Name

BIYU

Legal name

BIYU B.V.

Website

https://www.biyu.world

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Circular Economy SaaS

akta.pro primary industry

Central Reservation Systems (CRS) (THALACAB)

Keywords

• Circular economy software
• Rental management platform
• Subscription billing software
• Recommerce operations system
• Asset lifecycle management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Fees: Recurring subscription fees for platform access, tiered based on business size and requirements. The Starter tier starts at €99/month, Growth tier at €299/month, with Custom pricing for enterprise needs. This forms the base recurring revenue stream.
2. Usage-based Fees: Variable usage-based fees tied to order volumes, asset counts, and transaction revenue processed through the platform. This consumption-based component scales with customer activity and business volume.
3. Onboarding Services: One-time onboarding fees for platform implementation and setup, charged separately from recurring subscription and usage fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BIYU sells a circular-native SaaS operating system (CircOS) that manages the full physical lifecycle of serialized assets for rental, subscription, and recommerce businesses. The platform handles storefront availability, order intake, fulfillment, returns, condition grading, refurbishment, analytics, and relisting through four integrated modules (Manage, Orders, Operate, Insight), supported by a warehouse/driver mobile app and a customer self-service portal. The offering is sold as tiered subscriptions (Starter, Growth, Custom) plus usage-based fees and onboarding services.

Product overview

BIYU (CircOS) is a circular-native operating system for rental, subscription, and recommerce companies. It is a platform-plus-modules architecture: the core BIYU platform handles serialized asset tracking and operational control across the full circular lifecycle, built from five years of first-hand rental operations experience. Around this core platform, the offering is organized into five integrated modules — BIYU Manage (product and inventory configuration and serialization), BIYU Orders (full order lifecycle management with subscription and deposit handling), BIYU Operate (fulfillment, returns, and refurbishment workflows), and BIYU Insight (analytics, predictive forecasting, and decision support) — plus a free trial option and three pricing tiers (Starter, Growth, Custom). The platform also offers a Customer Self-Service Planning Portal, a Warehouse/Driver App (UNCLE by BIYU), and a Digital Product Passport feature. BIYU integrates natively with Shopify, WooCommerce, Firmhouse, Mollie, Stripe, Adyen, DHL, SendCloud, PostNL, Odoo, Klaviyo, MessageBird, Retool, bsurance, GUZCO, Sendy, and MyParcel, with an open API for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• BIYU CircOS Circular-native operating system for rental, subscription, and recommerce businesses. Manages the full physical lifecycle of serialized assets from storefront availability and order intake through fulfillment (own fleet, 3PL, or pickup), returns processing and condition grading, refurbishment workflows, analytics, ROI tracking, and relisting. Connects natively with ecommerce storefronts, subscription billing, payments, and logistics providers, with an open API for custom integrations.
• BIYU Insight Analytics and intelligence module of the BIYU platform. Provides real-time dashboards and predictive analytics including return and availability forecasting, per-serial-unit ROI tracking, fleet utilization rates, asset lifetime value monitoring, sell-or-hold decision support, and repair-vs-retire recommendations. Comprises inventory, operations, finance/ROI, and management overview dashboards tailored to different roles.
• BIYU Operate Operations module covering outbound fulfillment (serial-level picking, packing, condition checks, carrier dispatch), inbound returns processing (scan-and-match, condition assessment, automatic routing), and configurable refurbishment workflows (product-specific checklists, grading, parts and labor cost logging per serial number, relist/retire/resale routing). Supports own fleet, 3PL, and customer pickup across multiple warehouse locations.
• BIYU Orders Order management module handling the full order lifecycle from storefront intake through fulfillment to resolution. Includes automatic storefront sync, manual order creation, customer self-service planning portal for delivery/pickup/swap/return scheduling, order modifications (swaps, upsells, extensions), subscription management tied to physical delivery and return events, and a complete deposit ledger with automated collection, damage charges, and release.
• BIYU Manage Asset and inventory control module. Syncs products from storefronts and adds the operational layer including deposit management, buffer times, KYC levels, insurance settings, refurbishment checklists, repair instructions, and shipment configuration per product. Serializes every physical unit with a unique digital identity (barcode, QR, RFID support) and maintains a complete Digital Product Passport per asset tracking financial performance, operational costs, component history, and usage patterns across all commercial models.
• UNCLE by BIYU Warehouse and driver-facing mobile application used for scanning serialized assets during outbound dispatch and inbound returns. Enables serial-level assignment confirmation, condition logging, and route execution for own delivery fleets as part of BIYU's fulfillment and returns workflows.
• BIYU Customer Self-Service Planning Portal Publicly accessible portal integrated with the storefront that allows customers to self-schedule delivery, pickup, swap, and return slots. Bookings are automatically routed into the correct fulfillment workflow without manual coordination.

