GoodBox
GoodBox is a UK FCA-regulated hardware and software company that builds contactless donation terminals (GBx Flex, Core, Mini) and an analytics portal for charities, religious organisations, museums, BIDs, and corporates to enable cashless fundraising.
- Company typePrivate
- Founded2016
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GoodBox does
GoodBox (legally The Good Box Co Labs Ltd) is a Manchester-headquartered hardware and software company founded in 2016 that builds contactless donation devices and supporting analytics software specifically for the UK charity and non-profit sector. The product portfolio comprises three core terminals — GBx Flex (portable standalone with up to 8 hours battery life and offline mode), GBx Core (countertop unit with a 5.5" HD screen for donor engagement), and GBx Mini (portable tap-to-donate terminal with Chip & PIN) — together with accessories (GBx Countertop, GBx Podium, GBx Dock, GBx Mini Stand, GoodPlate church plate) and the GoodBox Portal analytics dashboard. Underlying technology includes offline transaction processing, encrypted card-data capture, WiFi and SIM connectivity, and support for Apple Pay, Google Pay, Visa, and Mastercard up to £100 per tap. The company operates as an FCA-regulated payment institution (registration 772729), is PCI DSS compliant, and is GDPR compliant.
GoodBox generates revenue through a hybrid model: one-time device purchases or monthly leases, a recurring membership fee subject to annual increases at the higher of 3% or RPI, blended transaction fees deducted directly from donations, and bespoke design and campaign services. Distribution combines direct enterprise sales (Sales Development Representatives managing inbound interest with phone, email, and web chat) with channel partnerships through Parish Buying (Church of England), Charities Aid Foundation, and KindLink. The company claims to have processed millions of pounds in digital donations and serves over 1,500 clients across charities, religious organisations, museums and galleries, BIDs and councils, and corporate CSR programs, with stated plans to expand globally.
GoodBox firmographics
Firmographics- Name
- GoodBox
- Legal name
- The Good Box Co Labs Ltd
- Website
- https://goodbox.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoodBox is a UK FCA-regulated hardware and software company that builds contactless donation terminals (GBx Flex, Core, Mini) and an analytics portal for charities, religious organisations, museums, BIDs, and corporates to enable cashless fundraising.
- Ownership category
- akta.pro rank
GoodBox industry classification
Industry- Product category
- Contactless Donation Technology
- NAICS
- Collection Agencies (561440)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)
- akta.pro secondary industry
- In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)
Keywords
Where GoodBox is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
GoodBox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Transaction fees calculated as blended rate (one flat level rate regardless of card type). Deducted directly from donations received. Interchange and card association fees included in transaction fees.
- Device Sales: One-time purchase of devices including GBx Flex, GBx Core, GBx Mini, GBx Podium, accessories. Purchase Fee plus Set-up Fee and Delivery Charge.
- Device Rental/Lease: Monthly lease fees for devices with Initial Term and automatic monthly rolling renewal. Rental Fee plus Set-up Fee and Delivery Charge.
- Membership Fee: Monthly fee for ongoing services and support. Fixed for Initial Term, subject to annual increases at higher of 3% or RPI.
- Bespoke Services: Tailored artwork, campaign and fundraising support and other bespoke consultancy services as specified in Order Form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Purchase option - one-time device purchase with monthly membership fee |
| Subscription | Monthly | Lease option - monthly rental with inclusive services |
| Subscription | Monthly | GoodBox Portal - analytics dashboard included with devices |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
GoodBox product offering
Product offeringCore offering
GoodBox designs, manufactures, and sells proprietary contactless donation hardware devices (GBx Flex, GBx Core, GBx Mini) and the GoodBox Portal analytics platform exclusively for the charity and non-profit sector. As an FCA-regulated payment institution, the company processes contactless donations up to £100 with offline transaction capability, and earns revenue from one-time device sales, monthly device leasing, recurring membership fees, and blended-rate transaction fees deducted from donations.
