RupeeRedee Loan
RupeeRedee is a Gurugram-based digital lending platform offering unsecured personal loans from ₹2,000 to ₹250,000 to salaried and self-employed individuals across 150+ Indian cities, operating through its captive RBI-registered NBFC FincFriends Private Limited via a fully paperless mobile app.
- Company typePrivate
- Founded2018
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RupeeRedee Loan does
RupeeRedee is a digital-first consumer lending platform operated by Moneymitra IT Solutions Private Limited, founded in 2018 and headquartered in Gurugram, India. The platform extends unsecured personal loans ranging from ₹2,000 to ₹250,000 with tenures up to 24 months, charging annual interest rates starting at 28%, processing fees from 1.5%, and service fees of 8.76-19.50% of principal. Loan origination, KYC verification, and disbursal occur entirely through a mobile app and web portal using eKYC, electronic bank verification (with 256-bit encryption), and digital agreement execution, enabling approvals often within minutes and disbursal 24x7.
The captive NBFC FincFriends Private Limited — one of the first fully digital RBI-registered NBFCs in India — conducts the regulated lending activity at the back end. RupeeRedee targets salaried and self-employed individuals between 18-65 years with minimum monthly income of ₹15,000, with explicit focus on underpenetrated tier 2 and tier 3 cities; the company states it operates PAN India across 150+ cities and has serviced 156,000+ customers with 125,000+ loans disbursed. Underwriting leverages alternative data and credit-scoring tools beyond traditional bureau scores to serve thin-file borrowers.
RupeeRedee's monetization combines interest income, processing fees, and service fees on each disbursed loan, with revenue extending to partner NBFC arrangements. The company has raised approximately $11.6 million in equity across multiple rounds (notably from Digital Finance International) and ₹98.5 crore in debt funding in Q4 FY25, with stated targets to disburse loans worth ₹1,000 crore in FY23-24 and expand into underserved segments via new credit products. Go-to-market is product-led through the mobile app and SEO-driven content marketing, with industry association memberships in FACE and FCC supporting regulatory credibility.
RupeeRedee Loan firmographics
Firmographics- Name
- RupeeRedee Loan
- Legal name
- MONEYMITRA IT SOLUTIONS PRIVATE LIMITED
- Website
- https://rupeeredee.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RupeeRedee is a Gurugram-based digital lending platform offering unsecured personal loans from ₹2,000 to ₹250,000 to salaried and self-employed individuals across 150+ Indian cities, operating through its captive RBI-registered NBFC FincFriends Private Limited via a fully paperless mobile app.
- Ownership category
- akta.pro rank
RupeeRedee Loan industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industries
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI), Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
Keywords
Where RupeeRedee Loan is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
RupeeRedee Loan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income from Personal Loans: RupeeRedee earns interest income on personal loans disbursed through its platform and partnered NBFCs. Annual interest rates start from 28%.
- Processing Fee and Service Fee: The platform charges a processing fee starting from 1.5% of the loan amount and a service fee of 8.76% to 19.50% of the Principal Loan Amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personal Loan - ₹2,000 to ₹250,000 |
| Other | Pay-as-you-go | Eligibility - ₹15,000 minimum monthly income |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
RupeeRedee Loan product offering
Product offeringCore offering
RupeeRedee operates a 100% digital personal loan platform that offers instant cash loans ranging from ₹2,000 to ₹250,000 with repayment tenures up to 24 months. Loans are originated through the RupeeRedee mobile app and website and disbursed directly to a borrower's bank account, leveraging the captive RBI-registered NBFC FincFriends Private Limited as the primary lending partner. The platform processes applications, verification, approval, and disbursal entirely digitally with no physical documentation or branch visits required.
Product overview
RupeeRedee is a digital lending platform operated by Money Mitra IT Solutions Private Limited, offering instant personal loans through its mobile app and web platform. The core product is the Cash Loan, providing amounts from ₹2,000 to ₹250,000 with tenures up to 24 months. The platform operates with its captive RBI-registered NBFC, FincFriends Private Limited, which is one of the first 100% digital NBFCs in India. Loans are processed entirely digitally with quick approvals and disbursals, using advanced risk assessment tools that incorporate alternative data beyond traditional credit scores.
Differentiator
Problem solved
Functional benefit
Products and services
- RupeeRedee Mobile App Android mobile application through which individual borrowers can apply for personal loans, verify identity and bank details, select loan terms, and receive disbursals directly to their bank account. It is the primary origination channel for RupeeRedee's digital personal loan product.
- RupeeRedee Web Platform Web-based loan application portal allowing individual customers to apply for instant online personal loans through the browser, with KYC, approval, and loan disbursal to their bank account within minutes.
- Cash Loan (Instant Personal Loan) Instant personal loan product for individual borrowers, offering loan amounts from ₹2,000 to ₹250,000, annual interest rates starting from 28%, repayment tenure up to 24 months, processing fees from 1.5%, and a service fee of 8.76% to 19.50% of the Principal Loan Amount. The first loan offer is up to ₹25,000. No collateral or guarantor is required and basic KYC documents (Aadhaar, PAN, selfie, bank account) suffice.
Quantifiable outcome
- 125,000+ loans disbursed
- +3 more outcomes
Companies that use RupeeRedee Loan
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
RupeeRedee Loan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
RupeeRedee Loan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FincFriends Private LimitedcoreFincFriends Private Limited is the captive RBI-registered NBFC of RupeeRedee and one of the first 100% digital NBFCs registered with RBI. It serves as the primary lending partner facilitating instant personal loans through the RupeeRedee platform. FincFriends has raised multiple rounds of equity funding and ₹98.5 crore in debt funding in Q4 FY25.
- Fintech Association for Consumer Empowerment (FACE)minorRupeeRedee is a member of the Fintech Association for Consumer Empowerment, indicating commitment to consumer protection and responsible lending standards in the fintech industry.
- Fintech Convergence Council (FCC)minorRupeeRedee holds membership in the Fintech Convergence Council, an industry body for fintech companies in India.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
RupeeRedee Loan competitors and assessment
Company assessmentDirect peers
- KreditBee: KreditBee is one of India's largest digital personal-loan platforms targeting salaried and self-employed borrowers through a mobile-first, paperless experience. It is a direct competitor to RupeeRedee across loan products, customer segments, and Tier 2/3 distribution.
- MoneyView: MoneyView offers instant personal loans and credit-line products through a fully digital app, serving salaried individuals across India. Its product, customer base, and tech-led underwriting approach closely mirror RupeeRedee's value proposition.
- CASHe (TSLC Pvt Ltd): CASHe provides short-term personal loans to salaried millennials via a mobile app with social-data-driven underwriting. It directly competes with RupeeRedee in the small-ticket, short-tenure digital personal-loan category.
- Fibe (formerly EarlySalary): Fibe offers salary advances and personal loans through a digital app targeting salaried Indians, including Tier 2/3 cities. Its instant, paperless, mobile-led model and customer profile overlap directly with RupeeRedee.
- PaySense / LazyPay: LazyPay (owned by PayU) provides instant credit, personal loans, and BNPL products via a digital app targeting salaried and self-employed consumers. It is a direct competitor in app-based unsecured personal credit.
- MoneyTap: MoneyTap offers app-based personal credit lines and term loans to salaried professionals in India. Its digital-first, low-ticket-size personal-loan offering overlaps with RupeeRedee's product positioning.
- LoanTap: LoanTap is an online lending platform offering personal, business, and consumer loans through a fully digital process with its own NBFC license. It competes with RupeeRedee for tech-enabled salaried borrowers.
Broad incumbents
- Navi Technologies: Navi is a broader fintech offering personal loans, home loans, and insurance through its own NBFC with a digital-only model. While larger and more diversified than RupeeRedee, it competes head-to-head in the digital personal-loan space.
- Dhani Loans (Indiabulls): Dhani is a digital lending and healthcare platform offering personal and consumer loans via its own NBFC. While broader in scope and larger in scale, it overlaps with RupeeRedee's app-based personal-loan offering to Indian consumers.
Emerging players
- ZestMoney: ZestMoney provides digital consumer credit and BNPL products focused on thin-file borrowers, often through merchant partnerships. Its alternative-data approach and underserved-segment focus are comparable to RupeeRedee's positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RupeeRedee Loan social profiles
Digital presenceRupeeRedee Loan compliance and trust
Trust signalCompliance4 records
RupeeRedee Loan financial estimates
Financial estimateRevenue estimate
Valuation estimate
RupeeRedee Loan leadership team
Management profileNumber of profiles
Profiles6 records
RupeeRedee Loan subsidiaries and ownership
Company hierarchySubsidiaries1 record
RupeeRedee Loan funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RupeeRedee Loan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RupeeRedee Loan
What does RupeeRedee Loan do?
RupeeRedee operates a 100% digital personal loan platform that offers instant cash loans ranging from ₹2,000 to ₹250,000 with repayment tenures up to 24 months. Loans are originated through the RupeeRedee mobile app and website and disbursed directly to a borrower's bank account, leveraging the captive RBI-registered NBFC FincFriends Private Limited as the primary lending partner. The platform processes applications, verification, approval, and disbursal entirely digitally with no physical documentation or branch visits required.
Is RupeeRedee Loan a public or private company?
RupeeRedee Loan is a private company. It is classified as venture growth investor backed and is currently operating.
When was RupeeRedee Loan founded?
RupeeRedee Loan was founded in 2018. It employs 101 to 250 people.
Where is RupeeRedee Loan based?
RupeeRedee Loan is headquartered in Gurugram, India, in the Asia region.
How does RupeeRedee Loan make money?
Two revenue lines are on record. Interest Income from Personal Loans are the primary driver. The others are processing Fee and Service Fee.
Who are RupeeRedee Loan's main competitors?
Direct peers on record are KreditBee, MoneyView, CASHe (TSLC Pvt Ltd), Fibe (formerly EarlySalary), PaySense / LazyPay, MoneyTap and LoanTap. Broad incumbents are Navi Technologies and Dhani Loans (Indiabulls). ZestMoney is listed as an emerging player.
Does RupeeRedee Loan have an API?
No public API is recorded for RupeeRedee Loan.
What industry is RupeeRedee Loan in?
RupeeRedee Loan's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its NAICS code is 522 and its SIC code is 6141.