CartPanda
CartPanda is a unified global performance-commerce platform offering online stores, multi-acquirer payments (Cartpanda Pay), cross-store one-click checkout (Cartpanda Go), international infrastructure (Cartpanda Global), and an affiliate marketplace, serving creators, digital brands, and cross-border merchants across 150+ countries.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CartPanda does
CartPanda (legal entity Cartpanda Inc., headquartered in Plano, Texas) is a unified global performance-commerce platform serving creators, digital brands, affiliate-driven businesses, and cross-border e-commerce merchants across more than 150 countries. The platform combines an online store, a customizable one-page or three-step checkout, and a proprietary multi-acquirer payment gateway (Cartpanda Pay) that the company claims delivers an average 92% approval rate on card transactions. Around this core sit Cartpanda Go (cross-store one-click checkout), Cartpanda Global (international sales infrastructure supporting 130+ currencies and localized checkout), a curated affiliate marketplace with co-producer commission splits, and add-on apps for Order Bump, One-Click Upsell, External Upsells, Recurring Subscriptions, Link Bundler, Discounts, and Abandoned Cart Recovery. Performance-recognition programs (Cartpanda Ranks, Cartpanda Awards, and the seasonal Porsche Run) layer community and retention mechanics on top of the core stack.
The company's revenue model is a hybrid of tiered monthly SaaS subscriptions ($0.99 Light, $29 Starter, $99 Premium, $299 Advanced) and per-transaction Cartpanda Pay fees (8.5%–9.99% + R$1.50 per sale, scaled by tier), supplemented by a 1% success fee on Cartpanda Retry recoveries and a marketplace revenue-share with affiliates and co-producers. Distribution is product-led: free signup without a credit card, 14-day free trial, self-serve onboarding at accounts.cartpanda.com, and an integration footprint that includes Shopify, WooCommerce, AliExpress via Dsers, Bling, Stripe (billing), Meta CAPI, TikTok Pixel, ShipOffers, EagleLabs, Tauk, Memberkit, Apple Pay, PayPal, Redtrack, Hotjar, and Google Merchant Center.
CartPanda firmographics
Firmographics- Name
- CartPanda
- Legal name
- Cartpanda Inc.
- Website
- https://cartpanda.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CartPanda is a unified global performance-commerce platform offering online stores, multi-acquirer payments (Cartpanda Pay), cross-store one-click checkout (Cartpanda Go), international infrastructure (Cartpanda Global), and an affiliate marketplace, serving creators, digital brands, and cross-border merchants across 150+ countries.
- Ownership category
- akta.pro rank
CartPanda industry classification
Industry- Product category
- E-commerce Platform / SaaS Commerce
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Retail Trade (44-45)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)
- akta.pro secondary industries
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), Cross-border Marketplaces (Multi-seller) (CRAFAJAA), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where CartPanda is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
CartPanda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription platform fees: Tiered monthly SaaS subscription plans (Light $0.99, Starter $29, Premium $99, Advanced $299) billed monthly via Stripe-registered credit card; charges executed on two dates (monthly fee immediately and weekly transaction fees every Monday).
- Cartpanda Pay transaction fees: Per-transaction processing fees ranging from 8.5% to 9.99% + R$1.50 per sale for international payments, scaled by subscription plan; domestic Brazil credit-card rates published as 'from 8.50% to 9.99%'.
- Cartpanda Retry success fee: Additional 1% fee applied only when a Cartpanda Retry attempt successfully captures a previously declined international payment, charged on the final captured amount.
- Affiliate marketplace commission share: Revenue share with affiliates and co-producers after Cartpanda Pay gateway fees are deducted; vendors configure commission rules and affiliates earn on referred sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Light plan — $0.99/month subscription |
| Subscription | Monthly | Starter plan — $29/month subscription |
| Subscription | Monthly | Premium plan — $99/month subscription |
| Subscription | Monthly | Advanced plan — $299/month subscription |
| Freemium | Pay-as-you-go | Free trial / free signup |
| Transaction based/ take rate | Pay-as-you-go | Cartpanda Pay processing rates by plan |
| Transaction based/ take rate | Pay-as-you-go | Cartpanda Retry success fee |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
CartPanda product offering
Product offeringCore offering
CartPanda sells a unified global e-commerce SaaS platform that gives merchants an online store, a high-converting one-page or three-step checkout, multi-acquirer payment processing (Cartpanda Pay), cross-store one-click checkout (Cartpanda Go), international commerce infrastructure (Cartpanda Global), and an affiliate marketplace, all delivered via self-serve signup with tiered monthly subscription plans and per-transaction processing fees. The platform is targeted at creators, digital brands, and affiliate-driven merchants selling physical and digital products across 150+ countries.