Quantifiable outcome

• Unit-level ROI tracking enables precise asset profitability analysis
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• WefurbishcoreStrategic or Co-development Partner · 9 October 2025Strategic partnership announced October 9, 2025, focused on advancing circular economy capabilities. The partnership likely combines Wefurbish's refurbishment and recommerce expertise with BIYU's operating system for joint go-to-market in the circular economy space.
• FirmhousecoreTechnology or IntegrationEcosystem partnership for subscription management capabilities. Firmhouse provides subscription billing and management infrastructure that integrates with BIYU's circular operating system to provide comprehensive subscription lifecycle management for rental and subscription businesses.
• ShopifycoreTechnology or IntegrationNative platform integration with Shopify's ecommerce ecosystem. Enables businesses operating on Shopify to seamlessly connect their storefronts with BIYU's circular operating system for unified inventory, order, and customer management.
• WooCommercecoreTechnology or IntegrationNative platform integration with WooCommerce's open-source ecommerce platform. Allows WordPress and WooCommerce-based businesses to integrate circular economy capabilities including rental, subscription, and recommerce features.
• StripecoreTechnology or IntegrationPrimary payment processing integration partner. Stripe integration provides BIYU's global customer base with comprehensive payment acceptance, subscription billing, and financial operations capabilities.
• AdyencoreTechnology or IntegrationEnterprise payment processing integration partner. Adyen integration serves BIYU's larger enterprise customers requiring advanced payment capabilities, multi-currency support, and enterprise-grade payment infrastructure.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Circuly: Berlin-based SaaS platform purpose-built for product-as-a-service and rental subscription businesses. Closest direct competitor to BIYU in European circular/rental operating systems, with overlapping customer segments and similar product positioning.
• Booqable: Established rental management SaaS for SMBs covering booking, inventory, contracts, and online storefronts. Directly competes with BIYU's rental/subscription capabilities and targets a similar SMB and mid-market operator base.
• Rentman: Amsterdam-based rental management software for AV, event, and equipment rental companies. Overlaps with BIYU's equipment rental and crew/fulfillment workflows, with shared Dutch HQ and similar European SMB focus.
• Current RMS: Cloud rental management software for AV, events, and production rental businesses. Competes with BIYU on order lifecycle, asset availability, and fulfillment workflows for rental operators.
• EZRentOut: Equipment rental management software covering reservations, asset tracking, and maintenance. Direct competitor to BIYU's order and asset lifecycle functionality for rental businesses.
• Cheqroom: Equipment rental and asset management platform with booking, self-service reservations, and check-in/out workflows. Overlaps with BIYU's customer self-service portal and asset availability engine.
• ShareFox: Nordic rental SaaS platform for product rental and subscription businesses. Compares to BIYU as a vertical rental operating system targeting European SMB rental operators.

Broad incumbents

• Firmhouse: Dutch subscription commerce and recurring billing platform that is both an integration partner and adjacent competitor to BIYU. Comparable in serving the same circular/subscription customer base with overlapping order and subscription functionality.
• Brightpearl: Retail-first ERP and operations platform for merchants with inventory, order, and warehouse management. Adjacent incumbent that could expand into circular/rental workflows, competing with BIYU's Manage and Operate modules.

Emerging players

• Recare: European recommerce and returns management software for refurbishment, grading, and resale workflows. Overlaps with BIYU's Operate module for returns, refurbishment, and resale routing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/biyu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIYU