Sorabito
SORABITO is a Tokyo-based SaaS company providing a dual-sided platform for Japan's construction and equipment-rental industries, offering inspection management, online ordering, fleet analytics, and financial services to machinery rental companies and general contractors.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sorabito does
SORABITO Inc. is a Tokyo-based, privately held SaaS company founded in May 2014 that operates a dual-sided digital platform for the Japanese construction and construction-equipment rental industry. Its i-Rental suite provides construction machinery rental companies with online ordering (i-Rental 注文), compliance-grade inspection management (i-Rental 点検), back-office order fulfillment (i-Rental 受注管理), and AI-powered fleet lifecycle analytics (i-Rental AI). Its GENBAx点検 service gives construction general contractors and subcontractors a mobile-first, QR-code-driven, offline-capable inspection platform covering equipment pre-operation checks, scaffolding, facilities, and worker health, with inspection records compliant with designated 特定自主検査 formats and registered as a recommended technology in Japan's NETIS system.
The company monetizes primarily through subscription SaaS — per-construction-site pricing for GENBAx点検 at approximately 25,000 JPY/site/month with unlimited users, and quote-based annual subscriptions for i-Rental modules — supplemented by transaction and interchange revenue from the co-branded Kensetsu Smart Saison Gold American Express Card (with Saison Card) and the Anshin Card Barai by Karimo same-day invoice-advance service. Go-to-market combines a product-led growth self-serve motion for GENBAx点検 (free trial, QR-code onboarding without account creation) with an enterprise field-sales motion for i-Rental, supported by dedicated customer success, on-site training, and inspection-table digitization professional services.
As of April 2026, SORABITO employs 46 people at its Nihonbashi Kayabacho headquarters in Tokyo, serves 100+ rental company customers and 50+ construction company customers including Obayashi, Toda, Takenaka Civil Engineering, Nishimatsu Construction, Okabe, and Cosmo Kizai, and has raised over 3.9 billion JPY cumulatively from investors including Sumitomo Corporation, DG Daiwa Ventures, Persol Venture Partners, Toda Corporation, Inspire, ENEOS Innovation Partners, and Japan Finance Corporation. The company holds ISO/IEC 27001:2022 certification (December 2025) and has expanded its strategic footprint through demonstration partnerships with Komatsu (voice AI for mechanics) and ENEOS (construction vehicle sharing at gas stations), while launching the TakumiX voice AI agent built on ElevenLabs technology in April 2026.
Sorabito firmographics
Firmographics- Name
- Sorabito
- Legal name
- SORABITO株式会社
- Website
- https://sorabito.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SORABITO is a Tokyo-based SaaS company providing a dual-sided platform for Japan's construction and equipment-rental industries, offering inspection management, online ordering, fleet analytics, and financial services to machinery rental companies and general contractors.
- Ownership category
- akta.pro rank
Sorabito industry classification
Industry- Product category
- Construction Technology SaaS
- akta.pro primary industry
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
- akta.pro secondary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
Keywords
Where Sorabito is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Sorabito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- SaaS Subscription - GENBAx点検: Monthly or annual subscription fee per construction site for the GENBAx点検 inspection management platform. Pricing is approximately 25,000 JPY per site/month with unlimited users and full feature access. Includes onboarding and operational support.
- SaaS Subscription - i-Rental Suite: i-Rental series (注文/ 点検/ 受注管理/ AI) offered on a subscription basis to construction machinery rental companies and construction firms. Pricing is quote-based, tailored to company size and number of locations.
- Credit card partnership - 建設スマートカード: SORABITO partnered with SAISON Card to issue the 'KENZUMI Smart Saison Gold American Express Card' for construction industry workers, earning interchange revenue and card issuance incentives.
- accounts receivable (AR) factoring - あんしんカード払い: Working capital financing service 'Anshin Card Barai by Karimo' provides same-day invoice payment advance to businesses, earning fees on the spread between funding cost and charged interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GENBAx点検 - per site subscription (~25,000 JPY/month) |
| Subscription | Annual | i-Rental suite - enterprise quote-based |
| Freemium | Pay-as-you-go | Free trial available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sorabito product offering
Product offeringCore offering
Sorabito provides cloud-based SaaS platforms for Japan's construction industry, including the i-Rental suite (online ordering, inspection management, order fulfillment, and AI analytics) for construction equipment rental companies and GENBAx点検, a paperless inspection management service for construction sites. The company also offers the Kensetsu Smart Saison Gold American Express co-branded credit card and the Anshin Card Payment by Karimo accounts-receivable factoring service, and launched TakumiX for Construction, a voice AI agent for hands-free field operations.
