What Forgify does

Forgify Ltd is a privately held UK-based AI technology company founded in 2023 and headquartered in Mildenhall, England. The firm operates a three-pronged business around two sub-brands — Takara.AI (commercializing the DS1 embedding model) and Keepnet (reselling the Keepnet Extended Human Risk Management platform) — plus a layer of AI consulting and managed services. As a Keepnet GOLD Partner, Forgify implements the Keepnet platform for UK enterprises, while independently marketing DS1 as a fast, low-cost text embedding model for AI agents, chatbots, and real-time business search. The CEO, Duncan Harper, brings 25+ years of consulting and technology business development experience to the venture.

DS1 is deployed on AWS Lambda for globally distributed edge inference and made accessible via AWS Marketplace, API, SDKs, and Hugging Face on a usage-based pricing model, with claimed performance of sub-20ms local latency and 50%+ cost reduction versus competitors. The Keepnet platform delivers AI-driven phishing simulations across Email, Voice, SMS, QRCode, and MFA vectors, with an integrated AI Agent for adaptive training and automated phishing incident response (claimed 165x faster analysis). Forgify wraps these products with consulting engagements (AI strategy alignment and adoption support) and a managed service (Keepnet-as-a-Service) that covers the full lifecycle from initial consultation through scheduled simulations and metric reporting.

The company targets enterprise buyers in regulated industries — Finance, Healthcare, and Government — where data residency and compliance are emphasized. Pricing is custom-quoted under multi-year contracts, with no publicly listed tiers. Forgify has 1-10 employees, no disclosed funding rounds, no named customers, and undisclosed revenue. Core technology dependencies sit with Takara.AI (DS1 model origin) and Keepnet Labs (platform IP and partner access), and AWS Lambda (infrastructure), meaning Forgify's differentiation is concentrated in vertical configuration and UK delivery rather than foundational AI research.

Name

Forgify

Legal name

Forgify Ltd

Website

https://forgify.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Forgify Ltd is a UK-based AI technology company, founded 2023, that operates the Takara.AI DS1 embedding model and the Keepnet Extended Human Risk Management platform, supplemented by AI consulting and managed services for enterprise clients in regulated industries.

Ownership category

akta.pro rank

Product category

AI Cybersecurity Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI embedding models
• Human risk management
• Phishing simulation platforms
• Security awareness training
• AI consulting services

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Consulting Services: Professional consulting services providing personalized AI strategy development, AI utilization and adoption assessment, and implementation of best-fit technology and processes aligned with organizational AI strategy and business outcomes.
2. Keepnet-as-a-Service Managed Service: Comprehensive managed service encompassing initial consultation, platform configuration, scheduled phishing simulations, metric reporting, and AI Agent/Chatbot solutions for human risk management. Includes lifecycle management from setup through ongoing operations.
3. DS1 Embedding Model Access: Access to the DS1 embedding model available via AWS Marketplace, API, SDKs, and Hugging Face. Pay-per-use model with no overprovisioning and no LLM vendor lock-in, scalable from startup to enterprise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Forgify supplies AI technologies that combine a proprietary high-performance embedding model, DS1 (marketed as Takara.AI), with the Keepnet Extended Human Risk Management platform for phishing simulation, adaptive security awareness training and behaviour-led risk scoring. The company layers on AI Utilisation & Adoption consulting and a managed Keepnet-as-a-Service offering, positioning itself as a single supplier for both embedding AI workloads and managing the human cyber risk introduced by AI rollouts.

Product overview

Forgify is an AI Technology Company structured as a platform-plus-partner portfolio. Its core offerings consist of (1) DS1 from Takara.AI — the world's fastest text embedding model (sub-20ms latency) deployed on AWS Lambda globally, accessible via API/SDK/AWS Marketplace/Hugging Face for real-time business search, fraud detection, RAG, personalisation and analytics; and (2) the Keepnet Extended Human Risk Management Platform — an AI-powered platform offering phishing simulations (Email, Voice/SMS, QRCode, MFA, Callback/TOAD), security awareness training, phishing incident response (165x faster), threat intelligence, and email threat simulator, all supported by an AI Agent and chatbot for adaptive and automated workflows. Forgify wraps these products with AI Utilisation & Adoption consulting and Keepnet-as-a-Service managed services. Forgify is a Keepnet GOLD Partner.

