Keepnet Labs
Keepnet Labs is a London-based AI-powered human risk management platform that simulates phishing attacks across email, SMS, voice, QR, and callback channels and delivers adaptive security awareness training to 4,000+ enterprises, MSSPs, and SMBs globally.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Keepnet Labs does
Keepnet Labs Limited is a London-based, privately-held cybersecurity company founded in 2015 that operates an AI-powered Extended Human Risk Management (xHRM) platform focused on the human layer of cyber risk. The platform simulates phishing and social-engineering attacks across email, SMS, voice, QR codes, MFA, and callback channels, then delivers adaptive security awareness training and AI-driven phishing incident response. Its core products — Phishing, Smishing, Vishing, Quishing, and Callback Simulators, alongside Security Awareness Training, Supply Chain Human Risk Management, and Vishing as a Service — are built on Agentic AI that autonomously plans and runs training campaigns, an AI text-to-speech engine supporting 160+ languages, and intelligent behavioral segmentation grounded in 30,000+ phishing templates. Keepnet monetizes primarily through per-user SaaS subscriptions sold via direct enterprise sales and a multi-tenancy MSSP/channel partner program (Forgify, Distology, Computacenter, ECI), supplemented by freemium tools that drive top-of-funnel demand. It serves 4,000+ organizations globally — including Fortune 500 enterprises (Coca-Cola, Merck, Vodafone, Ryanair, Hershey, Staples, HelloFresh) and nonprofits (UNICEF) — and holds ISO 27001, 27017, 27018, and 42001:2023 certifications.
Keepnet Labs firmographics
Firmographics- Name
- Keepnet Labs
- Legal name
- Keepnet Labs Limited
- Website
- https://keepnetlabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keepnet Labs is a London-based AI-powered human risk management platform that simulates phishing attacks across email, SMS, voice, QR, and callback channels and delivers adaptive security awareness training to 4,000+ enterprises, MSSPs, and SMBs globally.
- Ownership category
- akta.pro rank
Keepnet Labs industry classification
Industry- Product category
- Security Awareness and Human Risk Management
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)
- akta.pro secondary industries
- Email & Collaboration Threat Detection/Response (ICR/CTDR) (HDADAKAI), Extended Detection & Response (XDR) (HDADAEAB), Vulnerability Management, Pen Testing & Attack Surface Management (ASM) (HLACAJAN)
Keywords
Where Keepnet Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Keepnet Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: User-based subscription model with volume-based pricing. Customers pay for subscribed products with options for upselling and cross-selling across the platform's product suite. Multi-year contracts available with annual billing options.
- Channel Partner Subscriptions: Partners pay for platform access and can resell to their customers. Volume-based pricing for cost efficiency with marketplace models opening fresh revenue channels.
- MSSP Platform Licensing: Managed service providers license the platform to serve multiple end-customers. Multi-tenancy feature enables serving hundreds of customers with automated operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
| Subscription | Monthly | Partner program subscription |
| Freemium | Pay-as-you-go | Free tools and trials |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels13 records
Keepnet Labs product offering
Product offeringCore offering
Keepnet Labs provides an AI-powered Extended Human Risk Management (xHRM) platform that simulates phishing attacks across email, SMS, voice, QR codes, MFA, and callback channels to assess employee susceptibility. The platform delivers adaptive security awareness training and automated phishing incident response to reduce human-driven cyber risk for enterprises and managed security service providers.
Product overview
Keepnet Labs offers an Extended Human Risk Management (xHRM) Platform—a unified, AI-powered platform that combines multiple phishing simulation tools and security awareness training modules. The platform includes six core simulation products: Phishing Simulator (email), Smishing Simulator (SMS), Vishing Simulator (voice), Quishing Simulator (QR codes), Callback Simulator (callback phishing/TOAD), and Security Awareness Training. Additional solutions include Supply Chain Human Risk Management for vendor security, Vishing as a Service for managed testing, and Phishing Incident Response for automated threat response. The platform uses AI for autonomous campaign management, adaptive training personalization, and intelligent behavioral segmentation to reduce human cyber risks by up to 90%.
