CartPanda

What CartPanda does

CartPanda (legal entity Cartpanda Inc., headquartered in Plano, Texas) is a unified global performance-commerce platform serving creators, digital brands, affiliate-driven businesses, and cross-border e-commerce merchants across more than 150 countries. The platform combines an online store, a customizable one-page or three-step checkout, and a proprietary multi-acquirer payment gateway (Cartpanda Pay) that the company claims delivers an average 92% approval rate on card transactions. Around this core sit Cartpanda Go (cross-store one-click checkout), Cartpanda Global (international sales infrastructure supporting 130+ currencies and localized checkout), a curated affiliate marketplace with co-producer commission splits, and add-on apps for Order Bump, One-Click Upsell, External Upsells, Recurring Subscriptions, Link Bundler, Discounts, and Abandoned Cart Recovery. Performance-recognition programs (Cartpanda Ranks, Cartpanda Awards, and the seasonal Porsche Run) layer community and retention mechanics on top of the core stack.

The company's revenue model is a hybrid of tiered monthly SaaS subscriptions ($0.99 Light, $29 Starter, $99 Premium, $299 Advanced) and per-transaction Cartpanda Pay fees (8.5%–9.99% + R$1.50 per sale, scaled by tier), supplemented by a 1% success fee on Cartpanda Retry recoveries and a marketplace revenue-share with affiliates and co-producers. Distribution is product-led: free signup without a credit card, 14-day free trial, self-serve onboarding at accounts.cartpanda.com, and an integration footprint that includes Shopify, WooCommerce, AliExpress via Dsers, Bling, Stripe (billing), Meta CAPI, TikTok Pixel, ShipOffers, EagleLabs, Tauk, Memberkit, Apple Pay, PayPal, Redtrack, Hotjar, and Google Merchant Center.

Name

CartPanda

Legal name

Cartpanda Inc.

Website

https://cartpanda.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

CartPanda is a unified global performance-commerce platform offering online stores, multi-acquirer payments (Cartpanda Pay), cross-store one-click checkout (Cartpanda Go), international infrastructure (Cartpanda Global), and an affiliate marketplace, serving creators, digital brands, and cross-border merchants across 150+ countries.

Ownership category

akta.pro rank

Product category

E-commerce Platform / SaaS Commerce

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Retail Trade (44-45)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)

akta.pro secondary industries

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), Cross-border Marketplaces (Multi-seller) (CRAFAJAA), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• E-commerce platform
• Online checkout software
• Payment gateway services
• Affiliate marketplace platform
• Global commerce infrastructure

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription platform fees: Tiered monthly SaaS subscription plans (Light $0.99, Starter $29, Premium $99, Advanced $299) billed monthly via Stripe-registered credit card; charges executed on two dates (monthly fee immediately and weekly transaction fees every Monday).
2. Cartpanda Pay transaction fees: Per-transaction processing fees ranging from 8.5% to 9.99% + R$1.50 per sale for international payments, scaled by subscription plan; domestic Brazil credit-card rates published as 'from 8.50% to 9.99%'.
3. Cartpanda Retry success fee: Additional 1% fee applied only when a Cartpanda Retry attempt successfully captures a previously declined international payment, charged on the final captured amount.
4. Affiliate marketplace commission share: Revenue share with affiliates and co-producers after Cartpanda Pay gateway fees are deducted; vendors configure commission rules and affiliates earn on referred sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

CartPanda sells a unified global e-commerce SaaS platform that gives merchants an online store, a high-converting one-page or three-step checkout, multi-acquirer payment processing (Cartpanda Pay), cross-store one-click checkout (Cartpanda Go), international commerce infrastructure (Cartpanda Global), and an affiliate marketplace, all delivered via self-serve signup with tiered monthly subscription plans and per-transaction processing fees. The platform is targeted at creators, digital brands, and affiliate-driven merchants selling physical and digital products across 150+ countries.

Product overview

Cartpanda is a unified global performance commerce platform consisting of a core e-commerce platform (Online Store + Checkout) with several tightly integrated sub-products and add-on apps. The core platform combines one-page and three-step checkout, an online store, order/payment management, products, inventory, collections, kits, and analytics. Around this core sit dedicated sub-products: Cartpanda Pay (multi-acquirer payment gateway), Cartpanda Go (one-click checkout), Cartpanda Global (international sales infrastructure across 130+ currencies and 150+ countries), and loyalty programs Cartpanda Ranks and Cartpanda Awards. Native add-on apps include Order Bump, One-Click Upsell, External Upsells, Recurring Subscriptions, Link Bundler, and Discounts/Abandoned Cart Recovery, plus an Affiliate Marketplace. The platform also exposes a developer portal with APIs, webhooks, S2S postback, and integrations to Shopify, AliExpress/Dsers, Bling, Memberkit, ShipOffers, EagleLabs, Tauk, Meta/Facebook Pixel, TikTok Pixel, Redtrack, Stripe (billing), Apple Pay, PayPal, and Google Drive.

Differentiator

Problem solved

Functional benefit

Brands

• Cartpanda Pay: Cartpanda's proprietary multi-acquirer payment gateway with multi-currency processing, anti-fraud technology, subscriptions, one-click upsell, one-click checkout, and Cartpanda Retry for declined-payment recovery.
• Cartpanda Go
• Cartpanda Global

Products and services

• CartPanda Platform (Online Store + Checkout) Unified e-commerce platform powering digital sales worldwide, combining an online store, high-converting one-page or three-step checkout, back-office order/payment management, product management (physical and digital), collections, inventory, kits, and reporting for merchants operating in 150+ countries.
• CartPanda Pay CartPanda's native multi-acquirer payment gateway with an average 92% approval rate, anti-fraud system, support for credit card, Apple Pay, PayPal, subscriptions, one-click upsell, and international sales in 130+ currencies; includes Cartpanda Retry automatic payment recovery.
• CartPanda Go (One-Click Checkout) One-click checkout experience that allows a customer to save personal information on a CartPanda-hosted store and complete future purchases across any CartPanda store in just one click, creating network effects across all CartPanda merchants.
• CartPanda Global International commerce infrastructure enabling sales in 130+ countries with automatic currency conversion, multi-market pricing, automatic geolocation-based checkout translation, country-specific shipping zones, and CartPanda Pay integration.
• CartPanda Affiliate Marketplace Affiliate and co-producer system with a curated affiliate marketplace, manual or automatic approval, customizable commission structures, and commission-split logic between producers, affiliates, and co-producers after CartPanda Pay gateway fees.

Quantifiable outcome

• Average 92% payment approval rate via multi-acquirer technology
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationCartPanda offers a native 1-Page Transparent Checkout app for Shopify stores that synchronizes products and orders between the two platforms, allowing merchants to improve conversion rates without full migration. Valid for both full platform and checkout-only use on Shopify.
• ShipOfferscoreImplementation/ SI/ Consulting PartnerIntegration partner for international nutraceutical fulfillment, requiring SKU format such as XXX1BOTTLE, XXX3BOTTLES, XXX6BOTTLES for proper syncing.
• EagleLabs (Fullstack)coreImplementation/ SI/ Consulting PartnerIntegration partner for international nutraceutical fulfillment, with dedicated integration guide for SKU handling.
• Tauk Call CenterminorImplementation/ SI/ Consulting PartnerCall center integration available through Cartpanda apps and integrations catalog for merchant customer support operations.
• Dsers (AliExpress)coreTechnology or IntegrationProduct import integration that allows merchants to pull products from AliExpress via Dsers directly into the Cartpanda product catalog.
• WooCommercecoreTechnology or IntegrationCartpanda Pay is fully integrated with WooCommerce e-commerce operations for gateway and checkout use.
• StripecoreTechnology or IntegrationProcesses all CartPanda platform charges (monthly subscription fees and weekly transaction fees) via Stripe-registered credit card; no card data is stored by CartPanda.
• Apple PaycoreTechnology or IntegrationExpress checkout payment method available through Cartpanda Pay in the Global Market for credit card transactions.
• PayPalcoreTechnology or IntegrationExpress checkout payment method available through Cartpanda Pay for physical product transactions (not supported for digital products).
• Meta (Facebook)coreTechnology or IntegrationNative Facebook Pixel integration with browser and Conversions API (CAPI) support, plus custom conversion tracking by payment method (Purchase CC, Purchase PIX, Purchase Boleto, Upsell 1 Purchase).
• TikTokcoreTechnology or IntegrationNative TikTok Pixel integration automatically tracks Page View, View Content, Add to Cart, Initiate Checkout, and Complete Payment events for TikTok Ads campaigns.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ThriveCart: Bootstrapped checkout platform for digital creators and course sellers, offering high-converting one-page and multi-step checkouts, Order Bumps, upsells, and affiliate management. Closely comparable to Cartpanda on product/customer profile (digital sellers, infoproducts) and GTM (PLG, lifetime-license pricing).
• FastSpring: Merchant-of-record e-commerce and subscription billing platform for software/digital goods sellers, with global payment processing, multi-currency checkout, tax handling, and affiliate management. Comparable on unified MoR commerce + global payments for digital sellers.
• Gumroad: Creator-e-commerce platform letting individual creators and digital sellers set up storefronts, sell digital products and subscriptions, and accept payments globally. Comparable product/audience (creators, digital products) and PLG onboarding, though smaller feature surface area than Cartpanda.
• Paddle: Merchant-of-record commerce platform for SaaS and digital products, bundling checkout, global payments, tax/VAT compliance, subscriptions, and cross-border localization. Comparable to Cartpanda on unified payments + international commerce + digital/subscription focus.
• SamCart: Checkout and shopping cart platform purpose-built for digital product sellers, with one-click upsells, subscriptions, A/B-tested checkout pages, and an affiliate center. Directly comparable on checkout-conversion features, digital-product customer base, and creator-economy positioning.

Broad incumbents

• Shopify: Largest standalone e-commerce platform globally, with checkout, payments (Shop Pay, Shop Pay Installments), multi-currency selling, and an app marketplace. Cartpanda positions as a faster-setup, conversion-optimized alternative for digital/affiliate sellers, and integrates with Shopify as a checkout app rather than competing head-on for general retailers.
• Stripe: Global payments infrastructure provider offering gateway, processing, subscriptions, Connect (marketplace/split payments), Tax, and Radar anti-fraud. Cartpanda competes in the same checkout/payments orbit and already relies on Stripe for its own billing, but addresses a more curated creator/affiliate merchant segment with bundled checkout and marketplace.

Regional players

• Braip: Brazilian digital-goods marketplace and checkout platform serving infoproduct producers with affiliate network, multi-seller storefronts, and local payment methods. Comparable to Cartpanda's marketplace/affiliate model within Brazil, and a likely head-to-head competitor for Brazilian creator merchants.
• Kiwify: Brazilian creator-commerce platform specializing in digital products, online courses, and infoproducts with PIX/Boleto checkout, affiliate program, and Order Bump/upsell features. Directly comparable to Cartpanda's Brazilian segment (cartpanda.com.br), making it the most relevant regional competitor in Cartpanda's home market.

Emerging players

• PayKickstart: Checkout, subscription billing, and affiliate management platform for digital and SaaS sellers, with branded checkout pages, Order Bumps, upsells, and multi-currency support. Comparable on bundled checkout + affiliate features aimed at digital sellers, though smaller and more SMB-focused than Cartpanda's full platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_cartpandabr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CartPanda