Made With Intent
Made With Intent is a UK-based SaaS platform that uses AI to predict ecommerce visitor intent in real time from 800+ behavioral signals, then autonomously optimizes on-site experiences across discounting, email capture, basket abandonment, and personalization for 100+ retail brands.
- Company typePrivate
- Founded2023
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Made With Intent does
Made With Intent is a UK-based SaaS company, headquartered in Liverpool (originally Manchester), founded in 2023 by David Mannheim, that builds an AI-powered intent prediction and experience optimization platform for ecommerce retailers. The platform is deployed via a single 7-kilobyte JavaScript script, models more than 800 onsite behavioral signals per visitor without collecting PII, and uses a shared neural network trained on over 50 billion modeled ecommerce events to classify visitors in real time along four intent stages (Engage, Build, Maintain, Convert) crossed with three shopper mindset signals (Focused, Struggling, Abandoning). Core products include the Intent Framework (segmentation model), Agentic Campaigns (autonomous AI-driven optimization across hundreds of segment combinations), Campaign Manager (no-code overlay and in-page campaign execution), and a Visual Editor (WYSIWYG on-site change builder). The platform integrates with eight named marketing technology systems (Optimizely, Content Square, AB Tasty, Klaviyo, GA4, Bloomreach, Ometria, Dynamic Yield) to deliver experiences through retailers' existing martech stacks.
The company serves 100+ ecommerce brands including enterprise and mid-market names such as MandM, Hotel Chocolat, Bensons for Beds, On the Beach, Rapha, Neve Jewels, Seasalt Cornwall, Cotswold Outdoor, Better Bathrooms, Buy It Direct Group, Jacamo, Simply Be, Ernest Jones, Lovehoney, Finisterre, and Le Chameau, spanning fashion, home, jewelry, travel, food, outdoor, and general retail verticals. Revenue is generated through annual subscription contracts on a quote-based model, with pricing tied to traffic volume, feature access, and customer size; the go-to-market combines a self-serve product-led motion (single-script implementation and visual editor) with an enterprise field sales motion targeting high-traffic retailers. The company has raised approximately £3.9 million across two seed rounds (£1.5M led by Mercuri in May 2024 and £2.4M led by NPIF II – PXN Equity Finance in February 2026), reported 150% year-over-year revenue growth as of February 2026, and is planning geographic expansion into Europe and the United States alongside a headcount-doubling initiative.
Made With Intent firmographics
Firmographics- Name
- Made With Intent
- Website
- https://madewithintent.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made With Intent is a UK-based SaaS platform that uses AI to predict ecommerce visitor intent in real time from 800+ behavioral signals, then autonomously optimizes on-site experiences across discounting, email capture, basket abandonment, and personalization for 100+ retail brands.
- Ownership category
- akta.pro rank
Made With Intent industry classification
Industry- Product category
- Ecommerce Personalization Software
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Made With Intent is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Made With Intent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: The company operates as a SaaS platform providing real-time intent analytics and experience optimization capabilities. Revenue is generated through subscription-based access to the platform with tiered pricing based on usage, traffic volume, or feature access. The platform analyzes behavioral signals and delivers intent-based experience optimization for ecommerce retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for ecommerce businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Made With Intent product offering
Product offeringCore offering
Made With Intent is an AI-powered SaaS platform that analyzes 800+ real-time onsite behavioral signals per visitor to predict ecommerce purchase intent and automatically deliver personalized on-site experiences such as discounting, social proof, email capture, messaging and product discovery. It serves online retailers through a lightweight 7kb JavaScript integration and combines an Intent Framework (intent stages and shopper mindsets), Agentic Campaigns (autonomous AI optimization) and a no-code Campaign Manager.
Product overview
Made With Intent is an intent-based experience optimization platform for eCommerce that combines a core AI-powered intent prediction engine with campaign execution tools. The platform consists of the Intent Framework (classifying visitors by intent stage and behavioral signals), Agentic Campaigns (autonomous AI-driven campaign optimization), and Campaign Manager (no-code campaign creation with overlays and in-page templates). The platform integrates via a lightweight JavaScript script (7kb, no PII) that models 800+ behavioral signals per visitor in real time to predict purchase intent. The product supports multiple use cases including basket abandonment, discounting, email capture, social proof, and product discovery, all delivered through an integration ecosystem with tools like Bloomreach, Klaviyo, Optimizely, and others. The company has evolved from insight-only (2023) to integration-based actionability (2024) to a full experience optimization platform (2025), now moving toward full automation with agent-led workflows (2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Intent Framework A classification framework that maps visitors along a linear path from low to high intent using Intent Stages (Engage, Build, Maintain, Convert) combined with Shopper Mindset signals (Focused, Struggling, Abandoning), creating 12 actionable intent segments for ecommerce personalization.
- Agentic Campaigns AI-powered autonomous campaign product in which an optimization agent continually decides who gets what experience and when, testing multiple strategies across hundreds of segment combinations and allocating each visitor to the best-performing option in real time.
- Campaign Manager No-code experience optimization tool that lets ecommerce teams launch intent-led campaigns using 20+ overlay and in-page templates, third-party triggers and real-time delivery without page reload.
Quantifiable outcome
- +9.4% average incremental revenue
- +9 more outcomes
Companies that use Made With Intent
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Made With Intent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature7 records
Made With Intent partnerships and signals
Strategic signalScale indicators11 records
Recent moves8 records
Expansion highlights5 records
Made With Intent competitors and assessment
Company assessmentDirect peers
- Dynamic Yield: Dynamic Yield (Mastercard) provides personalization, A/B testing, and product recommendations for enterprise digital businesses. It competes directly with Made With Intent's intent-based experience optimization and is also a current integration partner.
- AB Tasty: AB Tasty provides experimentation, personalization, and feature experimentation for marketing and product teams. It competes with Made With Intent's campaign optimization capabilities and is a listed integration partner.
- Monetate: Monetate is a personalization platform for digital commerce offering on-site personalization, product recommendations, and A/B testing. It serves enterprise retailers with similar use cases to Made With Intent, including personalization and experience optimization.
- Optimizely: Optimizely is a digital experience platform offering experimentation, personalization, and content management for enterprise customers. It directly competes in ecommerce personalization and is also a current Made With Intent integration partner.
- Nosto: Nosto is an ecommerce personalization platform specializing in product recommendations, on-site content personalization, and behavioral targeting. It targets the same mid-market and enterprise ecommerce customer base as Made With Intent with overlapping AI-driven capabilities.
- Bloomreach: Bloomreach is a leading ecommerce personalization platform offering AI-driven product discovery, content, and marketing automation. It directly competes with Made With Intent in on-site personalization for retailers and is a current integration partner, illustrating the overlap in target customers and use cases.
Broad incumbents
- Emarsys: Emarsys (SAP) is an omnichannel customer engagement platform serving enterprise retailers with personalization, automation, and analytics. While broader in scope, it competes with Made With Intent on personalization use cases for enterprise ecommerce retailers.
- Contentsquare: Contentsquare is a digital experience analytics platform that analyzes user behavior across web and app experiences. While broader than Made With Intent in scope, it overlaps in behavioral analytics and is a current integration partner, positioning it as an incumbent in adjacent analytics.
Emerging players
- Ometria: Ometria is a customer data and marketing platform built specifically for retail ecommerce brands. It focuses on email and CRM personalization with behavioral segmentation, offering partial overlap with Made With Intent's intent segmentation capabilities and serving similar UK mid-market retailers.
- Klaviyo: Klaviyo is a CRM and marketing automation platform focused on ecommerce, particularly email and SMS personalization. While primarily email-centric, it increasingly offers on-site personalization capabilities that overlap with Made With Intent's intent-based experience delivery, and it is a current integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Made With Intent social profiles
Digital presenceMade With Intent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made With Intent leadership team
Management profileNumber of profiles
Profiles5 records
Made With Intent funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made With Intent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made With Intent
What does Made With Intent do?
Made With Intent is an AI-powered SaaS platform that analyzes 800+ real-time onsite behavioral signals per visitor to predict ecommerce purchase intent and automatically deliver personalized on-site experiences such as discounting, social proof, email capture, messaging and product discovery. It serves online retailers through a lightweight 7kb JavaScript integration and combines an Intent Framework (intent stages and shopper mindsets), Agentic Campaigns (autonomous AI optimization) and a no-code Campaign Manager.
Is Made With Intent a public or private company?
Made With Intent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Made With Intent founded?
Made With Intent was founded in 2023. It employs 11 to 50 people.
Where is Made With Intent based?
Made With Intent is headquartered in Manchester, United Kingdom, in the Europe region.
How does Made With Intent make money?
One revenue line is on record: saaS Platform Subscription.
Who are Made With Intent's main competitors?
Direct peers on record are Dynamic Yield, AB Tasty, Monetate, Optimizely, Nosto and Bloomreach. Broad incumbents are Emarsys and Contentsquare. Emerging players are Ometria and Klaviyo.
Does Made With Intent have an API?
No public API is recorded for Made With Intent.
What industry is Made With Intent in?
Made With Intent's product category is Ecommerce Personalization Software. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.