Certainly
Certainly is a Copenhagen-based Conversational AI platform founded in 2016 that provides AI Agents for ecommerce customer experience, automating lead qualification, buyer identification, cart recovery, and CRM integration for online retailers on Shopify, Wix, and WooCommerce.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Certainly does
Certainly is a Copenhagen-based Conversational AI company founded in 2016 that builds AI Agents for ecommerce customer experience. Its single integrated platform automates key stages of the online retail buyer journey — lead qualification, real-time buyer identification, cart recovery, and CRM integration — for businesses operating on Shopify, Wix, and WooCommerce. The company targets ecommerce merchants seeking to convert visitors, automate support, and recover abandoned carts without manual intervention, addressing the pain points of scaling customer engagement on lean operating teams.
The company's underlying technology is positioned as an AI-agents product rather than a rules-based chatbot, but no proprietary model names, patents, research outputs, or third-party benchmarks are disclosed in the available sources. Certainly operates on a quote-based pricing model with no publicly disclosed pricing tiers, and no named reference customers, partnerships, awards, or compliance certifications are on record. Its go-to-market leverages the distribution of major ecommerce platforms rather than disclosed direct sales channels or marketing motions.
Financially, Certainly has raised approximately $5.06M in total across two seed rounds — a 2017 round of roughly $396K from undisclosed investors and a 2020 round of approximately $4.66M led by Seed Capital with participation from VF Venture. The company remains private with a headcount of 11–50, and its leadership team comprises co-founder and CEO Henrik Fabrin, CTO Darío Rodríguez López, and VP of Sales Daniel Nackovski. No subsequent funding rounds, acquisitions, or material corporate actions are documented.
Certainly firmographics
Firmographics- Name
- Certainly
- Website
- https://certainly.io
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Certainly is a Copenhagen-based Conversational AI platform founded in 2016 that provides AI Agents for ecommerce customer experience, automating lead qualification, buyer identification, cart recovery, and CRM integration for online retailers on Shopify, Wix, and WooCommerce.
- Ownership category
- akta.pro rank
Certainly industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Certainly is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Certainly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Certainly product offering
Product offeringCore offering
Certainly provides an AI Agents for Customer Experience platform that delivers conversational AI to ecommerce businesses. The software engages shoppers in real time to qualify leads, identify buyers, recover abandoned carts, and push qualified interactions into existing CRM systems. It is sold as a standalone platform targeting online retailers operating on Shopify, Wix, and WooCommerce storefronts.
Product overview
Certainly offers a unified AI Agents platform for customer experience. The company's core product is its AI Agents for Customer Experience, which is designed specifically for ecommerce businesses (including Shopify, Wix, WooCommerce platforms). The platform provides AI-powered sales agents with capabilities for lead qualification, buyer identification, cart recovery, and CRM integration. Based on the source data, the offering appears to be a single integrated product rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Agents for Customer Experience
Companies that use Certainly
Customer profileSegments1 record
Ideal customer profiles1 record
Certainly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Certainly partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Certainly competitors and assessment
Company assessmentDirect peers
- Tidio: Tidio offers an AI-powered chatbot and live-chat platform tightly integrated with Shopify and WooCommerce for ecommerce customer service and cart recovery — directly overlapping Certainly's core use cases and target merchants.
- Ada: Ada is an AI agent platform for customer service that automates resolution across channels; its agent-assist and routing capabilities overlap with Certainly's AI Agents for Customer Experience, especially for digital-first brands.
- Drift: Drift (now part of Salesloft) pioneered conversational AI for sales and marketing, including lead qualification and buyer engagement — adjacent to Certainly's lead-qualification and CRM-integration playbook.
- Manychat: Manychat provides AI chatbots for Shopify and other ecommerce platforms focused on social commerce, lead qualification, and cart recovery, overlapping Certainly on buyer identification and engagement automation.
- Gorgias: Gorgias is a helpdesk and conversational AI platform purpose-built for ecommerce (Shopify, BigCommerce, Magento), covering automated responses, cart recovery, and lead-to-rep routing — a direct head-to-head in Certainly's niche.
- Kustomer: Kustomer (acquired by Meta/Salesforce-era investor consortium) provides a CRM and conversational AI platform for ecommerce and DTC brands, competing in the same lead-qualification and customer-engagement workflows.
Broad incumbents
- HubSpot: HubSpot's Marketing Hub, Service Hub, and Breeze AI agents cover cart-recovery-style automations, lead qualification, and CRM workflows, making it a broad incumbent alternative for ecommerce SMBs considering Certainly.
- Zendesk: Zendesk's AI agents and Suite target customer service and ecommerce support, offering comparable lead-qualification and conversational capabilities as part of a much larger enterprise platform.
- Intercom: Intercom's Fin AI agent and broader customer service platform covers ecommerce lead qualification, cart-recovery messaging, and CRM integrations — overlapping Certainly but at much greater scale and across many verticals.
- Salesforce: Salesforce's Service Cloud and Agentforce products compete in AI-driven customer engagement, lead qualification, and CRM-integrated ecommerce service — a broad incumbent that can bundle against standalone vendors like Certainly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Certainly social profiles
Digital presenceCertainly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certainly leadership team
Management profileNumber of profiles
Profiles3 records
Certainly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certainly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certainly
What does Certainly do?
Certainly provides an AI Agents for Customer Experience platform that delivers conversational AI to ecommerce businesses. The software engages shoppers in real time to qualify leads, identify buyers, recover abandoned carts, and push qualified interactions into existing CRM systems. It is sold as a standalone platform targeting online retailers operating on Shopify, Wix, and WooCommerce storefronts.
When was Certainly founded?
Certainly was founded in 2016. It employs 11 to 50 people.
Where is Certainly based?
Certainly is headquartered in Copenhagen, Denmark, in the Europe region.
Who are Certainly's main competitors?
Direct peers on record are Tidio, Ada, Drift, Manychat, Gorgias and Kustomer. Broad incumbents are HubSpot, Zendesk, Intercom and Salesforce.
Does Certainly have an API?
No public API is recorded for Certainly.
What industry is Certainly in?
Certainly's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5132 and its SIC code is 7372.