Fitogether

What Fitogether does

Fitogether Inc. is a South Korean sports technology company founded in 2017 that builds Electronic Performance Tracking Systems (EPTS) for elite football, combining wearable hardware with cloud-based analytics software. Its hardware lineup includes Cell X and Cell Y GNSS/IMU wearables, Dock charging and data stations, Live Hub wireless transmitters, and a family of vests; the Cell Y is the first FIFA-certified wearable globally with RTK-GNSS for centimeter-level positioning. On the software side, Fitogether sells Analytics, Live (iPad), Data Portal (Tableau-powered), Video (VisionSync AI sync), and Data Manager, sold primarily through four tiered annual subscriptions (Essential, Standard, Advanced, Ultimate) that bundle hardware and software in increasing capability, plus optional paid professional services for custom dashboards and training.

The company monetizes through a combination of hardware sales and recurring annual software subscriptions, with quote-based enterprise pricing and direct field sales. It serves professional sports clubs, elite academies, and leagues/federations across football and (via World Rugby certification) rugby. Customer scale signals include 180+ leagues, 8,750+ venues, and 27,000+ players tracked. Its flagship reference account is Aspire Academy in Qatar, and in 2024 it entered the US market through the MLS Innovation Lab. Distribution is direct enterprise sales supported by a multi-language website (8 languages) and high-visibility events such as the FIFA Museum Global Innovation Exhibition.

Fitogether's go-to-market is enterprise field sales targeting professional sports organizations globally, leveraging FIFA Preferred Provider status (renewed, with the firm ranked No. 1 in FIFA Quality Tests) and proprietary technologies KineticSense (RTK-GNSS + IMU fusion), VisionSync (AI video sync), AirSync (wireless upload), and XtendConnect (200m range). In September 2024, the company raised 9.7 billion KRW (~$7.3M) from a syndicate of Korean institutional investors to fund international expansion into the US and Qatar. The company is privately held, headquartered in Seoul, and employs 51-100 people.

Name

Fitogether

Legal name

Fitogether Inc.

Website

https://fitogether.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Fitogether Inc. is a South Korean sports technology company founded in 2017 that provides Electronic Performance Tracking Systems (EPTS) for professional football clubs, elite academies, and leagues, combining wearable GNSS/IMU hardware (Cell X, Cell Y) with cloud analytics software sold via tiered annual subscriptions and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Sports Performance Tracking Systems

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Sports performance tracking
• Wearable GPS tracking
• Athlete monitoring systems
• Electronic performance tracking
• Football data analytics

Headquarters

HQ city

Pohang

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales: Sale of wearable tracking devices (Cell X, Cell Y), docks, Live Hub units, vests, cases, and accessories. Hardware forms the foundation of the EPTS ecosystem.
2. Software Subscriptions: Cloud-based software subscriptions including Analytics, Live (iPad app), Data Portal (Tableau-powered), Video analysis, and Data Manager. Offered through tiered packages (Essential, Standard, Advanced, Ultimate) with varying feature sets.
3. Professional Services: Optional paid services including custom layout and function design, user training, and data visualization consultation for club-specific dashboard templates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fitogether sells an Electronic Performance Tracking System (EPTS) for elite football that combines proprietary wearable hardware devices (Cell X, Cell Y, Dock, Live Hub, Live Hub RTK, vests) with cloud-based analytics software (Analytics, Live, Data Portal, Video, Data Manager). Products are delivered through four tiered subscription packages (Essential, Standard, Advanced, Ultimate) bundled with optional professional services, and are FIFA EPTS certified with centimeter-level RTK-GNSS positioning accuracy.

Product overview

Fitogether offers a modular platform-plus-packages architecture for electronic performance and tracking systems (EPTS) in elite sports. The product portfolio consists of four tiered packages (Essential, Standard, Advanced, Ultimate) combining hardware (Cell X/Y wearables, Dock, Live Hub, Vests, Cases) and software (Analytics, Live, Data Portal, Video, Data Manager). Core technology differentiators include KineticSense (RTK-GNSS + IMU fusion for centimeter accuracy), VisionSync (AI-powered video synchronization), AirSync (wireless data upload), and XtendConnect (200m wireless range). The Essential Package provides entry-level data analysis with Cell X, Analytics, and Data Manager; Standard adds real-time Live monitoring; Advanced includes Tableau-powered Data Portal for cross-team analysis; Ultimate delivers complete solution with Cell Y (RTK precision), VisionSync video integration, and Live Hub RTK.

