Symphony
SymphonyOS is an AI-powered marketing automation platform that helps musicians, labels, and agencies run ad campaigns, manage fan relationships, and analyze performance across streaming and social platforms from a single dashboard.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Symphony does
SymphonyOS is an AI-powered marketing automation platform built specifically for the music industry. The company's product, launched as a beta in April 2022 and evolved from the founders' prior agency Integral Studio (founded 2016), consolidates ad campaign creation and optimization, pre-save and release marketing, fan relationship management, cross-platform analytics, artist websites, and event pages into a single dashboard. Underlying the product is Maestro AI, which generates campaigns from a stated goal and budget, automates targeting and bidding across Instagram, YouTube, TikTok, and Facebook, and is trained on a claimed dataset of 125M+ fan data points accumulated across the platform's 100,000+ users.
The platform integrates natively with eight streaming services (Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, SoundCloud, Tidal, Shazam), four ad platforms, and four distribution partners (UnitedMasters, CD Baby, Symphonic, Downtown Music Holdings). Revenue is generated through a four-tier subscription model: Free ($0/mo), Growth ($39/mo with up to $5K/mo ad budget), Advanced ($99/mo with up to $10K/mo ad budget), and Teams (custom pricing for labels and agencies), supplemented by a 5% automation fee on ad spend in the Growth and Advanced tiers.
SymphonyOS serves both individual artists through a product-led, freemium self-serve motion and enterprise clients including all three major labels (Universal Music Group, Warner Music Group, Sony Music) plus Virgin, Motown, AWAL, Platoon, and LVRN through a sales-assisted Teams motion. The company is headquartered in Los Angeles, was incorporated as SymphonyOS Inc. in 2020, and raised a $1 million pre-seed round in August 2023 led by Spice Capital with participation from LVRN Records, Gold House, and Guin. Leadership comprises co-founder and CEO Megh Vakharia and co-founder and Chief Business Officer Chuka Chase.
Symphony firmographics
Firmographics- Name
- Symphony
- Legal name
- SymphonyOS Inc.
- Website
- https://symphonyos.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SymphonyOS is an AI-powered marketing automation platform that helps musicians, labels, and agencies run ad campaigns, manage fan relationships, and analyze performance across streaming and social platforms from a single dashboard.
- Ownership category
- akta.pro rank
Symphony industry classification
Industry- Product category
- Music Marketing Software
- NAICS
- Media Buying Agencies (541830), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)
- akta.pro secondary industries
- Social/UGC Music Platforms (Short-Form, Social Listening) (MPAIACAE), Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)
Keywords
Where Symphony is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Symphony business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Monthly/annual subscription tiers (Free, Growth at $39/mo, Advanced at $99/mo, Teams custom pricing) providing access to the marketing platform, analytics, and campaign tools.
- Advertising Automation Fee: Platform charges 5% automation fee on ad spend for Growth and Advanced tiers. Growth tier caps ad budgets at $5K/mo, Advanced at $10K/mo.
- Credit-based Email Campaigns: Growth and Advanced tiers include credit-based email campaigns, with discounted credits for Teams tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic link-in-bio website for getting started |
| Subscription | Monthly | Growth - Ad automation and fan data for artists ready to invest |
| Subscription | Monthly | Advanced - Full marketing stack for serious artists |
| Subscription | Multi-year contract | Teams - Multi-artist dashboard for labels and agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Symphony product offering
Product offeringCore offering
SymphonyOS is an AI-powered music marketing SaaS platform that lets independent artists, managers, labels, and agencies run automated ad campaigns on Instagram, YouTube, TikTok, and Facebook, capture fans via pre-saves and event pages, manage them in a centralized CRM, and view unified streaming and social analytics. The platform replaces a fragmented stack of Meta Ads, Spotify for Artists, Linktree, and spreadsheets with one dashboard, and its Maestro AI generates and optimizes campaigns from a single goal and budget. Pricing tiers include Free, Growth ($39/mo), Advanced ($99/mo), and custom-priced Teams for multi-artist rosters.
Product overview
SymphonyOS is a unified AI-powered music marketing SaaS platform delivered as a single product with multiple integrated modules. The core platform consolidates Ad Campaigns (automated ads on Instagram, YouTube, TikTok, Facebook), Pre-Saves with Forever Saves, Fan CRM, Analytics (cross-platform streaming and social data), Artist Websites, Event Pages, and the Maestro AI engine into one dashboard. For teams and labels managing multiple artists, the platform extends with a Multi-Artist Dashboard, Team Seats and Permissions, and Sound Tracking modules. The platform integrates natively with major streaming services (Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, SoundCloud, Tidal, Shazam), ad platforms (Instagram, YouTube, TikTok, Facebook), and distribution partners (UnitedMasters, CD Baby, Symphonic, Downtown Music Holdings). Pricing tiers are Free, Growth ($39/mo), Advanced ($99/mo), and Teams (custom), with a 5% automation fee on ad spend in paid tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- SymphonyOS Platform An AI-powered music marketing SaaS platform that consolidates automated ad campaigns on Instagram, YouTube, TikTok, and Facebook; pre-saves and Forever Saves; a centralized Fan CRM; cross-platform streaming and social analytics; customizable artist websites and event pages; and email/SMS outreach into a single dashboard for independent artists, managers, labels, and agencies. Pricing tiers are Free, Growth ($39/mo), Advanced ($99/mo), and custom-priced Teams, with a 5% automation fee on ad spend in paid tiers.
Quantifiable outcome
- 100K+ artists and teams on platform
- +8 more outcomes
Companies that use Symphony
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Symphony technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature6 records
Symphony partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- Universal Music GroupflagshipMajor label served by SymphonyOS. Platform integrates with UMG's roster and serves artists across the label's extensive catalog.
