What BrainTap does

BrainTap is a privately held audio-visual neurotechnology company founded in 2014 by Dr. Patrick Porter and headquartered in New Bern, North Carolina. The company operates a brain fitness platform built around a proprietary neuro-algorithm that synchronizes brainwaves through five combined modalities: pulsed LED light frequencies, auriculotherapy, binaural beats and isochronic tones, guided visualization audio, and 10-cycle holographic music. The platform is delivered through a mobile app available on iOS and Android, providing access to 2,000+ guided audio programs, and a proprietary hardware headset with an LED light visor, Bluetooth 4.2, and a rechargeable battery. The technology has been the subject of 12 cited clinical studies, with reported outcomes including up to 38.5% improvement on a stress index scale and 27.3% improvement on overall neurological markers in a single session, with research published in Global Advances in Health and Medicine (2020).

BrainTap generates revenue through three primary streams: (1) consumer app subscriptions at $29.99/month or $260/year following a 14-day free trial, (2) hardware sales of the BrainTap Headset at $797 standalone or $907 bundled as the Power Bundle with a one-year subscription, and (3) a Professional Partner Program that licenses the technology to health and wellness practitioners for clinical and facility use. The company runs a hybrid go-to-market combining product-led growth (self-serve free trial, in-app upsell from app-only to bundled hardware), community-led marketing via high-profile athlete and celebrity endorsements (Tom Brady, Gwyneth Paltrow, Miesha Tate, collegiate athletes), B2B channel sales through practitioner licensing, and event-driven exposure at conferences such as the Biohackers World Conference & Expo.

In February 2026, BrainTap extended its platform with the launch of BrainTap Sports, a dedicated neuroscience-driven athletic performance division, supported by a strategic collaboration with TBRx (Total Body Recovery, co-founded by Alex Guerrero and Dr. Peter Cummings) and a partnership with H4 Sports Academy. The company also lists a Corporate Wellness offering as in development. BrainTap reports 2.2 million sessions, 46.6 million minutes listened, and 25,000+ new users in 2025, operates with 11-50 employees, and completed a $3,891,538 funding round in October 2024. The company remains founder-controlled with no disclosed external institutional investors.

Name

BrainTap

Legal name

BrainTap, Inc.

Website

https://braintap.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BrainTap is a private audio-visual neurotechnology company that sells a mobile app with 2,000+ guided brainwave entrainment programs and a proprietary LED light therapy headset. It serves health-conscious consumers, professional and collegiate athletes (via BrainTap Sports), and wellness practitioners through subscriptions, hardware sales, and a Professional Partner licensing program.

Ownership category

akta.pro rank

Product category

Consumer Neurotechnology / Brainwave Entrainment Wellness

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Household Audio & Video Equipment (3651), Services-Prepackaged Software (7372)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industries

Microphones, Headsets & Audio Input Devices (HDACAFAH), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Brainwave entrainment technology
• Guided meditation app
• Neurofeedback wellness platform
• Wearable meditation headset
• Audio-visual neurotechnology

Headquarters

HQ city

New Bern

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Mobile App Subscription: Monthly or annual subscription providing access to the BrainTap app with 2,000+ guided audio programs. The app is accessible on iOS and Android. Monthly plan is $29.99/mo after a 14-day free trial; annual plan is $260/yr ($21.67/mo).
2. Hardware (BrainTap Headset) Sales: Sale of the BrainTap headset — a proprietary audio-visual brainwave entrainment device with LED visor, Bluetooth, and rechargeable battery. Standalone headset priced at $797. Bundled with 1-year subscription at $907 (Power Bundle). Financing available at $15/mo.
3. Professional Partner Program Licensing: Practitioners and wellness facilities obtain a Professional Partner License to commercially use BrainTap in their business settings. This B2B licensing model enables practitioners to offer BrainTap sessions to their clients as part of clinical or wellness services.
4. Gift Cards: Prepaid gift cards available for purchase on the website, allowing recipients to access BrainTap memberships and headsets as gifting products.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

BrainTap develops and sells an audio-visual brainwave entrainment system delivered through a mobile app (iOS/Android) and a proprietary LED-visor headset. The platform combines light frequencies, auriculotherapy, binaural beats, guided visualization, and 10-cycle holographic music driven by a proprietary neuro-algorithm to synchronize brainwaves and improve mental wellness outcomes. The company offers a 2,000+ audio-session subscription, the headset hardware, a Power Bundle combining both, and a B2B Professional Partner License for healthcare and wellness practitioners.