Differentiator

Problem solved

Functional benefit

Brands

• Takara.AI: World's fastest AI embedding model (DS1) for real-time business search, fraud detection, and personalization with ultra-low latency (<20ms) and 50%+ cost reduction.
• Keepnet

Products and services

• DS1 Embedding Model (Takara.AI) A high-performance multilingual text embedding model (DS1, marketed as Takara.AI) designed for RAG, search and recommendation use cases, claimed to deliver sub-20ms inference latency, deployed on AWS Lambda at the edge, and targeted at enterprise and mid-market organisations building AI applications.
• Keepnet Extended Human Risk Management Platform An enterprise human risk management platform providing multi-vector phishing simulation (email, voice, SMS, QR code, MFA), AI-driven adaptive security awareness training, behaviour-led risk scoring and AI agent/chatbot capabilities, delivered to organisations that need to manage human cyber risk.
• Keepnet-as-a-Service (Managed Service) A managed delivery service in which Forgify operates the Keepnet Extended Human Risk Management platform on behalf of customers, covering phishing simulation, adaptive training and behaviour-led risk reporting, suited to organisations that prefer outsourced delivery.
• AI Utilisation & Adoption Consulting A consulting engagement service that helps enterprise and mid-market customers design, operationalise and adopt AI use cases (including those built on the DS1 embedding model), while managing the associated human cyber risk, for buyers in finance, IT, healthcare and government.

Quantifiable outcome

• Increase phishing detection rates up to 92%
• +4 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Keepnet LabscoreChannel Partner/ Reseller/ DistributorForgify is a certified GOLD Partner of Keepnet Labs, offering Keepnet's Extended Human Risk Management platform to enterprise clients. The partnership involves reselling and implementing Keepnet's AI-powered phishing simulation, security awareness training, incident response, threat intelligence, and email threat simulator solutions.
• AWS LambdacoreTechnology or IntegrationAWS Lambda powers Forgify's DS1 embedding model for globally distributed, 24/7 edge deployment. The serverless infrastructure enables DS1 to achieve sub-20ms local latency by running as close to users as possible, with data residency and compliance benefits for regulated industries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cofense: Phishing detection, response, and threat intelligence platform (part of BlackBerry). Competes directly with Keepnet's phishing incident response and threat intelligence modules that Forgify delivers as managed services.
• Terranova Security: Security awareness training and phishing simulation provider. Comparable to the Keepnet security awareness training and phishing simulation modules that Forgify delivers as managed services to enterprise clients.
• Cohere: Enterprise-focused embedding and language model API provider. Competes with DS1 for enterprise embedding workloads, particularly RAG and semantic search use cases that Forgify targets with DS1.
• OpenAI: Provider of text embedding APIs (text-embedding-3-small/large) that DS1 explicitly benchmarks against. Direct competitor in the embedding model market where Forgify positions DS1's speed and cost advantage.
• KnowBe4: Market-leading phishing simulation and security awareness platform. Direct competitor to the Keepnet human risk management offering that Forgify resells, serving overlapping enterprise customers with comparable multi-vector simulation capabilities.
• Hoxhunt: AI-powered phishing simulation and security behavior change platform. Closely comparable to Keepnet's adaptive training model and competes for the same enterprise HRM budget with measurable behavioral outcomes.
• Voyage AI: Specialized embedding model provider focused on retrieval and enterprise search use cases. Direct alternative to DS1 for RAG, semantic search, and analytics workloads Forgify positions DS1 for.

Others

• Pinecone: Managed vector database infrastructure used to operationalize embeddings at scale. Adjacent infrastructure peer in the same RAG and AI search stack that DS1 embeddings feed into.

Broad incumbents

• Proofpoint: Large incumbent security platform with broad security awareness training, phishing protection, and threat intelligence capabilities. Competes with the full Keepnet portfolio but at much larger scale across a broader security suite.
• Microsoft Defender for Office 365: Native enterprise email security and anti-phishing solution bundled with Microsoft 365. Competes with Keepnet's Email Threat Simulator and phishing protection capabilities for enterprise customers already on the Microsoft stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forgify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forgify