What Reelly AI - reelly.ai does

Reelly AI (legal entity: Reelly Tech Ltd, registered in the Dubai International Financial Centre under commercial license CL6648) operates an AI-powered B2B SaaS platform serving the UAE off-plan real estate market. The company connects a base of 66,666+ registered agents (30,000+ active) with 1,856+ exclusive off-plan projects sourced from UAE developers, providing tools that include one-touch AI-generated branded presentations, commission tracking and contract automation, advanced filtering for price and payment-plan comparison, live property availability, broker relationship management, agent behavior analytics, and an April-2026-launched AI Agent Creator Tool that lets users build autonomous agents on the platform. Reelly also offers an API and white-label product for embedding off-plan data into third-party systems.

The business model combines three streams: (1) agent subscriptions at $69/month for non-verified (Standard) and $49/month for verified agents (Pro) plus a $49/month Education tier for coaching and mentorship content; (2) developer tiered packages — Basic Listing (fixed price), Full Infrastructure Access (fixed price plus a percentage per closed deal), and Comprehensive Support (managed services with individual terms) — including an Ambassador Program with multi-level commission structure; and (3) an emerging channel via the DPS Dubai Property Show and offline event-led demand generation. Go-to-market is hybrid: product-led growth for individual agents through a freemium signup at soft.reelly.io, community-led growth through mentorship from 12+ named brokerage CEOs (Springfield, Eminence, Drehomes, H&S, Provident, FIDU, Aeon & Trisl, Range, Haus & Haus, Visionary, Huaxia, Footprint), and enterprise field sales for developer partnerships, with an Ohana Development partnership formalizing an Abu Dhabi expansion and an EasyWill partnership extending the offering into estate-planning services.

Name

Reelly AI - reelly.ai

Legal name

Reelly Tech Ltd

Website

https://reelly.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Reelly AI is a Dubai-based B2B SaaS platform that connects UAE off-plan real estate developers with 30,000+ active agents through AI-generated presentations, commission tracking, broker relationship management, and an API for off-plan inventory data.

Ownership category

akta.pro rank

Product category

PropTech / Real Estate SaaS

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Real estate SaaS
• Off-plan property platform
• Broker relationship management
• Proptech analytics
• AI agent tools

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Standard Tier: Reelly Standard Subscription at $69.00 USD per month (or per 28 days) for non-verified agents and other users. Provides access to core platform features with limited functionality compared to Pro tier.
2. Subscription - Pro Tier: Reelly Pro Subscription at $49.00 USD per month (or per 28 days) for verified agents. Lower price than Standard tier suggests verified agents receive preferential pricing as key ecosystem participants.
3. Reelly Education: Additional subscription at $49.00 USD per month (or per 28 days) for access to training and educational content including coaching from real estate leaders and mentoring programs.
4. Developer Basic Listing: Fixed price package for developers to publish projects and new launches with priority placement on the first page. Developers pay for visibility and market access to agent network.
5. Developer Full Infrastructure Access: Fixed price plus percentage per closed deal model for developers gaining full platform access including ambassador program, agent communication, and enhanced content visibility.
6. Developer Comprehensive Support: Individual terms arrangement where Reelly team manages project launches and activates hundreds of new agents for accelerated sales speed.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Reelly AI is an AI-powered B2B SaaS platform serving UAE real estate agents, brokerages, and developers with tools to discover, present, and close off-plan property deals. The platform combines agent-facing productivity tools (advanced filtering, commission tracking, AI-generated branded presentations, an AI Agent creator), developer-facing infrastructure (Broker Relationship Management system, tiered cooperation packages, project listing), and an off-plan property API for third-party integrations, all anchored by a verified agent network of over 66,000 registered users.

Product overview

Reelly AI is a B2B SaaS platform for UAE real estate professionals, operating as a unified AI ecosystem for real estate sellers. The platform consists of the core Reelly AI Platform with agent-facing tools (Tool for Agents, AI-Generated Presentations), agency packages (Corporate Package, Referral Deals), developer solutions (Broker Relationship Management System, Developer Cooperation Packages including Basic Listing, Full Infrastructure Access, and Comprehensive Support), and API products (API Database Off Plan). The platform connects over 30,000 active agents with UAE developers through features including commission tracking, contract automation, live property availability, and the Reelly Ambassador Program for multi-level sales expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Reelly AI Platform
• Tool for Agents
• Corporate Package

Quantifiable outcome

• 30,000+ active agents connected to UAE developers
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and major.

• EasyWillcoreStrategic or Co-development Partner · 26 March 2026Strategic partnership enabling real estate agents in the UAE to help their clients create legally compliant UAE wills through a fully guided, online process. The partnership addresses asset protection and estate planning needs for property owners, extending Reelly's service offering beyond property transactions to comprehensive client wealth management.
• Ohana DevelopmentcoreStrategic or Co-development Partner · 25 March 2026Strategic partnership expanding Reelly's presence in Abu Dhabi, strengthening ties with Ohana Development as part of its strategy to build direct partnerships with leading UAE developers. Collaboration aims to build structured and scalable sales infrastructure for shareholders.
• DPS (Dubai Property Show)majorGTM or Marketing Partner · 25 March 2026Dubai's Largest Property Show - an offline realization of Reelly's concept bringing sales offices of multiple developers under one roof. Reelly organizes this flagship event showcasing new developments and facilitating agent-developer connections.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Property Finder: UAE-founded real estate portal serving the same agent-developer ecosystem with listing, lead generation, and broker tools. Most direct competitor for both agent subscribers and developer partnerships in the same geography.
• Bayut: Leading MENA property portal owned by EMPG/Dubizzle Group serving agents, buyers, and developers across UAE and wider region. Competes directly for agent mindshare and developer marketing budgets in the UAE off-plan market.

Broad incumbents

• Dubizzle (OLX/EMPG): UAE classifieds platform covering real estate alongside vehicles, jobs, and other verticals. Parent of Bayut; broader portfolio but overlapping agent and developer audiences in the same geography.
• Zillow Group: US-listed real estate platform offering CRM, listings, and AI-powered tools (Zillow Premier Agent) to agents and a home-flipping marketplace. Comparable vertical SaaS-plus-marketplace model for real estate professionals, albeit in a different geography.
• Compass: US real estate brokerage and technology company providing agents with CRM, marketing, and AI-driven transaction tools. Comparable agent-SaaS-plus-marketplace positioning, though US-focused and brokerage-led.
• Redfin: Tech-enabled residential brokerage with portal and agent SaaS features in the US. Useful peer for benchmarking how an integrated portal-plus-tools platform monetises agents and consumers.

Emerging players

• Ylopo: US-based real estate SaaS providing AI-driven lead generation, IDX websites, and CRM tools for agents. Comparable product stack targeting similar agent personas but focused on the US resale market.
• Real Geeks: Provider of agent websites, CRM, and lead-generation tools for real estate professionals. Comparable SaaS positioning to Reelly's agent-facing tools, with similar subscription-style pricing.
• Spacely AI: AI-powered real estate platform offering virtual staging, design tools, and analytics for agents and developers. Comparable AI-application layer for real estate workflows with partial product overlap in generative content.

Regional players

• Housing.com: Major Indian real estate portal and developer marketing platform serving agents and builders in India. Relevant peer for portal-plus-developer-marketing model in an emerging market, though focused on India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReellyAI
• Facebookfacebook.com/reelly.io
• LinkedInlinkedin.com/company/reelly-io
• Instagraminstagram.com/reelly.ai?igsh=Y2U4cHl4ZTU5OG9n

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reelly AI - reelly.ai