- Warner Music GroupflagshipMajor label served by SymphonyOS. Platform enables WMG artists to run self-serve marketing campaigns.
- Sony MusicflagshipMajor label served by SymphonyOS with dedicated platform integrations for Sony artists.
- Virgin RecordscoreMajor label served by SymphonyOS.
- MotowncoreHistoric R&B label served by SymphonyOS.
- PlatooncoreIndependent music company and label services provider served by SymphonyOS.
- AWALcoreArtist services and music distribution company served by SymphonyOS.
- SpotifycoreStreaming platform integration. Symphony pulls streaming data and syncs fan profiles from Spotify.
- InstagramcoreSocial platform integration. Symphony runs automated ad campaigns on Instagram with targeting based on fan data.
- TikTokcoreSocial platform integration. Symphony runs automated ad campaigns on TikTok.
- YouTubecoreStreaming and social platform integration. Symphony pulls data from YouTube Music and runs ads on YouTube.
- FacebookcoreSocial platform integration. Symphony runs automated ad campaigns on Facebook.
- Apple MusiccoreStreaming platform integration. Symphony pulls streaming data from Apple Music.
- UnitedMasterscoreDistribution partner integration. Artists using UnitedMasters can manage distribution alongside marketing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Symphony competitors and assessment
Company assessmentDirect peers
- Groover: Groover is a music PR and promotion platform that connects artists with curators, playlisters, and media — an alternative paid channel for the same indie artist audience SymphonyOS targets with its ad-automation tools.
- ToneDen: ToneDen is a direct music marketing automation platform offering smart links, pre-saves, ad automation, and fan CRM for artists and labels — closely overlapping SymphonyOS's core feature set and SMB/indie target customer.
- Feature.fm: Feature.fm provides smart links, pre-save campaigns, retargeting pixels, and marketing analytics for music artists and labels, directly competing with SymphonyOS's pre-save, Forever Saves, and link-in-bio modules.
- Linkfire: Linkfire is a music smart-link and marketing platform used by major labels and independent artists for release campaigns, pre-saves, and traffic routing — directly comparable to SymphonyOS's link-in-bio and release-marketing modules.
- SubmitHub: SubmitHub is a music promotion platform connecting artists to bloggers, playlisters, and influencers, overlapping SymphonyOS's indie-artist fan-acquisition use case through a different paid-placement model.
- Hypeddit: Hypeddit offers music promotion tools including pre-saves, smart links, fan gating, and email collection for independent artists, directly competing with SymphonyOS's pre-save and CRM feature set at the indie/SMB tier.
- Bandzoogle: Bandzoogle is a website builder and commerce platform purpose-built for musicians, overlapping SymphonyOS's artist-website and link-in-bio modules with additional merch/storefront capabilities.
Emerging players
- Vampr: Vampr is a music industry networking and collaboration platform expanding into artist promotion and discovery, intersecting SymphonyOS's indie-artist audience with a social/discovery-led rather than ad-automation-led model.
Broad incumbents
- Repost by SoundCloud: Repost by SoundCloud offers distribution and promotional tools (including YouTube Sound Credit and audience development) for independent artists, overlapping SymphonyOS's distribution-integration and discovery use cases under a major incumbent.
- UnitedMasters: UnitedMasters is a major music distribution platform owned by Beats by Dre that bundles distribution with marketing tools and brand-partnership monetization, competing with SymphonyOS at the indie-to-mid-tier artist segment with greater scale and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Symphony social profiles
Digital presenceSymphony financial estimates
Financial estimateRevenue estimate
Valuation estimate
Symphony leadership team
Management profileNumber of profiles
Profiles2 records
Symphony funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Symphony M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Symphony
What does Symphony do?
SymphonyOS is an AI-powered music marketing SaaS platform that lets independent artists, managers, labels, and agencies run automated ad campaigns on Instagram, YouTube, TikTok, and Facebook, capture fans via pre-saves and event pages, manage them in a centralized CRM, and view unified streaming and social analytics. The platform replaces a fragmented stack of Meta Ads, Spotify for Artists, Linktree, and spreadsheets with one dashboard, and its Maestro AI generates and optimizes campaigns from a single goal and budget. Pricing tiers include Free, Growth ($39/mo), Advanced ($99/mo), and custom-priced Teams for multi-artist rosters.
Is Symphony a public or private company?
Symphony is a private company. It is classified as venture growth investor backed and is currently operating.
When was Symphony founded?
Symphony was founded in 2020. It employs 1 to 10 people.
Where is Symphony based?
Symphony is headquartered in Los Angeles, United States, in the North America region.
How does Symphony make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are advertising Automation Fee and credit-based Email Campaigns.
Who are Symphony's main competitors?
Direct peers on record are Groover, ToneDen, Feature.fm, Linkfire, SubmitHub, Hypeddit and Bandzoogle. Vampr is listed as an emerging player. Broad incumbents are Repost by SoundCloud and UnitedMasters.
Does Symphony have an API?
Yes. Symphony provides an API for developer access. The navigation menu includes an 'API' link under the Resources section, and the footer links to https://docs.symphonyos.co/ as the API documentation portal. No further technical details (auth method, rate limits, versioning, REST/GraphQL) are specified in the available source material. Developer documentation is at docs.symphonyos.co.
What industry is Symphony in?
Symphony's product category is Music Marketing Software. Its primary akta.pro industry code is MPAIACAF, Creator/Artist Direct-to-Fan Streaming & Membership, with a secondary code of MPAIACAE, Social/UGC Music Platforms (Short-Form, Social Listening). Its NAICS code is 541830 and its SIC code is 7311.