Lifepack.id

Online Pharmacy Serviceslifepack.id

Lifepack.id is an Indonesian digital pharmacy platform, founded in 2020, that lets chronic and general patients order prescription medications via mobile app or WhatsApp, consult doctors remotely, and receive BPOM-certified products with nationwide delivery.

Company typePrivate
Founded2020
HeadquartersJakarta, Indonesia
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Lifepack.id does

Lifepack.id, operated by PT Indopasifik Teknologi Medika Indonesia, is an Indonesia-based digital pharmacy platform founded in 2020 that enables chronic and non-chronic disease patients to upload prescriptions, consult doctors remotely, and receive medications with nationwide delivery. The core technology combines a mobile-first ordering app (iOS/Android) with a WhatsApp-integrated prescription interface and a proprietary pharmacy partner bidding aggregator that automatically routes prescriptions to nearby independent pharmacies, eliminating the need for partner pharmacies to manage inventory directly. Differentiated services include blister packaging that organizes chronic medications by consumption time, medication reminders, and BPOM-certified product guarantees across a catalog of 1,378+ products.

The business model blends multiple revenue streams: transaction-based prescription and OTC medication sales, a low-priced Lifepack Plus subscription offering recurring discounts and free shipping, fee-based specialist consultations (Rp 50,000), COVID-19 PCR and rapid testing, and customizable corporate medical check-up programs. Go-to-market is primarily direct-to-consumer via the app and website, supplemented by three community-led and channel-based motions: a doctor referral program with referral fees (#KonsultasidiRumahAja), a WhatsApp-based pharmacy partner bidding network, and physical pharmacy storefronts in Jakarta, Bandung, and Surabaya. The company raised a $7M Series A in August 2022 led by Golden Gate Ventures to fund warehouse buildout and pharmacy network expansion.

Lifepack.id firmographics

Firmographics

Name: Lifepack.id
Legal name: PT Indopasifik Teknologi Medika Indonesia
Website: https://lifepack.id
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 51–100 employees
Short description: Lifepack.id is an Indonesian digital pharmacy platform, founded in 2020, that lets chronic and general patients order prescription medications via mobile app or WhatsApp, consult doctors remotely, and receive BPOM-certified products with nationwide delivery.
Ownership category
akta.pro rank

Lifepack.id industry classification

Industry

Product category: Online Pharmacy Services
NAICS: Pharmacies and Drug Retailers (456110), Offices of Physicians (6211)
SIC: Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry: Mail-Order & Home Delivery Pharmacies (HLAFALAD)
akta.pro secondary industries: Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF), Medication Setup & Organization (Pill Boxes/Dispill/Packaging) (HSABALAB), Pharmacy & Health Essentials Delivery (CRAFAFAI), Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

Digital pharmacy services
Online prescription fulfillment
Chronic disease medications
Telemedicine consultations
Pharmaceutical subscription services

Where Lifepack.id is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Offices3 records

Markets served

Lifepack.id business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

Prescription Medication Sales: Revenue from selling prescription and OTC medications through the platform, including chronic disease medications (diabetes, heart, hypertension, cholesterol), supplements, and health products
Lifepack Plus Subscription: Premium subscription program offering 20% welcome discount (max Rp 1,000,000), 10% discount on subsequent transactions, free instant shipping, free general doctor consultations, and priority pharmacist services
Doctor Consultation Fees: Free consultations with general doctors; Rp 50,000 for specialist consultations (Obstetrics Gynecology, Oncology, ENT, and others)
COVID-19 Testing Services: Revenue from Rapid Test (starting Rp 150,000) and PCR Test services (starting Rp 1,000,000)
Medical Check-Up Services: Corporate medical check-up programs with customizable tests including urine, CBC, cholesterol, FBS, ECG, and various blood panels

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free General Doctor Consultation
Subscription	Pay-as-you-go	Specialist Doctor Consultation - Rp 50,000
Subscription	Monthly	Lifepack Plus Premium Subscription
Unit Pricing	Pay-as-you-go	Rapid Test - Starting Rp 150,000
Unit Pricing	Pay-as-you-go	PCR Test - Starting Rp 1,000,000
Transaction based/ take rate	Pay-as-you-go	Medical Check-Up Programs

