TableApp
TABLEAPP is a Malaysian online restaurant reservation platform operating as a subsidiary of FunNow Ltd. It serves diners in the Klang Valley region with restaurant bookings, delivery and takeaway ordering, gift cards, dining vouchers, and an annual ELITE subscription membership offering free signature dishes at 300+ partner restaurants.
- Company typePrivate
- Founded2014
- HeadquartersAmpang, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What TableApp does
TABLEAPP (legally TABLEAPP Sdn Bhd) is a Malaysian online restaurant reservation and dining marketplace founded in 2014 and headquartered in Kuala Lumpur. The company operates a consumer-facing mobile and web platform that enables diners in the Klang Valley region to discover restaurants, make reservations with instant email/SMS confirmation, order delivery and takeaway, and purchase gift cards and dining vouchers. Its technology stack centers on a booking system that interfaces directly with restaurant reservation databases, supplemented by a PIN-based verification system for in-restaurant redemption of ELITE membership benefits and an online payment gateway for delivery orders.
The company's revenue model is multi-stream: an annual ELITE subscription membership (priced at approximately RM199, with promotional tiers down to RM99) that grants access to over 300 free signature dishes at Top 100+ partner restaurants in Klang Valley, one-time gift card and dining voucher sales (gift cards valid for three months), and transaction fees on delivery and takeaway orders. TABLEAPP serves two primary customer segments: individual diners seeking convenience and dining deals, and restaurant partners (including establishments such as ANTE @ 1 Utama, Southern Rock Seafood, and Paya Serai Restaurant) who gain an additional online booking and customer acquisition channel.
Since December 2020, TABLEAPP has operated as a subsidiary of FunNow Ltd, having rebranded from FunNow to TABLEAPP from FunNow to position itself as a distinct brand within FunNow's broader on-demand booking ecosystem. The company is small (1-10 employees), has raised at least $78,000 in disclosed seed funding with a subsequent undisclosed round led by Sea Unicorn in 2015, and distributes its services through self-serve mobile apps, a website, and a partner restaurant network within Malaysia.
TableApp firmographics
Firmographics- Name
- TableApp
- Legal name
- TABLEAPP Sdn Bhd
- Website
- https://tableapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TABLEAPP is a Malaysian online restaurant reservation platform operating as a subsidiary of FunNow Ltd. It serves diners in the Klang Valley region with restaurant bookings, delivery and takeaway ordering, gift cards, dining vouchers, and an annual ELITE subscription membership offering free signature dishes at 300+ partner restaurants.
- Ownership category
- akta.pro rank
TableApp industry classification
Industry- Product category
- Online Restaurant Reservation & Dining Marketplace
- NAICS
- Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Dining Reservations & Restaurant Booking (HSACALAF), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where TableApp is headquartered
LocationHeadquarters
- HQ city
- Ampang
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
TableApp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- ELITE Membership Subscriptions: Annual subscription membership program (TABLEAPP ELITE) that provides members with free signature dishes at participating restaurants. Members pay an annual fee to access these redemption benefits.
- Gift Card Sales: Sale of electronic TABLEAPP Gift Cards that can be redeemed at participating restaurants. Gift cards are sold at face value and valid for 3 months from date of issue.
- Dining Voucher Sales: Sale of electronic dining vouchers that can be redeemed for dining at specific restaurants within a valid period.
- Delivery and Takeaway Orders: Online payment processing for restaurant delivery and takeaway orders placed through the platform. Payments facilitated by secure online payment gateway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ELITE Annual Membership - Standard Price |
| Subscription | Annual | ELITE Annual Membership - Promotional Price |
| Subscription | Annual | ELITE Annual Membership - Early Bird Price |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TableApp product offering
Product offeringCore offering
TableApp is a Malaysian online restaurant reservation and dining marketplace platform that enables individual diners to discover, search, and book reservations at over 300 partner restaurants in the Klang Valley region. The platform also supports delivery and takeaway ordering, electronic gift cards, dining vouchers, and the TABLEAPP ELITE premium membership program that grants members free signature dishes at top restaurants valued at approximately RM20,000.
Product overview
TABLEAPP is Malaysia's online restaurant reservation platform operating as part of the FunNow family. The core product is its Restaurant Reservation Services, which connects diners with partner restaurants for online booking. The platform is supplemented by TABLEAPP ELITE, a premium membership program offering free signature dishes at partner restaurants, as well as Delivery, Takeaway, Dining Voucher, and Gift Card services. The TABLEAPP ELITE membership enables members to redeem complimentary signature dishes at over 100 Top restaurants across Klang Valley.
Differentiator
Problem solved
Functional benefit
Brands
- TABLEAPP ELITE: Premium membership program offering free signature dishes at participating restaurants in Klang Valley.
Products and services
- Restaurant Reservation Services Online restaurant reservation platform that enables users to search, discover, and book dining reservations at over 300 participating third-party restaurants in the Klang Valley region of Malaysia, with instant confirmation via email and SMS.
- TABLEAPP ELITE Membership Premium annual membership program that allows members to redeem free signature dishes at over 300 partner restaurants in Klang Valley, with total signature dish value of approximately RM20,000. Includes PIN-based verification for redemptions.
- Delivery Services Restaurant delivery service enabling users to place delivery orders at participating restaurants through the TABLEAPP platform, with payments facilitated by a secure online payment gateway.
- Takeaway Services Restaurant takeaway service enabling users to place orders for pickup at participating restaurants through the TABLEAPP platform, with confirmation via email and/or SMS.
- Dining Voucher Electronic dining vouchers purchased through TABLEAPP that can be redeemed for dining experiences at specific partner restaurants within a valid period.
- Gift Card Electronic gift cards issued by TABLEAPP that can be redeemed at participating restaurants, valid for 3 months from the date of issue and sold at face value.
Quantifiable outcome
- Over 300 free signature dishes available to ELITE members at Top 100 restaurants in Klang Valley, worth approximately RM20,000 in total value
Companies that use TableApp
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
TableApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TableApp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FunNowcoreTableApp is operated by TABLEAPP Sdn Bhd and is part of FunNow Ltd ('FunNow'). The company has rebranded to 'TABLEAPP from FunNow', indicating FunNow as the parent company or brand umbrella. FunNow is described as an on-demand online booking platform for restaurants, accommodations, and massages.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
TableApp competitors and assessment
Company assessmentBroad incumbents
- OpenTable: Global restaurant reservation and dining platform serving diners and restaurants. Closest direct functional analog to TableApp in Western markets; relevant for benchmarking reservation marketplace dynamics, though OpenTable operates at significantly larger scale and broader geographic footprint.
- TheFork: Restaurant booking platform owned by Tripadvisor, operating across Europe, Australia, and Latin America. Closely comparable reservation marketplace model with promotional mechanics similar to TableApp's ELITE membership concept.
- Resy: Restaurant reservation platform (owned by American Express) serving the US market with diner loyalty and promotional features analogous to TableApp's ELITE. Comparable on product/marketplace model though at materially larger scale.
- GrabFood: Food delivery and on-demand food service arm of Grab super-app, dominant in Malaysia and Southeast Asia. Competes with TableApp for diner attention and restaurant partner relationships, though primarily via delivery rather than dine-in reservation.
- Foodpanda: Major food delivery platform operating across Malaysia as part of Delivery Hero. Competes for restaurant partnerships and diner engagement with TableApp in Malaysia, though differentiated by delivery focus rather than dine-in reservation.
Direct peers
- Chope: Asia-focused online restaurant reservation and table management platform operating across Singapore, Hong Kong, Indonesia, Thailand, and other Asian markets. Highly comparable to TableApp in product scope (reservation + diner deals) and Asian emerging-market focus.
- Eatigo: Time-based restaurant reservation platform offering discount deals in Southeast Asia (Thailand, Malaysia, Singapore, Hong Kong, Philippines, Indonesia). Directly competes with TableApp in Malaysia and shares the same promotional reservation model.
- Quandoo: Restaurant reservation and diner engagement platform operating across Europe, Asia, and Latin America. Comparable marketplace model connecting diners and restaurants with reservation and promotional mechanics similar to TableApp.
- TableCheck: Japan-headquartered restaurant reservation and table management SaaS platform serving Asia-Pacific markets. Comparable product offering (reservation + diner management) with similar Asian-market focus, particularly relevant as a regional peer.
Others
- FunNow: Parent company / brand umbrella of TableApp, operating on-demand booking platform for restaurants, accommodations, and massages across Asia. Direct strategic and operational relationship as parent; relevant for understanding TableApp's positioning within broader SEA booking ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TableApp social profiles
Digital presenceTableApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
TableApp leadership team
Management profileNumber of profiles
TableApp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TableApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TableApp
What does TableApp do?
TableApp is a Malaysian online restaurant reservation and dining marketplace platform that enables individual diners to discover, search, and book reservations at over 300 partner restaurants in the Klang Valley region. The platform also supports delivery and takeaway ordering, electronic gift cards, dining vouchers, and the TABLEAPP ELITE premium membership program that grants members free signature dishes at top restaurants valued at approximately RM20,000.
Is TableApp a public or private company?
TableApp is a private company. It is classified as corporate owned and is currently operating.
When was TableApp founded?
TableApp was founded in 2014. It employs 1 to 10 people.
Where is TableApp based?
TableApp is headquartered in Ampang, Malaysia, in the Asia region.
How does TableApp make money?
Four revenue lines are on record. ELITE Membership Subscriptions are the primary driver. The others are gift Card Sales, dining Voucher Sales and delivery and Takeaway Orders.
Who are TableApp's main competitors?
Broad incumbents on record are OpenTable, TheFork, Resy, GrabFood and Foodpanda. Direct peers are Chope, Eatigo, Quandoo and TableCheck. FunNow is listed as an others.
Does TableApp have an API?
No public API is recorded for TableApp.
What industry is TableApp in?
TableApp's product category is Online Restaurant Reservation & Dining Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 72251 and its SIC code is 5810.