Prello
Prello is a French proptech company that enables groups of buyers to jointly purchase and share costs of secondary residences through a co-ownership platform, having expanded into primary residence hunting via its 2023 acquisition of Je Rêve d'une Maison.
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prello does
Prello is a French proptech company founded in 2021 and headquartered in Lyon that operates a co-ownership platform enabling groups of buyers to jointly purchase and share the costs of secondary residences. The company's core offering addresses the affordability barrier to vacation home ownership by structuring multi-party purchases and distributing expenses such as mortgage payments, maintenance, and management fees among co-owners. Its underlying technology centers on the operational and contractual framework for co-ownership arrangements rather than on disclosed software or AI-driven features.
The company monetizes through transaction fees on co-ownership property purchases and operates a product-led growth motion, scaling primarily through market expansion. In February 2023, Prello acquired Je Rêve d'une Maison, a proptech startup specializing in primary residence property hunting, extending its service portfolio beyond secondary residences and creating a national expansion pathway for buyer-agent services across France.
Prello is venture-backed, having raised a €13 million seed round in February 2022 led by Axeleo Capital with participation from Otium Capital. The company employs between 11 and 50 people and is led by co-founder and CEO Ludovic de Jouvancourt alongside GM & COO Sebastien Gal. Geographic operations are concentrated in France within the broader European market, and no public pricing details, enterprise customers, or proprietary technology assets have been disclosed in the available source material.
Prello firmographics
Firmographics- Name
- Prello
- Legal name
- Prello
- Website
- https://prello.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prello is a French proptech company that enables groups of buyers to jointly purchase and share costs of secondary residences through a co-ownership platform, having expanded into primary residence hunting via its 2023 acquisition of Je Rêve d'une Maison.
- Ownership category
- akta.pro rank
Prello industry classification
Industry- Product category
- Real Estate Brokerage Services
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Prello is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Markets served
Prello business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Co-ownership property services: Prello enables groups of buyers to jointly purchase secondary residences and share costs, providing a platform service for co-ownership arrangements in the French real estate market.
Go-to-market motion1 record
Prello product offering
Product offeringCore offering
Prello enables groups of buyers to jointly purchase secondary residences (vacation homes) and share associated costs such as mortgage payments, maintenance, and management fees in France. Following its February 2023 acquisition of Je Rêve d'une Maison, the company also offers property hunting services for primary residences.
Product overview
Prello is a French proptech company offering a co-ownership platform for secondary residences, allowing groups to jointly purchase and share costs. The company expanded its portfolio through the acquisition of Je Rêve d'une Maison, adding primary residence property hunting services to its offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Prello Co-Ownership Service for Secondary Residences Service that matches groups of individual buyers, structures joint purchase of a secondary/vacation home, and manages ongoing shared costs (mortgage, maintenance, management fees) for French consumers seeking affordable second-home ownership.
- Je Rêve d'une Maison — Property Hunting for Primary Residences Property hunting service acquired via the February 2023 acquisition of Je Rêve d'une Maison, helping French individual buyers find and acquire a primary residence.
Companies that use Prello
Customer profileSegments2 records
Ideal customer profiles2 records
Prello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prello partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Je Rêve d'une MaisoncorePrello partnered with Je Rêve d'une Maison in early 2022 before acquiring the company. Je Rêve d'une Maison is a proptech startup specializing in residential property hunting, particularly for primary residences. The partnership led to the acquisition in February 2023, expanding Prello's services beyond secondary residences to include primary residence property hunting, with potential for nationalizing Je Rêve d'une Maison's services across France.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Prello competitors and assessment
Company assessmentBroad incumbents
- Compass: US-based tech-enabled residential brokerage; comparable as a technology-first brokerage model targeting affluent buyers that has scaled internationally.
- Bien'ici: Major French real estate listing portal (part of the AVIV/Groupe SeLoger Axel Springer ecosystem); comparable as a high-traffic platform for residential property discovery and transactions in France.
- SeLoger: One of France's largest real estate classifieds portals; relevant as an incumbent channel through which co-ownership listings and buyer leads could flow or be displaced.
- LeBonCoin Immobilier: France's largest general classifieds platform with a major real estate vertical; comparable as the dominant demand-side traffic source for property transactions in France.
Direct peers
- Hom: French proptech providing property-hunting and acquisition services for residential buyers; comparable to Prello's Je Rêve d'une Maison arm focused on primary residences.
- Liberkeys: French tech-enabled residential real estate agency offering full-service buying support at reduced fees; comparable to Prello's brokerage-style acquisition services.
- Bricks: French proptech platform enabling fractional/shared ownership of income-producing real estate, directly comparable to Prello's co-ownership model for residential property.
Emerging players
- Masteos: French proptech focused on residential real estate investment and property management automation; comparable as a French proptech operating at the intersection of ownership and property operations.
- Properstar: International property portal with strong presence in France, Switzerland, and Spain for cross-border residential transactions; comparable for cross-border second-home buyer demand.
Regional players
- Patrimonia Edouardi / Foncia Group: Leading French residential property management and transaction group; comparable as an incumbent that bundles brokerage with ongoing co-ownership and management services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Prello social profiles
Digital presencePrello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prello leadership team
Management profileNumber of profiles
Profiles2 records
Prello subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prello funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prello M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prello
What does Prello do?
Prello enables groups of buyers to jointly purchase secondary residences (vacation homes) and share associated costs such as mortgage payments, maintenance, and management fees in France. Following its February 2023 acquisition of Je Rêve d'une Maison, the company also offers property hunting services for primary residences.
Is Prello a public or private company?
Prello is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prello founded?
Prello was founded in 2021. It employs 11 to 50 people.
Where is Prello based?
Prello is headquartered in Lyon, France, in the Europe region.
How does Prello make money?
One revenue line is on record: co-ownership property services.
Who are Prello's main competitors?
Broad incumbents on record are Compass, Bien'ici, SeLoger and LeBonCoin Immobilier. Direct peers are Hom, Liberkeys and Bricks. Emerging players are Masteos and Properstar. Patrimonia Edouardi / Foncia Group is listed as a regional player.
Does Prello have an API?
No public API is recorded for Prello.
What industry is Prello in?
Prello's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage, with a secondary code of BPAJAFAH, HOA / Condominium Association Management.