Amptify
Amptify (operating as Neurotone AI) provides AI-powered auditory training platforms (Lace Pro and Tinnitus Pro) for audiology practices and hearing-impaired patients, built on 20+ years of peer-reviewed clinical research.
- Company typePrivate
- Founded2017
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Amptify does
Amptify (operating commercially as Neurotone AI) is a St. Louis-based hearing health technology company founded in 2017 that develops AI-powered auditory training software for audiology practices and patients with hearing impairment. Its flagship product, Lace Pro, is a patient-led aural rehabilitation program delivering speech-in-noise exercises, rapid speech training, and working memory exercises through an adaptive platform that personalizes content based on real-time user performance. A second product, Tinnitus Pro, extends the platform into tinnitus management. Together the products comprise over 10,000 exercises across 30+ topics and are backed by 20+ years of peer-reviewed science, 10+ clinical trials, and 80+ academic publications.
The platform uses an AI-driven personalization engine that processes audio, structured performance data, and text inputs to adapt exercises to each patient's progress; the company also maintains FDA 21 CFR Part 11 compliance, positioning the product for sale into U.S. audiology clinics. Amptify distributes through a dual B2B/B2C model: audiology practices can fully rebrand the platform (white-label) and integrate it with practice billing systems, while patients can access training directly. A provider certification program and a clinic-locator feature support practice-led adoption.
Amptify is privately held, operates with 1-10 employees, and has been funded almost entirely through non-dilutive sources including Arch Grants, Missouri Technology Corporation, the National Institute on Aging, NIDCD, Skandalaris Center, and Greenleaf Seed Fund — cumulative disclosed funding of approximately $1.11M. Leadership comprises co-founders Nancy Tye-Murray (CEO) and Brent Spehar (EVP), with Chris Cardinal serving as President.
Amptify firmographics
Firmographics- Name
- Amptify
- Website
- https://amptify.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amptify (operating as Neurotone AI) provides AI-powered auditory training platforms (Lace Pro and Tinnitus Pro) for audiology practices and hearing-impaired patients, built on 20+ years of peer-reviewed clinical research.
- Ownership category
- akta.pro rank
Amptify industry classification
Industry- Product category
- Auditory Training Software
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)
- akta.pro secondary industry
- On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)
Keywords
Where Amptify is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Amptify business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Amptify product offering
Product offeringCore offering
Amptify (operating as Neurotone AI) provides AI-powered auditory training software platforms for hearing healthcare. Its flagship product, Lace Pro, is a patient-led aural rehabilitation program that uses speech-in-noise, rapid speech, and working memory exercises to help patients improve communication skills with and without hearing devices. The platform also includes Tinnitus Pro for tinnitus symptom management, serving audiology practices (B2B) and patients directly (B2C) through certified provider channels.
Product overview
Amptify (operating as Neurotone AI) offers a platform of auditory training products built on 20+ years of peer-reviewed science. The core offering includes Lace Pro (an AI-powered aural rehabilitation program) and Tinnitus Pro, both designed for audiology practices to deliver to patients. Lace Pro serves as the primary flagship product, while Tinnitus Pro addresses specific tinnitus management needs. The platform includes over 10,000 exercises across 30+ topics, can be fully rebranded for individual practices, and integrates with practice billing systems. The company targets both audiology practices (B2B) and patients directly (B2C), with a certification program for providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lace Pro An AI-powered, patient-led aural rehabilitation program that helps patients improve communication skills with and without hearing devices through speech-in-noise, rapid speech, and working memory exercises. Includes 10,000+ exercises across 30+ topics, can be fully rebranded for individual practices, and integrates with practice billing systems. Clinically validated with 10+ clinical trials and 80+ academic publications, serving audiology practices and patients.
- Tinnitus Pro An auditory training product designed to help patients manage tinnitus symptoms through specialized training exercises. Built on the same Neurotone platform infrastructure as Lace Pro, targeting audiology practices delivering tinnitus care to patients.
Companies that use Amptify
Customer profileIdeal customer profiles2 records
Amptify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Amptify partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Amptify competitors and assessment
Company assessmentDirect peers
- Lexie Hearing: Online hearing aid retailer with a focus on remote audiology support and app-based hearing care. Comparable D2C model targeting tech-savvy hearing loss patients, similar to Amptify's direct-to-patient patient log-in pathway.
- Audicus: Direct-to-consumer hearing care platform offering affordable hearing aids and online audiology services. Comparable to Amptify's B2C patient acquisition model and shared focus on consumerizing hearing healthcare beyond traditional clinic channels.
Broad incumbents
- Oticon (Demant): Global hearing aid manufacturer offering complementary auditory training and rehabilitation tools within their device ecosystem. Represents the largest competitive threat to Amptify's audiologist channel and bundling potential.
- Starkey Hearing Technologies: US-based hearing aid manufacturer offering AI-driven hearing aids and integrated patient engagement apps. Comparable in combining AI personalization with audiology practice distribution channels.
- Bose Hear (Bose Corporation): Consumer audio giant with hearing enhancement products. Comparable in leveraging audio engineering expertise to enter the hearing assistance space with consumer-grade technology.
- Widex (WS Audiology): Hearing aid manufacturer with their own auditory training and rehabilitation app ecosystem. Comparable in serving audiologists with technology-enabled patient care tools that could substitute for Amptify.
- Phonak (Sonova): Major hearing aid brand with established audiologist relationships and bundled training/rehabilitation software. Represents incumbent channel competition that could absorb or compete with Amptify's white-label offering.
Emerging players
- Tuned: Digital hearing health platform providing telehealth audiology and employer benefits for hearing care. Comparable to Amptify in building a tech-enabled hearing health ecosystem that supplements traditional audiologist channels.
- Olive Union: Consumer hearing technology company offering app-controlled hearing enhancement devices. Comparable D2C and tech-forward positioning targeting younger hearing loss demographics and over-the-counter hearing aid market.
Regional players
- Earlens Corporation: Developer of advanced hearing aids with focus on audiologist practice partnerships. Comparable premium positioning and clinic-channel distribution model in the US hearing care market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Amptify social profiles
Digital presenceAmptify compliance and trust
Trust signalCompliance1 record
Amptify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amptify leadership team
Management profileNumber of profiles
Profiles3 records
Amptify funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amptify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amptify
What does Amptify do?
Amptify (operating as Neurotone AI) provides AI-powered auditory training software platforms for hearing healthcare. Its flagship product, Lace Pro, is a patient-led aural rehabilitation program that uses speech-in-noise, rapid speech, and working memory exercises to help patients improve communication skills with and without hearing devices. The platform also includes Tinnitus Pro for tinnitus symptom management, serving audiology practices (B2B) and patients directly (B2C) through certified provider channels.
Is Amptify a public or private company?
Amptify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amptify founded?
Amptify was founded in 2017. It employs 1 to 10 people.
Where is Amptify based?
Amptify is headquartered in St Louis, United States, in the North America region.
Who are Amptify's main competitors?
Direct peers on record are Lexie Hearing and Audicus. Broad incumbents are Oticon (Demant), Starkey Hearing Technologies, Bose Hear (Bose Corporation), Widex (WS Audiology) and Phonak (Sonova). Emerging players are Tuned and Olive Union. Earlens Corporation is listed as a regional player.
Does Amptify have an API?
No public API is recorded for Amptify.
What industry is Amptify in?
Amptify's product category is Auditory Training Software. Its primary akta.pro industry code is EDAFAKAC, Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription), with a secondary code of HDAAAJAF, On-Device Speech & Audio AI (wake word, ASR, enhancement). Its NAICS code is 621340 and its SIC code is 3845.