What Outlogic does

Outlogic (OUTLOGIC LLC) is a US-based location intelligence company that aggregates and licenses first-party mobile geolocation data to enterprise customers. Founded in 2020 and headquartered in Arlington, Virginia, the company operates a proprietary publisher toolkit that ingests petabytes of mobile location signals through direct relationships with mobile app publishers, deliberately avoiding ad-bidstream data to reduce dataset overlap and improve quality. Its flagship product, the Observation Panel, applies accuracy filters around speed, bearing, vertical accuracy, and IoT integrations to deliver visit and dwell-time measurements used for advertising attribution, smart mobility and urban planning, real estate analysis, COVID-19 analytics, and cybersecurity applications.

Outlogic distributes its data through multiple delivery channels: direct enterprise licensing via a Custom REST API, daily batch and hourly near real-time exports over AWS S3, the Snowflake Data Marketplace, and channel partnerships with audience platforms Eyeota and Adsquare. The company employs an enterprise field-sales motion with a quote-based engagement model, pricing is not publicly disclosed, and customers span advertising technology, smart mobility, real estate planning, public health research, and fraud-prevention segments. Compliance posture includes GDPR, CCPA, Virginia CDPA, CSA STAR alignment, and registration as a data broker under Texas law.

The business model is data monetization at its core: licensing premium first-party geolocation datasets to enterprises through data exchanges, platform partnerships, and direct contracts. Over its funding history Outlogic has raised approximately $15.2 million across multiple rounds between 2016 and 2020, with a $9.5 million round in mid-2019 led by Origin Ventures and participation from Alumni Ventures, BuildGroup, Castor Ventures, Gaingels, Spectre, and Outcome Capital. The company has 11-50 employees and operates globally through local publisher partnerships.

Name

Outlogic

Legal name

OUTLOGIC LLC

Website

https://outlogic.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Outlogic is a Virginia-based location intelligence company that licenses first-party mobile geolocation data from direct publisher partnerships to enterprise customers in advertising technology, smart mobility, real estate, and research via Snowflake, AWS, and audience platform channels.

Ownership category

akta.pro rank

Product category

Location Intelligence

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Geolocation data
• Location intelligence
• Mobile location data
• First-party data
• Data licensing

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Geolocation Data Licensing: Outlogic licenses premium first-party geolocation data to enterprises through multiple delivery methods including Snowflake datasets, AWS S3 daily/hourly exports, and Custom REST API. Data is licensed as observation panel for enterprise analytics, advertising technology, and research purposes.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Outlogic licenses first-party mobile geolocation data through its Observation Panel platform to enterprise customers for analytics, attribution, and research use cases. Data is ingested via proprietary publisher SDKs, aggregated and processed at petabyte scale, and delivered through Snowflake Data Marketplace, AWS S3 exports (daily batch and hourly near real-time), Custom REST API, and audience partnerships with Eyeota and Adsquare.

Product overview

Outlogic is a location intelligence platform offering a single core product: the Observation Panel. The platform aggregates high-quality, privacy-compliant geolocation data through exclusive publisher partnerships and licenses this data to enterprise clients for analytics applications. Data is delivered through multiple channels including Snowflake marketplace, AWS S3 exports, REST API, and audience partnerships with Eyeota and Adsquare. The platform supports use cases including advertising attribution, smart mobility, real estate planning, and urban planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Observation Panel Flagship location intelligence product that ingests, aggregates, and processes petabytes of first-party geolocation data from mobile apps via direct publisher relationships, delivered through Snowflake Data Marketplace, AWS S3 daily/hourly exports, Custom REST API, and audience partnerships (Eyeota, Adsquare) to enterprise customers for ad measurement, attribution, smart mobility, real estate, and cybersecurity analytics.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Offerings used for data infrastructure, cloud hosting, and data privacy compliance as listed in Outlogic's Service Providers.
• GooglecoreTechnology or IntegrationGoogle services referenced in privacy policy and used for various technology integrations as listed in Outlogic's Service Providers.
• MicrosoftcoreTechnology or IntegrationMicrosoft services used for cloud infrastructure and operations as listed in Outlogic's Service Providers.
• SnowflakecoreTechnology or IntegrationSnowflake Data Marketplace partnership enabling direct access to Outlogic geolocation dataset through Snowflake platform.
• EyeotacoreChannel Partner/ Reseller/ DistributorAudience platform partnership for delivering Outlogic location-based audiences to enterprise customers.
• AdsquarecoreChannel Partner/ Reseller/ DistributorLocation-based audience platform partnership for delivering Outlogic audiences to programmatic advertisers.
• Accurat.aiminorOthersListed as a trusted partner for EEA data sharing arrangements.
• AdvanminorOthersListed as a trusted partner for data sharing arrangements.
• BlisminorOthersListed as a trusted partner for location data ecosystem collaboration.
• UnacastminorOthersListed as a trusted partner for location data ecosystem collaboration.
• HuqminorOthersListed as a trusted partner for mobile data and analytics collaboration.
• TargomominorOthersListed as a trusted partner for location intelligence ecosystem.
• Digital ElementminorOthersListed as a trusted partner for geolocation data services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foursquare: Pioneer in location data and POI intelligence, offering the Foursquare Places and Audience products to enterprises for visit attribution, geospatial analytics, and audience targeting. Comparable scale and enterprise GTM motion to Outlogic.
• Cuebiq: Location intelligence company offering a consented first-party panel, visitation insights, and audience solutions to enterprise marketers and analytics teams. Directly comparable product offering and GTM motion to Outlogic.
• Near Intelligence: Global location intelligence platform providing first-party panel data, audience targeting, and attribution products to enterprise marketers. Competes head-to-head with Outlogic across ad measurement and audience use cases.
• Blis: Location-powered advertising platform combining a global panel with planning, activation, and measurement products. Listed as a trusted partner to Outlogic while also operating competing location data and audience offerings.
• GroundTruth: Location-based marketing and measurement company built on a first-party device panel, offering visitation, audience, and attribution products to advertisers and agencies. Directly comparable to Outlogic's advertiser-focused offerings.
• SafeGraph: Provider of points-of-interest (POI) data, place attributes, and geospatial datasets for analytics use cases including retail site selection, real estate, and academic research. Comparable B2B data licensing model and customer segments.
• PlaceIQ: Location data and audience company providing visitation analytics and location-based targeting for advertisers, agencies, and platforms. Competes with Outlogic in ad attribution and audience licensing.
• Placer.ai: A leading location analytics platform that aggregates foot-traffic data from mobile devices and panels, serving retail, real estate, and CPG customers. Direct competitor to Outlogic's Observation Panel in the geolocation analytics category.
• Unacast: Location data and analytics provider operating a global location panel and audience products, serving retail, real estate, and advertising customers. Listed as both a trusted partner and a direct competitor in Outlogic's ecosystem.

Broad incumbents

• Esri: Incumbent geospatial analytics platform (ArcGIS) used broadly across urban planning, smart mobility, real estate, and government. While not a direct mobile-panel competitor, it is a broad incumbent in the location intelligence space where Outlogic also competes for smart-mobility and urban-planning buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlogic