What Moduit does

Moduit (PT Moduit Digital Indonesia) is an Indonesia-based digital wealth management platform founded in 2018 that provides licensed investment advisory services and curated wealth management products to individual and institutional investors. The company's core offering combines a self-directed digital platform with a human-advisor hybrid model called "Moduit Wealth Partner," where licensed financial planners with an average of 15+ years of experience (and a team totaling 18+ years of industry experience) guide clients through risk profiling, investment needs assessment, and portfolio construction. The product surface includes the Moduit Platform for self-directed investing, the Moduit Wealth Partner service for advisor-led advisory, and a content/education sub-product called Moduit Beyond. Technology delivery is through web (moduit.id) and mobile applications on Google Play and Apple App Store, with WhatsApp as a direct customer engagement channel.

Moduit operates under regulatory licenses issued by the Indonesian Financial Services Authority (Otoritas Jasa Keuangan/OJK), specifically as an Investment Advisor (Penasihat Investasi), APERD, and a Level 2 Mitra Pemasaran Perantara Pedagang Efek (Securities Dealer Marketing Partner), and is additionally registered as an Electronic System Operator (PSE) with the Ministry of Communication and Informatics (Kominfo). The company partners with what it describes as trusted Indonesian financial institutions to source and curate wealth management products (predominantly mutual funds) available on its platform. Its revenue model is transaction-fee based, generated from subscription, redemption, and switching of investment products facilitated through the platform and Wealth Partner channel.

The company's go-to-market combines a direct-to-consumer motion (self-directed sign-up via the app and website) with a sales-led motion through the Wealth Partner advisory network. According to the company, Moduit has served "tens of thousands" of individual and institutional clients. The company is headquartered at Satrio Tower in Jakarta Selatan, operates 11-50 employees, and as of its last disclosed funding round in November 2021 had raised approximately US$4.5 million from Alto Network and Reciprocus International (lead investor).

Name

Moduit

Legal name

PT Moduit Digital Indonesia

Website

https://moduit.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Moduit (PT Moduit Digital Indonesia) is an OJK-licensed Indonesian digital wealth management platform founded in 2018 that combines a self-directed investing app with a licensed Wealth Partner advisory service to deliver curated mutual funds and investment products to tens of thousands of individual and institutional clients.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

Keywords

• Wealth management
• Investment advisory
• Mutual fund distribution
• Digital wealth platform
• Financial planning services

Headquarters

HQ city

Setiabudi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Investment Product Transactions: Moduit facilitates subscription, redemption, and switching of investment products (mutual funds/unit penyertaan) and earns revenue through transaction processing and partnerships with financial institutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Moduit runs a licensed Digital Wealth Partner platform that delivers investment advisory and curated wealth management products in Indonesia. Customers can invest through a self-directed mobile or web experience, or through licensed Wealth Partner advisors with 15+ year average industry experience, accessing mutual funds and other wealth products from trusted Indonesian financial institutions. Moduit earns revenue primarily via transaction-based fees on the subscriptions, redemptions, and switches processed through the platform.

Product overview

Moduit is a single unified Digital Wealth Partner platform consisting of the core Moduit Platform for curated wealth management products and investment advice, the Moduit Wealth Partner service for licensed financial advisory, and Moduit Beyond as an additional platform offering. The company has been operating since 2018 and combines technology with experienced wealth partners to help individuals and institutions achieve their financial goals.

Differentiator

Problem solved

Functional benefit

Brands

• Moduit Beyond: A platform feature or product offering under the Moduit brand providing investment-related content and services.
• Moduit Wealth Partner

Products and services

• Moduit Platform Licensed Digital Wealth Partner platform providing investment advice and curated wealth management products, with experienced investment advisors offering 18+ years of industry experience, accessible via web and mobile apps for individual and institutional clients in Indonesia.
• Moduit Wealth Partner Licensed and professional financial planning service where Moduit Wealth Partners guide customers to identify investment needs, recognize risk profiles, and prepare appropriate portfolios for achieving their financial aspirations.
• Moduit Beyond Sub-brand platform offering under Moduit providing investment-related content and services that complement the core wealth partner offerings for individual and institutional clients.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Financial Institutions (Partners)coreOthersModuit partners with trusted financial institutions to provide curated wealth management products. The company collaborates with the best and most trusted financial institutions in Indonesia to offer comprehensive investment products aligned with client financial needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bibit: Indonesia's leading robo-advisor and mutual fund platform. Direct competitor to Moduit, serving retail investors with curated mutual fund products via a digital-first model, and similarly licensed by OJK.
• Ajaib: Indonesian investment platform offering mutual funds and stock trading to retail investors. Competes directly with Moduit for digital wealth management customers in Indonesia and is OJK-regulated.
• Pluang: Multi-asset Indonesian wealth platform covering mutual funds, stocks, and crypto. Direct competitor in the Indonesian digital wealth space, similarly targeting mass-market retail investors.
• Bareksa: Indonesian mutual fund aggregator and investment platform. Comparable to Moduit in offering curated mutual fund products with advisor tools, serving retail and institutional Indonesian investors.
• Stockbit: Indonesian investment community and trading platform owned by PT Stockbit Sekuritas. Overlaps with Moduit on retail wealth management and investment advisory services in Indonesia.

Regional players

• StashAway: Digital wealth management platform operating across Southeast Asia including Indonesia. Comparable to Moduit's curated portfolio and robo-advisory model, though operating regionally rather than Indonesia-only.
• Endowus: Singapore-headquartered digital wealth platform with curated, advisor-supported investment offerings. Comparable to Moduit's hybrid digital-plus-advisor model in the broader Southeast Asia wealth space.
• Syfe: Singapore-based digital wealth management platform active in Hong Kong and Indonesia. Competes in the same curated-portfolio, digital-advisor category as Moduit across SEA.

Emerging players

• Fundtastic: Indonesian robo-advisor and mutual fund platform targeting retail investors. Niche but directly overlapping with Moduit's curated mutual fund offerings and digital onboarding.

Broad incumbents

• Wealthfront: US-based incumbent in automated digital wealth management and private banking for HNW clients. Comparable in business model (robo-advisory + premium tiers) but operates at vastly greater scale and in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/ModuitDigitalIndonesia
• Facebookfacebook.com/Moduitapp
• LinkedInlinkedin.com/company/moduitapp
• Instagraminstagram.com/moduitapp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moduit