Motto

What Motto does

Motto, legally Bloom Ride SAS, is a Paris-headquartered electric bike subscription service founded in 2021. The company offers monthly subscriptions across a portfolio of seven e-bike models at price points ranging from €39 to €149 per month, targeting individual urban commuters who want access to an e-bike without the upfront cost and ownership burden. The offering bundles the bike with maintenance, insurance, theft protection, and a companion mobile app for management and GPS tracking, with service delivered through a physical workshop at 39 rue Beauregard in central Paris.

The company operates a primarily direct-to-consumer go-to-market but has begun developing a B2B channel through the Forfait Mobilité Durable scheme, which allows French employers to subsidize sustainable mobility subscriptions for employees. Product and brand moves have included partnerships with FREITAG (limited-edition co-branded bike), Neomouv (manufacturer), and Eovolt (folding bikes), as well as the launch of a Motto Duo pricing tier offering a 30% discount on a second subscription to drive multi-bike household adoption. The most recent capital event is a ~$4.4M funding round in March 2022 from AA Sons, CASSIUS, and Founders Future, which underwrites the ongoing product and channel build-out.

Name

Motto

Legal name

Bloom Ride SAS

Website

https://ridemotto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Motto (Bloom Ride SAS) operates a Paris-based electric bike subscription service offering monthly access to seven e-bike models with bundled maintenance, insurance, and a companion app, serving urban commuters and B2B employer clients via the Forfait Mobilité Durable scheme.

Ownership category

akta.pro rank

Product category

E-Bike Subscription Service

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Electric bike subscription
• E-bike rental service
• Sustainable urban mobility
• Bicycle leasing France
• Cargo bike subscription

Headquarters

HQ city

Saint-mandé

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Bike Subscription: Monthly subscription service for electric bicycles including insurance, maintenance, and customer support. Customers choose between flexible monthly plans or committed 12-18 month terms. Pricing varies by bike model and commitment duration.
2. Accessories Sales: Additional revenue from accessories including locks, phone mounts, child seats, baskets, and helmets sold through integrated online shop
3. Gift Cards: Gift cards available in denominations from €20 to €300
4. Bike Model Exchange: €39 fee for voluntary bike model changes outside warranty exchanges

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Motto offers an all-inclusive electric bike subscription service in Paris, providing monthly access to a fleet of e-bikes with flexible, 12-month and 18-month plans. Subscriptions bundle the bike, theft insurance, GPS anti-theft tracking, unlimited maintenance, and concierge support. The company also operates a physical workshop for repairs and exchanges, sells accessories and gift cards, and accepts employer-funded mobility allowances via the Forfait Mobilité Durable scheme.

Product overview

Motto, operated by Bloom Ride SAS, is a Paris-based electric bike subscription service offering long-term VAE (vélos à assistance électrique) rentals. The portfolio includes six distinct e-bike models: the Neomouv Carlina (city comfort bike), Motto Primo (adaptive commuting bike), Motto Neo (premium performance bike), Motto Two (Dutch-style comfort bike), Motto Freitag (limited edition collaboration), and Motto Wagon (family cargo bike), plus the Eovolt Evening (compact folding bike). All bikes are offered through subscription plans starting at €39/month with theft insurance, GPS tracking, and repair access included. The Motto Duo add-on provides 30% savings for dual subscriptions. The service is available in Paris with delivery within 48 hours to 2 weeks depending on model.

