What Fretadão does

Fretadão is a Brazilian SaaS and managed-services platform for corporate mobility, founded in 2014 and headquartered in São Paulo. The company consolidates corporate chartered transport (fretamento), vale-transporte (public transit voucher) management, and on-demand individual transport (via Uber and 99 integrations) into a single B2B management portal, and serves more than 300 enterprise customers across logistics, manufacturing, retail, food & beverage, payments, pharmaceutical, and consumer goods verticals — including Mercado Livre, DHL, Cielo, Heineken, Ambev, PepsiCo, Mercedes-Benz, John Deere, L'Oréal, Raia Drogasil, Iron Mountain, and Decolar. The platform operates 2,200+ daily transport lines moving 60,000+ passengers per day across 21 Brazilian states, using a curated network of 90+ homologated carrier partners and 2,000+ trained drivers that Fretadão orchestrates without owning vehicles directly.

The underlying technology centers on a proprietary routing engine branded Roteirização Inteligente, which applies AI-assisted optimization over structured employee census data (addresses, shifts, schedules, demand) to plan and dynamically re-plan routes, sized fleets, and carrier assignments. Supporting capabilities include real-time GPS tracking via native passenger and driver apps, QR-code boarding control, telematics, automated vale-transporte balance and route-cost calculation, and per-trip carbon emissions measurement through a Verda partnership. The company is the first in Brazil's passenger transport sector to hold ISO 39001 (Road Safety Management) certification, alongside ISO 9001:2015, EcoVadis, and LGPD compliance.

Fretadão generates revenue primarily through recurring subscription and managed-service fees charged to enterprise clients for full-service mobility management, with additional subscription tiers for management-only and shared fretamento models, plus a new rental revenue stream from Fretadão Rental (launched 2024) that leases vehicles to partner operators. Distribution is direct B2B field sales targeting HR, Facilities, and Procurement buyers, supported by a dedicated B2B HR portal, segmented contact forms, case-study marketing, industry events (e.g., CONCARH), and a channel partnership with Ticket/Edenred for vale-transporte distribution. Per company press, annual revenue exceeds R$400 million as of 2025, with R$70 million raised cumulatively across the company's history including a R$50 million EXT Capital-led round in September 2023.

Name

Fretadão

Legal name

Fretadão Tecnologia LTDA

Website

https://fretadao.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Corporate Mobility Management Software

NAICS

Mixed Mode Transit Systems (485111), Interurban and Rural Bus Transportation (48521), Support Activities for Transportation (488)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Corporate MaaS & Commuter Benefits Platforms (THADALAG)

akta.pro secondary industries

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Corporate mobility management
• Employee transportation software
• Charter bus management
• Route optimization platform
• Vale-transporte management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription / Managed Services Fees: Fretadão charges subscription or service fees to companies for full-service or management-only mobility management. The platform manages fretamento contracts, VT, and individual transport on behalf of clients, taking a fee for the technology, operations, and partner network management.
2. Operator Subscription Plans: Transport operator partners pay subscription fees for advertising packages on the platform at different exposure levels. Fretadão also charges service fees for payment gateway integration and customer service provided to operators in the online contracting model.
3. Fleet Rental (Fretadão Rental): Fretadão Rental provides short-term vehicle leasing to transport operators. The company expanded its fleet of buses, microbuses, and vans (rented to partner operators) using R$50 million in funding, generating rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fretadão operates a SaaS platform for managing corporate mobility in Brazil, consolidating fretamento (chartered bus transport), vale-transporte (public transit vouchers), and on-demand individual transport (via Uber and 99 integrations) into a single B2B management portal. The platform provides AI-powered route optimization, real-time GPS tracking, QR code boarding control, telematics, and a B2B HR portal for managing 300+ enterprise clients transporting 60,000+ passengers daily across 21 Brazilian states.

Product overview

Fretadão is a mobility management platform and marketplace for corporate transportation in Brazil. The platform operates as a multi-product ecosystem built around a core Corporate Charter (Fretamento Corporativo) offering, supported by four primary modules: a Management-Only model (Gestão de Mobilidade) for companies with existing carrier relationships, Shared Charter (Fretamento Compartilhado) for cost-optimized pooling across companies, Vale-Transporte (VT) management for public transit voucher optimization, and Individual Transportation via integrations with Uber and 99 for contingency scenarios. The platform also includes a Routing Intelligence engine (Roteirização Inteligente), a B2B HR Management Portal, and passenger/driver mobile apps. The product portfolio is unified through a proprietary technology platform that provides real-time tracking, route optimization, fleet telemetry, and multimodal integration — all accessible through a single portal. Fretadão Rental (2024) extends the offering to transport operators for vehicle rental. Additional offerings include a Mobility Diagnostic tool and a Sustainability & Carbon Zero program in partnership with Verda.

Differentiator

Problem solved

Functional benefit

Brands

• Fretadão Rental: Solution for agile vehicle rental for transport operators
• Carbono Zero

Products and services

• Fretamento Corporativo (Gestão Completa) Full-service corporate shuttle management where Fretadão assumes total control of corporate transport, from carrier contracting to passenger boarding. Includes operational management, carrier hiring and management, fleet and cost control, 24/7 passenger support, on-site support, and a monitoring center for enterprise clients.
• Gestão de Mobilidade (Somente Gestão) Management-only model for companies that already have carrier contracts but lack visibility and control. Provides structure, intelligence, indicators, dashboards, and a dedicated CS team to support HR in decision-making.
• Fretamento Compartilhado Shared charter model that reduces costs up to 40% compared to exclusive traditional transport by optimizing vehicle size and charging only for occupied seats on shared routes. Includes individual contracts with each company to limit legal liability.
• Transporte Individual (via Uber e 99) On-demand individual transportation through integrations with Uber and 99 for situations where charter service is not optimal, such as emergency hires, temporary workers, extreme-hour shifts, hard-to-reach regions, and contingencies. Unified billing eliminates manual reimbursements.
• Gestão de Vale-Transporte (VT) Transportation voucher management that automates balance verification, route cost calculation, and exact value complement. Includes a unified platform for user registration, route consultation, and centralized top-ups, reducing VT costs by an average of 20%.
• Diagnóstico de Mobilidade Corporate mobility assessment evaluating organization, efficiency, and strategy across five dimensions: strategic planning, technology adoption, control and governance, outsourcing, and sustainability and employee experience. Identifies improvement opportunities and provides cost reduction and engagement insights.
• Sustentabilidade e Carbono Zero Environmental sustainability offering in partnership with Verda for technical emissions measurement and carbon neutralization. Includes emissions calculation based on mileage, vehicle type, and passenger count; detailed trip and route reports; and dashboards for audits and sustainability committees.
• Gestão para Transportadores Management platform for carrier partners offering real-time tracking, performance dashboards, and detailed reports for decision-making. Includes continuous operational support, routing assistance, journey control, and fault resolution, while the carrier maintains control, revenue, and operational autonomy.
• Fretadão Rental Agile vehicle rental solution launched in 2024 for transport operators, enabling quick rental of buses, microbuses, and vans to meet client demand and scale operations.

Quantifiable outcome

• Up to 30% reduction in logistics costs through route optimization, intelligent vehicle sizing, and shared transport models
• +9 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Ticket (Edenred Brasil)coreStrategic or Co-development Partner · 1 January 2025Fretadão formed a strategic partnership with Ticket (part of Edenred Brasil) in 2025 to integrate corporate chartered transport with vale-transporte (public transit benefit) management. The partnership allows companies to combine fretado and VT in a single, unified management system, with the Ticket platform handling VT distribution while Fretadão manages the chartered transport layer. The goal is to simplify corporate mobility management and create a multimodal, one-stop-shop solution.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Cabify: Spanish-origin ride-hailing and corporate mobility platform active in Latin America (including Brazil). Overlaps with Fretadão's individual transport and B2B mobility offerings.
• Liftit: Latin American corporate and last-mile transportation platform with operations across multiple LATAM countries. Comparable in B2B mobility focus and regional scope.

Broad incumbents

• Moovit: MaaS platform (owned by Intel) providing multimodal trip planning, transit data, and mobility APIs. Comparable in multimodal journey orchestration and corporate mobility data layers.
• 99 (by DiDi): Brazil's largest ride-hailing app, owned by DiDi. Both a partner (via Fretadão's integration) and a competitive threat for B2B corporate ride management in Brazil.
• Uber for Business: Global enterprise ride-hailing and ground transport management platform from Uber. Competes with Fretadão's individual transport layer and increasingly with managed corporate mobility.

Direct peers

• Swvl: Mass-transit and corporate shuttle platform operating across emerging markets. Direct functional peer in tech-enabled corporate and shared bus transportation.
• Buser: Brazilian chartered bus marketplace connecting passengers and companies with bus operators. Operates in a similar fretamento adjacency in Brazil and could converge on corporate accounts.
• Zeelo: UK-based corporate shuttle and employee transport SaaS platform serving enterprises with route optimization and managed bus services. Closest global functional peer to Fretadão's fretamento management model.
• BusUp: Corporate shared shuttle platform operating in Europe and Latin America with route optimization and employer billing. Direct competitor in the corporate shared transport space.

Emerging players

• Shuttlers: Nigeria-based corporate shuttle platform with route optimization and employer billing. Comparable emerging-market corporate mobility peer with similar SaaS-plus-operations model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usefretadao
• Facebookfacebook.com/fretadao

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fretadão