Differentiator

Problem solved

Functional benefit

Products and services

• Cell X Standard model wearable GPS tracking device for professional football players. Features 10Hz GNSS positioning across GPS, GLONASS, Galileo, and BeiDou, combined with a 100Hz 9-axis IMU for motion tracking. FIFA EPTS certified with the highest published accuracy scores and supports external heart rate sensors including Polar H10, OH1, Verity Sense, and Fitogether Chest HR.
• Cell Y Premium wearable tracking device delivering centimeter-level positioning accuracy via RTK-GNSS technology. Features internal ECG heart rate monitoring, e-paper display showing player ID and status, and 100Hz 9-axis IMU. The only FIFA-certified wearable with RTK integration worldwide, designed for elite professional and academy use.
• Dock and Dock Y Multi-functional charging and data extraction station that simultaneously charges up to 24 Cells while extracting session data. Features one-button activation, built-in battery for off-grid operation, and over-the-air firmware update capability. Completes data extraction and charging in 90 minutes.
• Live Hub Real-time data transmission hub powered by XtendConnect technology for stable wireless coverage up to 200 meters. Connects up to 100 Cells simultaneously and supports both portable and fixed installation with Ethernet option for on-site cloud uploads.
• Live Hub RTK Enhanced Live Hub with integrated RTK base station providing real-time GNSS corrections at centimeter accuracy. Enables seamless live monitoring and improved positioning precision across all connected devices in the field.
• Analytics Cloud-native data analysis platform that structures, analyzes, visualizes, and reuses performance data. Supports customizable metrics, thresholds, and templates across running, positional (heatmaps, 18-zone analysis, action maps), inertial (jump and dive), and physiological (heart rate, RPE) data categories. Includes REST API integration for club dashboards and external ecosystems, plus PDF and CSV export tools.
• Live iPad application for real-time monitoring and analysis of training and match data via Live Hub. Features session tagging, real-time player status display, goal and risk management with color-coded alerts, predictive load and risk management flags for overloaded players, and AirSync wireless data upload.
• Data Portal Scalable dashboard platform powered by Tableau for integrated data analysis across clubs and leagues. Consolidates multi-team data, supports external data connectivity via CSV or XML, includes a dashboard library for goal and risk management, and enables comparative performance monitoring. Features Tableau Creator and Viewer permissions and supports Power BI integration through selective Bulk Export.
• Video Training and match analysis software powered by VisionSync AI that merges tracking data with video footage for intuitive breakdown of player movements and tactical patterns. Supports multiple camera sources (drones, GoPro, panoramic), AI-powered automatic alignment between video and tracking data, custom event tagging with shortcut keys for shots, counterattacks, and key plays, and 2D tactical mapping overlays.
• Data Manager Data management and transfer tool that securely stores, transfers, and manages player tracking data. Streamlines downloads from Cells after training and matches with smooth cloud uploads, firmware updates, and device pairing management.

Quantifiable outcome

• Positioning accuracy down to centimeter level with RTK-GNSS technology
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Aspire AcademycoreStrategic or Co-development PartnerStrategic partnership with Aspire Academy, the world's leading elite sports institute based in Qatar. Fitogether provides tracking technology to support the academy's philosophy of developing elite athletes. Represents a flagship reference customer and technology partnership.
• MLS Innovation LabcoreStrategic or Co-development PartnerPartnership with Major League Soccer's innovation program for US market expansion. Provides market validation and access to professional soccer ecosystem in North America as part of international growth strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catapult Sports: Leading global provider of wearable athlete tracking and performance analytics, serving elite football clubs, leagues, and multi-sport organizations. Directly comparable to Fitogether in EPTS wearables, GPS/IMU-based tracking hardware, and cloud analytics software, with a longer commercial track record and broader multi-sport footprint.
• STATSports: Ireland-based competitor specializing in GPS-based wearable athlete tracking for elite football and other sports. Directly competes with Fitogether in elite club and federation EPTS contracts, with comparable product offering (GPS vests, software analytics) and entrenched European league relationships.
• Kinexon: Germany-based provider of real-time indoor and outdoor positioning and tracking for sports and industry. Directly comparable to Fitogether in real-time sports tracking (Live Hub-equivalent functionality) with strong European presence and expansion into US elite sports.
• PlaySight Interactive: Provider of AI-driven video analytics and tracking for sports including football, basketball, and tennis. Comparable to Fitogether's VisionSync video integration and Analytics platform, with focus on automated video-tactical analysis.

Broad incumbents

• Polar Electro: Established Finnish heart rate and wearable sports technology company. Polar H10 and Verity Sense sensors are explicitly supported by Fitogether Cell devices, making Polar a complementary incumbent in the broader wearable sports tech ecosystem rather than a head-to-head wearable competitor.
• Garmin: Global consumer and prosumer GPS wearable leader with extensive sports watch and heart rate product lines. Broader incumbent in GPS wearables that Fitogether's RTK-GNSS positioning technology exceeds in accuracy, but Garmin's scale and brand depth are unmatched.
• Hudl: Leading sports video analysis and performance platform serving teams from amateur to professional levels. Comparable to Fitogether's Video software and cloud analytics in sports video-tagging and performance analysis, with broader multi-sport coverage and deeper youth/amateur market penetration.

Others

• Hawk-Eye Innovations (Sony): Sony-owned sports officiating and broadcast tracking technology provider. Operates in adjacent sports tracking space using optical/computer vision rather than wearables; relevant to Fitogether for officiating and broadcast use cases enabled by centimeter-level positioning accuracy.
• ChyronHego: Provider of broadcast graphics, sports tracking, and visualization technology for live sports. Comparable to Fitogether's Video and Data Portal offerings in serving football broadcasters and federations with tracking-integrated analysis, though delivered via different technology stack.

Emerging players

• StatsBomb: Football-focused advanced analytics provider using event data and video for tactical analysis. Comparable to Fitogether's analytics platform in serving football federations, clubs, and media organizations, with complementary event-data approach versus wearable tracking data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitogether