Another World

What Another World does

Another World (legal entity: Another World VR Corp., headquartered in Alexandria, VA) is a private location-based virtual reality entertainment company that operates a global franchise network of free-roam VR arenas. Each arena combines pro-grade VR headsets, 360-degree tracking, and full-body movement to host private, group-based sessions of 2 to 20 players for approximately 60 minutes, supported by in-lounge social space and host-managed gameplay. The company's differentiator is a proprietary, in-house game content library organized into themed sub-series (Kernel shooter, Shmooter shooter, Ghost Tower adventure, Starbase sci-fi horror, and Mysterious Tower family adventure), with a steady cadence of new map and game releases through 2025 and 2026.

The business model is a hybrid franchisor-and-operator with four revenue layers: (1) per-session arena bookings consumed directly via the brand's own e-commerce site with a "pay on arrival" 60-second booking flow, (2) birthday and corporate team-building event packages sold via inside-sales quote forms with 24/7 scheduling, (3) plastic and digital gift certificates ($30/$50 USD, from 10 CAD), and (4) franchise licensing fees and royalties from third-party operators who open Another World-branded arenas via a dedicated franchise portal. Go-to-market combines direct-to-consumer booking through 80+ city-level localized subdomains, SEO-optimized location pages, and partnership-driven community marketing (e.g., a 20% promo with media-football club Prime Squad). Per-session pricing is not publicly disclosed.

The company serves three primary end-customer segments (families with children aged 6+, adult friend groups and couples, and corporate/team-building groups) plus a B2B franchise operator segment. Geographic reach spans North America, Europe, Asia-Pacific, the Middle East, and Africa, with the corporate entity disclosing 11–50 employees and only one external funding event on record (a $3.37M round led by Stalker Fund in November 2018). No parent company, board composition, or recent cap-table activity is disclosed.

Name

Another World

Legal name

Another World VR Corp.

Website

https://another-world.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Another World (Another World VR Corp.) is a private location-based VR entertainment company operating a global franchise network of free-roam, multi-player VR arenas with a proprietary game library, serving families, friend groups, and corporate/team-building customers across 80+ cities in 30+ countries.

Ownership category

akta.pro rank

Product category

Location-Based Virtual Reality Entertainment

NAICS

Amusement Arcades (713120), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR Headsets & Accessories Retail (CRACAFAE)

Keywords

• Free-roam VR arena
• Virtual reality entertainment
• Location-based VR
• Multi-player VR games
• VR arena franchise

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Per-Session VR Arena Bookings: Customers book a 60-minute free-roam VR session at a per-arena price; pricing is not publicly disclosed online (quote/pay-on-arrival model). Each session can host 2 to 20 players depending on location and game.
2. Birthday & Corporate Event Packages: Group event packages with private arena hire, dedicated host, and lounge use for birthdays, corporate team-building, New Year's Eve, and graduation parties. Booked via custom quote form.
3. Gift Certificates (Plastic & Digital): Pre-paid gift vouchers sold online in fixed denominations (US: $30, $50; Canada: starting from 10 CAD) — available as plastic card for in-person pickup or digital via email. Redeemable as promo code on the website.
4. Franchise Licensing: Franchise model — third-party operators open Another World-branded VR arenas via franchise.another-world.com, generating franchise/license fees for the parent brand.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Another World operates a global franchise network of free-roam, multi-player virtual reality arenas where groups of 2 to 20 players book 60-minute private sessions using pro-grade VR headsets with 360-degree tracking, full-body movement, and an in-house proprietary game library. Customers select from a 60-minute session (with hosts briefing, gameplay, and memory photo), book online in 60 seconds with pay-on-arrival, and can optionally add private birthday party or corporate team-building packages in an attached lounge zone.

Product overview

Another World's offering is a single core platform product — a network of Another World VR Arenas operated by Another World VR Corp. — augmented by a library of discrete VR game modules that customers select during a 60-minute free-roam session. The flagship core product is the physical arena (lounge + spacious gaming zone + pro-grade VR gear) within which individual game titles are run as modules; games are organized into themed sub-series including the Kernel shooter series, the Shmooter shooter series, the Ghost Tower adventure series, the Starbase sci-fi/horror series, and the Mysterious Tower family-friendly series, plus standalone titles such as Safe Night, Tavern and Harvest. The arenas also host ancillary service offerings (Birthday Party events, Corporate & Team-Building events, and physical/digital VR Gift Certificates) and a separate Another World Franchise Program that licenses the arena concept to operators in new cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Another World VR Arena Network A franchise network of free-roam, multi-player virtual reality arenas offering pro-grade VR headsets with 360-degree tracking, full-body movement, glasses-friendly fit, and a spacious lounge zone. Each 60-minute session hosts 2 to 20 players who select from an in-house game library (Kernel, Shmooter, Starbase, Ghost Tower, Mysterious Tower series plus standalone titles such as Safe Night, Tavern, Harvest), with a dedicated host for briefing, gameplay management, and a memory photo. Targeted at families, friend groups, dates, and corporate/event bookings across 80+ cities globally.
• Birthday Party Events A private-arena hosted birthday event package offering a dedicated VR host, a lounge for cake and food, customizable game selection, and 24/7 scheduling. Suitable for kids, teens, and adult birthday celebrations; supports bringing own cake, food, and decorations.
• Corporate & Team-Building Events A private-arena event package for corporate groups and team-building. Another World handles setup, matches games to the group's profile, and manages the gameplay flow; available 24/7 with quote-based pricing routed through an inquiry form (Name, Phone, Date, Time).
• VR Gift Certificates (Plastic & Digital) Pre-paid gift cards redeemable for VR arena sessions, available as plastic cards for in-person pickup or digital certificates delivered via email. US denominations include $30 and $50 (with a $1,000 design variant displayed); Canadian certificates start from 10 CAD. Redeemable via promo code field at checkout, with adult and child certificate designs.
• Another World Franchise Program Turn-key franchise program enabling partners to open Another World-branded VR arena locations in new cities and countries. Marketed from the header and footer of the main site, the program provides a proven brand, the proprietary in-house game library, an operating playbook, and standardized arena concept to third-party operators who pay franchise/license fees to Another World VR Corp.

Quantifiable outcome

• Group capacity of 2 to 20 simultaneous players per arena session
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Prime SquadminorGTM or Marketing PartnerCo-marketing partnership with media-football club Prime Squad ("Prime Squad media-football club"). Promotion offers 20% off Another World VR arena bookings via promo code PRIME. Promo creative is displayed on the global homepage (across regional site versions) linking to the location selector, with Prime Squad branding and a football graphic. Localized to Russian-language copy on the en-US homepage ("Игра начинается по новым правилам / Дарим эмоции, открывая «Другие Миры»").

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandbox VR: Operates a global chain of free-roam, multi-player VR arenas with proprietary group game experiences — the closest direct competitor to Another World's core arena offering and franchise-style global rollout.
• Zero Latency: Pioneer in free-roam multiplayer VR venues with a franchise/operator model across 70+ locations worldwide — directly comparable to Another World's free-roam format and global partner network.
• HOLOGATE: Provides free-roam VR arena systems (hardware + content) sold to FEC operators worldwide, with multi-player shooter and adventure titles — competes with Another World's franchise proposition on both technology and content.
• Immotion Group: Publicly listed operator of out-of-home VR experiences with both owned and partner-installed sites, competing head-to-head with Another World in the location-based VR entertainment segment.

Others

• SpringboardVR: VR content management and distribution platform used by VR arcades and FECs — an ecosystem enabler comparable to the role Another World's content portal plays for its franchisees.

Emerging players

• VR World: Multi-room VR venue concept offering a variety of immersive experiences for groups and events — a comparable but more localized free-roam/VR lounge operator.
• VERTEX VR: Free-roam VR venue operator with a smaller footprint but similar business model — a comparable emerging peer in the multi-player VR arena space.

Broad incumbents

• Two Bit Circus: Micro-entertainment and VR amusement venues in the US combining immersive tech with broader social entertainment — overlaps Another World's group/event positioning with a wider mixed-reality portfolio.
• SPIN (ping pong social club): Social entertainment venue chain focused on group/corporate bookings with franchise-style global expansion — comparable location-based entertainment model and event-driven GTM, though centered on a different core activity.
• Main Event Entertainment: Large US family entertainment center chain offering bowling, laser tag, VR and other group activities — competes for the same family birthday and group-outing occasions Another World targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aworldvr
• LinkedInlinkedin.com/company/another-world-vr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Another World