Motto
Motto (Bloom Ride SAS) operates a Paris-based electric bike subscription service offering monthly access to seven e-bike models with bundled maintenance, insurance, and a companion app, serving urban commuters and B2B employer clients via the Forfait Mobilité Durable scheme.
- Company typePrivate
- Founded2021
- HeadquartersSaint-mandé, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Motto does
Motto, legally Bloom Ride SAS, is a Paris-headquartered electric bike subscription service founded in 2021. The company offers monthly subscriptions across a portfolio of seven e-bike models at price points ranging from €39 to €149 per month, targeting individual urban commuters who want access to an e-bike without the upfront cost and ownership burden. The offering bundles the bike with maintenance, insurance, theft protection, and a companion mobile app for management and GPS tracking, with service delivered through a physical workshop at 39 rue Beauregard in central Paris.
The company operates a primarily direct-to-consumer go-to-market but has begun developing a B2B channel through the Forfait Mobilité Durable scheme, which allows French employers to subsidize sustainable mobility subscriptions for employees. Product and brand moves have included partnerships with FREITAG (limited-edition co-branded bike), Neomouv (manufacturer), and Eovolt (folding bikes), as well as the launch of a Motto Duo pricing tier offering a 30% discount on a second subscription to drive multi-bike household adoption. The most recent capital event is a ~$4.4M funding round in March 2022 from AA Sons, CASSIUS, and Founders Future, which underwrites the ongoing product and channel build-out.
Motto firmographics
Firmographics- Name
- Motto
- Legal name
- Bloom Ride SAS
- Website
- https://ridemotto.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motto (Bloom Ride SAS) operates a Paris-based electric bike subscription service offering monthly access to seven e-bike models with bundled maintenance, insurance, and a companion app, serving urban commuters and B2B employer clients via the Forfait Mobilité Durable scheme.
- Ownership category
- akta.pro rank
Motto industry classification
Industry- Product category
- E-Bike Subscription Service
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industry
- Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Motto is headquartered
LocationHeadquarters
- HQ city
- Saint-mandé
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Motto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-Bike Subscription: Monthly subscription service for electric bicycles including insurance, maintenance, and customer support. Customers choose between flexible monthly plans or committed 12-18 month terms. Pricing varies by bike model and commitment duration.
- Accessories Sales: Additional revenue from accessories including locks, phone mounts, child seats, baskets, and helmets sold through integrated online shop
- Gift Cards: Gift cards available in denominations from €20 to €300
- Bike Model Exchange: €39 fee for voluntary bike model changes outside warranty exchanges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Carlina (Neomouv) - Urban comfort e-bike |
| Subscription | Monthly | Primo - Adjustable riding position e-bike |
| Subscription | Monthly | Neo - Premium performance e-bike |
| Subscription | Monthly | Two - Comfort e-bike |
| Subscription | Monthly | Freitag - Limited edition collaborative design |
| Subscription | Monthly | Wagon - Longtail family e-bike |
| Subscription | Monthly | Eovolt Evening - Compact folding city e-bike |
| Subscription | Monthly | Duo Subscription - 30% discount for two subscribers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Motto product offering
Product offeringCore offering
Motto offers an all-inclusive electric bike subscription service in Paris, providing monthly access to a fleet of e-bikes with flexible, 12-month and 18-month plans. Subscriptions bundle the bike, theft insurance, GPS anti-theft tracking, unlimited maintenance, and concierge support. The company also operates a physical workshop for repairs and exchanges, sells accessories and gift cards, and accepts employer-funded mobility allowances via the Forfait Mobilité Durable scheme.
Product overview
Motto, operated by Bloom Ride SAS, is a Paris-based electric bike subscription service offering long-term VAE (vélos à assistance électrique) rentals. The portfolio includes six distinct e-bike models: the Neomouv Carlina (city comfort bike), Motto Primo (adaptive commuting bike), Motto Neo (premium performance bike), Motto Two (Dutch-style comfort bike), Motto Freitag (limited edition collaboration), and Motto Wagon (family cargo bike), plus the Eovolt Evening (compact folding bike). All bikes are offered through subscription plans starting at €39/month with theft insurance, GPS tracking, and repair access included. The Motto Duo add-on provides 30% savings for dual subscriptions. The service is available in Paris with delivery within 48 hours to 2 weeks depending on model.
Differentiator
Problem solved
Functional benefit
Products and services
- Motto Subscription Service All-inclusive electric bike subscription offering monthly access to a Motto e-bike with theft insurance, GPS anti-theft tracking, unlimited maintenance and concierge support, available as Flex, 12-month or 18-month plans.
- Neomouv Carlina Comfort-oriented city e-bike offered through the Motto subscription for riders who want an upright, easy-to-mount frame suited to short urban trips and older or less confident riders.
- Motto Primo Premium city e-bike model in the Motto subscription line-up, introduced as part of the Spring 2026 line-up expansion.
- Motto Neo Premium city e-bike model in the Motto subscription line-up, introduced as part of the Spring 2026 line-up expansion.
- Motto Two Two-seater / passenger e-bike model offered through the Motto subscription for riders who regularly carry a second person.
- Motto Freitag Premium city e-bike available through the Motto subscription, built in partnership with Freitag, the Swiss bag maker, as a co-branded limited edition.