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Lifepack.id product offering

Product offering

Core offering

Lifepack.id operates a digital pharmacy platform that lets patients upload prescriptions, consult doctors online, and order prescription and OTC medications for home delivery across Indonesia. The company is focused on chronic disease medication management through blister packaging and subscription-based services, complemented by a WhatsApp-integrated pharmacy partner aggregator that dispatches orders to nearby partner pharmacies. It also offers telemedicine consultations via Manadok, COVID-19 testing, and corporate medical check-up programs.

Product overview

Lifepack.id is a digital pharmacy platform that operates as a comprehensive health ecosystem. The core offering consists of the Lifepack mobile app for online pharmacy services, complemented by Manadok for specialist doctor consultations, and Lifepack Plus for subscription-based benefits. The company also operates B2B platforms including Lifepack for Pharmacy Partners (an aggregator system with bidding mechanism) and Lifepack for Doctors (enabling remote consultations). Additional services include blister packaging for chronic disease management, COVID-19 testing (PCR and Rapid), and medical check-up programs. The platform catalogs over 1378 BPOM-licensed medication products spanning prescription drugs, OTC medications, vitamins, supplements, and medical devices across therapeutic categories including diabetes, hypertension, heart health, cholesterol, and general healthcare needs.

Differentiator

Problem solved

Functional benefit

Brands

Manadok: Online doctor consultation service offering 24/7 specialist doctor consultations through a mobile application

Products and services

Lifepack App Mobile and web application for online pharmacy services enabling prescription refills, doctor consultations, medication reminders, and order tracking; delivers BPOM-licensed medications across Indonesia.
Manadok Online specialist doctor consultation service offering 24/7 chat-based access to specialists including Obstetricians, Gynecologists, Oncologists, and ENT doctors via a dedicated mobile application.
Lifepack Plus Subscription program offering a 20% welcome discount (max Rp 1,000,000), 10% discount on subsequent transactions, free instant/same-day/regular shipping across Indonesia, free general doctor consultations, and priority pharmacist services including medication reminders.
Lifepack for Pharmacy Partners Aggregator platform for partner pharmacies to receive prescription orders automatically via WhatsApp, bid on fulfillment, and have couriers pick up medications without managing complex inventory systems.
Lifepack for Doctor Platform for licensed doctors to provide remote consultations, upload electronic prescriptions, manage patient data, and earn referral fees for patient prescriptions fulfilled through Lifepack.
Blister Packaging Special packaging service for chronic disease medications that organizes pills in labeled packets by consumption time, making it easier for patients to manage multiple daily medications.
COVID-19 PCR Test Polymerase Chain Reaction testing service using DNA analysis to detect coronavirus; results available within several days, starting from IDR 1,000,000.
COVID-19 Rapid Test Initial screening test using blood immunoglobulins to detect COVID-19 risk; results available within minutes, starting from IDR 150,000.
Medical Check-Up Customizable corporate health screening program including urine, CBC, cholesterol, FBS, ECG, SGOT, SGPT, GGT, LDL, HDL, triglycerides, uric acid, ureum, and creatine tests, tailored to company preferences and budget.
Medication Catalog Online catalog of over 1,378 medications, supplements, vitamins, OTC drugs, medical devices, and health products across categories including diabetes, hypertension, heart health, cholesterol, pregnancy, and general health.

Quantifiable outcome

Delivery within 4 hours for medications ordered through the platform
+3 more outcomes

Companies that use Lifepack.id

Customer profile

Segments4 records

Ideal customer profiles5 records

Lifepack.id technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Lifepack.id partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