Differentiator

Problem solved

Functional benefit

Products and services

• Motto Subscription Service All-inclusive electric bike subscription offering monthly access to a Motto e-bike with theft insurance, GPS anti-theft tracking, unlimited maintenance and concierge support, available as Flex, 12-month or 18-month plans.
• Neomouv Carlina Comfort-oriented city e-bike offered through the Motto subscription for riders who want an upright, easy-to-mount frame suited to short urban trips and older or less confident riders.
• Motto Primo Premium city e-bike model in the Motto subscription line-up, introduced as part of the Spring 2026 line-up expansion.
• Motto Neo Premium city e-bike model in the Motto subscription line-up, introduced as part of the Spring 2026 line-up expansion.
• Motto Two Two-seater / passenger e-bike model offered through the Motto subscription for riders who regularly carry a second person.
• Motto Freitag Premium city e-bike available through the Motto subscription, built in partnership with Freitag, the Swiss bag maker, as a co-branded limited edition.
• Motto Wagon Longtail cargo e-bike model offered through the Motto subscription for families and riders who need to carry children, groceries, or larger loads.
• Eovolt Evening Compact folding e-bike from Eovolt offered through the Motto subscription, aimed at riders with limited storage or mixed-mode commuters who combine cycling with public transport.
• Motto Duo Dual-bike subscription discount offering 30% off the second Motto subscription for households subscribing to two e-bikes simultaneously.
• Motto Accessories Shop Direct online sale of e-bike accessories such as locks, helmets, bags, and phone mounts offered alongside the subscription.
• Motto Gift Card Digital gift card redeemable against a Motto e-bike subscription, intended as a present for new riders.

Quantifiable outcome

• 5,000+ satisfied subscribers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• FREITAGflagshipStrategic or Co-development PartnerOfficial FREITAG retailer partnership featuring a limited edition Motto bike in FREITAG's iconic graphic style. Includes exclusive F05 BLAIR bag gift with subscription. FREITAG is a Swiss brand known for upcycled truck tarp messenger bags since 1993.
• NeomouvcoreTechnology or IntegrationBike manufacturer supplying multiple models including Carlina, Primo, Neo, and Wagon e-bikes. Partnership includes model customization and branding for Motto's subscription service.
• EovoltcoreTechnology or IntegrationBike manufacturer supplying the Eovolt Evening compact folding e-bike model. Part of Motto's product portfolio for urban commuters.
• ShareLock (SL Ventures)coreOthersInsurance broker acting as intermediary for Bloom Ride's bike insurance coverage through Carma insurance provider. Manages theft protection and claims for subscribed bikes.
• CarmacoreOthersInsurance provider covering bikes during subscription period through ShareLock broker intermediary. Offers base (€300 deductible) and premium (€100 deductible) theft coverage options.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cowboy: Belgian connected e-bike brand offering bikes via subscription and purchase in multiple European cities. Targets the same urban professional commuter segment with premium-positioned e-bikes and a connected app experience comparable to Motto's offering.
• Swapfiets: Dutch-origin bike and e-bike subscription company with operations across Europe including France. Closest direct competitor by model (monthly subscription, includes maintenance and theft coverage), serving urban commuters in many of the same segments Motto targets.
• Dance: Berlin-based e-bike subscription startup offering monthly all-inclusive electric bike subscriptions with on-demand repairs. Operates in multiple European cities and competes head-to-head with Motto on the same subscription bundle and urban commuter target.
• VanMoof: Dutch premium e-bike brand historically offering direct and subscription sales across Europe. Closely comparable on product positioning (premium urban e-bikes with integrated tech), although the company entered restructuring in 2023, illustrating the operational risks of premium e-bike subscription.

Broad incumbents

• Trek: Major global bicycle and e-bike manufacturer with a broad dealer network and growing subscription pilots in Europe. A larger incumbent competing for the same urban cycling demand, primarily via traditional purchase plus emerging service models.
• Dott (formerly Tier): European shared e-bike and e-scooter operator present in Paris and other major cities. Competes for urban micromobility demand with a shared rather than subscription model, putting pricing pressure on Motto's monthly plans.
• Decathlon: Global sporting goods retailer with a large e-bike catalogue and growing rental/subscription offers. Acts as both a competitor (purchasing e-bikes) and a potential channel partner given its massive retail footprint and urban presence in France.
• Specialized: Premium global bicycle and e-bike brand with strong urban and commuter product lines (e.g., Turbo series). Competes with Motto at the premium end of the urban e-bike market via dealer-led sales and financing options.
• Lime: Global shared micromobility operator with e-bike and e-scooter fleets in major cities including Paris. Competes for the same urban commuter trips but through station-free shared rides rather than personal subscription ownership.

Regional players

• Vélib: Paris métropole's docked bike-share system, the dominant short-distance urban cycling service in Motto's home market. Targets overlapping Parisian commuters and offers a lower-friction (though less personal) alternative to Motto's subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motto.ride
• LinkedInlinkedin.com/company/motto-ride
• Instagraminstagram.com/motto.ride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motto