Product overview
Cartpanda is a unified global performance commerce platform consisting of a core e-commerce platform (Online Store + Checkout) with several tightly integrated sub-products and add-on apps. The core platform combines one-page and three-step checkout, an online store, order/payment management, products, inventory, collections, kits, and analytics. Around this core sit dedicated sub-products: Cartpanda Pay (multi-acquirer payment gateway), Cartpanda Go (one-click checkout), Cartpanda Global (international sales infrastructure across 130+ currencies and 150+ countries), and loyalty programs Cartpanda Ranks and Cartpanda Awards. Native add-on apps include Order Bump, One-Click Upsell, External Upsells, Recurring Subscriptions, Link Bundler, and Discounts/Abandoned Cart Recovery, plus an Affiliate Marketplace. The platform also exposes a developer portal with APIs, webhooks, S2S postback, and integrations to Shopify, AliExpress/Dsers, Bling, Memberkit, ShipOffers, EagleLabs, Tauk, Meta/Facebook Pixel, TikTok Pixel, Redtrack, Stripe (billing), Apple Pay, PayPal, and Google Drive.
Differentiator
Problem solved
Functional benefit
Brands
- Cartpanda Pay: Cartpanda's proprietary multi-acquirer payment gateway with multi-currency processing, anti-fraud technology, subscriptions, one-click upsell, one-click checkout, and Cartpanda Retry for declined-payment recovery.
- Cartpanda Go
- Cartpanda Global
Products and services
- CartPanda Platform (Online Store + Checkout) Unified e-commerce platform powering digital sales worldwide, combining an online store, high-converting one-page or three-step checkout, back-office order/payment management, product management (physical and digital), collections, inventory, kits, and reporting for merchants operating in 150+ countries.
- CartPanda Pay CartPanda's native multi-acquirer payment gateway with an average 92% approval rate, anti-fraud system, support for credit card, Apple Pay, PayPal, subscriptions, one-click upsell, and international sales in 130+ currencies; includes Cartpanda Retry automatic payment recovery.
- CartPanda Go (One-Click Checkout) One-click checkout experience that allows a customer to save personal information on a CartPanda-hosted store and complete future purchases across any CartPanda store in just one click, creating network effects across all CartPanda merchants.
- CartPanda Global International commerce infrastructure enabling sales in 130+ countries with automatic currency conversion, multi-market pricing, automatic geolocation-based checkout translation, country-specific shipping zones, and CartPanda Pay integration.
- CartPanda Affiliate Marketplace Affiliate and co-producer system with a curated affiliate marketplace, manual or automatic approval, customizable commission structures, and commission-split logic between producers, affiliates, and co-producers after CartPanda Pay gateway fees.
Quantifiable outcome
- Average 92% payment approval rate via multi-acquirer technology
- +4 more outcomes
Companies that use CartPanda
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
CartPanda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature7 records
CartPanda partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ShopifycoreCartPanda offers a native 1-Page Transparent Checkout app for Shopify stores that synchronizes products and orders between the two platforms, allowing merchants to improve conversion rates without full migration. Valid for both full platform and checkout-only use on Shopify.
- ShipOfferscoreIntegration partner for international nutraceutical fulfillment, requiring SKU format such as XXX1BOTTLE, XXX3BOTTLES, XXX6BOTTLES for proper syncing.
- EagleLabs (Fullstack)coreIntegration partner for international nutraceutical fulfillment, with dedicated integration guide for SKU handling.
- Tauk Call CenterminorCall center integration available through Cartpanda apps and integrations catalog for merchant customer support operations.
- Dsers (AliExpress)coreProduct import integration that allows merchants to pull products from AliExpress via Dsers directly into the Cartpanda product catalog.
- WooCommercecoreCartpanda Pay is fully integrated with WooCommerce e-commerce operations for gateway and checkout use.
- StripecoreProcesses all CartPanda platform charges (monthly subscription fees and weekly transaction fees) via Stripe-registered credit card; no card data is stored by CartPanda.
- Apple PaycoreExpress checkout payment method available through Cartpanda Pay in the Global Market for credit card transactions.
- PayPalcoreExpress checkout payment method available through Cartpanda Pay for physical product transactions (not supported for digital products).
- Meta (Facebook)coreNative Facebook Pixel integration with browser and Conversions API (CAPI) support, plus custom conversion tracking by payment method (Purchase CC, Purchase PIX, Purchase Boleto, Upsell 1 Purchase).
- TikTokcoreNative TikTok Pixel integration automatically tracks Page View, View Content, Add to Cart, Initiate Checkout, and Complete Payment events for TikTok Ads campaigns.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
CartPanda competitors and assessment
Company assessmentDirect peers
- ThriveCart: Bootstrapped checkout platform for digital creators and course sellers, offering high-converting one-page and multi-step checkouts, Order Bumps, upsells, and affiliate management. Closely comparable to Cartpanda on product/customer profile (digital sellers, infoproducts) and GTM (PLG, lifetime-license pricing).
- FastSpring: Merchant-of-record e-commerce and subscription billing platform for software/digital goods sellers, with global payment processing, multi-currency checkout, tax handling, and affiliate management. Comparable on unified MoR commerce + global payments for digital sellers.
- Gumroad: Creator-e-commerce platform letting individual creators and digital sellers set up storefronts, sell digital products and subscriptions, and accept payments globally. Comparable product/audience (creators, digital products) and PLG onboarding, though smaller feature surface area than Cartpanda.
- Paddle: Merchant-of-record commerce platform for SaaS and digital products, bundling checkout, global payments, tax/VAT compliance, subscriptions, and cross-border localization. Comparable to Cartpanda on unified payments + international commerce + digital/subscription focus.
- SamCart: Checkout and shopping cart platform purpose-built for digital product sellers, with one-click upsells, subscriptions, A/B-tested checkout pages, and an affiliate center. Directly comparable on checkout-conversion features, digital-product customer base, and creator-economy positioning.
Broad incumbents
- Shopify: Largest standalone e-commerce platform globally, with checkout, payments (Shop Pay, Shop Pay Installments), multi-currency selling, and an app marketplace. Cartpanda positions as a faster-setup, conversion-optimized alternative for digital/affiliate sellers, and integrates with Shopify as a checkout app rather than competing head-on for general retailers.
- Stripe: Global payments infrastructure provider offering gateway, processing, subscriptions, Connect (marketplace/split payments), Tax, and Radar anti-fraud. Cartpanda competes in the same checkout/payments orbit and already relies on Stripe for its own billing, but addresses a more curated creator/affiliate merchant segment with bundled checkout and marketplace.
Regional players
- Braip: Brazilian digital-goods marketplace and checkout platform serving infoproduct producers with affiliate network, multi-seller storefronts, and local payment methods. Comparable to Cartpanda's marketplace/affiliate model within Brazil, and a likely head-to-head competitor for Brazilian creator merchants.
- Kiwify: Brazilian creator-commerce platform specializing in digital products, online courses, and infoproducts with PIX/Boleto checkout, affiliate program, and Order Bump/upsell features. Directly comparable to Cartpanda's Brazilian segment (cartpanda.com.br), making it the most relevant regional competitor in Cartpanda's home market.
Emerging players
- PayKickstart: Checkout, subscription billing, and affiliate management platform for digital and SaaS sellers, with branded checkout pages, Order Bumps, upsells, and multi-currency support. Comparable on bundled checkout + affiliate features aimed at digital sellers, though smaller and more SMB-focused than Cartpanda's full platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CartPanda social profiles
Digital presenceCartPanda financial estimates
Financial estimateRevenue estimate
Valuation estimate
CartPanda leadership team
Management profileNumber of profiles
Profiles1 record
CartPanda funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CartPanda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CartPanda
What does CartPanda do?
CartPanda sells a unified global e-commerce SaaS platform that gives merchants an online store, a high-converting one-page or three-step checkout, multi-acquirer payment processing (Cartpanda Pay), cross-store one-click checkout (Cartpanda Go), international commerce infrastructure (Cartpanda Global), and an affiliate marketplace, all delivered via self-serve signup with tiered monthly subscription plans and per-transaction processing fees. The platform is targeted at creators, digital brands, and affiliate-driven merchants selling physical and digital products across 150+ countries.
Is CartPanda a public or private company?
CartPanda is a private company. It is classified as venture growth investor backed and is currently operating.
When was CartPanda founded?
CartPanda was founded in 2015. It employs 101 to 250 people.
Where is CartPanda based?
CartPanda is headquartered in São Paulo, Brazil, in the Latin America region.
How does CartPanda make money?
Four revenue lines are on record. Subscription platform fees are the primary driver. The others are cartpanda Pay transaction fees, cartpanda Retry success fee and affiliate marketplace commission share.
Who are CartPanda's main competitors?
Direct peers on record are ThriveCart, FastSpring, Gumroad, Paddle and SamCart. Broad incumbents are Shopify and Stripe. Regional players are Braip and Kiwify. PayKickstart is listed as an emerging player.
Does CartPanda have an API?
Yes. CartPanda offers a developer-facing API portal (powered by Stoplight) at dev.cartpanda.com, supporting integrations such as S2S (server-to-server) postback tracking for affiliates/vendors to send conversion events to marketing platforms (e.g., Redtrack), the Facebook Conversions API (CAPI) for server-side event tracking, custom webhooks, and additional scripts/HTML/JS that can be injected into the Store, Checkout, or Thank You Page areas. Dynamic variables (e.g., {{checkout.order_id}}, {{order.total_price}}) are exposed for use in checkout and thank-you page scripts. Developer documentation is at dev.cartpanda.com.
What industry is CartPanda in?
CartPanda's product category is E-commerce Platform / SaaS Commerce. Its primary akta.pro industry code is FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants), with a secondary code of BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 5182 and its SIC code is 5961.