Modian
Modian (摩点) is a Beijing-based crowdfunding and e-commerce platform serving independent creators, studios, and IP holders in China, enabling pre-orders for creative projects across games, publishing, toys, anime, music, and film through mobile, web, and marketplace channels.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Modian does
Modian (摩点) is a Beijing-based crowdfunding platform founded in 2014 that specializes in cultural and creative projects across 19 categories including tabletop games, video games, publishing, collectible toys, anime, music, film, and design. The platform operates a two-sided marketplace connecting independent creators, studios, and IP holders — including Palace Museum Press (故宫出版社), CMON, People's Literature Publishing House, and major animation studios such as the Nezha and Legend of Luoxiaohei franchises — with a community of Chinese backers who pre-purchase and fund projects. As of the latest data, Modian has hosted more than 21,185 projects, of which 13,756 have been successfully funded, with its single largest campaign (a Palace Museum interactive puzzle book) raising ¥20.2M from 87,674 backers.
The platform's technology consists of a mobile application (iOS and Android), web platform (modian.com and zhongchou.modian.com), and WeChat mini-program, all backed by integrated payment processing through WeChat Pay, Alipay, and bank transfer. Core operational features include a project launch and management system for creators, a batch shipping system with template-based fulfillment, a three-installment settlement system that releases creator funds after campaign success, full shipment, and backer evaluation, and an integrated e-commerce marketplace (摩点商城) for continued post-campaign retail sales. Modian holds regulatory licenses including a Value-added Telecom Business Permit (京B2-20192895), Publication Business License, Internet Culture Business License, and Food Distribution Permit.
Modian generates revenue primarily through transaction-based commissions: a minimum 6% service fee on successful creative crowdfunding campaigns (with higher rates under individual creator agreements), a 3% fee on personal wish and animal rescue projects, and marketplace commissions from post-campaign e-commerce sales. The company employs 11–50 staff, raised $16M in a 2018 funding round led by Weibo, and is privately held under founder Victor Huang. Distribution is confined to mainland China, with Hong Kong, Macau, Taiwan, and overseas regions explicitly excluded.
Modian firmographics
Firmographics- Name
- Modian
- Legal name
- 北京摩点会想科技有限公司
- Website
- https://modian.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modian (摩点) is a Beijing-based crowdfunding and e-commerce platform serving independent creators, studios, and IP holders in China, enabling pre-orders for creative projects across games, publishing, toys, anime, music, and film through mobile, web, and marketplace channels.
- Ownership category
- akta.pro rank
Modian industry classification
Industry- Product category
- Crowdfunding Platform
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where Modian is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Modian business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Commission - Creative Projects: Modian charges a service fee of at least 6% (and potentially higher based on individual agreements) on the total crowdfunding amount for successful creative projects. For personal wish and animal rescue projects, a 3% fee is charged (1% payment processing + 2% platform commission).
- E-commerce Sales (摩点商城): The platform operates a separate e-commerce marketplace for continued product sales after crowdfunding campaigns conclude. Merchants can list products with the platform taking a commission on transactions. The mall operates on an invitation-only basis.
- Payment Processing: The platform integrates third-party payment processing (WeChat Pay, Alipay, bank transfer) and retains a portion of transaction fees. For personal wish/animal rescue projects, 1% is attributed to payment processing costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Creative Projects (Games, Anime, Film, Music, Publishing, Design, Technology, Toys, Board Games, etc.) |
| Transaction based/ take rate | Multi-year contract | Personal Wish and Animal Rescue Projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Modian product offering
Product offeringCore offering
Modian operates a Chinese crowdfunding platform that enables creators to launch and manage campaigns for creative projects across 19 categories including games, publishing, board games, toys, cards, technology, film, music, and design. The platform provides integrated payment processing, project management tools, batch shipping systems, and an invitation-only e-commerce marketplace (摩点商城) for post-crowdfunding product sales, charging creators a take-rate commission on successful campaigns.
Product overview
Modian (摩点) operates as an integrated crowdfunding and e-commerce platform combining two core offerings: the MoDian Crowdfunding platform enabling creators to raise funds for creative projects across 19 categories (games, publishing, board games, toys, cards, technology, film, music, design, collectibles, home, food, comics, charity, animal rescue, personal wishes, and others), and the MoDian Mall for post-crowdfunding retail sales. The platform provides additional modules including a project launch and management system for creators, order and logistics tracking for backers, refund and dispute resolution services, a creator dynamics community for updates, and a dedicated mobile application. The system supports multiple payment methods including WeChat Pay, Alipay, online banking, and bank transfer.
