Siftery

What Siftery does

Siftery operates a consumer-facing content platform that reviews and compares offshore online casinos for US players. The site publishes structured casino evaluations, comparison tables, and educational editorial covering bonus terms, withdrawal speeds, licensing, and game selection, with stated methodology of real account testing, customer-support contact, and terms review. Underlying technology is a standard content-managed website with no disclosed proprietary platform, AI, or data assets; differentiation rests on editorial quality and SEO positioning rather than software.

The business model is a single-channel affiliate referral model: Siftery earns commissions when readers sign up through tracked links to roughly 20+ offshore and sweepstakes casino operators. Content is free to consumers, distribution is exclusively direct via the owned website, and there is no disclosed paid acquisition, mobile app, or reseller channel. The firm is privately held, headquartered in San Francisco, with 11-50 employees, and has raised approximately $4.05M across three funding rounds between 2012 and 2016 (investors historically include Founders Fund, Venrock, Felicis, 8VC, and AME Cloud Ventures). The current operating focus on US offshore casino reviews diverges sharply from the original firmographic positioning as a B2B product-discovery platform, indicating either a pivot or a repurposing of the brand/asset.

Name

Siftery

Website

https://siftery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Siftery is a US-focused content platform that publishes independent reviews and comparison tables of offshore and sweepstakes online casinos, monetizing exclusively through affiliate referral commissions from roughly 20+ casino operator partners.

Ownership category

akta.pro rank

Product category

Online Casino Reviews & Affiliate Content

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing
• Casino comparison platform
• IGaming content
• Gambling site reviews

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission Revenue: Siftery earns commissions when readers sign up through affiliate links to offshore casino platforms they review. This is a referral-based revenue model where the company directs traffic to partner casinos in exchange for a percentage of player deposits or revenue share. The editorial team operates independently of these commercial arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Siftery operates an online casino review and comparison platform that publishes independent editorial evaluations of offshore online casinos for US players. The team conducts structured hands-on testing of each featured casino — creating accounts, playing games, contacting support, reviewing terms, and verifying licensing — and ranks platforms on welcome bonuses, wagering requirements, payout speed, payment methods, and game selection. The site is free to consumers and monetizes via affiliate commissions when readers sign up through referral links to partner offshore casinos.

Product overview

Siftery is an online casino review and comparison platform (not a product company) that provides structured evaluations of offshore gambling sites for US players. The platform operates as a single content-driven service that includes comparative ranking tables, individual mini-reviews of casinos, and editorial analysis covering bonus structures, payout speeds, licensing verification, and game variety. Featured casinos reviewed on the platform include SpinBlitz, Mega Bonanza, Raging Bull Slots, Bovada, BetOnline, UpTown Aces, SlotsandCasino, Slots of Vegas, DuckyLuck, and others. The platform's editorial team conducts hands-on testing of each casino to verify licensing, withdrawal timelines, and bonus fairness.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10 offshore casino sites made the cut after real account testing
• +1 more outcomes

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• BovadacoreChannel Partner/ Reseller/ DistributorBovada is featured as a top-rated offshore casino on Siftery's platform with affiliate partnership. Offers 100% up to $1,000 across three fiat deposits or 125% up to $1,250 across three crypto deposits with crypto withdrawals often under 1 hour.
• Raging Bull SlotscoreChannel Partner/ Reseller/ DistributorRaging Bull Slots has run since 2014 with 350%-410% match up to $10,000 across four deposits. Siftery features this casino prominently with affiliate links and detailed review coverage.
• UpTown AcescoreChannel Partner/ Reseller/ DistributorUpTown Aces is highlighted as a top offshore casino with 250% match up to $8,888 across six deposits plus 350 free spins. Bitcoin withdrawals clear in approximately 15 minutes.
• SlotsandCasinocoreChannel Partner/ Reseller/ DistributorFeatured offshore casino with 300% first deposit match plus 100 free spins. Supports Bitcoin, wire transfer, and Interac for US and Canadian players with personalized customer service.
• Slots of VegascoreChannel Partner/ Reseller/ DistributorOffshore casino operating since 2003 under the Virtual Casino Group with 250% match up to $2,500 plus 50 free spins on 30x wagering. Long-standing VIP comp points program.
• DuckyLuckcoreChannel Partner/ Reseller/ DistributorFeatured offshore casino with 500% match up to $2,500 plus 150 free spins on $25 minimum deposit. Alternative 150% match up to $1,500 with no max cashout available.
• BetOnlinecoreChannel Partner/ Reseller/ DistributorFeatured offshore casino running 1,500+ games across ten-plus providers including Betsoft, Arrow's Edge, and Visionary iGaming. Offers 100 free spins over ten days with no wagering requirement on winnings.
• SpinBlitzminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 5.0/5 on Siftery's platform. Welcome offer includes 130k GC + 65 FREE SC or 130k GC +30 Free SC + Extra 35 SC free.
• Mega BonanzaminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.9/5. Offers 150% on First Purchase: Up to 600K + 303 Free SC.
• LoneStarminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.8/5. Welcome bonus of 500K GC + 105 SC FREE + 1,000 VIP Points.
• FreeSpinminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.7/5. Offers 950,000 GC + SC 75 + 20 FREE Spins on Gorilla slot.
• PlayFameminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.6/5. Welcome bonus includes 120K GC + 60 FREE SC + Up To 500 FREE SC Spins.
• Splash Coins CasinominorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.5/5. Offers 200% Bonus: 375K GC + 15 Free SC.
• Crown CoinsminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.4/5. Welcome bonus of 75 FREE SC + 1.5M CC + Spin to Win up to 100 FREE SC.
• Hello MillionsminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.3/5. Offers 60 FREE SC + 120K GC + Get Up To 500 FREE SC Spins.
• Spree CasinominorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.2/5. Welcome bonus includes 60 FREE SC + 60k GC + 500 SC Max Win Wheel Spins.
• McLuckminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.1/5. Welcome bonus of Spin Up To 500 FREE SC + 120K GC + Extra 60 FREE SC.
• ThrillCoinsminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 4.0/5. Offers Welcome Bonus Up to 200% Bonuses on First Purchases.
• BangCoins CasinominorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 3.9/5. 200% increase on $9.99 for 200k GC + 30 Free SC.
• SweepKingminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 3.8/5. Offers 100% Coin Boost on First Purchase.
• SpeedSweeps CasinominorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 3.7/5. Offers 300K GC and 50 Free SC for $24.99 with 100% Coin Boost.
• Sweeps RoyalminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 3.6/5. Offers 400K GC & 65 Free SC for 30% coin boost.
• PulszminorChannel Partner/ Reseller/ DistributorOffshore sweepstakes casino rated 3.5/5. Welcome bonus of 1,005,000 GC + 77.3 FREE SC + 750 Pulsz Points + Golden Key.
• Card CrushminorChannel Partner/ Reseller/ DistributorOffshore casino featuring RPG-style collectible card battles paired with casino-style slots and live games. Offers 2 Mystery Coins + 5 Cards on signup with 200+ title library across Evoplay and Ruby Play content.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Casino.org: Casino.org is a leading online casino review and affiliate site that publishes independent reviews, comparison guides, and educational content for US players. Like Siftery, it monetizes through affiliate commissions from casino operators and competes directly for the same organic search traffic targeting offshore and regulated US online casinos.
• Casino Guru: Casino Guru is an online casino review platform that emphasizes independent testing, complaint resolution, and a global database of casino operators. Its hands-on methodology and affiliate-free claims parallel Siftery's editorial positioning in the casino review space.
• Latest Casino Bonuses (LCB): LCB is an online casino review and bonus-tracking platform with extensive player-driven reviews, complaint handling, and affiliate partnerships. It targets similar US and international casino players with detailed bonus and terms analysis, making it a direct comparator to Siftery's content offering.
• AskGamblers: AskGamblers is a major online casino review and complaint-resolution platform with detailed casino listings, player reviews, and bonus comparisons. It operates a similar affiliate-revenue model targeting global online casino players and competes directly with Siftery for both traffic and affiliate partnerships.
• BonusFinder: BonusFinder is an online casino and sportsbook affiliate site that publishes state-by-state bonus guides and operator reviews for US players. It targets the same American player audience with similar SEO-driven comparison content and affiliate revenue model as Siftery.
• ThePogg: ThePogg is an online casino review site that emphasizes complaint resolution, licensing verification, and player protection frameworks. Its structured review methodology and independent assessment positioning parallel Siftery's editorial approach to evaluating offshore and international casino operators.

Broad incumbents

• Better Collective: Better Collective is a publicly-traded sports betting and casino affiliate marketing company with global operations across multiple regions. Its portfolio of comparison and review sites overlaps with Siftery's US-focused casino affiliate offering, though it operates at much greater scale and across more verticals.
• OddsChecker: OddsChecker is an established UK-based odds comparison and gambling affiliate platform with a casino review vertical. While primarily sports-betting focused, its casino content competes for similar organic search traffic and operates a comparable affiliate monetization model in adjacent geographies.
• Gambling.com Group: Gambling.com Group is a publicly-traded performance marketing company operating a portfolio of gambling affiliate websites across sports betting, casino, and poker verticals. As a much larger incumbent in the same casino affiliate space, it competes with Siftery for organic search traffic and affiliate partnerships but operates at significantly greater scale and capitalization.
• Catena Media: Catena Media is a publicly-listed affiliate marketing company specializing in online gambling leads, including casino, sports betting, and fantasy verticals. It competes with Siftery for both organic traffic and casino operator affiliate relationships, operating a broader portfolio of regional and vertical-specific affiliate sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/siftery
• LinkedInlinkedin.com/company/siftery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siftery