. Directly comparable vertically integrated farm-to-customer model operating in Super-Sod's core Georgia market.
- Bethel Farms: Florida-based sod producer supplying a range of warm-season grass varieties to southeastern markets. Direct regional competitor in turfgrass farming with overlapping customer base of homeowners and landscape professionals.
- Sod Solutions: Turfgrass breeding and licensing company developing and commercializing proprietary grass varieties such as Empire Zoysia and Celebration Bermudagrass. Comparable in turfgrass variety development and licensing economics, and a potential upstream licensor for Super-Sod.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Super-Sod social profiles
Digital presenceSuper-Sod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super-Sod leadership team
Management profileNumber of profiles
Profiles1 record
Super-Sod subsidiaries and ownership
Company hierarchySubsidiaries1 record
Super-Sod funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super-Sod M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super-Sod
What does Super-Sod do?
Super-Sod is a vertically integrated turfgrass grower, retailer, and direct-to-consumer e-commerce seller of farm-fresh sod, grass seed, Soil³ premium compost, and lawn care products (fertilizers, herbicides, fungicides, insecticides) on its own farms across the southeastern United States. The company distributes through 25+ company-owned retail stores and a direct-delivery supply chain serving homeowners and professional landscapers, and complements core products with the Lawn Coach subscription program, Bad Spot Erasers package deals, PRO Connect installation matching, and the Edge Right line of COR-TEN steel edging and fire pits.
Is Super-Sod a public or private company?
Super-Sod is a private company. It is classified as private equity controlled and is currently operating.
When was Super-Sod founded?
Super-Sod was founded in 1954. It employs 101 to 250 people.
Where is Super-Sod based?
Super-Sod is headquartered in Cartersville, United States, in the North America region.
How does Super-Sod make money?
Five revenue lines are on record. Sod Sales are the primary driver. The others are lawn Care Products, soil³ Compost Products, lawn Coach Subscription and PRO Connect Installation Matching.
Who are Super-Sod's main competitors?
Broad incumbents on record are Ewing Irrigation & Landscape Supply, Pennington Seed, Barenbrug USA, Lebanon Turf, Central Garden & Pet and SiteOne Landscape Supply. Direct peers are Jonathan Green, NG Turf, Bethel Farms and Sod Solutions.
Does Super-Sod have an API?
No public API is recorded for Super-Sod.
What industry is Super-Sod in?
Super-Sod's product category is Turfgrass & Lawn Care Products. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of HSAIAAAG, Sod Installation & Lawn Replacement/Repair. Its NAICS code is 4442 and its SIC code is 700.