What Kiwify does

Kiwify is a Brazilian cloud-based SaaS platform founded in 2020 in Balneário Camboriú, Santa Catarina, by Artur Ribas (CEO) and Marinho Gomes, that enables content creators to build, host, and sell digital knowledge products such as online courses, ebooks, memberships, coaching, and digital events. The platform combines a customizable premium member area, a visual checkout builder, a coproduction commission-splitting tool, an affiliate marketplace, and a mobile app for students, all accessible via a self-serve dashboard where creators can begin selling in roughly two minutes.

Kiwify monetizes primarily through a transaction-based take rate of 8.99% plus R$2.49 per successful sale, with optional accelerated D+2 card payouts, plus payment-processing margins earned through Kiwipay, its proprietary sub-acquirer (live since January 2023) that handles credit card, PIX, and boleto settlement and routes receivables anticipation through FIDC vehicles. Underpinning the service is a custom video encoding pipeline running on AWS with NVIDIA GPU-accelerated EC2 Spot instances, processing 6,000–12,000 videos per day across approximately 400 Spot instances; a January 2026 migration to this architecture delivered a 70% cost reduction, 80% faster processing, and zero downtime.

Kiwify's go-to-market is product-led and community-led rather than sales-led: a 1-click buyer network of millions of registered users with saved payment credentials drives up to 25% of client sales volume, while the Kiwicast podcast, the annual Kiwify Festival (3,000+ creators in São Paulo), and invite-only Kiwify Elite events feed organic creator acquisition. Following a $125,000 seed investment from Y Combinator in January 2021, the company launched Kiwify US Inc. in Miami in April 2024 to serve non-Brazilian buyers as Merchant of Records, marking its first international expansion, and now operates with fewer than 200 employees while having doubled its client base.

Name

Kiwify

Legal name

Kiwify Tecnologia e Serviços Ltda.

Website

https://kiwify.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Kiwify is a Brazilian cloud-based SaaS platform founded in 2020 that enables content creators (infoprodutors) to build, host, and sell digital products like online courses, supported by a proprietary sub-acquirer (Kiwipay), a 1-click buyer network, and an affiliate marketplace.

Ownership category

akta.pro rank

Product category

Creator Economy / Digital Commerce Platform

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

akta.pro secondary industries

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL)

Keywords

• Digital product platform
• Online course hosting
• Payment processing software
• Infoproduct marketplace
• Creator economy tools

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Transaction Commission (Take Rate): Kiwify charges 8.99% + R$2.49 per successful transaction. This is the primary revenue stream — a take-rate on every sale processed through the platform. The fee covers card payments (15-day payout), PIX and boleto (2-day payout), and optional 2-day card payout.
2. Payment Processing / Sub-acquirer Services (Kiwipay): As a sub-acquirer (Subcredenciadora), Kiwify earns revenue from payment processing margins on credit card and PIX transactions. Additional fees for receivables anticipation (D+2, D+7, D+15 settlement).
3. Subscription / Recurring Billing: Kiwify enables recurring (assinatura) billing via credit card, boleto, and PIX for infoprodutors, allowing subscription-based digital products. Revenue derived from transaction fees on recurring installments.
4. Affiliate Marketplace Commission: Affiliate marketplace where infoprodutors list products for promotion. Affiliates earn commissions (set by the creator) tracked via platform tools. Kiwify takes its transaction fee on the sale regardless of affiliate involvement.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kiwify is an all-in-one SaaS platform that enables Brazilian content creators (infoprodutors) to create, host, market, and sell digital knowledge products such as online courses, ebooks, and digital services. The platform bundles payment processing (via its Kiwipay sub-acquirer), customizable member areas, checkout builders, affiliate marketplace tools, and 1-click buyer network features under a single pay-per-transaction model (8.99% + R$2.49 per sale).

Differentiator

Problem solved

Functional benefit

Brands

• Kiwipay: Proprietary payment processing tool integrated with the Kiwify platform, functioning as a sub-acquirer to facilitate payment solutions including credit cards, PIX, and boleto for content creators.
• Kiwicast
• Kiwify Festival
• Kiwify Elite

Products and services

• Kiwify Platform (Digital Product Creation and Sales Platform) All-in-one SaaS platform that enables content creators to create, host, market, and sell digital products such as online courses, ebooks, podcasts, and digital services. Includes checkout builder, member area hosting, affiliate marketplace, 1-click buyer network, and integrated payment processing. Creators can sign up and start selling within 2 minutes.
• Kiwipay (Sub-acquirer Payment Processing Tool) Proprietary payment processing tool integrated with the Kiwify platform, functioning as a sub-acquirer (Subcredenciadora) to facilitate credit card, PIX, and boleto payment solutions for content creators. Includes receivables anticipation (D+2, D+7, D+15 settlement) and high card approval rates.
• Área de Membros Premium (Premium Member Area) Customizable, cinema-style (streaming-platform-like) member area for hosting and delivering online courses. Included at no extra cost to creators. Provides professional visual identity and a unique experience for students.
• Affiliate Marketplace Two-sided marketplace where creators can list their infoprodutos for promotion by registered affiliates. Affiliates earn commissions tracked via platform tools, generating third-party sales distribution.
• International Sales Capability (Kiwify US Inc.) Capability enabling content creators to sell digital products to non-resident buyers outside Brazil, with Kiwify US Inc. acting as Merchant of Records for cross-border transactions. Operational since April 12, 2024.
• 1-Click Buyer Network Proprietary network of millions of registered buyers with saved payment card data enabling one-click purchasing at any Kiwify checkout. Accounts for up to 25% of total sales volume for clients.

Quantifiable outcome

• 70% reduction in video coding costs; 80% reduction in processing time; zero downtime since AWS migration
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2026Kiwify migrated its entire video encoding infrastructure to AWS, using NVIDIA GPU-accelerated EC2 Spot instances. AWS provides the computational backbone for Kiwify's core video processing pipeline (6,000-12,000 videos/day). Zero downtime achieved since full migration. CDN output grew 162% since migration.
• NVIDIAcoreTechnology or IntegrationKiwify's video encoding workloads run on NVIDIA GPU-accelerated EC2 Spot instances via AWS, processing 6,000-12,000 videos daily across ~400 Spot GPU instances. NVIDIA GPUs are central to Kiwify's cost reduction (70%) and speed improvements (80%).
• Credenciadoras (Card Acquirers)supportingTechnology or IntegrationKiwify, as a sub-acquirer (Subcredenciadora), partners with card acquiring institutions to enable credit card and debit card payment acceptance. Transactions are submitted through these acquirers to card issuers and networks for approval and settlement.
• CIP (Câmara Interbancária de Pagamentos)supportingTechnology or IntegrationKiwify routes all Brazilian transactions through the CIP (Interbank Chamber of Payments) for clearing and settlement of PIX, boleto, and card transactions. All transaction values flow through Kiwify's account at CIP before distribution to creators.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hotmart: Brazil-headquartered creator economy platform enabling infoprodutores to sell online courses, digital products, and memberships with integrated payments and affiliate marketplace. Most direct competitor to Kiwify in the Brazilian market with overlapping product suite (hosting, payments, affiliates).
• Eduzz: Brazilian digital products platform offering checkout, payment processing, member areas, and affiliate tools for infoprodutores. Direct competitor serving the same SMB creator segment in Brazil with comparable transaction-fee business model.
• Monetizze: Brazilian platform for selling digital products and physical goods via subscription/one-time models with built-in affiliate program. Competes directly with Kiwify in the Brazilian infoproduto ecosystem on pricing and affiliate marketplace features.
• Braip: Brazilian digital product sales platform with checkout, payment processing, and affiliate network aimed at infoprodutores. Smaller direct competitor with similar SMB creator focus and Brazil-market positioning.
• Ticto: Brazilian all-in-one platform for infoprodutores offering checkout, member area, payments, and affiliate tools. Direct Brazilian competitor with comparable target market and integrated payment stack.

Broad incumbents

• Teachable: Global online course creation and selling platform used by individual creators and SMBs. Broader incumbent with course-hosting, checkout, and affiliate features that overlap with Kiwify's member area and creator tooling, though not Brazil-specialized.
• Thinkific: Global SaaS platform for creating, marketing, and selling online courses and memberships. Comparable all-in-one course business model serving creators, increasingly relevant to Kiwify as it internationalizes beyond Brazil.
• Hotmart (international / Hotmart FIRE): Larger Brazilian-origin creator platform with established global footprint via FIRE, more mature international expansion than Kiwify. Serves as a competitive incumbent benchmark for Kiwify's international ambitions.

Emerging players

• Gumroad: Direct-to-creator digital products marketplace used by independent creators to sell courses, ebooks, and memberships globally. Comparable creator-led, take-rate business model with self-serve onboarding.

Others

• Pagar.me: Brazilian payment processor / sub-acquirer offering gateway and payment infrastructure solutions. Indirectly comparable via Kiwipay's sub-acquirer positioning, though Pagar.me serves merchants broadly rather than infoprodutores specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Kiwify
• LinkedInlinkedin.com/company/kiwify
• Facebookfacebook.com/kiwify.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwify