What BOOK A TIGER does

BOOK A TIGER, founded in 2014 and headquartered in Berlin, is a German digital marketplace platform that intermediates between customers and vetted professional cleaners. The company operates a hybrid B2C/B2B model: household customers are onboarded through the Helpling.de marketplace, while commercial clients — including law firms, medical and dental practices, cafés, retail spaces, short-term rental operators, and startup offices — are served directly through its Tiger Facility Services sub-brand. Both segments are supported by a Digital Customer Portal providing order management, in-app messaging, property documentation, and digital invoicing, and the company emphasises insured cleaners, background checks, and structured training (including a 4-colour hygiene system) as its service-quality differentiators.

The underlying technology is a coordination and service-management platform rather than an AI-driven system: online booking, cleaner matching by preference (language, pet/child experience), key handover handling, and a subscription/recurring revenue model with monthly billing. Pricing is not publicly disclosed but is positioned against the German §35a EStG tax-deductibility framework, which the company markets as enabling up to 20% customer savings. The GTM motion is product-led for households (self-serve online booking) and field/enterprise-direct for commercial contracts.

The business has raised approximately $40.6 million across six disclosed rounds between 2014 and 2017, with the last material activity in November 2017 (a ~$9.4M round) and no publicly recorded round since. Investors include DN Capital, Target Global, Coller Capital, Avala Capital, Tamedia, Davidson Technology Growth Debt Fund, German Media Pool, TAKKT Venture Capital, and Atami Capital. Headcount sits in the 501–1,000 band, the company operates exclusively in Germany (DACH), and no revenue, ARR, or GMV figures have been disclosed.

Name

BOOK A TIGER

Legal name

BOOK A TIGER

Website

https://bookatiger.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BOOK A TIGER is a German digital marketplace, founded in 2014 and based in Berlin, that connects private households and commercial clients with insured, background-checked professional cleaning services via online booking, the Helpling.de marketplace, and its Tiger Facility Services B2B sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cleaning Services Revenue: Revenue generated from providing professional cleaning services to households and businesses through a digital booking platform. Services are booked on a per-cleaning or subscription basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

BOOK A TIGER is an online booking platform that matches customers with interviewed, background-checked, and tested professional cleaners in Germany. For private households, booking flows are executed through an integration with the Helpling.de marketplace; for business customers, customized cleaning solutions are delivered under the Tiger Facility Services sub-brand across offices, medical and dental practices, law firms, retail, cafés, and short-term rentals. Both segments are supported by a digital customer portal for order management, messaging, object documentation, and digital invoicing.

Product overview

BOOK A TIGER operates as a multi-channel cleaning services platform offering two core offerings: private household cleaning (through Helpling.de) and business cleaning services (via Tiger Facility Services). Both services are supported by a digital customer portal that provides order management, messenger communication, property documentation, and digital invoicing capabilities. The platform enables customers to book and manage cleaning services online with insurance coverage and quality guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Household Cleaning (Reinigung für Privathaushalte) Professional residential cleaning services for homeowners, tenants, and families in Germany, featuring insured and reliable cleaners booked through a digital self-service flow that integrates with the Helpling.de marketplace and is supported by the BOOK A TIGER customer portal.
• Business Cleaning via Tiger Facility Services (Reinigung für Unternehmen) Customized commercial cleaning solutions for businesses and organizations in Germany, delivered by Tiger Facility Services for offices, startups, law firms, dental and medical practices, retail spaces, cafés, vacation rentals, and public facilities, with digital inquiry, order management, and invoicing supported through the BOOK A TIGER platform.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Helpling.deminorChannel Partner/ Reseller/ DistributorBOOK A TIGER partners with Helpling.de, a marketplace platform, for household cleaning service bookings. Household customers are redirected to Helpling.de for booking services, creating a channel partnership in the consumer segment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Blys: Blys is an online marketplace for wellness and cleaning services that has expanded into home cleaning verticals across multiple geographies. Comparable as a managed-services marketplace where cleaning is a core booking category.
• Urban Company (UrbanClap): Urban Company is an online marketplace for home and beauty services including deep cleaning, with operations primarily across India, the Middle East, and Southeast Asia. Comparable as a multi-service marketplace with cleaning as a major vertical and its own vetted professional workforce.
• Cleanly: Cleanly is a US-focused online cleaning service platform offering on-demand and recurring bookings with vetted cleaners. Closely comparable to BOOK A TIGER's recurring household cleaning offering via an online portal.

Direct peers

• Helpling: Helpling is a leading online marketplace for household cleaning services in Europe. It is both a direct competitor and an active distribution partner of BOOK A TIGER via Helpling.de, making it the most directly comparable peer in terms of product, customer, and model.
• Wecasa: Wecasa is a French-headquartered platform that books vetted home services professionals (cleaning, home care, beauty) online. It overlaps directly with BOOK A TIGER on the online-cleaning-marketplace model and household target segment, though it primarily serves France rather than Germany.
• TaskRabbit: TaskRabbit is an online and mobile marketplace that connects customers with freelance labor for tasks including cleaning, mounting, moving, and handyman jobs. Comparable as a generalist services marketplace where cleaning is a major use case, serving both households and small businesses.

Broad incumbents

• Angi (formerly Angie's List / Handy): Angi is a large US-based home services platform that connects households with local professionals for cleaning, handyman, and remodeling services. It is a broader incumbent that has historically bundled Handy-style instant booking with directory services, comparable in model to BOOK A TIGER's B2C marketplace angle.
• Helpling Group (parent of Helpling): Helpling Group is the corporate parent of multiple regional Helpling marketplaces, including Helpling Germany, and competes with BOOK A TIGER across household and SMB cleaning bookings. Relevant as a direct international incumbent in the same niche.
• Wisag: WISAG is a large German facility services group providing cleaning, security, technical building services, and commercial cleaning for corporate clients. Comparable as a major German B2B facility services incumbent that competes for the same enterprise cleaning contracts BOOK A TIGER pursues via Tiger Facility Services.

Regional players

• Rational Reinigungs GmbH: Rational Reinigungs is a long-established German commercial cleaning and facility services company serving offices, healthcare, and industrial clients. Comparable as a German B2B facility services provider offering specialized cleaning for verticals that BOOK A TIGER's Tiger Facility Services also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bookatiger
• Facebookfacebook.com/bookatigercom-994862320553732
• LinkedInlinkedin.com/company/book-a-tiger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOOK A TIGER