What Braip does

Braip is a Brazilian digital commerce platform founded in 2018 in Valadares, Brazil, focused on Conversion Rate Optimization (CRO) for creators and affiliates selling digital infoprodutos (courses, ebooks, memberships) and physical products online. The platform integrates a checkout system (supporting PIX, boleto bancário, credit card, and split payments), A/B testing for checkouts, an Order Bump and Upsell engine, a marketplace with customizable product pages, and a member area module (Braip Members) for hosting course content and managing students. An additional AI assistant (Tutor IA) sits inside the member area, and dedicated iOS and Android apps provide mobile access with real-time sales notifications.

The underlying technology is a proprietary CRO-focused stack that combines payment processing, checkout optimization, commission distribution with 24-hour withdrawal capability, receivables anticipation, configurable shipping by state, order tracking, postback resending, a forward 30-day commission calendar, and the "Watts" product-popularity indicator. The platform is presented as the first Brazilian solution built entirely around CRO methodology. Braip earns revenue through transaction fees on sales processed via the platform, marketplace commissions on products listed in the Braip Marketplace, and affiliate-referral intermediation between creators and affiliates. Pricing is transaction-based with free self-serve registration; no tiered pricing is publicly disclosed.

Braip serves two primary customer segments — Creators (digital product producers and entrepreneurs) and Affiliates (digital marketers who promote third-party products for commission) — plus end consumers purchasing through optimized checkouts. Distribution is product-led and self-serve via web and mobile, supplemented by content marketing (blog, learning paths/trilhas) and community-led affiliate recruitment. The company was fully acquired by Brazilian diversified conglomerate Grupo HG in 2024, which has committed investment in the hundreds of millions of reais over the coming years. As of the most recent disclosures, Braip reports approximately 180 engaged employees, 11.5 million registered users, and 50,000 registered products on the platform.

Name

Braip

Legal name

Braip

Website

https://braip.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Braip is a Brazilian CRO-focused digital commerce platform that enables creators and affiliates to sell digital and physical products via integrated checkout, member area hosting, marketplace listings, and affiliate commission distribution, serving Brazil's infoproduto ecosystem and operating as a Grupo HG portfolio company since 2024.

Ownership category

akta.pro rank

Product category

Digital Commerce Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Affiliate marketing platform
• Conversion rate optimization
• Payment processing platform
• Digital product marketplace
• Member area hosting

Headquarters

HQ city

Governador Valadares

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: Platform charges fees on sales and transactions processed through the platform. Described as one of the lowest rates in the market.
2. Marketplace Commission: Commission from products sold through the Braip Marketplace where creators list and sell their products.
3. Affiliate Commission Intermediation: Platform facilitates affiliate sales and mediates commission payments between creators and affiliates, taking a share of transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Braip is a Brazilian CRO (Conversion Rate Optimization) platform that enables creators to sell digital and physical products online and affiliates to promote those products for commission. It offers an integrated suite spanning checkout processing (PIX, boleto bancário, credit card with split payments), a member area for hosting course content (Braip Members), an exclusive marketplace with direct traffic, and full affiliate network management with 24-hour commission withdrawals. The system is consumed via web and mobile apps and is positioned as the first platform in Brazil fully focused on CRO methodology.

Product overview

Braip is a unified CRO (Conversion Rate Optimization) platform that combines multiple products: the core Braip Platform for managing sales and business strategies, Braip Checkout for processing payments (PIX, boleto, credit card), Braip Members for hosting digital course content, and the Braip Marketplace for customizable product pages. The platform also offers a mobile app for real-time sales monitoring. Together, these products serve Creators selling physical/digital products, Affiliates earning commissions, and Final Consumers, providing an integrated ecosystem for digital commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Braip Members: A complete platform for hosting course content and managing students, organized in modules and classes.
• Marketplace Braip

Products and services

• Braip Platform Core platform for managing, selling, and planning online business strategies. Provides tools for commission distribution, receivable anticipation, A/B checkout testing, future commission calendar, configurable shipping, and order tracking. Used by creators and affiliates in Brazil.
• Braip Checkout High-conversion checkout system supporting PIX, bank boleto, credit card, split payments with two cards, and installment options including boleto installments. Available to creators and sellers in Brazil.
• Braip Members Membership area platform for hosting digital course content. Allows producers to organize content into modules and lessons, create classes, and add students anytime. Includes Tutor IA (AI Tutor) knowledge retrieval assistant for online courses. Used by digital product creators selling courses in Brazil.
• Braip Marketplace Exclusive marketplace providing customizable product pages with video, detailed descriptions, direct payment options, reviews, FAQs, and optimized checkout for sellers. Functions as a sales page with direct traffic.
• Braip App Mobile application available on iOS (Brazilian App Store) and Android (Google Play) providing real-time sale notifications, commission tracking, and account management for creators and affiliates on the go.

Quantifiable outcome

• One of the lowest transaction rates in the market
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Scale indicators5 records

Recent moves7 records

Broad incumbents

• Stripe: Global payments and checkout platform expanding in Brazil — competes with Braip's checkout/payment infrastructure as a broader, multi-region incumbent.
• Mercado Pago: Mercado Libre's Brazilian payments arm with checkout, PIX, and credit products — a broad incumbent in Brazilian digital payments overlapping Braip's checkout capability.
• Shopify: Global commerce platform with checkout, payments, and affiliate/marketing tools — a broad incumbent that overlaps with Braip's full-stack creator commerce vision.
• PagSeguro: Major Brazilian payment processor offering PIX, boleto, and credit card processing plus checkout tools — a broader incumbent that competes with Braip's checkout/payment layer.
• CJ Affiliate (Commission Junction): Global affiliate marketing network providing affiliate tracking, commission management, and creator partnerships — comparable to Braip's affiliate intermediation layer at a global scale.

Direct peers

• Kiwify: Brazilian platform for selling digital products with checkout optimization, affiliate programs, and PIX/boleto support — competes head-to-head with Braip in the infoproduto segment.
• Eduzz: Brazilian digital sales platform offering payment processing, recurring billing, affiliate networks, and member areas — a long-standing competitor to Braip in the infoproduct ecosystem.
• Monetizze: Brazilian affiliate and digital product platform with checkout, affiliate management, and marketplace features — competes with Braip for creators and affiliates in Brazil.
• Hotmart: Brazilian pioneer in the infoproduct and affiliate platform space; offers payment processing, member areas, and a creator/affiliate marketplace — the closest direct competitor to Braip in Brazil.
• HeroSpark (now Yrond): Brazilian platform focused on digital product sales, membership areas, and affiliate programs — a direct competitor to Braip's Members and platform offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/braip
• LinkedInlinkedin.com/company/braip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braip