Product overview
GoodBox is a technology company offering a portfolio of contactless donation hardware and software solutions for the charity and nonprofit sector. The core product line consists of three main devices: the GBx Flex (portable standalone unit for events), GBx Core (countertop device with HD screen for donor engagement), and GBx Mini (portable tap-to-donate machine with Chip & PIN support). These are complemented by the GoodBox Portal analytics platform for tracking donations and campaign performance. Add-on accessories include the GBx Countertop stand, GBx Podium free-standing box, GBx Dock compact dock, GoodPlate church collection plate accessory, and GBx Mini Stand. The system supports offline donations, WiFi and mobile connectivity, and processes contactless payments via Apple Pay, Google Pay, VISA, and MasterCard. GoodBox operates as an FCA-regulated payment company providing hardware, payment processing services, and ongoing customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- GBx Flex All-in-one standalone contactless donation device with up to 8 hours battery life, WiFi and SIM connectivity, offline transaction capability, IPX3 water resistance, and support for contactless donations up to £100. Designed for charities running events, public venue collections, and street fundraising.
- GBx Core Countertop contactless donation device featuring a 5.5-inch HD screen for displaying video or still content to drive donor engagement. GoodBox data shows it raises 65% more for fundraising campaigns than donation boxes without a screen. Up to 4 hours battery life, full connectivity, and offline mode. Contactless limit up to £100.
- GBx Mini Portable tap-to-donate machine with Chip & PIN for larger donations, 3 hours battery life, offline transactions with 1-second processing, and Customer Not Present (CNP) phone donation capability. Supports contactless up to £100, Chip & PIN up to £45 via the GBx Mini Stand, and Apple Pay, Google Pay, Visa, and MasterCard.
- GoodBox Portal Online analytics dashboard providing automated donation tracking, campaign performance monitoring, settlement reports, and downloadable CSV files. Updated hourly with real-time donor insights for fundraisers and finance teams.
- GBx Podium Free-standing donation box with the GBx Flex at its centre, providing a high-tech solution for contactless fundraising in museums and large public spaces. Features up to 32 hours battery life and a fully brandable backboard.
- GoodPlate (GBx Flex Church Plate) Bespoke accessory to the GBx Flex designed for contactless giving in churches, mosques, and religious environments. Built in the style of a traditional collection plate with hand-spun brass finish, allowing donors to give cash, Gift Aid slips, or contactless donations through the GBx Flex at its centre.
- GBx Countertop Sleek, secure countertop stand designed to hold the GBx Flex device, providing a professional, visible, and fully brandable solution for seamless contactless giving in space-limited environments such as reception desks and tills.
- GBx Dock Compact dock for countertop use with the GBx Flex, mountable securely for unattended or attended fundraising environments.
- GBx Mini Stand Accessory to the GBx Mini enabling unattended use. Can be secured in place with a security pack or used handheld for events and street fundraising. Supports Chip & PIN donations up to £45 for contactless or removal of the device for larger amounts.
- GoodPartner GoodPartner programme combining GoodBox contactless hardware with the Charities Aid Foundation (CAF) charity verification to give corporates an easy and secure way to fundraise on behalf of charity partners.
- Creative Campaigns (Special Projects) Bespoke artwork, campaign, and fundraising consultancy services tailored to individual charity customers as specified in an Order Form, supporting custom fundraising activations.
Quantifiable outcome
- 64-85% increase in donation income for charities using GoodBox vs cash-only
- +4 more outcomes
Companies that use GoodBox
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
GoodBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
GoodBox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Parish Buying (Church of England)corePartnership with the Church of England through Parish Buying platform to make religious fundraising accessible for churches. GoodBox devices available through Parish Buying procurement channels for religious organisations.
- Charities Aid Foundation (CAF)coreCombining GoodBox technology with CAF's expertise in verifying charities offers businesses an easy and secure way of fundraising on behalf of their charity partners.
- KindLinkcoreGoodBox and KindLink partnership provides corporates with an all-round approach to fundraising. Combines KindLink's online campaign tools with GoodBox's contactless technology for maximised fundraising.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GoodBox competitors and assessment
Company assessmentEmerging players
- Givebutter: Modern online fundraising platform for nonprofits with donation forms, events, and auctions. Comparable as an emerging player in the charity fundraising technology space, with digital-first positioning versus GoodBox's hardware focus.
- Donorbox: Online donation platform purpose-built for nonprofits, with recurring giving and campaign tools. Comparable as an emerging player in charity donation technology, focused on online donations rather than physical contactless hardware.
Broad incumbents
- JustGiving: Blackbaud-owned online donation platform for charities. Comparable as a major UK charity fundraising infrastructure provider, though digital/online rather than physical contactless terminals; an indirect competitor for the charity technology budget.
- SumUp: Major global contactless payment terminal provider serving SMBs across verticals. Comparable as a competitive threat — SumUp's generic terminals could be deployed for charity fundraising, potentially commoditizing GoodBox's specialized hardware.
- iATS Payments: Specialized payment processor serving nonprofit and charity organizations. Comparable as a payments-focused provider to the charity vertical with online donation and recurring giving tools — adjacent competitive set for charity fundraising technology spend.
- Zettle (PayPal): PayPal-owned contactless payment terminal provider. Comparable as a broad incumbent offering contactless hardware to SMBs including charities; PayPal's distribution scale and ecosystem create a competitive threat.
- Square (Block): Block-owned payment terminal and software suite. Comparable as a broad incumbent in contactless hardware; Square's integrated software ecosystem and brand recognition could be leveraged to enter the charity vertical.
- Worldpay: Global payment processor and acquirer serving large charities and enterprises. Comparable as a broad incumbent in payment processing for the charity sector; potential acquirer or competitor depending on GoodBox's growth trajectory.
- Stripe Terminal: Stripe's in-person contactless terminal offering for developers and platforms. Comparable as a broad incumbent with extensive developer ecosystem; Stripe's Charity product line could overlap with GoodBox's value proposition for digital-native nonprofits.
Direct peers
- Pennies: UK-based charity micro-donation fintech that enables small digital giving at point of sale. Directly comparable to GoodBox in targeting UK charity donation digital infrastructure, though focused on micro-donations rather than dedicated contactless donation terminals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodBox social profiles
Digital presenceGoodBox compliance and trust
Trust signalCompliance4 records
GoodBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodBox leadership team
Management profileNumber of profiles
Profiles11 records
GoodBox funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodBox
What does GoodBox do?
GoodBox designs, manufactures, and sells proprietary contactless donation hardware devices (GBx Flex, GBx Core, GBx Mini) and the GoodBox Portal analytics platform exclusively for the charity and non-profit sector. As an FCA-regulated payment institution, the company processes contactless donations up to £100 with offline transaction capability, and earns revenue from one-time device sales, monthly device leasing, recurring membership fees, and blended-rate transaction fees deducted from donations.
Is GoodBox a public or private company?
GoodBox is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodBox founded?
GoodBox was founded in 2016. It employs 11 to 50 people.
Where is GoodBox based?
GoodBox is headquartered in Manchester, United Kingdom, in the Europe region.
How does GoodBox make money?
Five revenue lines are on record. Transaction Fees are the primary driver. The others are device Sales, device Rental/Lease, membership Fee and bespoke Services.
Who are GoodBox's main competitors?
Emerging players on record are Givebutter and Donorbox. Broad incumbents are JustGiving, SumUp, iATS Payments, Zettle (PayPal), Square (Block), Worldpay and Stripe Terminal. Pennies is listed as a direct peer.
Does GoodBox have an API?
No public API is recorded for GoodBox.
What industry is GoodBox in?
GoodBox's product category is Contactless Donation Technology. Its primary akta.pro industry code is HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices, with a secondary code of FSAMADAF, In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless). Its NAICS code is 561440 and its SIC code is 3577.