Pura Mente
- Company typePrivate
- Founded2019
- HeadquartersAmericana, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Pura Mente firmographics
Firmographics- Name
- Pura Mente
- Legal name
- Pura Mente
- Website
- https://puramente.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pura Mente industry classification
Industry- Product category
- Meditation and Mindfulness Application
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
Keywords
Where Pura Mente is headquartered
LocationHeadquarters
- HQ city
- Americana
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pura Mente business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Premium subscription tier offering access to all meditation content, exclusive features, and enhanced experience. Sold via in-app purchase.
- Enterprise Wellness Programs: B2B offering for companies seeking employee wellness and mindfulness programs
- Courses and Retreats: Additional paid offerings including meditation courses and in-person or virtual retreats
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic meditation access |
| Subscription | Monthly | Premium subscription |
| Subscription | Annual | Annual Premium subscription |
| Subscription | Annual | Enterprise/Corporate plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pura Mente product offering
Product offeringCore offering
Pura Mente operates a Spanish-language meditation and sleep mobile application featuring over 800 guided meditations, 20+ sound tracks, mood tracking, personalized recommendations, and live community sessions with 25+ native Spanish-speaking guides. The company sells consumer premium subscriptions and structured courses/retreats, plus a dedicated B2B corporate wellness program (Empresas) for employee mindfulness initiatives.
Product overview
Pura Mente is a digital meditation and wellness company offering a unified product ecosystem centered on its flagship mobile app. The core product is the Pura Mente App—a Spanish-language meditation and sleep application with over 800 guided meditations, mood tracking, and personalized recommendations. The company extends its offering through a Premium Subscription tier for enhanced access, structured Courses for progressive learning, Retreats for intensive in-person/virtual training, and Corporate Wellness programs for enterprise clients. The products work together as a comprehensive wellness journey from individual self-guided practice to corporate employee wellness programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Pura Mente App A Spanish-language meditation and sleep mobile application featuring over 800 guided meditations, 20 sounds and intentions, mood tracking, personalized recommendations, and live community sessions. Available to individual users on iOS and Android with a freemium model.
- Premium Subscription
Quantifiable outcome
- 4.9/5 average app store rating with 57,000+ positive reviews
- +4 more outcomes
Companies that use Pura Mente
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Pura Mente technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pura Mente partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pura Mente competitors and assessment
Company assessmentDirect peers
- Calm: Calm is the leading English-language meditation and sleep app with guided meditations, sleep stories, and masterclasses. Direct competitor on product, business model (freemium subscription), and target use cases (anxiety, sleep, focus); increasingly localizing into Spanish.
- Insight Timer: Insight Timer is the largest free meditation app globally with a large library of user-generated and teacher-led meditations, live sessions, and community features. Closely comparable to Pura Mente on live community, free-to-paid conversion, and teacher network.
- Meditopia: Meditopia is a meditation and wellness app targeting non-English-speaking markets (Turkish, Spanish, Portuguese, German, etc.) with localized content and B2B offerings. Most directly comparable to Pura Mente given its regional, multi-language positioning.
- Breethe: Breethe is a meditation and wellness app offering guided meditations, sleep content, masterclasses, and a B2B program (Breethe for Work). Comparable freemium + enterprise model and similar content breadth to Pura Mente.
- Headspace: Headspace is a major meditation and mindfulness app offering guided content, courses, and an enterprise wellness program (Headspace for Work). Direct competitor across both B2C subscription and B2B Empresas-style offerings, with growing Spanish content.
Regional players
- Mevo: Mevo is a Brazilian digital health and wellness startup offering mental health, meditation, and habit-tracking products to consumers and employers. Regional LatAm peer to Pura Mente, with overlapping B2C/B2B wellness focus but in Portuguese-speaking Brazil.
- Petit BamBou: Petit BamBou is a leading French-language meditation app with guided sessions, sleep content, and a freemium subscription model. Comparable to Pura Mente as a region/language-focused meditation app, but with European/French focus rather than Spanish.
Emerging players
- Simple Habit: Simple Habit is an on-the-go meditation app offering 5-minute guided sessions, sleep content, and wellness coaching. Comparable product offering (short-form guided meditations, freemium) at a smaller scale than Calm/Headspace.
- BetterMe: BetterMe is a health and wellness app with meditation, sleep, and broader mental health features, popular across emerging markets and Spanish-speaking users. Overlaps with Pura Mente on mindfulness/sleep content and consumer wellness positioning.
- Oak — Meditation & Breathing: Oak is a meditation, breathing, and productivity app with guided sessions, timers, and a freemium model. Comparable lightweight meditation and breathwork product, with overlap on breathwork facilitation features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pura Mente social profiles
Digital presencePura Mente financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pura Mente leadership team
Management profileNumber of profiles
Profiles4 records
Pura Mente funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pura Mente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pura Mente
What does Pura Mente do?
Pura Mente operates a Spanish-language meditation and sleep mobile application featuring over 800 guided meditations, 20+ sound tracks, mood tracking, personalized recommendations, and live community sessions with 25+ native Spanish-speaking guides. The company sells consumer premium subscriptions and structured courses/retreats, plus a dedicated B2B corporate wellness program (Empresas) for employee mindfulness initiatives.
Is Pura Mente a public or private company?
Pura Mente is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pura Mente founded?
Pura Mente was founded in 2019. It employs 11 to 50 people.
Where is Pura Mente based?
Pura Mente is headquartered in Americana, Brazil, in the Latin America region.
How does Pura Mente make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are enterprise Wellness Programs and courses and Retreats.
Who are Pura Mente's main competitors?
Direct peers on record are Calm, Insight Timer, Meditopia, Breethe and Headspace. Regional players are Mevo and Petit BamBou. Emerging players are Simple Habit, BetterMe and Oak — Meditation & Breathing.
Does Pura Mente have an API?
No public API is recorded for Pura Mente.
What industry is Pura Mente in?
Pura Mente's product category is Meditation and Mindfulness Application. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group).