Yoga Joint

What Yoga Joint does

Yoga Joint is a Florida-based chain of premium infrared heated yoga and fitness studios founded in 2010 by Paige Held and Kelly Green. The company operates approximately 17 studio locations across South Florida with additional Florida studios (Jacksonville, Winter Park, Wellington, Delray Beach, Weston, Doral, Kendall, Pinecrest) and its first two New York City locations (Park Avenue South and Williamsburg Brooklyn) coming online in fall 2026. Its core offering is two proprietary class formats delivered in studios equipped with proprietary energy-efficient infrared heating systems that transfer sun-like warmth directly to the body: Flow, a 60-minute infrared heated Vinyasa-inspired yoga class, and FIIT, a 45-minute infrared heated strength training class combining cardio with weights and bands. Studios include state-of-the-art sound, dynamic color-changing lighting, numbered mat spaces accommodating 50-60 mats per class, and spa-inspired change rooms with complimentary amenities.

The business model is consumer-facing and subscription-centric. Monthly memberships are tiered at $209/month (VIP Unlimited with 14-day book-ahead, 20% retail/workshop discount, four guest passes), $189/month (Unlimited), and $149/month (8 visits), complemented by per-class drop-in ($35) and class packages of 5/10/25 at $33-$31 per class with one-year expiration. Additional revenue streams include in-studio retail boutiques, the SHIFT teacher training program, workshops, gift certificates, and a $100-per-referral credit program. Digital onboarding uses a freemium funnel: first class free plus unlimited on-demand Flow/FIIT/Restore classes via the YJ mobile app. The company is expanding through a Joint Venture Program franchise model, with eight locations added under JV partnerships to date. Investors include Port Street Ventures (lead on the April 2026 $5.5M growth round), North Castle Partners, Therabody, and fitness industry veterans from Crunch, Barry's, SLT, and Equinox, alongside franchise owner Adam Shane (former CDO/EVP at Barry's) leading the NYC launch. Prior funding includes a $12M round in October 2024 for South Florida and Texas expansion.

Yoga Joint targets health-conscious adults, yoga practitioners of all skill levels, urban professionals seeking premium fitness experiences with scheduling flexibility, and strength training seekers wanting cardio combined with weights. Customers access the brand through approximately 17 South Florida studio locations, the YJ mobile app for iOS and Android, and the company website. The company has not publicly disclosed revenue and operates as a private entity headquartered in Sunrise, Florida, with 101-250 employees.

Name

Yoga Joint

Legal name

Yoga Joint

Website

https://yogajoint.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Yoga Joint is a Florida-based chain of premium infrared heated yoga and fitness studios offering proprietary FLOW vinyasa and FIIT strength training classes to urban fitness consumers across 19 South Florida locations, with first New York City studios opening fall 2026.

Ownership category

akta.pro rank

Product category

Boutique Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Hot yoga classes
• Infrared yoga studios
• Group fitness classes
• Yoga studio memberships
• Strength training classes

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Studio Memberships: Monthly recurring membership subscriptions offering unlimited or tiered access to in-studio classes across multiple locations. Tiers include VIP Unlimited ($209/month with premium perks) and standard Unlimited plans.
2. Class Packages: Per-class packages offering 1, 5, 10, or 25 class options with volume discounts ($35/class single, down to $31/class for 25 classes). Packages expire after one year.
3. On-Demand Access: Unlimited on-demand classes included with first free class and all membership tiers. Members can access Flow, FIIT, and Restore classes remotely.
4. Retail/Boutique: Each studio has an exclusive boutique selling yoga apparel, water bottles, and Yoga Joint merchandise. Retail items can be exchanged within 7 days.
5. Teacher Training Program: SHIFT teacher training program for aspiring yoga instructors, including the 200-hour certification and continuing education for existing teachers.
6. Referral Credits: Members earn $100 in Yoga Joint credit for each successful referral who completes a class, redeemable for membership dues, workshops, retreats, class packages, and retail.
7. Workshops: Specialized workshops offered at studios, available at 20% discount for VIP Unlimited members.
8. Gift Certificates: Gift certificates available for purchase by contacting any studio location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Yoga Joint is a chain of premium infrared-heated yoga and fitness studios operating the signature Flow (60-minute heated Vinyasa yoga) and FIIT (45-minute heated strength training) class formats, delivered in studios equipped with proprietary infrared heating, mood lighting, and numbered mat spaces. The core offering is supplemented by an on-demand digital class library accessible via mobile app, multi-studio monthly memberships and class packages, in-studio retail, and the SHIFT teacher training program.

Product overview

Yoga Joint is a premium infrared heated yoga and fitness studio chain offering two primary class formats: Flow (60-minute infrared heated Vinyasa yoga) and FIIT (45-minute infrared heated strength training with weights and bands). These are supported by an on-demand digital platform accessible via the Yoga Joint mobile app, which provides unlimited access to Flow, FIIT, and Restore classes. The company also operates the SHIFT teacher training program to develop new instructors. The core value proposition centers on infrared heating technology, state-of-the-art sound systems, and numbered mat spaces in a boutique studio environment, combined with a membership model offering multi-studio access and complimentary amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Flow Class Yoga Joint's flagship 60-minute infrared-heated Vinyasa-inspired yoga class, offered in-studio at all locations and suited to all experience levels from beginner to advanced.
• FIIT Class Yoga Joint's signature 45-minute infrared-heated strength training class combining full-body cardio with weights and resistance bands, designed for endurance and transformation.
• On-Demand Virtual Classes Digital subscription offering unlimited access to a curated, weekly-updated library of Flow, FIIT, and Restore classes via the Yoga Joint mobile app and website for at-home or travel practice.
• SHIFT Teacher Training Program Comprehensive yoga teacher training and certification program developed by founders Paige Held and Kelly Green, including a 200-hour certification and continuing education for aspiring and existing instructors of the brand's Flow and FIIT formats.
• Studio Memberships Monthly recurring memberships providing multi-studio in-person access to Yoga Joint's heated yoga and FIIT classes, with tiered perks including early booking windows, retail/workshop discounts, and complimentary guest passes.
• Class Packages Prepaid bundles of single drop-in classes (1, 5, 10, or 25) redeemable across studios with volume-based per-class discounts, marketed to non-members and occasional users.
• Yoga Joint Mobile App Mobile application for iOS and Android that lets members book classes, select numbered mat spaces, access on-demand video classes, schedule workshops, refer friends, and manage their membership.
• Yoga Joint Boutique Retail In-studio retail boutique at every Yoga Joint location selling branded yoga apparel, water bottles, and Yoga Joint merchandise, with a 20% VIP member discount and a 7-day exchange window.

Quantifiable outcome

• Classes held at 96-99 degrees Fahrenheit for optimal muscle flexibility and heat therapy
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Joint Venture Program ParticipantscoreChannel Partner/ Reseller/ Distributor · 25 October 2024Franchise owners participating in Yoga Joint's Joint Venture Program, which has added eight locations since its launch. The program enables qualified investors to open Yoga Joint studios under the brand.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Solidcore: Boutique fitness brand offering 50-minute high-intensity, low-impact strength training on reformer-based machines. Comparable on premium subscription model, small-group boutique format, and the strength-training positioning that Yoga Joint's FIIT class occupies.
• Y7 Studio: Infrared-heated vinyasa yoga chain with a hip-hop music focus. The closest direct peer to Yoga Joint's infrared-heated Flow format and shares the heated-studio differentiation, urban consumer target, and premium pricing tier.
• SLT: Boutique strength training studio using reformer-based workouts in a premium small-group setting. Comparable on premium subscription model, urban professional target market, and the strength-training-as-fitness positioning that Yoga Joint's FIIT class represents.
• Barry's: Premier boutique fitness chain combining high-intensity strength and cardio in a premium studio format with membership pricing. Directly comparable to Yoga Joint's premium, instructor-led, small-group fitness model and serves as a benchmark for the NYC expansion strategy.
• SoulCycle: Iconic premium boutique fitness brand offering instructor-led group classes on a subscription basis with a strong community and celebrity-driven brand. Comparable to Yoga Joint on premium positioning, membership model, and NYC market presence.
• Hot 8 Yoga: Premium hot yoga chain operating across multiple U.S. markets with a similar 96-105°F heated vinyasa offering and unlimited monthly membership model. Directly comparable on hot yoga specialization and tiered pricing strategy.

Broad incumbents

• Crunch Fitness: Multi-format fitness chain with significant group class programming including yoga. Crunch executives participated in Yoga Joint's $5.5M raise, signaling strategic adjacency in the premium-but-accessible fitness category.
• Equinox: Premium fitness brand offering yoga, strength, and group fitness classes with high membership pricing. Comparable on premium positioning and the NYC market, with multiple Equinox executives participating in Yoga Joint's investor base.
• CorePower Yoga: Largest heated yoga and fitness chain in the U.S. with hundreds of locations nationwide. Directly comparable to Yoga Joint's hot yoga and heated strength training model, with overlapping customer demographics and a similar premium subscription model.
• F45 Training: Global boutique fitness franchise offering 45-minute high-intensity functional training classes. Comparable to Yoga Joint's franchise/JV-led expansion model and the FIIT class format (45-minute strength training).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YogaJointCorporate
• LinkedInlinkedin.com/company/yoga-joint

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Joint