Differentiator
Problem solved
Functional benefit
Brands
- 摩点商城: E-commerce/marketplace section of the platform
- 星之烬
Products and services
- MoDian Crowdfunding Platform (摩点众筹) A crowdfunding platform that enables creators to launch and manage crowdfunding campaigns for creative projects across 19 categories including games, publishing, board games, toys, cards, technology, film, music, design, and more. Includes integrated payment processing, project management tools, batch shipping, and order fulfillment.
- MoDian Mall (摩点商城) An invitation-only e-commerce marketplace integrated within the platform that enables merchants to continue selling products after crowdfunding campaigns conclude, with features including seven-day returns, 48-hour shipping for in-stock items, and merchant onboarding support.
- MoDian Mobile App (摩点App) A mobile application providing full platform access for both backers and creators, enabling project discovery, backing, order management, customer service contact, and push notification support for project updates. Available on iOS and Android.
Quantifiable outcome
- Platform has facilitated 13,756+ successful projects with combined funding exceeding ¥100M+
- +1 more outcomes
Companies that use Modian
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Modian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Modian partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Modian competitors and assessment
Company assessmentEmerging players
- BackerKit: Post-campaign management and fulfillment platform serving crowdfunding creators. Comparable to Modian's project management and batch shipping tooling for creators after a campaign succeeds.
- Patreon: Subscription-based creator monetization platform. Comparable to Modian in serving independent creators with fan-funding, though using recurring instead of one-time project-based funding.
Broad incumbents
- Bilibili: Major Chinese video and creator economy platform with commerce and IP-merchandise capabilities. Comparable to Modian in reaching Chinese anime, gaming, and collectibles communities, and increasingly adjacent in IP-driven crowdfunding.
- GoFundMe: Largest donation-based crowdfunding platform globally. Comparable to Modian only in the personal wish and charity/animal rescue project categories, which Modian services at a 3% take rate.
Direct peers
- Indiegogo: Reward-based crowdfunding platform with strong positioning in tech and creative categories. Comparable to Modian in offering fixed and flexible funding, project management tools, and post-campaign commerce.
- JD Crowdfunding (京东众筹): Crowdfunding platform operated by JD.com in China. Comparable to Modian as a domestic competitor covering creative and tech categories, leveraging JD's supply chain and logistics.
- Kickstarter: Global pioneer of reward-based crowdfunding for creative projects (games, design, publishing, film). Most directly comparable platform to Modian in model, category mix, and backer experience—operating in Western markets where Modian does not.
- Taobao Crowdfunding (淘宝众筹): Crowdfunding offering embedded within Alibaba's Taobao marketplace in China. Directly competes with Modian in creative projects and leverages Alibaba's traffic, payments, and logistics—often the primary competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modian social profiles
Digital presenceModian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modian leadership team
Management profileNumber of profiles
Profiles1 record
Modian funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modian
What does Modian do?
Modian operates a Chinese crowdfunding platform that enables creators to launch and manage campaigns for creative projects across 19 categories including games, publishing, board games, toys, cards, technology, film, music, and design. The platform provides integrated payment processing, project management tools, batch shipping systems, and an invitation-only e-commerce marketplace (摩点商城) for post-crowdfunding product sales, charging creators a take-rate commission on successful campaigns.
Is Modian a public or private company?
Modian is a private company. It is classified as venture growth investor backed and is currently operating.
When was Modian founded?
Modian was founded in 2014. It employs 11 to 50 people.
Where is Modian based?
Modian is headquartered in Beijing, China, in the Asia region.
How does Modian make money?
Three revenue lines are on record. Platform Commission - Creative Projects are the primary driver. The others are E-commerce Sales (摩点商城) and payment Processing.
Who are Modian's main competitors?
Emerging players on record are BackerKit and Patreon. Broad incumbents are Bilibili and GoFundMe. Direct peers are Indiegogo, JD Crowdfunding (京东众筹), Kickstarter and Taobao Crowdfunding (淘宝众筹).
Does Modian have an API?
No public API is recorded for Modian.
What industry is Modian in?
Modian's product category is Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 516 and its SIC code is 7900.