Tri-Tex Grass
Tri-Tex Grass is a Texas-based turfgrass producer and supplier founded in 2004, serving golf courses, sports fields, parks, and residential customers. Acquired by Super-Sod (Heartwood Partners) in February 2025, it now operates within a multi-state farm and retail network across the southeastern United States, selling sod, seed, and lawn care products direct to homeowners and professional landscapers.
- Company typePrivate
- Founded2004
- HeadquartersGranbury, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tri-Tex Grass does
Tri-Tex Grass is a Texas-based producer and supplier of turfgrass (sod) founded in 2004, serving golf courses, sports fields, parks, and residential customers across the state. Its core offering is fresh-cut sod delivered from company-owned farms, complemented by grass seed, Soil³ branded compost, fertilizer, pest control products, edging, tools, and natural stone for landscaping use. The company was acquired on February 4, 2025 by Super-Sod, a portfolio company of the private equity firm Heartwood Partners, and now operates as part of Super-Sod's broader southeastern U.S. platform spanning over 10 farms and 25 stores across Alabama, Georgia, North Carolina, South Carolina, Tennessee, and Texas.
Under the Super-Sod platform, products are sold direct-to-consumer through an e-commerce storefront (supersod.com) with zip-code-based delivery availability, supported by a network of physical store and distribution center locations. The business operates a horizontal go-to-market serving two primary segments: individual homeowners purchasing sod and lawn care products for residential installation, and professional landscapers (PRO accounts) purchasing in bulk for commercial projects. Pricing is quote-based and location-specific, requiring a delivery zip code for inventory and delivery quotes.
Revenue mechanics come primarily from one-time turfgrass and lawn care product sales, with a growing recurring component via the Lawn Coach subscription program, which delivers lawn care products on a scheduled basis and includes annual soil testing, VIP expert access, virtual consultations, and member discounts. Marketing is supported by Super-Sod Academy (101 free educational courses), a Monthly Lawn Tips email newsletter, and a PRO Connect landscaper application, indicating a content-led, education-driven demand generation model around the residential and professional lawn care categories.
Tri-Tex Grass firmographics
Firmographics- Name
- Tri-Tex Grass
- Legal name
- Tri-Tex Grass
- Website
- https://tritexgrass.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Tri-Tex Grass is a Texas-based turfgrass producer and supplier founded in 2004, serving golf courses, sports fields, parks, and residential customers. Acquired by Super-Sod (Heartwood Partners) in February 2025, it now operates within a multi-state farm and retail network across the southeastern United States, selling sod, seed, and lawn care products direct to homeowners and professional landscapers.
- Ownership category
- akta.pro rank
Tri-Tex Grass industry classification
Industry- Product category
- Turfgrass and Lawn Care Products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Sod Installation & Lawn Replacement/Repair (HSAIAAAG)
Keywords
Where Tri-Tex Grass is headquartered
LocationHeadquarters
- HQ city
- Granbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tri-Tex Grass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Turfgrass sales: Revenue generated from the production and sale of turfgrass (sod) and related lawn care products including grass seed, soil, fertilizer, and lawn care supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Tri-Tex Grass product offering
Product offeringCore offering
Tri-Tex Grass farms and supplies turfgrass sod and grass seed harvested directly from company farms, supported by complementary lawn care products including Soil³ compost, fertilizer, pest control, edging, tools, and natural stone. The company also offers professional sod installation services and a recurring Lawn Coach subscription that delivers scheduled lawn care products along with soil testing and turf expert access. Following the 2025 acquisition by Super-Sod, Tri-Tex's offerings are sold through Super-Sod's e-commerce platform, retail stores, and direct delivery network spanning the southern United States.
Product overview
Super-Sod operates as a unified platform offering sod, grass seed, and lawn care products with over 10 farms and over 25 stores. The core products include Fresh Sod and Grass Seed harvested direct from company farms, complemented by add-on products and services including Sod Installation, Soil³ compost products, Lawn Care Products (fertilizer and pest control), Edging & More, Tools & Accessories, and Stone. The company also offers Lawn Coach, a subscription service delivering lawn care products on schedule with expert consultations. Tri-Tex Grass represents the acquired Texas-based turfgrass operations, now integrated under the Super-Sod brand. Super-Sod Academy provides free educational content including courses on grass selection, sod installation, and lawn maintenance. The company ships throughout Alabama, Georgia, North Carolina, South Carolina, Tennessee, and Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Sod Turfgrass sod harvested and delivered direct from Super-Sod's own farms, ensuring fresh and high-quality turf grasses available for purchase by homeowners and professional landscapers.
- Grass Seed Grass seed products for lawn establishment and overseeding, sold alongside sod for residential and professional buyers.
- Sod Installation Professional sod installation services offered to customers purchasing sod for residential or commercial landscaping projects.
- Soil³ Compost Products Soil enrichment and compost products branded as Soil³, part of the Soil Rich Compost collection, offered as a proprietary soil amendment for lawn and landscape use.
- Lawn Care Products Fertilizer and pest control products for residential lawn maintenance, sold alongside sod and seed.
- Edging & More Landscape edging materials and additional landscape products offered alongside sod and turf supplies.
- Tools & Accessories Tools and accessories for lawn care and installation, sold to homeowners and professional landscapers.
- Lawn Coach Subscription Subscription program delivering scheduled lawn care products to members, including annual soil testing, VIP access to turf experts and virtual consultations, and member discounts on Super-Sod products.
- Natural Stone Natural stone products including river rock sold for landscaping and hardscape projects.
Companies that use Tri-Tex Grass
Customer profileSegments2 records
Ideal customer profiles2 records
Tri-Tex Grass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tri-Tex Grass partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Tri-Tex Grass competitors and assessment
Company assessmentBroad incumbents
- Scotts Miracle-Gro: Scotts Miracle-Gro is the dominant national brand in residential lawn care (fertilizer, seed, weed control) and overlaps with the lawn-care products, seed, and Soil³ offerings of Tri-Tex/Super-Sod. It is a broad incumbent in the consumer lawn-care category rather than a direct sod producer.
- SiteOne Landscape Supply: SiteOne is the largest US distributor of landscape supplies including sod, fertilizer, irrigation, and hardscape products to professional landscapers. It is a broad incumbent competing for the same PRO/landscaper customer base that Tri-Tex/Super-Sod serves.
Others
- OldCastle APG / Belgard Hardscapes: Belgard is a major landscape and hardscape materials supplier serving the same residential and PRO landscape customer base as Tri-Tex/Super-Sod, with overlapping edging, stone, and landscape supply categories. It is an adjacent ecosystem player rather than a direct sod competitor.
Regional players
- TLC Landscapes / Texas Sod Suppliers: TLC is a Texas-based sod and landscape supplier serving the same Texas residential and PRO market Tri-Tex historically served. It is a regional peer competing directly in the Texas turfgrass segment prior to and after Tri-Tex's integration into Super-Sod.
- Green Valley Turf Farm: Green Valley Turf is a Colorado-based sod producer serving residential and commercial customers in the Rocky Mountain region. It is a regional peer with a comparable farm-to-customer sod model but operating in a different climate and geography.
Direct peers
- NG Turf (Nature's Green Turf): NG Turf is a Georgia-headquartered sod producer serving homeowners, golf courses, and landscape professionals in the Southeast with farm-direct delivery. It directly overlaps Tri-Tex/Super-Sod in warm-season turfgrass varieties and PRO/retail customer mix.
- Patten Seed Company: Patten Seed is a Southeast-based sod and seed producer linked to Super-Sod (the Super-Sod website carries a Patten Seed copyright) and operates in overlapping turfgrass and grass seed categories. It is the closest partner-level peer producing and distributing warm-season sod and seed blends.
- Super-Sod: Super-Sod is the direct parent platform that acquired Tri-Tex Grass and operates an identical farm-to-customer sod and lawn-care model across the southeastern US with 10+ farms and 25+ stores. Tri-Tex's product set, channels, and customer segments now mirror Super-Sod, making it the most direct comparable.
- Sod Solutions: Sod Solutions develops and licenses improved turfgrass varieties and operates a network of licensed sod producers across the southern US. It is a direct peer in the same warm-season turfgrass category and partially competes with farm-direct sod distribution.
- Bethel Farms: Bethel Farms is a Florida-based sod producer with farm operations supplying Zoysia, St. Augustine, Bermuda, and other warm-season grasses to residential and commercial customers. It competes directly in the Southeast turfgrass category with the same farm-to-customer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tri-Tex Grass social profiles
Digital presenceTri-Tex Grass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tri-Tex Grass leadership team
Management profileNumber of profiles
Profiles3 records
Tri-Tex Grass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tri-Tex Grass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tri-Tex Grass
What does Tri-Tex Grass do?
Tri-Tex Grass farms and supplies turfgrass sod and grass seed harvested directly from company farms, supported by complementary lawn care products including Soil³ compost, fertilizer, pest control, edging, tools, and natural stone. The company also offers professional sod installation services and a recurring Lawn Coach subscription that delivers scheduled lawn care products along with soil testing and turf expert access. Following the 2025 acquisition by Super-Sod, Tri-Tex's offerings are sold through Super-Sod's e-commerce platform, retail stores, and direct delivery network spanning the southern United States.
Is Tri-Tex Grass a public or private company?
Tri-Tex Grass is a private company. It is classified as private equity controlled and is currently acquired.
When was Tri-Tex Grass founded?
Tri-Tex Grass was founded in 2004. It employs 101 to 250 people.
Where is Tri-Tex Grass based?
Tri-Tex Grass is headquartered in Granbury, United States, in the North America region.
How does Tri-Tex Grass make money?
One revenue line is on record: turfgrass sales.
Who are Tri-Tex Grass's main competitors?
Broad incumbents on record are Scotts Miracle-Gro and SiteOne Landscape Supply. OldCastle APG / Belgard Hardscapes is listed as an others. Regional players are TLC Landscapes / Texas Sod Suppliers and Green Valley Turf Farm. Direct peers are NG Turf (Nature's Green Turf), Patten Seed Company, Super-Sod, Sod Solutions and Bethel Farms.
Does Tri-Tex Grass have an API?
No public API is recorded for Tri-Tex Grass.
What industry is Tri-Tex Grass in?
Tri-Tex Grass's product category is Turfgrass and Lawn Care Products. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of HSAIABAB, Landscape Installation (Plants, Sod & Soil). Its NAICS code is 4442 and its SIC code is 100.