ManadokminorStrategic or Co-development PartnerManadok is a related service providing online specialist doctor consultations. The app is available for download and integrates with Lifepack's ecosystem for comprehensive healthcare services including 24/7 doctor consultations.
PT Indopasifik Teknologi Medika IndonesiacoreOthersPT Indopasifik Teknologi Medika Indonesia (ITMI) is the parent company and legal entity operating Lifepack.id. The company is identified as an ITMI Company in all Lifepack communications and documentation.
Pharmacy Partners (Partner Apotek)coreChannel Partner/ Reseller/ DistributorPartner pharmacies join Lifepack's aggregator network to automatically receive prescription orders via WhatsApp. Pharmacies use a bidding system to accept orders without managing complex inventory systems, and receive competitive drug pricing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Lifepack.id competitors and assessment

Company assessment

Direct peers

ProSehat: Indonesian online pharmacy and health platform offering prescription and OTC medication delivery. Closely matches Lifepack's product mix and target customer segment (chronic and acute patients).
Alodokter: Major Indonesian telehealth and health-content platform that has expanded into pharmacy services and doctor booking. Competes with Lifepack on teleconsultations and is increasingly overlapping in online medication fulfillment.
Halodoc: Indonesia's leading digital health platform offering teleconsultations, online pharmacy, and home delivery across major cities. Directly competes with Lifepack across prescription fulfillment, doctor consultations, and chronic disease management.
Good Doctor Technology: Indonesia-based (with regional SE Asia presence) telehealth and medicine delivery platform backed by Grab. Directly competes with Lifepack in teleconsultation and online pharmacy.

Regional players

Doctor Anywhere: Southeast Asian telehealth and chronic care management platform operating across Singapore, Thailand, Vietnam, and Malaysia. Comparable chronic disease subscription model, though currently outside Indonesia.

Broad incumbents

GrabHealth: Health vertical within Grab's super-app offering medicine delivery, teleconsultation, and pharmacy partnerships across Southeast Asia. Regional competitor with comparable offerings but significantly larger ecosystem.
Apotek Digital (Kimia Farma): Digital pharmacy arm of Indonesia's state-owned pharmaceutical giant Kimia Farma, with deep distribution and regulatory advantages. Competes with Lifepack via online ordering and home delivery.
K24 Apotek Online: Largest Indonesian retail pharmacy chain (K-24) operating online ordering and delivery. Competes with Lifepack on retail pharmacy reach but is anchored to physical store coverage rather than digital-first.
GoMed (GoTo/Gojek): Pharmacy and medicine delivery service embedded within Gojek's super-app ecosystem. Provides immediate, asset-light competition with deep logistics infrastructure that Lifepack lacks at scale.

Emerging players

YesDok: Indonesian telehealth startup offering video consultations and e-prescriptions. Smaller scale than Lifepack but competes in the same teleconsultation-to-prescription conversion funnel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Lifepack.id compliance and trust

Trust signal

Compliance2 records

Lifepack.id financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lifepack.id leadership team

Management profile

Number of profiles

Lifepack.id subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Lifepack.id funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lifepack.id M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifepack.id

What does Lifepack.id do?

Is Lifepack.id a public or private company?

Lifepack.id is a private company. It is classified as venture growth investor backed and is currently operating.

When was Lifepack.id founded?

Lifepack.id was founded in 2020. It employs 51 to 100 people.

Where is Lifepack.id based?

Lifepack.id is headquartered in Jakarta, Indonesia, in the Asia region.

How does Lifepack.id make money?

Five revenue lines are on record. Prescription Medication Sales are the primary driver. The others are lifepack Plus Subscription, doctor Consultation Fees, COVID-19 Testing Services and medical Check-Up Services.

Who are Lifepack.id's main competitors?

Direct peers on record are ProSehat, Alodokter, Halodoc and Good Doctor Technology. Doctor Anywhere is listed as a regional player. Broad incumbents are GrabHealth, Apotek Digital (Kimia Farma), K24 Apotek Online and GoMed (GoTo/Gojek). YesDok is listed as an emerging player.

Does Lifepack.id have an API?

No public API is recorded for Lifepack.id.

What industry is Lifepack.id in?

Lifepack.id's product category is Online Pharmacy Services. Its primary akta.pro industry code is HLAFALAD, Mail-Order & Home Delivery Pharmacies, with a secondary code of HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces. Its NAICS code is 456110 and its SIC code is 5912.