Product overview
SORABITO operates a platform-plus-modules product architecture serving both construction equipment rental companies and construction companies. For rental companies, the i-Rental suite provides an integrated rental management ecosystem: i-Rental 注文 handles online order acceptance, i-Rental 点検 manages equipment inspections and specific voluntary inspections (特定自主検査), i-Rental 受注管理 streamlines order fulfillment and inventory tracking, and i-Rental AI provides AI-powered business analytics for lifecycle optimization. For construction companies, GENBAx点検 digitizes all inspection workflows including equipment pre-operation checks, scaffolding, facilities, and worker health. The product portfolio also includes financial services (建設スマートカード credit card, あんしんカード払い payment guarantee) and a voice AI agent (TakumiX) for field operations automation. The i-Rental modules share data across the rental workflow, while GENBAx点検 operates as a standalone inspection platform used by major general contractors nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- i-Rental: Construction equipment rental company services including online ordering, inspection management, order processing, and AI-powered analytics
- GENBAx点検
- 建設スマートカード (Kensetsu Smart Card)
- あんしんカード払い byカリモ (Anshin Card Payment by Karimo)
- TakumiX
Products and services
- i-Rental 注文 (i-Rental Order) Cloud-based online rental ordering platform for construction companies to place equipment rental orders via smartphone, with real-time status visibility for rental companies and automated order confirmation, history, and reordering capabilities.
- i-Rental 点検 (i-Rental Inspection) Cloud-based inspection management system for construction equipment rental companies. Digitizes daily inspections and specific voluntary inspections (特定自主検査) with QR code scanning, photo documentation, offline recording with auto-sync, auto photo-tagging, inspection schedule alerts, and compliance with specified inspection formats from the Japan Construction Safety and Health Association.
- i-Rental 受注管理 (i-Rental Order Management) Cloud-based order fulfillment service connecting construction equipment rental field operations with back-office functions. Enables inventory checking, order confirmation, and in/out inventory management via smartphone and tablet.
- i-Rental AI AI-powered business analytics service for construction equipment rental companies. Analyzes company-held data to support machine purchase decisions, branch allocation optimization, rental operations, maintenance and inspection scheduling, and equipment disposal planning using historical rental data and operational metrics.
- GENBAx点検 (GENBAx Inspection) Paperless inspection management service for construction sites covering equipment pre-operation inspections, scaffolding and facility inspections, and worker health checks. Enables QR-based instant inspection start without account creation, offline recording with auto-sync, auto-linked photo capture, and real-time progress visibility across all sites. Registered as a recommended technology under NETIS by the Ministry of Land, Infrastructure, Transport and Tourism.
- 建設スマートカード (Kensetsu Smart Saison Gold American Express Card) Construction industry co-branded credit card (Saison Gold American Express) issued in partnership with Credit Saison, offering 0.75% permanent point redemption (永久不滅ポイント) for both personal and business expenses, with corporate account payment options.
- あんしんカード払い byカリモ (Anshin Card Payment by Karimo) Payment guarantee service for corporations and sole proprietors enabling invoice payment guarantees with same-day availability, card payment conversion with up to 60-day deferral, and web-based processing with repeat use after initial registration.
- TakumiX for Construction Voice AI agent for construction site operations providing hands-free support and dialogue automation. Enables mechanics and field workers to operate using voice commands and automates field communication workflows. Built using ElevenLabs voice AI technology.
Quantifiable outcome
- GENBAx点検 reduces monthly inspection management work by over 7 hours per construction site (based on Okabe Corporation case study)
- +4 more outcomes
Companies that use Sorabito
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Sorabito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
Sorabito partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered moderate and core.
- エムシーディースリー (MCD3 / GreenSite)moderateGENBAx点検 integrates with GreenSite, a cloud service for the construction industry provided by MCD3, creating interoperability for construction site management workflows.
- 小松製作所 (Komatsu)coreKomatsu (コマツ) has begun a demonstration experiment using SORABITO's ElevenLabs-powered voice AI technology to enable hands-free working environments for mechanics and field workers.
- 株式会社enableXmoderateSORABITO entered a business partnership with enableX to provide DX support for construction and machinery rental companies, combining enableX's capabilities with SORABITO's solutions.
- ElevenLabscoreSORABITO uses ElevenLabs' voice AI technology to build conversational AI agents for construction sites. ElevenLabs provides the voice synthesis engine powering the TakumiX product.
- ENEOScoreSORABITO and ENEOS began a demonstration experiment using ENEOS gas stations to expand construction vehicle sharing services, supporting rental company base expansion and construction site productivity.
- 建設RXコンソーシアム (Construction RX Consortium)moderateSORABITO is a 協力会員 (supporting member) of the Construction RX Consortium, participating in industry DX initiatives and presenting products at consortium events.