Differentiator
Problem solved
Functional benefit
Products and services
- Phishing Simulator AI-powered email phishing simulation tool that simulates real-world phishing attacks across organizations to test and enhance employee awareness and response, featuring over 30,000+ phishing campaign templates and increasing phishing reporting rates by up to 92%.
- Smishing Simulator AI-driven SMS phishing simulation tool that sends simulated smishing messages to employees' mobile devices, training them to identify and prevent SMS phishing attacks, offering over 600+ smishing scenarios with stop SMS phishing success rate of up to 87%.
- Vishing Simulator AI-powered voice phishing simulation tool that deploys realistic AI-generated voice phishing calls to employees, offering over 2,700 voice phishing examples in 160+ languages with success rates up to 89%.
- Quishing Simulator QR code phishing simulation tool that evaluates and hardens security against quishing attacks, featuring over 600+ ready-to-use templates in 30+ languages with printable QR code attack simulations.
- Callback Simulator AI-powered callback voice phishing (TOAD) simulation tool that combines phishing and vishing to test employee awareness against callback phishing attacks, offering 250+ customizable templates in 30+ languages.
- Security Awareness Training Adaptive security awareness training platform that provides behavior-based training tailored to individual risk levels, roles, and cognitive behaviors, leveraging behavioral science and real-time interventions for measurable risk reduction.
- Supply Chain Human Risk Management Extended human risk management solution specifically designed for supply chain security, providing phishing simulations, security awareness training, and threat intelligence sharing across vendor relationships to reduce supply chain human cyber risk.
- Vishing as a Service Managed vishing test service featuring live-human voice phishing conversations conducted by KNL's certified social engineering team with 15+ years of experience, identifying human-centric security gaps through realistic interactive vishing campaigns.
- Phishing Incident Response AI-driven phishing analysis and response tool that enables employees to report threats instantly, allowing security administrators to respond 168x faster with automated phishing responses and threat sharing capabilities.
Quantifiable outcome
- Reduce high-risk security behavior by up to 90%
- +11 more outcomes
Companies that use Keepnet Labs
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles3 records
Keepnet Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability8 records
Feature13 records
Keepnet Labs partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- VirusTotalcoreThreat detection integration enabling phishing URL analysis and threat intelligence enrichment within the Keepnet platform.
- IBM X-ForcecoreThreat intelligence integration providing access to IBM's threat research and indicators of compromise.
- Microsoft (Azure AD, M365, Exchange, Outlook)coreDeep integration with Microsoft ecosystem for phishing simulation delivery, user management, and Single Sign-On authentication.
- Google WorkspacecoreIntegration with Google Workspace for phishing simulation and authentication capabilities.
- OktacoreSSO and user management integration via Okta SCIM for automated provisioning and authentication.
- SplunkcoreSIEM integration for security analytics, incident response automation, and compliance reporting.
- Palo Alto Networks (Cortex XSOAR)coreSOAR integration for automated phishing incident response and playbook execution.
- IBM QRadarcoreSIEM integration enabling security monitoring and threat detection capabilities.
- Forgify LTDcoreChannel partner offering Keepnet's human risk management platform to end customers. Partner achieved 40% sales boost through the partnership.
- Distology LimitedcoreUK-based technology distributor reselling Keepnet's security awareness platform. Praised for unique products and clean UI.
- ComputacentercoreGlobal IT infrastructure partner using Keepnet's technology to help customers combat email, voice, SMS, and other forms of phishing attacks.
- ECI (Electronic Commerce Inc.)coreTechnical MSSP partner using Keepnet's platform for managed security services. Achieved sales growth and brand visibility through partnership.
- Darran Clare - Cyber EducationcorePartner leveraging Keepnet's platform for channel partner onboarding with white labeling and multi-tenancy features.
- VerizonflagshipKeepnet's voice and SMS phishing simulation data contributed to the 2026 Verizon Data Breach Investigations Report (DBIR), the first DBIR edition to include voice and SMS phishing data at scale.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Keepnet Labs competitors and assessment
Company assessmentDirect peers
- KnowBe4: Category leader in security awareness training and phishing simulation, serving enterprise and SMB customers globally. Closest direct competitor to Keepnet, with a substantially larger customer base, sales force, and content library.
- Cofense: Phishing detection, response, and simulation specialist with strong SOC and incident-response integration. Direct peer in phishing simulation and reporting workflows, often competing in enterprise phishing-mitigation RFPs.
Broad incumbents
- Proofpoint Security Awareness: Enterprise security incumbent offering phishing simulation and awareness training as part of a broader people-centric security portfolio (email security, DLP, compliance). Competes with Keepnet for enterprise awareness budgets and bundles awareness with adjacent modules.
- Sophos Phish Threat: Endpoint and network security incumbent that ships phishing simulation as part of its broader security suite. Competes with Keepnet primarily in the SMB/mid-market channel where Sophos's reseller ecosystem overlaps with MSSPs.
- Mimecast Awareness Training: Email security incumbent offering awareness training alongside its core email protection and archiving portfolio. Competes with Keepnet for enterprise awareness budgets, typically where email security consolidation is the buying driver.
- Microsoft Attack Simulation Training: Native phishing simulation and awareness module inside Microsoft Defender for Office 365 / M365 E5. The most strategically significant competitive threat: bundled into the productivity suite at no incremental cost and often the default procurement choice for M365-centric organizations.
Emerging players
- Hoxhunt: Finnish security-awareness platform using gamified, behavior-change-driven phishing training. Comparable to Keepnet in its AI-personalized training approach and emphasis on measurable risk reduction rather than compliance completion.
- Phished: European (Belgian) AI-driven phishing simulation and awareness training provider focused on behavioral change. Direct competitor in the SME and European mid-market segments where Keepnet is also active.
- Terranova Security: Canadian security awareness training and phishing simulation provider with strong content localization. Comparable to Keepnet in targeting global enterprises with multilingual training content and behavior-change metrics.
Others
- Nucleus Cyber (now part of Sophos): Adjacent provider of information-protection and collaboration security tooling. Indirectly comparable as a niche Microsoft-365-centric security vendor overlapping Keepnet's enterprise end-user security positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Keepnet Labs social profiles
Digital presenceKeepnet Labs compliance and trust
Trust signalCompliance4 records
Keepnet Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keepnet Labs leadership team
Management profileNumber of profiles
Profiles1 record
Keepnet Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keepnet Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keepnet Labs
What does Keepnet Labs do?
Keepnet Labs provides an AI-powered Extended Human Risk Management (xHRM) platform that simulates phishing attacks across email, SMS, voice, QR codes, MFA, and callback channels to assess employee susceptibility. The platform delivers adaptive security awareness training and automated phishing incident response to reduce human-driven cyber risk for enterprises and managed security service providers.
Is Keepnet Labs a public or private company?
Keepnet Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Keepnet Labs founded?
Keepnet Labs was founded in 2015. It employs 11 to 50 people.
Where is Keepnet Labs based?
Keepnet Labs is headquartered in London, United Kingdom, in the Europe region.
How does Keepnet Labs make money?
Three revenue lines are on record. Subscription-based SaaS are the primary driver. The others are channel Partner Subscriptions and MSSP Platform Licensing.
Who are Keepnet Labs's main competitors?
Direct peers on record are KnowBe4 and Cofense. Broad incumbents are Proofpoint Security Awareness, Sophos Phish Threat, Mimecast Awareness Training and Microsoft Attack Simulation Training. Emerging players are Hoxhunt, Phished and Terranova Security. Nucleus Cyber (now part of Sophos) is listed as an others.
Does Keepnet Labs have an API?
Yes. Keepnet's platform is API-centric, enabling integration with other products to automate tasks like customer management, invoicing, licensing, billing, reporting, and support ticketing. The API is used by channel partners and MSSPs for streamlining operations including customer onboarding, automated reporting, and product integration. Developer documentation is at No Information.
What industry is Keepnet Labs in?
Keepnet Labs's product category is Security Awareness and Human Risk Management. Its primary akta.pro industry code is BPAEAIAG, Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint), with a secondary code of HDADAKAI, Email & Collaboration Threat Detection/Response (ICR/CTDR). Its NAICS code is 54151 and its SIC code is 7373.