Drift
- Company typePrivate
- Founded2011
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Drift firmographics
Firmographics- Name
- Drift
- Legal name
- Salesloft, Inc.
- Website
- https://drift.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Drift industry classification
Industry- Product category
- Conversational Marketing Software
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Drift is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Drift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform): Drift operates as part of Salesloft's revenue orchestration platform, likely offered as a component of enterprise subscription packages. The platform includes AI chat agents, sales engagement, conversation intelligence, deal management, and forecasting capabilities bundled together.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Drift product offering
Product offeringCore offering
Drift provides an AI-powered conversational marketing and sales platform that engages B2B website visitors in real-time personalized conversations, identifies and qualifies high-intent buyers, and routes them into seller workflows. Its flagship Drift AI Chat Agent operates 24/7, deanonymizes visitors, and integrates with Salesloft's Rhythm workflow for end-to-end pipeline generation. The platform is now distributed as a core module of the Salesloft Revenue Orchestration Platform.
Product overview
Drift is a conversational marketing and sales AI platform, positioned as a module within the Salesloft Revenue Orchestration Platform following Salesloft's acquisition of Drift in 2023. The core offering consists of Drift AI Chat Agents that engage website visitors with real-time personalized conversations to convert visitors into qualified pipeline. Key product components include: (1) Drift Chat Agent (AI-powered conversational engagement), (2) Live Chat (real-time human agent handoff), (3) Fastlane (real-time buyer qualification using tech stack data), and (4) ROI Reporting (engagement metrics and pipeline attribution). These products integrate with Salesloft's Rhythm workflow for seller action and broader CRM systems, enabling a unified revenue orchestration experience from buyer engagement through deal close.
Differentiator
Problem solved
Functional benefit
Products and services
- Drift AI Chat Agent AI-powered chat agent that engages B2B website visitors with real-time personalized conversations, identifies high-intent buyers, scores engagement, and routes qualified leads directly into sales workflows. Built for B2B sales and marketing teams seeking to convert anonymous website visitors into qualified pipeline.
- Drift Live Chat Real-time human-agent chat capability that allows sales teams to engage target accounts directly on the B2B website, skipping forms and moving prospects through the funnel faster.
- Drift Fastlane Real-time buyer qualification capability that uses tech stack data to identify and qualify high-value B2B buyers instantly, allowing them to skip form queues and connect directly with sales representatives.
- Drift ROI Reporting Analytics and reporting dashboard that tracks chat engagement metrics, identifies high-converting conversations, and attributes success to pipeline and revenue to refine conversational strategy.
Quantifiable outcome
- Drift rated 4.5/5 on G2 platform
Companies that use Drift
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Drift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
Drift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesloftcoreSalesloft acquired Drift Inc. in February 2024, integrating it as a core component of its revenue orchestration platform. Drift's real-time conversational engagement capabilities were incorporated to expand Salesloft's ABM orchestration and buyer engagement offerings. The acquisition combined Drift's conversational AI with Salesloft's sales engagement, conversation intelligence, deal management, and AI forecasting capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Drift competitors and assessment
Company assessmentDirect peers
- Intercom: Intercom offers a conversational AI platform for B2B sales, marketing, and customer support, including AI agents for website engagement and lead qualification. It is the most direct head-to-head competitor to Drift's chat agent and live chat capabilities for B2B revenue teams.
- Qualified: Qualified provides a B2B conversational marketing platform focused on pipeline generation, real-time buyer engagement, and AI-powered chat agents for enterprise Salesforce customers. It directly competes with Drift in the enterprise ABM and account-based chat space.
- LivePerson: LivePerson offers an enterprise conversational AI platform spanning messaging, voice, and AI agents for sales, marketing, and customer service. It overlaps with Drift's AI chat agent capabilities and broader conversational engagement use cases for large enterprises.
Emerging players
- Tidio: Tidio provides AI-powered chat and live chat for SMB and mid-market e-commerce and B2B companies, including AI agents (Lyro) for lead qualification and customer engagement. It overlaps with Drift's chat agent offering but is focused on smaller customers with lighter feature requirements.
- Chili Piper: Chili Piper offers conversational scheduling, lead routing, and inbox tools for B2B revenue teams, often integrated with Drift and other chat platforms. It overlaps in the inbound lead conversion and routing layer that Drift's Fastlane feature addresses.
- ManyChat: ManyChat is a conversational AI platform primarily focused on messaging channels (WhatsApp, Instagram, Messenger) for marketing, sales, and support automation. It overlaps with Drift in the AI-driven conversational engagement category, though ManyChat's channel focus differs from Drift's website-centric chat.
Broad incumbents
- HubSpot: HubSpot is an established CRM, marketing, and sales platform that includes live chat, AI chat agents (Breeze), and conversational tools as part of its broader suite. HubSpot Ventures also invested in Drift, and HubSpot's chat and AI agent capabilities compete with Drift's offering for B2B customers.
- Salesforce (Einstein Bots): Salesforce is the dominant CRM platform and offers Einstein Bots and conversational AI as part of its Marketing Cloud and Sales Cloud portfolios. Drift integrates with Salesforce but Einstein Bots competes directly for conversational AI budget in the same enterprise B2B accounts.
- ZoomInfo (Chat & Conversational): ZoomInfo is a large go-to-market platform that combines B2B data, sales engagement, and increasingly conversational capabilities (e.g., ZoomInfo Chat, RingLead). It competes with Drift in the B2B pipeline generation and buyer identification space at enterprise scale.
- Salesloft (Drift parent): Salesloft is the parent of Drift and operates a broader revenue orchestration platform including Cadence, Rhythm, Conversations, Deals, and now 1mind AI agents (the successor to Drift). Salesloft's expanded platform competes with Drift's standalone value proposition and ultimately absorbs Drift's conversational AI use cases.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Drift social profiles
Digital presenceDrift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drift leadership team
Management profileNumber of profiles
Profiles16 records
Drift subsidiaries and ownership
Company hierarchySubsidiaries1 record
Drift funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drift M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drift
What does Drift do?
Drift provides an AI-powered conversational marketing and sales platform that engages B2B website visitors in real-time personalized conversations, identifies and qualifies high-intent buyers, and routes them into seller workflows. Its flagship Drift AI Chat Agent operates 24/7, deanonymizes visitors, and integrates with Salesloft's Rhythm workflow for end-to-end pipeline generation. The platform is now distributed as a core module of the Salesloft Revenue Orchestration Platform.
Is Drift a public or private company?
Drift is a private company. It is classified as corporate owned and is currently acquired.
When was Drift founded?
Drift was founded in 2011. It employs 501 to 1,000 people.
Where is Drift based?
Drift is headquartered in Boston, United States, in the North America region.
How does Drift make money?
One revenue line is on record: saaS Subscription (Platform).
Who are Drift's main competitors?
Direct peers on record are Intercom, Qualified and LivePerson. Emerging players are Tidio, Chili Piper and ManyChat. Broad incumbents are HubSpot, Salesforce (Einstein Bots), ZoomInfo (Chat & Conversational) and Salesloft (Drift parent).
Does Drift have an API?
No public API is recorded for Drift.
What industry is Drift in?
Drift's product category is Conversational Marketing Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 561422 and its SIC code is 7370.