Brandify
- Company typePrivate
- Founded2018
- HeadquartersBradenton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Brandify firmographics
Firmographics- Name
- Brandify
- Legal name
- Brandify
- Website
- https://brandify.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brandify industry classification
Industry- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Audio Social Advertising & Brand Activations (MPACAEAK)
Keywords
Where Brandify is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Brandify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Omnichannel Advertising Services: Managed advertising services across CTV, OTT, geofencing, display, search, social, and streaming audio channels. Campaigns are built around audience-first targeting with transparent reporting and flexible month-to-month structure.
- White-Label Advertising Solutions: Agency fulfillment services allowing partners to offer CTV, OTT, geofencing, and AEO services under their own brand using Brandify's platform, data, and reporting infrastructure.
- Affiliate Program Commissions: Commission-based revenue from affiliate referrals. Affiliates earn commissions for every client brought to Brandify with real-time tracking and monthly payouts via PayPal or direct deposit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom advertising campaigns tailored to business goals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Brandify product offering
Product offeringCore offering
Brandify provides audience-first omnichannel advertising services across CTV/OTT, geofencing, display, paid search, social, streaming audio, and video, anchored by people-based identity targeting using verified emails. The company also delivers AI Visibility (AEO/GEO) services to optimize brand presence across AI search engines and answer platforms, supported by its proprietary Brandify Growth unified platform and Brandify Reveal™ analytics tool. White-label fulfillment enables agencies to offer these capabilities under their own brand.
Product overview
Brandify is an audience-first omnichannel advertising and AI visibility company offering a platform-plus-modules architecture. The core platform combines people-based audience targeting, geofencing, CTV/OTT streaming video, display advertising, paid search, and social media into a unified Brandify Growth strategy. AI Visibility (AEO) services help businesses appear in AI search results and answer engines through SEO foundations, content optimization, entity SEO, technical SEO, and schema markup. Supporting modules include Brandify Reveal™ for audience intelligence and website visitor insights, plus white-label advertising and AEO white-label solutions for agencies. The company also offers industry-specific geofencing solutions for automotive dealerships, real estate, healthcare, fitness, education, hotels, home services, franchises, insurance, entertainment venues, restaurants, and cannabis dispensaries.
Differentiator
Problem solved
Functional benefit
Brands
- Brandify Reveal: Audience intelligence and website visitor intelligence tool that helps businesses understand campaign engagement and audience activity through advanced reporting capabilities.
- Brandify Growth
Quantifiable outcome
- 12% increase in new patient appointments within 30 days for MidwestCare Urgent Clinics using geofencing and OTT advertising
- +6 more outcomes
Companies that use Brandify
Customer profileNamed customers5 records
Segments11 records
Brandify technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Brandify partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Brandify competitors and assessment
Company assessmentDirect peers
- Propellant Media: Propellant Media is a geofencing and digital advertising agency focused on SMB and mid-market clients across similar verticals (healthcare, automotive, retail). It is comparable to Brandify's geofencing-led agency model.
- GroundTruth: GroundTruth is a leading location-based advertising platform offering geofencing, audience targeting, and CTV/OTT capabilities. It is directly comparable to Brandify's people-based targeting and geofencing products and serves similar enterprise and SMB clients.
- StackAdapt: StackAdapt operates a programmatic advertising platform spanning native, display, video, CTV, audio, and DOOH. It is directly comparable as a multichannel digital advertising platform with audience targeting capabilities.
- Simpli.fi: Simpli.fi provides programmatic omnichannel advertising—CTV, display, video, audio, and geofencing—with heavy emphasis on addressable audience targeting. It is a direct peer in managed-services omnichannel advertising for SMB and mid-market advertisers.
Broad incumbents
- MediaMath: MediaMath is an established demand-side platform offering programmatic advertising across display, video, CTV, audio, and native. It is a broad incumbent competing in the same omnichannel DSP space where Brandify operates.
- Semrush: Semrush is an established SEO and digital marketing platform that has expanded into AI-search visibility tooling. It is comparable to Brandify's AEO/GEO and SEO-foundations services as a broad incumbent in the search-visibility space.
- The Trade Desk: The Trade Desk is a global independent DSP with deep omnichannel capabilities (CTV, display, audio, video, retail media). It is a broad incumbent in the programmatic space where Brandify's audience-first targeting operates.
Emerging players
- Profound: Profound is an emerging AEO/AI-search-visibility platform helping brands track and optimize presence in AI answer engines. It is directly comparable to Brandify's AEO/GEO offering and represents the most focused competitor in that category.
- Gimbal: Gimbal provides location data and proximity-based audience targeting for advertising and analytics. It is comparable to Brandify's geofencing and people-based targeting capabilities, particularly the location-intelligence layer.
- Yobi: Yobi is an AI-driven advertising platform applying machine learning to audience targeting and campaign optimization. It is an emerging peer intersecting with Brandify's AI visibility and audience-intelligence roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brandify social profiles
Digital presenceBrandify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandify leadership team
Management profileNumber of profiles
Brandify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandify
What does Brandify do?
Brandify provides audience-first omnichannel advertising services across CTV/OTT, geofencing, display, paid search, social, streaming audio, and video, anchored by people-based identity targeting using verified emails. The company also delivers AI Visibility (AEO/GEO) services to optimize brand presence across AI search engines and answer platforms, supported by its proprietary Brandify Growth unified platform and Brandify Reveal™ analytics tool. White-label fulfillment enables agencies to offer these capabilities under their own brand.
Is Brandify a public or private company?
Brandify is a private company. It is currently operating.
When was Brandify founded?
Brandify was founded in 2018. It employs 11 to 50 people.
Where is Brandify based?
Brandify is headquartered in Bradenton, United States, in the North America region.
How does Brandify make money?
Three revenue lines are on record. Omnichannel Advertising Services are the primary driver. The others are white-Label Advertising Solutions and affiliate Program Commissions.
Who are Brandify's main competitors?
Direct peers on record are Propellant Media, GroundTruth, StackAdapt and Simpli.fi. Broad incumbents are MediaMath, Semrush and The Trade Desk. Emerging players are Profound, Gimbal and Yobi.
Does Brandify have an API?
No public API is recorded for Brandify.
What industry is Brandify in?
Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of MPACAEAK, Audio Social Advertising & Brand Activations. Its NAICS code is 54181 and its SIC code is 7311.