- 株式会社クレディセゾン (Saison Card)coreSORABITO co-brands the 'KENZUMI Smart Saison Gold American Express Card' with Saison Card. SORABITO handles marketing and campaigns while Saison Card handles card issuance and transaction processing.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sorabito competitors and assessment
Company assessmentDirect peers
- ANDPAD: Japan's leading construction industry SaaS platform, providing drawing management, ordering, daily reports, and photo management for general contractors and subcontractors. Both ANDPAD and SORABITO pursue digital transformation of Japanese construction workflows, though ANDPAD focuses on contractor project management while SORABITO focuses on equipment rental and inspection management.
- KANNA: Japanese construction industry SaaS providing business operations support for contractors and construction firms, including document and workflow management. Comparable to SORABITO in serving small-to-mid construction firms with vertical SaaS for daily operations digitization in Japan.
- CONCORE: Japanese construction industry SaaS targeting ordering and operations support for contractors. Comparable to SORABITO in providing vertical SaaS that digitizes paper-based construction procurement and operational workflows for Japanese contractors.
- Arent: Japanese construction design and engineering SaaS applying AI/automation to BIM, design automation, and construction planning workflows. Comparable to SORABITO as a Japanese construction tech company pursuing software-driven productivity gains, though Arent is more design/BIM-focused while SORABITO focuses on field operations.
- Buildket: Japanese construction industry SaaS provider focused on construction workflow digitization and DX support. Comparable to SORABITO in addressing digital transformation needs of Japanese contractors and construction firms with vertical software solutions.
- Trackunit: Danish SaaS provider specializing in IoT and telematics for construction equipment fleets, including utilization tracking, maintenance scheduling, and fleet analytics. Comparable to SORABITO's i-Rental AI in addressing construction equipment fleet optimization, though Trackunit focuses on hardware-tied telematics while SORABITO's i-Rental AI is a software analytics layer.
Broad incumbents
- Procore: Global construction management SaaS platform serving general contractors, owners, and specialty contractors with project management, financials, and field operations tools. Comparable to SORABITO as a comprehensive SaaS for construction industry digitalization, though Procore operates at much larger scale and broader scope.
- Autodesk Construction Cloud: Global construction technology suite combining BIM (Revit), project management (BIM 360/ACC), and construction operations. Comparable to SORABITO in pursuing digitalization of construction operations, though Autodesk's offering is much broader and primarily addresses design-to-construction workflows.
- Hilti: Global construction tools, equipment, and asset management provider with ON!Track software for tool/asset tracking and fleet management. Comparable to SORABITO in offering construction industry software for equipment and asset operations, though Hilti is a much larger vertically integrated incumbent with hardware offerings.
Emerging players
- ACTIO: Japanese company operating a construction equipment B2B marketplace (Super Kinari). Comparable to SORABITO in serving the construction equipment rental ecosystem in Japan, though ACTIO operates a transactional marketplace while SORABITO provides SaaS to rental companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sorabito social profiles
Digital presenceSorabito compliance and trust
Trust signalCompliance1 record
Sorabito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorabito leadership team
Management profileNumber of profiles
Profiles8 records
Sorabito funding detail
Funding detailFunding overview
Funding rounds8 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorabito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorabito
What does Sorabito do?
Sorabito provides cloud-based SaaS platforms for Japan's construction industry, including the i-Rental suite (online ordering, inspection management, order fulfillment, and AI analytics) for construction equipment rental companies and GENBAx点検, a paperless inspection management service for construction sites. The company also offers the Kensetsu Smart Saison Gold American Express co-branded credit card and the Anshin Card Payment by Karimo accounts-receivable factoring service, and launched TakumiX for Construction, a voice AI agent for hands-free field operations.
Is Sorabito a public or private company?
Sorabito is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sorabito founded?
Sorabito was founded in 2014. It employs 11 to 50 people.
Where is Sorabito based?
Sorabito is headquartered in Tokyo, Japan, in the Asia region.
How does Sorabito make money?
Four revenue lines are on record. SaaS Subscription - GENBAx点検 is the primary driver. The others are saaS Subscription - i-Rental Suite, credit card partnership - 建設スマートカード and accounts receivable (AR) factoring - あんしんカード払い.
Who are Sorabito's main competitors?
Direct peers on record are ANDPAD, KANNA, CONCORE, Arent, Buildket and Trackunit. Broad incumbents are Procore, Autodesk Construction Cloud and Hilti. ACTIO is listed as an emerging player.
Does Sorabito have an API?
No public API is recorded for Sorabito.
What industry is Sorabito in?
Sorabito's product category is Construction Technology SaaS. Its primary akta.pro industry code is BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services, with a secondary code of HDAEALAD, IT Asset Management (ITAM) Platforms.