Grovara
Grovara operates a vetted B3B global wholesale marketplace connecting U.S. natural, organic, and specialty CPG brands with international retailers across 60+ countries, monetizing via subscriptions, transaction commissions, and premium GrovaraPro services.
- Company typePrivate
- Founded2012
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Grovara does
Grovara Inc. operates a B2B global wholesale marketplace, marketed as the first B3B (Brand-to-Broker-Dealer-to-Buyer) platform, connecting U.S. natural, organic, and specialty consumer packaged goods brands with verified international retailers across 60+ countries. The company, founded in 2012 and headquartered in Gladwyne, Pennsylvania, builds a closed, vetted ecosystem that replaces manual spreadsheets and ad-hoc broker coordination with software-managed discovery, negotiation, compliance, payments, logistics, and reorders. Its Grovara 3.0 platform includes Scout AI for brand matching, natural language search, a visual Pallet Builder for freight optimization, an in-platform G-Chat negotiation ledger, and aggregated product ratings from across the web. The platform is accessible via web and a mobile progressive web app secured by email-based two-factor authentication.
Grovara monetizes through multiple, segmented streams: brand subscriptions of $49.95 per month (plus $5 per additional SKU), buyer memberships at $495 per year, international transaction commissions of 10% gross of invoice value (6% domestic), buyer processing margins of 15% international and 6% domestic, and per-service fees through GrovaraCares at $49.95. Premium add-ons include GrovaraPro Dealer Packages starting at $5,000 per month, tiered GrovaraPro Marketing (Bronze, Silver, Gold), and a TikTok Shop integration service starting at $5,000. A white-labeled SaaS license of the B3B platform (setup fee, monthly subscription, plus 2-6% per transaction) extends the technology to partner-operated networks. Data and analytics are bundled through an exclusive international partnership with SPINS, with additional integrations to Circana and IXOne. Distribution is supported by content (a blog with 311 articles and the GroDega Podcast hosted by Chief Innovation Officer Peter Groverman), event marketing at Natural Products Expo West, and a referral program paying $100 per approved brand and $50 per buyer order for one year. The company was named Exporter of the Year in Pennsylvania by the U.S. Small Business Administration in 2024, and reports a milestone of $1M in sales during a single day on Grovara 3.0.
Grovara firmographics
Firmographics- Name
- Grovara
- Legal name
- Grovara Inc.
- Website
- https://grovara.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grovara operates a vetted B3B global wholesale marketplace connecting U.S. natural, organic, and specialty CPG brands with international retailers across 60+ countries, monetizing via subscriptions, transaction commissions, and premium GrovaraPro services.
- Ownership category
- akta.pro rank
Grovara industry classification
Industry- Product category
- Global B2B Wholesale Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)
Keywords
Where Grovara is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grovara business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Membership Fees: Brands pay $49.95 per month with 1 free SKU, then $5 per month per additional SKU. This provides recurring subscription revenue from brand members on the platform.
- Transaction Commission - International: Grovara receives 10% gross of invoice value for international sales, paid before shipment unless agreed otherwise in writing on a deal-by-deal basis.
- Transaction Commission - Domestic: Grovara receives 6% gross of invoice value for domestic sales, paid before shipment unless agreed otherwise in writing.
- Buyer Processing Margins: International buyers pay 15% margin on transactions; domestic buyers pay 6% gross margin. This creates revenue from the buyer's side of transactions.
- Buyer Membership: Buyers pay $495 per year for membership, gaining access to exclusive SKU pricing and SPINS data packages. After 6 months, buyers not committing to $10,000/month in orders pay $49.95/month subscription.
- GrovaraCares Services: $49.95 per service fee for hands-on support including sample shipments, SKU creation, freight quoting, compliance paperwork, order tracking, translation services, and label support.
- GrovaraPro Marketing: Tiered marketing service packages (Bronze, Silver, Gold) with pricing tiers including Bronze contact for pricing, Silver with advanced analytics, and Gold with premium tools. Additional services like email sequencing priced from $150-$1250.
- GrovaraPro Dealer Packages: Dealer packages starting at $5,000/month providing weekly calls, fractional sales manager, territory representation, in-person representation, and concierge-level support.
- SaaS Platform Licensing: White-labeled B3B platform solution with one-time setup fee, monthly subscription, and 2-6% gross fee per transaction for partners looking to manage their own proprietary wholesale trading network.
- Referral Program: Referral fees of $100 per approved brand referral (with 3 months free for referred brand) and $50 per order placed by referred buyers for 1 year (with 6 months free for referred buyer).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Brand Membership - $49.95/month base |
| Subscription | Annual | Buyer Membership - $495/year or $49.95/month |
| Transaction based/ take rate | Pay-as-you-go | Transaction Processing - Buyer Margins |
| Other | Monthly | GrovaraPro Marketing Bronze |
| Other | Monthly | GrovaraPro Marketing Silver |
| Other | Monthly | GrovaraPro Marketing Gold |
| Unit Pricing | Pay-as-you-go | Premium Email Sequencing |
| Subscription | Monthly | GrovaraPro Dealer Package |
| Unit Pricing | Pay-as-you-go | GrovaraCares Per-Service |
| Hybrid | Monthly | SaaS Platform Licensing |
| Subscription | Monthly | Data Packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Grovara product offering
Product offeringCore offering
Grovara operates the world's first B3B (Brand-to-Broker-Dealer-to-Buyer) global wholesale marketplace connecting vetted U.S. natural, organic, and specialty CPG brands with international retail buyers. The AI-first platform (Grovara 3.0) automates end-to-end compliance, payments, logistics, and reorders while providing Scout AI brand discovery, natural language search, visual pallet builder, and direct buyer-brand negotiations. Premium service tiers include GrovaraPro with DealerPro (broker-dealer support), MarketingPro (marketing services), G-Cares (concierge logistics), and TikTok Shop integration, plus a white-label SaaS platform for partners.
Product overview
Grovara operates a B3B (Brand-to-Broker-Dealer-to-Buyer) global wholesale marketplace platform connecting vetted CPG brands with international buyers across 45+ countries. The core Grovara 3.0 platform features AI-powered tools including Scout AI for intelligent brand discovery, Natural Language Search for intuitive querying, a Visual Pallet Builder for freight optimization, and automated product ratings. Premium add-on services are delivered through GrovaraPro, which includes DealerPro for broker-dealer support ($5,000/month), MarketingPro for brand marketing campaigns (Bronze/Silver/Gold tiers), G-Cares for logistics and compliance assistance ($49.95/service), and TikTok Shop integration starting at $5,000. A white-labeled SaaS version is also available for businesses wanting their own branded B2B platform (2-6% transaction fee). Additional offerings include the B2B Blaster gamification mobile game and the GroDega Podcast content series.
Differentiator
Problem solved
Functional benefit
Brands
- GrovaraPro: Premium service suite that helps brands scale faster by pairing them with experienced Grovara Dealers and full-stack support, including DealerPro, MarketingPro, and G-Cares services.
- Scout
- B3B Blaster
- GroDega Podcast
Products and services
- Grovara 3.0 B3B Marketplace Platform AI-first B3B (Brand-to-Broker-Dealer-to-Buyer) global wholesale marketplace platform connecting vetted U.S. CPG brands with international retail buyers, featuring end-to-end automation for compliance, payments, logistics, and reorders.
- GrovaraPro DealerPro Package Premium dealer package providing broker-dealer support with weekly calls, fractional sales manager, territory representation, and concierge-level support for connecting brands with top supermarkets domestically and internationally.
- GrovaraPro MarketingPro Package Tiered marketing service suite (Bronze/Silver/Gold) offering media strategy, content creation, social media advertising, email sequences ($150-$1250), platform setup, SEO support, and influencer marketing for CPG brands.
- GrovaraCares (G-Cares) Concierge Service Hands-on per-service support system ($49.95 per service) covering sample shipments, SKU creation, freight quoting, compliance paperwork, order tracking, translation services, and label support for navigating global trade complexities.
- Grovara SaaS White-Label Platform White-labeled B3B platform solution with one-time setup fee, monthly subscription, and 2-6% gross fee per transaction, allowing partners to customize with their branding and manage proprietary supply chains with procurement, inventory management, logistics, analytics, and reporting.
- TikTok Shop Integration Service Service helping CPG brands launch and manage TikTok Shop presence with influencer matching, original content creation, revenue generation, and fulfillment management for campaigns starting at $5,000.
- Grovara Mobile Marketplace App Mobile progressive web app (PWA) enabling brands, broker-dealers, and buyers to manage wholesale operations directly from phones with features including pallet building, documentation management, and full platform access secured by email-based two-factor authentication.
Quantifiable outcome
- $1M in single day sales milestone achieved with Grovara 3.0 platform
- +3 more outcomes
Companies that use Grovara
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Grovara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
Grovara partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SPINScoreThe leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry. Only Grovara provides U.S. category, brand and product trend data through the exclusive international partnership with SPINS.
- Reason Media GroupcoreDigital marketing agency specialized in helping CPG food and beverage brands develop and execute awareness and retail activation strategies. REASON helps brands define successful go-to-market strategies, leveraging digital media to generate brand awareness, drive trial, purchase and retention efforts.
- EXIM Bank (Export-Import Bank of the United States)coreOffers Multi-Buyer Credit Insurance that protects an exporter's accounts receivable. With this security, Grovara's brand partners can increase global competitiveness by offering open account credit terms needed to win international business.
- U.S. Commercial ServicecoreThe trade promotion arm of the U.S. Department of Commerce's International Trade Administration with professionals in over 100 U.S. cities and 75+ countries. Grovara works with them to conduct market research for international buyers, navigate country laws and regulations, and oversee conflict resolutions.
- Logistics Partners Inc.coreNetwork of logistics partners fulfilling imports for international buyers. Services include stickering, labeling, consolidation, trucking, rail, sea, and air freight with step-by-step fulfillment process bringing visibility and transparency to import/export supply.
- USDA Foreign Agricultural ServicecoreThe foreign affairs agency with primary responsibility for USDA's overseas programs including market development, international trade agreements and negotiations, and collection of statistics and market information. Works with Grovara to discover and vet international buyers.
- Better for You MediaminorProvider of professional-grade episodic content like 'Behind The Wrapper' and 'The Next Big Thing' for Grovara brands through premium service offerings.
- Bill BarrettaminorEmmy Award winner celebrated for work in The Muppets, featured as an influencer collaborator to enhance brand visibility, drive engagement, and amplify market presence.
- Stripe Global PaymentscorePayment processing platform used by Grovara for transaction processing. Users may be required to sign up for Stripe Global Payments or another payment account to receive services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Grovara competitors and assessment
Company assessmentDirect peers
- Faire: Faire is a leading B2B wholesale marketplace connecting independent brands with retailers globally. Like Grovara, it enables brand discovery, order management, and logistics, and serves as the most direct competitor in the B2B wholesale marketplace category, though Faire is more retail-focused and broader in category.
- RangeMe: RangeMe is a product discovery platform connecting CPG brands with retail buyers. It overlaps with Grovara's brand-discovery mission for natural, organic, and specialty CPG and serves many of the same brand and buyer personas, though it focuses more on domestic US retail discovery than cross-border wholesale.
- Ankorstore: Ankorstore is a European-headquartered B2B wholesale marketplace connecting brands with independent retailers. It shares Grovara's marketplace model and target buyer (specialty/independent retailers), though it concentrates on European brands and buyers rather than US-to-international exports.
- Tundra: Tundra is a zero-commission B2B wholesale marketplace connecting brands with bulk buyers globally. While Tundra operates a different monetization model (no commission), it targets the same brand-to-buyer wholesale workflow and competes for many of the same brand customers.
Broad incumbents
- Alibaba: Alibaba is the world's largest cross-border B2B/import-export marketplace, serving as a broad incumbent competitor. Grovara explicitly positions against Alibaba's open marketplace model, arguing its closed/vetted network and B3B structure deliver higher trust for US CPG brands seeking international wholesale distribution.
- Handshake (Shopify): Handshake, part of Shopify, is a B2B wholesale platform enabling brands to sell directly to retailers. It competes with Grovara for brand-side customers seeking digital wholesale ordering tools, though it is broader in category (not CPG-specific) and emphasizes direct brand-to-buyer commerce rather than a marketplace.
- Global Sources: Global Sources is a long-standing Hong Kong-based B2B cross-border trade platform connecting international buyers with Asian suppliers. It overlaps with Grovara on cross-border wholesale trade and trade-show-driven sourcing, though it serves the opposite direction (Asia-origin goods).
- IndiaMART: IndiaMART is one of the largest B2B marketplaces globally, connecting suppliers and buyers across categories. While geographically and categorically different, it represents the broad-incumbent B2B marketplace model that Grovara's closed-network thesis competes against on a global scale.
Emerging players
- Abound: Abound is a curated B2B marketplace specifically for natural and specialty products, positioning as a direct competitor to Grovara in the natural/organic CPG wholesale category. It targets similar brand and retail buyer personas and focuses on US-domestic distribution.
- Brandify (formerly Repsly): Brandify is an emerging B2B platform focused on CPG retail execution and field sales. While not a marketplace, it shares Grovara's focus on the CPG brand-to-retail workflow and could overlap on the dealer-network and merchandising tooling that GrovaraPro provides.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grovara social profiles
Digital presenceGrovara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grovara leadership team
Management profileNumber of profiles
Profiles3 records
Grovara funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grovara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grovara
What does Grovara do?
Grovara operates the world's first B3B (Brand-to-Broker-Dealer-to-Buyer) global wholesale marketplace connecting vetted U.S. natural, organic, and specialty CPG brands with international retail buyers. The AI-first platform (Grovara 3.0) automates end-to-end compliance, payments, logistics, and reorders while providing Scout AI brand discovery, natural language search, visual pallet builder, and direct buyer-brand negotiations. Premium service tiers include GrovaraPro with DealerPro (broker-dealer support), MarketingPro (marketing services), G-Cares (concierge logistics), and TikTok Shop integration, plus a white-label SaaS platform for partners.
Is Grovara a public or private company?
Grovara is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grovara founded?
Grovara was founded in 2012. It employs 11 to 50 people.
Where is Grovara based?
Grovara is headquartered in Philadelphia, United States, in the North America region.
How does Grovara make money?
Ten revenue lines are on record. Brand Membership Fees are the primary driver. The others are transaction Commission - International, transaction Commission - Domestic, buyer Processing Margins, buyer Membership, grovaraCares Services, grovaraPro Marketing, grovaraPro Dealer Packages, saaS Platform Licensing and referral Program.
Who are Grovara's main competitors?
Direct peers on record are Faire, RangeMe, Ankorstore and Tundra. Broad incumbents are Alibaba, Handshake (Shopify), Global Sources and IndiaMART. Emerging players are Abound and Brandify (formerly Repsly).
Does Grovara have an API?
No public API is recorded for Grovara.
What industry is Grovara in?
Grovara's product category is Global B2B Wholesale Marketplace. Its primary akta.pro industry code is CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42512 and its SIC code is 5141.