Galaxy Media Partners

What Galaxy Media Partners does

Galaxy Media Partners LLC is a privately held, founder-controlled multi-platform media company headquartered in Syracuse, New York (235 Walton Street), with a regional office in Utica (520 Seneca Street, Suite 101). Founded circa 1994 by Ed Levine — who remains President & CEO — the company operates 13 locally owned and operated radio stations across the Syracuse and Utica markets, including KROCK, TK99, Sunny 102, ESPN Syracuse, Mix 102.5, Tony FM 99.1, and ESPN Utica-Rome, covering classic rock, classic hits, sports talk, and adult contemporary formats. Beyond broadcasting, Galaxy has expanded into five operating divisions: Digital Services (SEO, SEM, social, programmatic display and audio, email, website design), Sports Marketing (flagship/affiliate broadcast rights for Syracuse University Athletics, Syracuse Crunch, Utica Comets, Buffalo Bills, NY Yankees, and NY Giants), Audio/Radio, Events (Galaxy Events, producing Taste of Syracuse, Wine & Chocolate Festival, Syracuse Nationals, Spooktacular Stroll, and Lights on the Lake), and Lead Generation (the OnSite LeadGen subscription platform).

The OnSite LeadGen product is the company's most technology-forward offering, featuring AI-powered website visitor identification (claimed 30-50% capture rate versus a cited 3-7% industry benchmark, producing 30+ data points per visitor), AI-driven email campaigns, conversational AI voice and chat agents that book sales appointments, and a Lead Recovery Agent that re-engages cold leads via text, voice, and email. The company also offers a programmatic audio platform extending reach to Spotify, Pandora, Radio.com, Stitcher, and Apple Podcasts. The firm employs 51-100 people, operates as a single-member/closely-held LLC under New York State jurisdiction, and is structured with wholly owned subsidiaries including Galaxy Events (formed 2002) and DBA brands Galaxy Media and Galaxy Media Interactive.

The business model is diversified across five revenue streams: (1) radio advertising sales (on-air spots, sponsorships, branded content across 13 stations), (2) digital marketing services billed as agency fees for campaign management, (3) subscription/usage-based fees for the OnSite LeadGen platform, (4) transaction-based event revenue from vendor fees, ticket sales, and corporate sponsorships at owned festivals, and (5) sports marketing revenue tied to broadcast rights and sponsorship integrations. Distribution is sales-led and consultative, with direct account executives at both the Syracuse and Utica offices crafting custom packages; a free digital assessment serves as the primary top-of-funnel lead capture mechanism. The customer base skews to small and mid-sized local businesses in Central New York, with secondary revenue from event sponsors, vendors, and sports-adjacent advertisers.

Name

Galaxy Media Partners

Legal name

Galaxy Media Partners LLC

Website

https://galaxymediapartners.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Galaxy Media Partners is a privately held, founder-owned multi-platform media company in Syracuse and Utica, New York, operating 13 radio stations plus digital marketing, sports marketing, AI-driven lead generation (OnSite LeadGen), and event management services for small and mid-sized local businesses in Central New York.

Ownership category

akta.pro rank

Product category

Local Broadcast Media & Integrated Marketing Services

NAICS

Radio and Television Broadcasting Stations (5161), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Radio Networks (National/Regional) (MPABABAA), Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Radio broadcasting
• Digital marketing services
• Sports marketing
• Event management
• Lead generation platform

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Sales: Sale of advertising time across 13 locally owned and operated radio stations in Syracuse and Utica markets. Stations include KROCK (classic rock/active rock), TK99 (classic rock), Sunny 102 (classic hits), ESPN Syracuse (sports talk), ESPN Utica-Rome (all-sports), Mix 102.5 (adult contemporary), and Tony FM 99.1. Revenue generated from on-air spots, sponsorships, and branded content.
2. Digital Marketing Services: Comprehensive digital marketing services including SEO, SEM, social media advertising, programmatic display, video advertising, email marketing, website design and development, and local listing optimization. Revenue from agency fees and campaign management charges to businesses of all sizes.
3. Lead Generation Services: OnSite LeadGen platform providing lead identification, conversion, and automation services. AI-powered tools for identifying website visitors, automating follow-up, and converting cold leads. Revenue from subscription/usage-based pricing for platform access and campaign management.
4. Event Management & Sponsorships: Organization and execution of large-scale events including Taste of Syracuse (25+ year annual festival), Wine & Chocolate Festival, Syracuse Nationals auto show, and Spooktacular Stroll. Revenue generated from vendor fees, ticket sales, and corporate sponsorships.
5. Sports Marketing: Sports marketing division providing broadcast rights, sponsorship integration, and marketing services around sports teams including Syracuse University Athletics, Syracuse Crunch, Utica Comets, Buffalo Bills, New York Yankees, and New York Giants. Revenue from advertising sales tied to sports broadcasts and sponsorship deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Galaxy Media Partners is a Central New York-based independent media company that owns and operates 13 radio stations in Syracuse and Utica while providing integrated marketing services to local and regional businesses. Its offerings span traditional radio advertising, digital marketing (SEO, SEM, social media, programmatic, web design), sports broadcast marketing, large-scale community event production through Galaxy Events, and the proprietary OnSite LeadGen AI-powered lead generation and conversion platform.

Product overview

Galaxy Media Partners is a Central New York-based media company operating as a multi-platform marketing services provider rather than a unified SaaS platform. The company offers five core service divisions: (1) Digital Services for online marketing and website design, (2) Sports Marketing for sports radio broadcasts and sponsorship, (3) Audio/Radio Broadcasting across 13 local stations in Syracuse and Utica, (4) Events producing festivals and experiential marketing, and (5) OnSite LeadGen, an AI-powered lead generation platform. The product portfolio includes both traditional media (radio, events) and digital marketing services, with OnSite LeadGen being their primary technology-enabled product for automated lead capture, AI-driven email campaigns, and sales appointment booking.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxy Events: Event planning and management division responsible for organizing festivals and community events in Central New York.
• KROCK
• TK99
• Sunny 102
• ESPN Syracuse
• Mix 102.5
• 99.1 Tony FM
• ESPN Utica/Rome
• OnSite LeadGen

Products and services

• Digital Services

Quantifiable outcome

• 30-50% website visitor identification rate with 30+ data points per visitor
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Paradise CompaniesmajorStrategic or Co-development Partner · 1 January 2023In 2023, Galaxy Media formed a partnership with Paradise Companies to jointly purchase the Syracuse Nationals, a major auto show event staple known nationally. The partnership committed to continuing and expanding the tradition of the Syracuse Nationals event. This represents a significant investment in event ownership and expansion along the East Coast.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Townsquare Media: Publicly traded local media company combining a large portfolio of radio stations with digital marketing, live events, and programmatic advertising. Operates a similar multi-revenue media-partner model and is the closest publicly traded comp for Galaxy's station group plus digital plus events mix.
• Connoisseur Media: Private independent radio operator with station clusters across multiple US markets. Closest peer in scale and ownership profile (private, family-controlled regional station group), although it does not bundle a digital agency or AI lead-gen platform.
• Cumulus Media: One of the largest US radio station operators with a national footprint. Compares on station-portfolio scale and digital audio growth ambitions (Cumulus Media/Westwood One), though it is much larger than Galaxy and lacking Galaxy's localized events business.
• Beasley Broadcast Group: Publicly traded owner-operator of radio stations with digital and event components. Comparable on broadcast-plus-digital operating model and station-cluster approach, although concentrated in larger East Coast markets.
• Bonneville International: Private, family-owned broadcast company operating radio stations across Western US markets. Comparable as a closely-held private radio operator, though no documented digital agency or events overlay like Galaxy Events.
• Lotus Communications: Private regional radio station operator concentrated in the Western US. Comparable on private ownership and station-cluster model, but without Galaxy's combined events, digital agency, and AI lead-gen platform.
• Hubbard Broadcasting: Private, family-controlled US broadcaster operating radio stations, TV stations, and digital properties. Compares on private family ownership and multi-format broadcast-plus-digital operating model.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster and owner of the iHeartRadio streaming platform, with a national ad-sales and live-events business. Overlaps with Galaxy on radio advertising, programmatic audio, events, and sports broadcasts, but at vastly greater scale and as a public incumbent.
• Audacy: Major US radio station group and podcast/audio network (formerly Entercom/CBS Radio). Comparable in radio broadcasting and digital audio monetization including programmatic ad insertion and live events.

Others

• RekorderTV / AdLarge (Audio Active Group): Audio advertising sales and programmatic audio ad-tech specialist. Adjacent rather than directly competitive: comparable to Galaxy on programmatic audio advertising and on behalf-of-advertiser media-buying model, but does not own stations or events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/krockcny
• YouTubetwitch.tv/cusesportstalk
• Facebookfacebook.com/GalaxyMediaCompany
• LinkedInlinkedin.com/company/galaxy-media-company
• Instagraminstagram.com/krockcny

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxy Media Partners