Product overview

BrainTap offers a brain fitness platform centered on proprietary neurotechnology that combines audio-visual brainwave entrainment with guided meditation. The core offering consists of the BrainTap Mobile App (delivering over 2,000 audio sessions) and the BrainTap Headset (hardware with LED light therapy and audio entrainment). The platform extends into specialized verticals including BrainTap Sports (athletic performance) and the Professional Partner Program (healthcare practitioners). Subscription plans range from monthly ($29.99/mo) to annual ($260/yr), with a Power Bundle combining hardware and software. The product uses five key technologies: Light Frequencies, Auriculotherapy, Beats and Tones, Guided Visualization, and 10-Cycle Holographic Music, driven by a proprietary neuro-algorithm for neuroplasticity optimization.

Differentiator

Problem solved

Functional benefit

Brands

• BrainTap Sports: Neuroscience-driven athletic performance division using guided neuroplasticity, audio brainwave entrainment, and proprietary light therapy for athletes.

Products and services

• BrainTap Mobile App A mobile application for iOS and Android that delivers audio-guided brainwave entrainment sessions designed to improve brain fitness, reduce stress, enhance focus, and promote better sleep. Provides access to over 2,000 guided audio programs for individual consumers seeking meditation, stress relief, focus, sleep, and recovery outcomes.
• BrainTap Headset A proprietary wearable neurotechnology device combining an LED light visor and audio headphones with auricular therapy capabilities. Uses pulsed light and varied sound frequencies to dose the brain with energy, promote healing, and enhance overall brain fitness. Features Bluetooth 4.2 wireless pairing, rechargeable battery with up to 5 hours of play, foldable travel-friendly design, and studio-quality on-ear cushions. Sold standalone at $797 or bundled with a 1-year subscription.
• BrainTap Sports Athletic performance division and training platform launched in February 2026. Delivers guided neuroplasticity sessions, audio brainwave entrainment, and proprietary light therapy to help professional, collegiate, and amateur athletes improve focus, recovery, and competitive readiness. Includes specialized sessions for athletic recovery, restorative sleep, and peak performance, with co-developed content through TBRx and H4 Sports Academy partnerships.
• BrainTap Professional Partner Program A B2B licensing program for healthcare practitioners, wellness professionals, and facilities to integrate BrainTap's evidence-based brainwave optimization technology into their practices. Partners obtain a Professional Partner License to commercially offer BrainTap sessions to their clients as part of clinical or wellness services, supported by training, practitioner support, and clinical study validation.

Quantifiable outcome

• 38.5% improvement on stress index scale in a single session
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship, core and secondary.

• TBRx (Total Body Recovery)flagshipStrategic or Co-development Partner · 3 June 2026TBRx, co-founded by Alex Guerrero (Tom Brady's performance and recovery specialist) and Dr. Peter Cummings (Harvard-trained neuroscientist), announced a strategic collaboration with BrainTap Sports in June 2026. The partnership integrates BrainTap's neuro-recovery technology with TBRx's Total Body Recovery methodology. Clinical research shows a single 20-minute session associated with a 22% increase in heart rate variability and up to a 38% reduction in stress index. Tom Brady endorsed the collaboration. Sessions co-created by Alex Guerrero and Dr. Porter include 'Sleep Your Way to Peak Performance,' 'Sharpen Your Mental Edge,' 'Master Muscle Recovery,' 'Move Beyond Discomfort,' and 'Joy and Fun in Youth Sports.'
• H4 Sports AcademycoreStrategic or Co-development Partner · 6 February 2026H4 Sports Academy, a Minnesota-based sports development organization founded by Brian Haukoos, partnered with BrainTap Sports for performance training implementation. The academy provides customized athletic training programs, strength and conditioning, mental performance coaching, and sport-specific skill development. H4 incorporates BrainTap as part of its comprehensive recovery program for elite athletes at the high school, collegiate, and professional levels.
• Dr. Tom LankeringcoreStrategic or Co-development Partner · 1 January 2026BrainTap announced a partnership with wellness expert Dr. Tom Lankering to create an exclusive ski-focused content series launching in 2026. The series is designed for skiers, snowboarders, and high-altitude athletes, featuring pre-performance visualization, recovery techniques, and mental conditioning for the winter sports community. Sessions cover pre-ski focus, mastering turns, connecting with nature, and mindfulness in skiing.
• University of MinnesotasecondaryOthersThe University of Minnesota Golden Gophers football program is part of BrainTap Sports' initial athlete roster. Maverick Baranowski, a linebacker for the team, is a featured BrainTap athlete. The university competes in the Big Ten Conference.
• University of FloridasecondaryOthersThe University of Florida Gators women's basketball team is part of BrainTap Sports' initial athlete roster. Liv McGill (point guard) and Me'Arah O'Neal (forward) are featured BrainTap athletes. The university competes in the SEC (Southeastern Conference).
• Seminole State CollegesecondaryOthersSeminole State College in Florida is part of BrainTap Sports' initial athlete roster. Allison Seitz, a golfer for the Raiders, is a featured BrainTap athlete. The college competes in NJCAA Division I.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Muse: Muse makes a brain-sensing headband + subscription app for guided meditation and neurofeedback. It is the closest direct competitor to BrainTap's headset-plus-app model in the consumer neurotech/wellness category.
• Headspace: Headspace is a leading subscription meditation and mental wellness app with content for sleep, focus, and stress. It competes directly with BrainTap's app-only mode and the broader brain-fitness/mindfulness category.
• Calm: Calm is one of the largest meditation, sleep, and mental wellness apps with a deep content library and celebrity-voiced programs. It is the most direct app-only competitor to BrainTap's subscription offering.
• Apollo Neuro: Apollo Neuro sells a wearable that delivers gentle vibrations to modulate the nervous system for stress, sleep, and focus. It overlaps BrainTap's positioning in consumer neurotech and stress-management wearables.
• HeartMath (Inner Balance): HeartMath's Inner Balance combines a heart-rate-variability sensor with an app for biofeedback and emotional regulation. Comparable to BrainTap in pairing a physiological-sensing device with a guided wellness app.

Emerging players

• NeuroSky: NeuroSky produces consumer EEG biosensors and brainwave entrainment chips used in wellness and education products. It overlaps BrainTap at the brainwave-sensing/neurotech component layer, though NeuroSky is more component/integrator than end-consumer brand.

Broad incumbents

• Hatch (Restore): Hatch sells sleep-and-restoration bedside devices with companion audio content (Restore). It competes with BrainTap at the intersection of consumer audio content and a proprietary hardware device for sleep and recovery.
• Oura: Oura sells a premium smart ring plus subscription app for sleep, recovery, and readiness. It overlaps BrainTap in the consumer wearable + wellness subscription model and in the recovery/HRV data narrative.
• Whoop: Whoop is a subscription-based wearable and performance platform for athletes tracking strain, sleep, and recovery. It competes with BrainTap Sports for the same collegiate and professional athlete mind/body performance segment.

Others

• BetterUp: BetterUp is a corporate coaching and mental wellness platform with enterprise distribution. It overlaps BrainTap only at the corporate-wellness go-to-market layer rather than the underlying product, but is a relevant buyer/procurement analog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrainTapTech
• Facebookfacebook.com/braintaptech
• LinkedInlinkedin.com/company/braintaptech
• Instagraminstagram.com/braintaptech
• TikToktiktok.com/@braintapsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainTap