What CLASSUM does

CLASSUM (클라썸) is a South Korea-based EdTech company founded in 2017 that provides an AI-powered learning platform combining LMS, LXP, AI chatbot, and multi-AI capabilities for universities and enterprises. The platform serves over 6,000 organizations across 32 countries, with primary traction in Korean higher education (Yonsei, University of Ulsan, Seoul Women's University, Hallym, Baehwa Women's University, Ansan, Korea National University of Education, Seoul Theological University) and selected Korean enterprise accounts in energy and telecommunications.

The core product suite consists of CLASSUM Learning (a communication-centric learning community supporting posts, comments, Q&A, quizzes, and Zoom-integrated live lectures), CLASSUM AI LMS (cloud-based lecture and academic administration), CLASSUM Connect (a generative AI chatbot that accesses student information systems to deliver personalized academic inquiry responses), and CLASSUM Boost (a multi-AI capability platform). Through the Telta sub-brand, CLASSUM also offers AI-driven skill-based HR solutions for corporate workforce development. The platform is hosted on AWS Tokyo and integrates with Zoom, Slack, Microsoft Teams, Kahoot!, and Padlet, the latter two distributed officially by CLASSUM in Korea.

CLASSUM operates a hybrid go-to-market combining sales-led institutional deals (Premium and Ultimate subscription tiers, pricing on annual multi-year contracts via contact inquiry) with a product-led freemium motion (free tier with unlimited course creation and member invitations). The company has raised approximately $17.7 million across multiple rounds, including an $11 million pre-Series B in October 2022 led by Dunamu & Partners, and was named East Asia Representative EdTech by HolonIQ for four consecutive years.

Name

CLASSUM

Legal name

주식회사 클라썸

Website

https://classum.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

CLASSUM is a South Korea-based EdTech company providing an AI-powered learning platform (LMS, LXP, AI chatbot, and multi-AI tools) serving over 6,000 organizations across 32 countries, primarily Korean universities and enterprises.

Ownership category

akta.pro rank

Product category

Learning Management Software

NAICS

Colleges, Universities, and Professional Schools (61131), Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industry

Peer Feedback, Discussion Forums & Social Learning Communities (EDAFAGAH)

Keywords

• AI learning platform
• Learning management system
• AI chatbot solutions
• Skill-based HR
• Corporate learning software

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI LMS / Learning Platform Subscriptions: CLASSUM offers a free tier (lifetime unlimited for creating courses and inviting members) alongside paid Premium and Ultimate tiers. Paid tiers unlock advanced features such as enhanced analytics, priority support, advanced content controls, and custom branding. Revenue is generated through recurring subscription fees billed on annual or multi-year contracts for institutional customers (universities, enterprises).
2. Freemium Model: The free version provides unlimited course creation and member invitations with full core communication features. This serves as a top-of-funnel acquisition tool, converting power users and institutions to paid tiers.
3. Premium Support & Professional Services: Customer success team provides onboarding support, one-day classes for administrators, and distribution of utilization materials for paying customers, contributing to retention and upsell opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

CLASSUM provides an AI-centered EdTech platform suite combining a learning community, AI-powered Learning Management System (LMS), AI inquiry chatbot (Connect) that draws on student records, and a Multi-AI capability platform (Boost), primarily for universities and enterprises. The platform is sold via a freemium self-serve tier (unlimited lifetime Free plan) and Premium/Ultimate annual subscriptions, with a separate sub-brand (Telta) offering skill-based HR solutions for corporations.

Product overview

CLASSUM is an AI-centered edutech platform that consists of multiple integrated products. The core platform is CLASSUM Learning — a communication-centric learning community enabling real-time engagement, posts, comments, quizzes, and live lectures. Built on this, the university-specific suite includes CLASSUM AI LMS (for lecture management and administration), CLASSUM Connect (AI chatbot for academic inquiry automation), and CLASSUM Boost (multi-AI capability platform). For corporate clients, CLASSUM offers a Corporate Learning Community and a separate sub-brand called Telta for skill-based HR solutions. The products share a common AI infrastructure and can be used together as a unified platform ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 클라썸 커넥트 (Connect): AI-based inquiry response automation and data utilization solution for universities
• 클라썸 LMS
• 클라썸 부스트 (Boost)
• 학습 커뮤니티
• Telta

Products and services

• CLASSUM Learning (학습 커뮤니티) An interactive, communication-centric learning community platform where instructors and students engage through real-time posts, comments, Q&A, quizzes, challenges, team activities, and live Zoom lectures. Available as a Free tier with unlimited lifetime course creation and member invitations, and as Premium/Ultimate paid tiers with advanced features.
• CLASSUM AI LMS An AI-powered Learning Management System designed for universities, providing lecture operations and management, participation-focused learning experiences, online attendance, grade book, and AI-assisted academic administration.
• CLASSUM Connect (클라썸 커넥트) An AI chatbot solution for universities that automatically responds to student inquiries about academic affairs (registrar, grades, graduation requirements) using institutional and student-specific data, including student ID, grades, and credits earned, to deliver personalized responses 24/7 and reduce administrative burden.
• CLASSUM Boost (클라썸 부스트) A multi-AI platform designed for universities that enhances student competencies through AI-driven learning support and analytics, enabling advanced AI-powered features across the educational learning ecosystem.
• Corporate Learning Community An enterprise-focused learning community platform that enables organizations to build dynamic environments where employees communicate and grow together through posts, comments, Q&A, quizzes, and live lectures, complementing the university-focused products.
• Telta Skill Solutions (스킬 솔루션) A skill-based HR solution that performs diagnosis, evaluation, and result analysis with report generation, analyzing individual employee competencies at skill-unit level and recommending training programs for capability gaps. Offered as a separate sub-brand (Telta) at telta.ai for enterprise and corporate HR.

Quantifiable outcome

• Serving over 6,000 organizations in 32 countries
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Kahoot! (Norwegian game-based learning platform)minorChannel Partner/ Reseller/ DistributorCLASSUM is the official Korean partner/reseller for Kahoot!. Offers Kahoot! quizzes at discounted prices with Korean-language support, account transfer, and paper invoice services to Korean educational institutions. Used as a complementary learning tool alongside CLASSUM's platform.
• Padlet (Online collaboration board)minorChannel Partner/ Reseller/ DistributorCLASSUM is the official Korean partner/reseller for Padlet. Offers Padlet at discounted prices with Korean-language support, account transfer, and paper invoice services to Korean educational institutions. Padlet is used as a complementary real-time collaboration tool in educational settings.
• Zoom Video CommunicationscoreTechnology or IntegrationNative integration with Zoom for live lecture sessions. Administrators can link their Zoom account to CLASSUM, allowing participants to join live video classes directly through the CLASSUM platform. Users can switch Zoom accounts linked to CLASSUM through a documented process.
• Amazon Web Services (AWS) - TokyocoreTechnology or IntegrationAWS (Japan, Tokyo region) is used as the cloud infrastructure provider for CLASSUM services. User data including name, email, password, affiliation info, profile photos, and nicknames is stored on AWS servers for data storage and infrastructure operations.
• Telta (스킬 솔루션)coreStrategic or Co-development PartnerTelta is a skill-based HR solution developed as part of the CLASSUM group (also under 주식회사 클라썸). It provides AI-driven skill diagnosis, evaluation, and competency analysis for enterprises. Referenced as a linked product on CLASSUM's business site under the enterprise section.
• 인프런 (Inflearn)minorOthersContent partner providing educational content within CLASSUM. Email information is shared with Inflearn for member registration and content access. CONTENT PROVIDER under CLASSUM's third-party data sharing list.
• 콘텐츠 제공사 (Content Providers) - 인프런, 롱블랙, 폴인, 퍼블리, 현대경제研究院, 스픽, 당근영어, 민병철유폰, 유밥, RMP, 성안당, YBMminorOthersMultiple content partners that provide educational content through CLASSUM. User information (name, email, phone, address for textbook shipping) is shared with these partners for content access and textbook delivery. Partners include Inflearn, Longblack, ForIn, Pублик, Hyundai Economic Research Institute, Spic, Danggeun English, Min Byung-chul Youpon, Yubob, RMP, Seongandang, and YBM.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blackboard: Blackboard is one of the largest legacy LMS providers serving higher education globally. It competes head-to-head with CLASSUM in Korean and Asian university contracts, and is actively modernizing its platform with AI capabilities to defend against AI-native challengers like CLASSUM.
• Docebo: Docebo is an AI-powered enterprise LMS and learning suite used for corporate training, with strong automation and content AI features. It is directly comparable to CLASSUM's enterprise learning community and Telta skill-based HR offerings for corporate L&D buyers.
• Instructure (Canvas): Instructure's Canvas is the leading global LMS used by universities and K–12 institutions worldwide. It is the most direct direct competitor to CLASSUM AI LMS in the higher-education learning management category, competing for the same institutional procurement budgets and feature roadmap (engagement, AI tutoring, analytics).
• D2L (Brightspace): D2L's Brightspace is a cloud-based LMS serving higher education and enterprise customers with strong analytics and AI features. It targets the same Korean and global university procurement opportunities as CLASSUM AI LMS, and competes on similar dimensions of engagement, AI tutoring, and integration.
• Moodle: Moodle is the dominant open-source LMS used widely by universities and enterprises globally, including in Korea. Its free, customizable platform competes on price and openness, and is a frequent incumbent that CLASSUM must displace when universities modernize their LMS.
• TalentLMS: TalentLMS is a cloud-based LMS targeting SMBs and enterprises with course delivery, quizzes, and community features. It overlaps with CLASSUM's learning community product for individual educators and small training organizations adopting the freemium tier.
• Open edX: Open edX is an open-source MOOC and LMS platform widely used by universities for online and hybrid learning programs. It overlaps with CLASSUM's higher-education course delivery, community, and assessment features, and is often considered as an alternative during Korean university digital transformation initiatives.

Regional players

• Riiid: Riiid is a Korean AI EdTech company applying AI to personalized test preparation and adaptive learning. It shares the Korean AI-in-education category with CLASSUM and represents a regional peer focused on AI-driven student outcomes rather than LMS infrastructure.

Emerging players

• Sana AI: Sana is an AI-first learning and knowledge platform that combines enterprise search, AI tutoring, and course authoring. It is comparable to CLASSUM Connect and Boost as an emerging AI-native alternative in the enterprise learning space, though it currently focuses more on enterprise than higher education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CLASSUM
• Facebookfacebook.com/CLASSUMHQ
• LinkedInlinkedin.com/company/classum
• Instagraminstagram.com/classum_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLASSUM