Dance
Dance is a Berlin-based subscription service offering premium proprietary e-bikes and electric mopeds on all-inclusive monthly or annual plans covering vehicle, maintenance, repairs, and theft protection, serving urban commuters and corporate employee benefit programs across major European cities.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dance does
Dance is a Berlin-headquartered electric micro-mobility subscription company operating across four European cities (Berlin, Hamburg, Paris, Munich). Founded in 2021 by SoundCloud co-founders Eric Quidenus-Wahlforss and Alexander Ljung alongside Jimdo co-founder Christian Springub, the company offers premium proprietary e-bikes (Dance One, Dance One Step) and an electric moped (Dance Moped) on monthly or annual all-inclusive subscriptions that bundle vehicle, lock, on-demand repairs, theft protection with GPS recovery (via IoT Venture), and app-based ride management. The mobile app (iOS/Android) handles repair booking with a 24-hour weekday turnaround, ride tracking, concierge contact, and theft reporting.
The business model is recurring subscription revenue at €490-€590/year for e-bikes and €790/year for the moped, with monthly plans at €69 and €119 respectively, supplemented by add-on revenue from Extra Protection insurance (€9.99-€14.99/mo), Thule child seat rentals (€9.99/mo), and B2B portal fees (€19/mo). Dance operates a vertically integrated stack: proprietary hardware, in-house workshops with local mechanics and delivery drivers in each market, a GPS-equipped fleet, and direct-to-consumer distribution through dance.co. Dance for Business extends the model as a tax-advantaged employee benefit program with named corporate clients including Google, Wefox, AboutYou, Urban Sports Club, EngelVoelkers, and Voodoo.
By March 2025, Dance reported 10,000+ individual subscribers and 80+ corporate clients, with stated progress toward full-year EBITDA profitability. The company raised approximately €56 million in funding through early 2023, followed by an additional €12 million in March 2025 (Elemental-led equity plus asset-backed debt from Smart Lender Asset Management). In May 2026, Dance was acquired by Swapfiets, creating a combined European bike subscription entity serving approximately 290,000 members across 45 cities with 75,000+ subscription e-bikes; the Dance brand continues to operate independently under Springub as CEO.
Dance firmographics
Firmographics- Name
- Dance
- Legal name
- Dance GmbH
- Website
- https://dance.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Dance is a Berlin-based subscription service offering premium proprietary e-bikes and electric mopeds on all-inclusive monthly or annual plans covering vehicle, maintenance, repairs, and theft protection, serving urban commuters and corporate employee benefit programs across major European cities.
- Ownership category
- akta.pro rank
Dance industry classification
Industry- Product category
- Electric Micro-mobility Subscription Services
- NAICS
- All Other Amusement and Recreation Industries (713990), All Other Amusement and Recreation Industries (71399), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Electric Skateboards & Longboards (CRACASAC)
Keywords
Where Dance is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Dance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-Bike Subscriptions: Monthly or annual subscription fees for electric bikes. Includes vehicle, lock, maintenance, repairs, and basic theft protection. Optional accessories (basket, child seat) and upgrade protection available.
- E-Moped Subscriptions: Monthly or annual subscription fees for electric mopeds. Includes vehicle, lock, maintenance, repairs, and basic theft protection. Optional accessories (helmet, top case, long-range battery) available.
- Dance for Business (B2B): Corporate subscriptions with centralized billing. Companies subsidize employee subscriptions as tax-advantaged employee benefits. Registration fee (€29) and monthly portal fee (€19) plus per-member subscriptions.
- Extra Protection Add-ons: Optional enhanced protection plans: €9.99/month for e-bikes (full theft coverage, €200 battery deductible), €14.99/month for mopeds (full coverage including accidents and vandalism).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dance One Step E-Bike - Annual Plan |
| Subscription | Monthly | Dance One Step E-Bike - Monthly Plan |
| Subscription | Annual | Dance Moped - Annual Plan |
| Subscription | Monthly | Dance Moped - Monthly Plan |
| Subscription | Monthly | Dance for Business |
| Subscription | Monthly | Extra Protection - E-Bike |
| Subscription | Monthly | Extra Protection - Moped |
| Subscription | Monthly | Thule Child Seat Add-on |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Dance product offering
Product offeringCore offering
Dance offers an all-in-one electric micro-mobility subscription that bundles a proprietary e-bike or electric moped with on-demand repairs, theft protection, and a mobile app for service management, available via monthly or annual plans. The service is delivered directly to consumers through a self-serve website and app, and to companies through a B2B employee benefit program called Dance for Business with centralized billing.
Product overview
Dance is an electric mobility subscription company offering a unified platform combining e-bikes and electric mopeds with full-service maintenance, repairs, and theft protection. The core offering includes three vehicle products: Dance One (diamond frame e-bike), Dance One Step (step-through e-bike), and Dance Moped. All subscriptions include the Dance App for booking repairs, tracking rides, and managing the service. The company also operates Dance for Business, a B2B employee benefit program. The portfolio is available in Berlin, Hamburg, Paris, and previously Munich and Vienna, with vehicles delivered fully assembled to pickup locations.
Differentiator
Problem solved
Functional benefit
Brands
- Dance for Business: A business subscription solution that enables companies to offer employees ebikes and mopeds as an employee benefit, with streamlined billing and tax advantages.
Products and services
- E-Bike Subscription (Dance One / Dance One Step) Subscription access to a proprietary Dance One (diamond-frame) or Dance One Step (step-through) electric bike with 250W motor, removable 36V 353Wh battery (up to 55 km range), carbon belt drive, hydraulic disc brakes, Bluetooth, and integrated phone mount. Available as monthly (from €69) or annual plan (from €490) including repairs, theft protection, and lock. Targeted at urban commuters and families.
- E-Moped Subscription (Dance Moped) Subscription access to a proprietary Dance electric moped with 1800W continuous motor, top speed 45 km/h, removable battery (1,560Wh Standard or 2,100Wh Long Range, up to 65-70 km range), LCD dashboard, integrated lights, hydraulic disc brakes, and USB charging. Available as monthly (from €119) or annual plan (from €790) including repairs, theft protection, lock, and liability insurance.
- Dance for Business B2B fleet subscription program allowing companies to offer e-bikes or mopeds to employees as a workplace benefit. Includes a dedicated business portal with centralized billing, employee management, optional subsidy tiers (€20/€30/€40/€50 per month or full amount), registration fee (€29), portal fee (€19/month), and 100% tax-deductible employer contributions. Customers include Google, Urban Sports Club, AboutYou, EngelVoelkers, Voodoo, Wefox, Outfittery, and MiniaturWunderland.
Quantifiable outcome
- Save up to €578 per year compared to ownership
- +3 more outcomes
Companies that use Dance
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Dance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- GooglecoreDance for Business customer offering e-bike/emoped subscriptions as employee benefit.
- IoT Venture GmbHcorePartnership for digital anti-theft protection. IoT Venture provides GPS trackers enabling location and recovery of Dance e-bikes. Several thousand bikes equipped with GPS trackers. Expansion to additional e-bike models planned.
- ThulecorePartnership for child seat compatibility. Thule Yepp Nexxt Maxi child seat available as optional add-on for Dance e-bikes. Tested and approved for Dance One and Dance One Step.
- Urban Sports ClubminorDance for Business customer and partner offering e-bike subscriptions as employee benefit.
- MiniaturWunderlandminorDance for Business customer offering e-bike subscriptions as employee benefit.
- AboutYouminorDance for Business customer offering e-bike subscriptions as employee benefit.
- OutfitteryminorDance for Business customer offering e-bike subscriptions as employee benefit.
- EngelVoelkersminorDance for Business customer offering e-bike subscriptions as employee benefit.
- VoodoominorDance for Business customer offering e-bike subscriptions as employee benefit.
- WefoxminorDance for Business customer offering e-bike subscriptions as employee benefit. Julian Teicke (Founder & CEO) also invested in Dance.
- SIXT shareminorCollaboration to enhance overall mobility experience for customers. Partnership announced August 2023.
- KomootminorPartnership for route discovery. Selected routes available for Dance riders to explore.
- MILESminorCollaboration between mobility services providers to work together for more livable cities.
- OstromminorPartnership for green energy integration with e-mobility subscriptions.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Dance competitors and assessment
Company assessmentDirect peers
- Swapfiets: Europe's largest bike subscription service with both traditional and e-bike subscriptions. Now Dance's parent company following the May 2026 acquisition; both offer monthly membership models with bundled maintenance and theft protection across overlapping European cities.
- VanMoof: Premium e-bike brand that offered its own subscription program (VanMoof Rent) in select European cities. Comparable to Dance in targeting urban commuters with high-end, connected e-bikes through service-based access rather than ownership.
- Brompton Bike Hire: Brompton's official subscription program offering folding bikes on monthly plans in major cities. Competes with Dance for the same urban commuter demographic seeking bundled, maintenance-inclusive bike access.
- nextbike: One of Europe's largest bike-sharing operators with both dock-based and free-floating models, including e-bikes. Operates in many of the same German and European cities as Dance with subscription/long-term rental tiers.
Broad incumbents
- Lime: Global shared micro-mobility leader with e-bikes and e-scooters in major European cities. Operates a per-ride rather than subscription model, but addresses the same urban micro-mobility demand as Dance at a lower price point.
- Tier Mobility: European shared e-scooter and e-bike operator (now part of Dott following merger). Active across German and European cities; competes for the same urban short-trip consumer budget as Dance's per-ride use cases.
- Voi Technology: European e-scooter and increasingly e-bike operator with subscription tiers. Operates across Germany and other European cities; competes at the convenience end of the urban mobility spectrum with Dance.
Emerging players
- Cowboy: Belgian premium connected e-bike brand offering both ownership and subscription-style access in select European cities. Comparable positioning to Dance on connected, app-centric urban e-bikes, though smaller scale and narrower geography.
- Obike / Urbo: Subscription-style bike and e-bike service operating in select European markets. Comparable subscription bundling model to Dance with regional overlap; smaller scale and more limited city footprint.
Regional players
- Call a Bike (Deutsche Bahn): Deutsche Bahn's bike-sharing system covering Germany with both dock-based and flexible rentals, including e-bikes. Competes with Dance for German urban commuters with subscription and per-minute pricing tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dance social profiles
Digital presenceDance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance leadership team
Management profileNumber of profiles
Profiles4 records
Dance funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance
What does Dance do?
Dance offers an all-in-one electric micro-mobility subscription that bundles a proprietary e-bike or electric moped with on-demand repairs, theft protection, and a mobile app for service management, available via monthly or annual plans. The service is delivered directly to consumers through a self-serve website and app, and to companies through a B2B employee benefit program called Dance for Business with centralized billing.
Is Dance a public or private company?
Dance is a private company. It is classified as corporate owned and is currently acquired.
When was Dance founded?
Dance was founded in 2021. It employs 101 to 250 people.
Where is Dance based?
Dance is headquartered in Berlin, Germany, in the Europe region.
How does Dance make money?
Four revenue lines are on record. E-Bike Subscriptions are the primary driver. The others are E-Moped Subscriptions, dance for Business (B2B) and extra Protection Add-ons.
Who are Dance's main competitors?
Direct peers on record are Swapfiets, VanMoof, Brompton Bike Hire and nextbike. Broad incumbents are Lime, Tier Mobility and Voi Technology. Emerging players are Cowboy and Obike / Urbo. Call a Bike (Deutsche Bahn) is listed as a regional player.
Does Dance have an API?
No public API is recorded for Dance.
What industry is Dance in?
Dance's product category is Electric Micro-mobility Subscription Services. Its primary akta.pro industry code is CRACASAC, Electric Skateboards & Longboards. Its NAICS code is 713990 and its SIC code is 7997.