- Motto Wagon Longtail cargo e-bike model offered through the Motto subscription for families and riders who need to carry children, groceries, or larger loads.
- Eovolt Evening Compact folding e-bike from Eovolt offered through the Motto subscription, aimed at riders with limited storage or mixed-mode commuters who combine cycling with public transport.
- Motto Duo Dual-bike subscription discount offering 30% off the second Motto subscription for households subscribing to two e-bikes simultaneously.
- Motto Accessories Shop Direct online sale of e-bike accessories such as locks, helmets, bags, and phone mounts offered alongside the subscription.
- Motto Gift Card Digital gift card redeemable against a Motto e-bike subscription, intended as a present for new riders.
Quantifiable outcome
- 5,000+ satisfied subscribers
- +2 more outcomes
Companies that use Motto
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Motto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Motto partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- FREITAGflagshipOfficial FREITAG retailer partnership featuring a limited edition Motto bike in FREITAG's iconic graphic style. Includes exclusive F05 BLAIR bag gift with subscription. FREITAG is a Swiss brand known for upcycled truck tarp messenger bags since 1993.
- NeomouvcoreBike manufacturer supplying multiple models including Carlina, Primo, Neo, and Wagon e-bikes. Partnership includes model customization and branding for Motto's subscription service.
- EovoltcoreBike manufacturer supplying the Eovolt Evening compact folding e-bike model. Part of Motto's product portfolio for urban commuters.
- ShareLock (SL Ventures)coreInsurance broker acting as intermediary for Bloom Ride's bike insurance coverage through Carma insurance provider. Manages theft protection and claims for subscribed bikes.
- CarmacoreInsurance provider covering bikes during subscription period through ShareLock broker intermediary. Offers base (€300 deductible) and premium (€100 deductible) theft coverage options.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Motto competitors and assessment
Company assessmentDirect peers
- Cowboy: Belgian connected e-bike brand offering bikes via subscription and purchase in multiple European cities. Targets the same urban professional commuter segment with premium-positioned e-bikes and a connected app experience comparable to Motto's offering.
- Swapfiets: Dutch-origin bike and e-bike subscription company with operations across Europe including France. Closest direct competitor by model (monthly subscription, includes maintenance and theft coverage), serving urban commuters in many of the same segments Motto targets.
- Dance: Berlin-based e-bike subscription startup offering monthly all-inclusive electric bike subscriptions with on-demand repairs. Operates in multiple European cities and competes head-to-head with Motto on the same subscription bundle and urban commuter target.
- VanMoof: Dutch premium e-bike brand historically offering direct and subscription sales across Europe. Closely comparable on product positioning (premium urban e-bikes with integrated tech), although the company entered restructuring in 2023, illustrating the operational risks of premium e-bike subscription.
Broad incumbents
- Trek: Major global bicycle and e-bike manufacturer with a broad dealer network and growing subscription pilots in Europe. A larger incumbent competing for the same urban cycling demand, primarily via traditional purchase plus emerging service models.
- Dott (formerly Tier): European shared e-bike and e-scooter operator present in Paris and other major cities. Competes for urban micromobility demand with a shared rather than subscription model, putting pricing pressure on Motto's monthly plans.
- Decathlon: Global sporting goods retailer with a large e-bike catalogue and growing rental/subscription offers. Acts as both a competitor (purchasing e-bikes) and a potential channel partner given its massive retail footprint and urban presence in France.
- Specialized: Premium global bicycle and e-bike brand with strong urban and commuter product lines (e.g., Turbo series). Competes with Motto at the premium end of the urban e-bike market via dealer-led sales and financing options.
- Lime: Global shared micromobility operator with e-bike and e-scooter fleets in major cities including Paris. Competes for the same urban commuter trips but through station-free shared rides rather than personal subscription ownership.
Regional players
- Vélib: Paris métropole's docked bike-share system, the dominant short-distance urban cycling service in Motto's home market. Targets overlapping Parisian commuters and offers a lower-friction (though less personal) alternative to Motto's subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Motto social profiles
Digital presenceMotto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motto leadership team
Management profileNumber of profiles
Motto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motto
What does Motto do?
Motto offers an all-inclusive electric bike subscription service in Paris, providing monthly access to a fleet of e-bikes with flexible, 12-month and 18-month plans. Subscriptions bundle the bike, theft insurance, GPS anti-theft tracking, unlimited maintenance, and concierge support. The company also operates a physical workshop for repairs and exchanges, sells accessories and gift cards, and accepts employer-funded mobility allowances via the Forfait Mobilité Durable scheme.
Is Motto a public or private company?
Motto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motto founded?
Motto was founded in 2021. It employs 1 to 10 people.
Where is Motto based?
Motto is headquartered in Saint-mandé, France, in the Europe region.
How does Motto make money?
Four revenue lines are on record. E-Bike Subscription is the primary driver. The others are accessories Sales, gift Cards and bike Model Exchange.
Who are Motto's main competitors?
Direct peers on record are Cowboy, Swapfiets, Dance and VanMoof. Broad incumbents are Trek, Dott (formerly Tier), Decathlon, Specialized and Lime. Vélib is listed as a regional player.
Does Motto have an API?
No public API is recorded for Motto.
What industry is Motto in?
Motto's product category is E-Bike Subscription Service. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 532210 and its SIC code is 7997.